23 Videos (2h 34m)

Introduction
1:37

Colors in logodesign
6:17

Clever and creative

4:18

Types of logos
2:45

Conclusion
1:30

Presenting your ideas to the client

11:19

Creating the 2nd logo idea in Inkscape

11:23

Continuing the 2nd idea

7:36

Simplicity
4:15

Creating a 3rd version

13:28

Your first task!

3:06

Do your research!
2:23

The logo design process in a nutshell

4:01
 The good logo
3:39

Unique
3:09

And a 4th version of the same logo

10:58

Creating the 1st logo idea in Inkscape

19:48

Research example
7:32

Sketching for creativity

4:54

Add text in Inkscape

5:40

Coloring our logo in Inksape

8:17

Gestalt games
8:21

Type in logo design

7:48

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About This Class

In this course I cover the theory and the creative process of logo design from the first client brief
through finding ideas and creating sketches, until the presentation of the final design to the
client. According to this, half of the course is about logo design theory and process, the other
half is about designing logos in Inkscape - with all the practical tips I can give.
Inkscape is a great free vector tool you can use to create real, professional level logo design for
real clients. Clients care about results, they need a good logo from a flexible, professional
designer. To achieve this, you don't need expensive software. You need to be clever and creative,
and I show you how!

work like a professional logo designer

create creative and smart logo design
understand what makes a good logo

Class Projects
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As explained in the 2nd lecture, I want you to get real. I want you to get out of your comfort
zone, and create a real logo for a real organisation with a purpose! It can be an NGO, a student
group, band, your local church, anything. But it has to be a real logo for real people. Because
real people have goals and opinions. And this will teach you to work and create logo in real life.
So four your project create and share a logo design you made. Just a simple image is enough. no
need for fancy presentation this time :)
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István Szép

Designer and design teacher

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I am a graphic designer and design teacher from Budapest. I draw cute characters and clever
logos, build websites and sometimes videogames. My main tool is Inkscape, a great open source
design program.

Skills in this Class:

Design Logo Design Graphic Design Creative Brand Identity Inkscape Visual Identity