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REPORT
On
SUBMITTED BY
ABHISHEK S.MISHRA
STUDENTS OF
MBA II YEAR
DR. D Y.CHARCHAKAR
SUBMITTED FOR
NISM SUMMER PROJECT COMPETITION 2018
SUBMITTED TO
National Institute of Securities Markets (NISM)
[AUGUST 2018]
Table of Contents
Sr No. Particulars Page No.
I Acknowledgement 1
II Synopsis 2
1 Introduction 3
2 Company Profile 6
3 Market Analysis 8
4 Research Methodology 11
6 Survey Report 15
11 Findings 24
13 Conclusion 26
14 Achievements 27
15 Appendix 28
16 Bibliography 36
“A Study on Fire Safety System Pre-Purchase and Post-Purchase Behavior of Institutional Buyers”
I. Acknowledgement
Last but not least. I would like to thanks all those who helped us directly
or indirectly for completing of this Project successfully.
Thank You!
II. Synopsis
During the course of research, we’ve visited around 101 M.I.D.C units and
25 construction sites 28 hospitals and 24 petrol pumps 21 other institutions, and
analyzed all major issue related to fire protection & safety and analyzed how
industrial units and Builders are aware of maintaining fire safety system and
maintain their system up to date.
Their study also comprises the comparative analysis between Indian Fire
Protection and other competitive agency dealing in providing fire safety features
in M.I.D.C units, Hospitals, Petrol Pumps, commercial and residential units and
other institutions. This research project is Survey-based research and the
respondents were owners or respective department heads or authorized persons
who have in-charge of installing such fire safety system under hospitals, petrol
pumps, industrial units, construction sites, apartments and public places which are
suggested to use such fire safety system. This research project has certain findings
which they have found during the course of the study and recommended various
corrective measures for it.
This study also is very informative to the students who want to understand
and undertake assignments in the industry. This study also facilitates the pre-
purchase and post-purchase behavioral study of institutional buyers in comparison
with fire safety who can understand the importance and explore the new market
strategy.
1. Introduction
When all these things are present then the fire can burn; when at least one
of them is removed it will stop. As any fire-fighter explains you, opting out a fire
involves breaking the fire triangle - which means removing the fuel, the heat, or
the oxygen. Suppose a pan on top of your cooker is set on a fire, the first thing
you normally do is switch off cooker and stop the heat. If that doesn't work, you
can soak a towel with water and place it very carefully on the pan (or use a fire
blanket). The towel is designed to remove the supply of oxygen to the fire (the
water stops catching fire to the towel and making things worse). Every fire-
fighting technique you can think of involves removing oxygen, heat, or fuel
sometimes two of those things at the same time.
At the point when the wood comes to around 300 degrees Fahrenheit (150 degrees
Celsius), the warmth decays a portion of the cellulose material that makes up the
wood.
Not all flames are the same. Consuming might be arranged into at least
one of the accompanying flame classes and your fire security pro will choose the
correct fire quencher size and operator for the risk.
Class A: Class A fires are fires in ordinary flammable such as wood, paper, cloth,
rubber, and many plastics.
Class B: Class B fires are fires in combustive liquids such as gasoline, petroleum
greases, tars, oils, oil-based paints, solvents, alcohols. Class B fires also include
burnable gases such as propane and butane. Class B fires do exclude fires
including cooking oils and oil.
Class C: Class C fires from gas, i.e. fires involving gas type fire.
Class D: Class D fires will be fires in ignitable metals, for example, magnesium,
titanium, zirconium, sodium, lithium, and potassium.
Class K: Class K fires are fires in cooking oils and greases such as animal and
vegetable fats.
A putting out fires framework is likely the most critical of the building
administrations, as its point is to ensure human life and property, entirely in a
specific order.
Putting out fires frameworks and hardware change contingent upon the age,
size, utilize and kind of building development. A building may contain a few or
the majority of the accompanying highlights:
Fire Extinguishers: a versatile gadget that releases a fly of water, froth, gas,
or other material to quench a fire all firefighting gear, including fire dousers.
Fire Hose Reels: Fire hose reels are given to use by tenants as a 'first assault'
putting out fires measure, however, may, in a few occasions, additionally be
utilized by firefighters.
Fire Hydrant Systems: A fire hydrant is a vertical steel pipe with an outlet,
near which two fire hoses are put away
Automatic Sprinkler Systems: A sprinkler is a spout connected to a system
of funnels, and introduced just beneath the roof of a room.
2. Company Profile
The work starts from the inspection & survey of the proposed site. (This
helps reduce the cost of installation of the system & avoid technical problems at
the time of installation.)
Then according to this inspection & survey, IFP prepare and offer to be
standing the lowest possible quotation for the installation of the proposed Fire-
Fighting System.
After the quotation provided by them is accepted by the client & the
Purchase Order is provided to us by the client, we do the proposed installation at
the proposed site as per Fire-Safety norms & as per the contract or the work-
order given to us by the client.
After the completion of the installation of the proposed Fire-Fighting
System, we provide the documents required for obtaining the Fire-N.O.C. like
‘A-Form/B-Form’ & ‘Fire Audit Report’ to the client.
IFP only do all the necessary formalities required for obtaining the Fire-
N.O.C. from the Municipal Corporation of the concerned city. Ultimately IFP
obtain the Fire-N.O.C. for the proposed site and hand-it-over to the client. In this
sequence IFP work gets completed at this stage. At this stage IFP demand Work
Completion Certificate according to the Purchase Order from the client.
Up to one year from the completion of our work, Indian Fire Protection
offer free service of repairing or replacement of any kind installation defects
occurred, if any.
In addition to this IFP also do the work of maintenance of the Fire-
Fighting System installed by them every year if the client offers them to do so.
But that has to be a separate contract or work-order.
3. Market Analysis
Being new in the market Indian fire protection have much scope in market
to cover wide range of market in Amravati. As there are lots Of Industrial Units,
Petrol Pumps, Educational Institutions, Hospitals, Commercial and Residential
Infrastructure, Apartment, Cinema Theatres, Cafes, Government offices and
Other Public Places which are required to have Fire extinguisher and fire
fighting system in case to avoid any uncertain risk by fire. The is estimated
number of fire extinguisher used is up to 4000 to 5000 cylinders only in
Amravati city which gets expired within a year, so these cylinders are needed to
be refilled within a year as the life of each cylinder is only up to one year.
1 Vidarbha fire
2 Poona Fire Services
3 Hindustan Fire Protection
4 Muzumdar Enterprises
5 Dalvi Fire Service
6 Deshmukh Brother Enterprises
7 Nawbharath Fire Safety Services
8 Ram Fire Service
9 Om Trader
10 Apex fire
11 Safex Amravati Fire Services
12 Mukudand Agencies
13 Nirmal Enterprises
14 Indian Fire Protection
Of all of the above fire fighting Agencies Indian fire protection only
have license of Government of Maharashtra. So buy this we can see that Indian
fire protection has a dominating position in Amravati City compared to others
agency. All documentation related to Fire NOC and Fire Audit is complied by
Indian fire protection which has authority to do such fire audits. When Indian
Fire Protection installs any fire fighting system they provide proper
documentation related to NOC (No Objection Certificate) which is required by
Builders and industrial units. This documentation is also provided by Indian fire
protection which is authorized by Government of Maharashtra.
Market Share
Indian Fire
Protection
7%
Othres
11%
Safex Amravati
Fire Service
19% Ram Fire
service
35%
Muzumdar
Enterprises
28%
4. Research Methodology
Analyze the collected data for detecting the gaps,deficiencies, Pre Purchase
And Post Purchase Behavioral Study Of Institutional Buyers buyers & areas of
improvement
Initiation (understanding
understanding the study plan
plan)
Planning and design(
design(finalizing questionnaire used & plan of survey)
survey
Execution (visit to MIDC units, Hospitals, Petrol Pumps & Construction
project sites)
Control and integra
integration (descriptive knowledge )
Validation (testing and debugging under the supervision of supervisor)
Closure (installation and maintenance)
Exploratory Research
A sample design is a definite plan for obtaining a sample for a given population.
It refers to a techniques or procedure adopted in selecting items for the sample.
4.3. Sampling
Further, the design that has been adopted for the study of the
given topic is CONVENIENCE SAMPLING.
Explanation: During the course of the study we visited a no. of to MIDC units,
Hospitals, Petrol Pumps & Construction project sites that were scattered all over
Amravati City (source list mentioned below). Apart from this we had no written
record of the number and names of the M.I.D.C units and construction projects
in the city. It was very difficult to tabulate a record of all the MIDC units,
Hospitals, Petrol Pumps & Construction project sites present in the city and then
carry out our study, in the short span of time that was allotted. As a result we
had to select MIDC units, Hospitals, Petrol Pumps & Construction project sites
according to our convenience. We went to the areas and surveyed M.I.D.C
units, Hospitals, Petrol Pumps and construction projects that could possibly be
approached.
A total sample size is 101 M.I.D.C units and 25 construction sites 28 hospitals
and 24 petrol pumps 21 other institutions.
Primary Data: The researchers collected primary data during the course
of research period with the help of the questionnaire that was designed
for the M.I.D.C units, Hospitals, Petrol Pumps and construction projects
to collect the information that was required to carry out the research.
Secondary Data: Secondary data was collected from books, articles,
Internet.
Simple statistical tools and techniques like average, ratios, pie charts, tables and
graphs are used to analyze the data.
1) The study was conducted in 45 days that is not enough for such a vast
topic.
2) No proper data was available about the fire fighting system users in the
city.
5) Many MIDC units, petrol pumps, hospitals, Construction sites and other
institutions don’t Give Information about which fire system that they used
because of fear of breach of secrecy in business.
9) The survey was very exhaustive as the climate in summer is not very
helpful to visit each and every institutional unit.
10) In the instance of healing centers, the specialists wear occupied with
helping patients and another staff is likewise occupied at their work so we need
to deal with a legitimate time to visit every single start some we have visited
twice or thrice.
6. SURVEY REPORT
Their motive was to study the Potential Market Amravati City. They have
mentioned the problems, which they have found during the course of the study
and recommended various corrective measures for it.
This study also comprises the comparative analysis between Indian Fire
Protection and other competitive agency dealing in providing fire safety features
in M.I.D.C units, Hospitals, Petrol Pumps, commercial and residential units and
other institutions.
First the 45 days internship of which 10 days for getting aware of the concept of
fire extinguishers and fire fighting systems next 30 days was given out for
survey and last 5 days is to conclude the survey report.
Hospitals
Petrol Pumps
Industrial Units
Building Projects
Other Institutions which includes cinema theatres educational institutions
another public places.
As the survey started first I had visited the MIDC Industry units, to meet
all the respondents their and personal meet with the fire officer in charge their or
owner of that unit and ask them particular information mentioned in the
questionnaire and get the questionnaire filled .
After that I visited petrol pumps getting information from the petrol
pumps is very easy as the owners are directly present at the of main offices of
petrol pump so that was not quite difficult task and we get the questionnaire
filled very easily in petrol pumps.
After that I chose to visit all the building all the work in advance building
locales and right now built destinations and flats and asked about the developer
of that building site and after that I visited them and get appropriate arrangement
to meet them after that I have by and by we visited every manufacturer and ask
the data said in the poll and get the survey legitimately filled and furthermore
made them mindful about flame security and wellbeing standards by
Maharashtra fire aversion and security acts and administers and the prerequisite
of NBC section 4 and furthermore made them mindful about land Regulation
and improvement act 2016 by this I made them mindful about which standards
are required by them to take after at their structures for flame security and
assurance against flame.
The task work is over till that yet promote I likewise had chosen to visit
other foundation, for example, government workplaces instructive organizations
film theaters shopping centers to acquire more data with respect to overview in
this study I have to meet in excess of 200 respondents.
other
Instutuons, 11
Sample Size
%
MIDC Units
Construction
Sites, 9% Hospitals
MIDC Petrol pumps
Units, 59%
Petrol Construction Sites
pumps, 10%
other Instutuons
Hospitals, 23%
MIDC Units
Uses Fire
Safety
No Fire
38%
Seafty
62%
Analysis: Ass we can see 38% of overall units in MIDC do not have fire fighting
system at their premises and 62% have fire safety equipments at their premises.
120%
100%
80%
Axis Title
60%
40%
20%
0%
residential &
Other
hospitals petrolpumps Commercial
Institutions
buildings
Do not Have Fire safety 18% 0 68% 31%
Have Fire Safety 82% 100% 32% 69%
Analysis: Ass we can see in above table comparison amongst institutional buyers
who have fire fighting equipment or do not have fire fighting equipment at their
premises.
7.1.4. Type of Fire Fighting System used by Institutional Buyers (in %).
Extinguisher
48%
Analysis and Interpretation: As from pie chart we may see that Fire
F
Extinguisher is preferred most of the buyers because it involves less cost as
compared
pared other fire fighting Equipment
Equipment.
Fire Safety
29%
71%
Analysis and Interpretation: - From above diagram we may see that total
represent maintenance of fire safety amongst Institutional buyers
buyers. 29 % of
institutional buyers do not prefer any fire fighting equipment at their premises.
Strengths
Weakness
The target market segment do not aware about that the Indian fire protection is
an only licensing agency having license of Government of Maharashtra
operating in Amravati.
Being new in the market does not have much wide market coverage (reference
to point 3.3).
Opportunity
Indian fire assurance can approach each new building site to have fire security
framework and hardware, likewise, Indian fire Protection can approach them
who don't have to put out fires wellbeing framework and at their premises.
Indian fire assurance just has authorized so Indian fire Protection has many
extensions to assemble advertised for them in Amravati City and places close
Amravati.
All institutions which do not have fire safety system can be approached by
Indian fire protection. Especially as given in table 7.1.3 residential buildings,
commercial complex has lot of potential for fire safety system.
Indian Fire Protection can also approach for maintenance to all institutional
buyers who have fire protection system, as we can see from chart 7.1.5.
Threats:
As the summer internship project has been started first I have been made
aware that what the fire and how the fire extinguisher and firefighting system
works. I have been made aware of each type of firefighting system type of fire
extinguisher and another firefighting system which are needed to be installed at
premises and how firefighting system actually works i.e. it eliminates the oxygen
component in fire due to which fire gets extinguish we have also had a live demo
of applying fire fighting system at client premises of Indian fire protection, as
there has been the new system get install they are required to provide demo
employees who are working there, we have been get visited to proper site to see
the demo of how Fire extinguisher fire hydrant fire alarm and fire sprinkler work
we also had been made aware of documentation like fire audit.
So after 45 days SIP, first 10 days were we have given a proper training
and made aware of every fact related to fire and firefighting systems types of fire
extinguisher. I had been told to do survey of Amravati City of which we have
been provided area of area buildings, Apartments, Petrol Pumps, Hospitals, and
Industrial Units under MIDC in Amravati. This survey research as the time span
of 45 days of which the 10 days has been already gone the remaining days where
35 of which last 5 days we have to sum up our survey and to have to make a
proper report and to give findings recommendations and to present conclusion of
the report so the proper time of 30 days we have been good for this survey as the
work has been started. I have been told that at least in one day we have to visit at
least four premises which are minimum show the result of 30 days is we have to
at least visit 120 premises in the overall survey but the but I have visited 200
which is more than the actual we had to visit. This was more than they were
expecting.
We day by day report at 6 p.m excessively Indian fire insurance and disclose to
them challenges we are looking in the server they offer answers for confront the
troubles our server has been begun at 10 a.m and it must end at 6 p.m between
these we visited premises to get the inquiry appropriately field and to gather all
the required data we have required to have for this examination.
Most recent five days we finished up the review report and inclinations of the
wire we have the general population pursue and the post buy conduct of the
institutional purchasers about flame security framework.
3) Visit the Places with the Reference of Our Trainee (Sameer sir)
11. Findings
After close study of the present market situation prevailing in the areas assigned
the researchers, following are the observations.
1. Major institutional buyer’s uses fire extinguisher but of which very few
maintain renew it refilling after expiry. (from 7.1.2, 7.1.3 & 7.1.5)
2. Indian fire protection does not have major focus on fire extinguisher
cylinders and refilling.(from 3.3)
3. Indian fire protection has lots of scope in the market being the only
licensing agency but it has to reach to the consumer and make them aware about
its business. (from 3.3)
4. Institutional purchasers don't have a fundamental spotlight on keeping up
the fire protection framework except if it is obligatory.
5. Sample size can only show behavioral aspect of institutional buyers within
an Amravati city. (from 7.1.1)
6. Some Builders and Industry unit owners are not aware much about
maintaining fire safety system. (as evaluated in survey)
7. Hydrant fire fighting system involves heavy amount of investment so this
system is mostly avoided and fire extinguisher cylinders are used. (from 7.1.4)
8. Some institutional buyer’s do not feel necessary to install Fire fighting
system or use any equipment at their premises. (from 7.1.2 & 7.1.3)
9. Institutional buyers are not aware of rules and norms regarding fire
protection and safety.
10. Some institutional buyers do not share their information regarding fire and
safety norms and some really interested in it and wants to know about it.
Needs to build brand image Indian fire protection so that in can be only market
leader, Also Indian Fire Protection should convert itself in a private company
form of organisation.
There are many institutions where there is no putting out fires framework is
utilized Indian Fire Protection should approach them.
A growth rate of an organization is expanding quickly as an organization is
expanding its extent of work, Indian fire Protection ought to likewise build its
emphasis on fire extinguisher cylinder distribution and it's refilling.
Indian Fire Protection is only licensing agency operating in Amravati but not
builders or any other targeted group of consumer are aware of it, therefore they
should indulge in Advertising so that everyone should know about Indian Fire
Protection.
Indian Fire Protection must start promoting their products with the help of local
media.
Indian Fire Protection should also sponsor events and seminar which are
organized in MIDC area and other institutional buyers.
Indian Fire Protection should also organize such events which shall provide
information about fire safety systems and its benefits how these are life saving
equipment.
Indian Fire Protection should also increase its staff so that will improve
efficiency and work effectiveness.
Indian Fire Protection should try to rise funds from public deposit and loans.
As every business funda says “to be best u need to be best at everything” Indian
Fire Protection is a service providing firm, needs to carry out its operation more
efficiently and effectively no opportunity should forgone. Indian fire protection
needs to increase its workforce so that it shall be able to cover all scopes and
upcoming opportunities.
13. Conclusions
It was also concluded that Indian fire protection is the first preference if it
made aware the entire targeted consumer about them being a only licensing
agency in Amravati which can resolve every query about fire protection and
safety.
Also it needs to focus on advertising because market is not mainly aware
about Indian fire protection being a only licensing agency in Amravati. As
Indian Fire Protection have many opportunity in Market for Expansion and
growth.
14. Achievements
Sr no Names
1 Govinda Associates, residential
2 Dhamand & Construction, residential
3 Dudhe Builders, residential
4 Ca Kapil Mattani, residential
5 Shhadi and associates, commercial
6 Govinda Associates, commercial
Questionnaire
Contact: _________________________________________________________________
Address: _________________________________________________________________
Name of person:
1. For fire safety/ protection have you installed fire protection system?
Yes No
2. Which type of system do you have installed?
Agree Disagree
12. Are you satisfied from the service provider who provides you service?
Yes No
Yes No
If yes, rate us between 1 to 5 scales
List of Respondents
Sr.No. Firm
1 Jadhao Layland Ptv Ltd
2 Saluja Furniture Ind.
3 Shrinathji Plastic
4 Hyundai
5 Maruti Suzaki Nexa Servises
6 Ranga Fabrications & Power Press
7 Hanuman Textile Industries
8 Shrikrupa Patry Feeds
9 Jagdish Oil Industries
10 Gurukripa Steel Furniture
11 Shriram Uddyog
12 Shreeji PET & Polymers
13 Packwell Industries
14 Jadhao Gares Ptv Ltd
15 Baldeo Indutries
16 Bajaj Alluminium Industries
17 Arun Chemical Industries
18 Dynacool Refrigration & Engerring
19 S.M Agro Engeenring Proucts
20 Chandiram Electrical Industries
21 M/S C.S Proucts
22 Jateria Industries
23 Vini Enterprises
24 Renuka Industries
25 Brejesh Packeging Pvt.Ltd
26 Bajaj Arc Electrodes
27 National Boi Chem & CROP Care
28 Cool Tech Ent
29 Apurva Oil Industries
30 M/S Sharda Steel Industries
31 R.M Industries
32 Kakarania Industries
33 M/S Kharpe Producte
34 Aayushri Pacackaging
35 Anabia Freezing
36 Harinaya Dal Mill
37 Shri Sai Polyrab
38 SARA Disignear Tiles
39 Vini Industries
40 Ritesh Engerring & Fabricatins
41 Vishal Enterprises
42 HP GAS
90 Vyankesh Industries
91 ZunZunwala steels
92 Jaipurwalla Qulity Products
93 GanGotri Ice Factory.
94 Onil Industries
95 Pushparaj creations
96 ShreeAnand Industries
97 Sreeram gruh uddyog
98 Raj processing plant
99 Ramanrani enterprises
100 Vimal industries
101 Sunpack Industries
B) Builders and Developers
22 Rathi developers
23 Shhadi and associates
24 Balaji developers
25 Gupta constructions
C). Hospitals Petrol Pumps and other Institutions.
16. Bibliography
I. Theoretical Concepts:
II. Websites: