We will tell you the TRP of the Top 10 TV Serials of the week here.

So just watch out below for the TV

Program you watch and check its TRP:
Serial Name Channel Name TRP
.
Pavitra Rishta Zee TV 5.1 TRP
.
Pratigya Star Plus 4.1 TRP
.
Jhansi Ki Rani Zee TV 3.7 TRP
.
Bidaai Star Plus 3.5 TRP
.
Yeh Rishta Kya Kehlata Hai Star Plus 3.5 TRP
.
Uttran Colors 3.4 TRP
.
Agle Janam Mohe Bitiya Hi Kijo Zee TV 3.3 TRP
.
Tere Liye Star Plus 3.2 TRP
.
Laagi Tujhse Lagan Colors 3.1 TRP
.
Balika Vadhu Colors 3.0 TRP

1. There are 134 million households which own television sets in India; 70 million are in rural
areas, 64 million in urban India
2. India is the world’s second largest broadcast market in viewership base as well as the total
number of channels (500)
3. An average Indian watches television for two and a half hours a day, South Indians are
glued to the idiot box for longer
4. There are more news channels (81 and counting) than general entertainment channels
5. News and current affairs channels has 7.5% viewership share; GECs have 51%.
6. Hindi has 43% reach and audience; the regional language channels put together account
for 37%
7. Hindi speaking market is larger but South Indians watch TV for longer, spending close to
three hours a day
8. English channels, news and otherwise, gets only 11% of viewership share
9. English news channels have a 0.4 per cent viewership
10. Men watch sports, news and movie channels; women watch soaps and serials
http://www.indianexpress.com/news/the-view-from-the-couch/638431/1

http://www.indiantelevision.com/headlines/y2k2/july/july122.htm

The television viewership data of IRS 2009 R1 shows a decline in viewership of the national

network DD1, while viewership of every other private channel see growth. As per the data,

the viewership of DD1 went down by 4.81 per cent, as compared to IRS 2008 R2 at 167.89

million viewers. However the national network stood way ahead of the next in line, Star Plus,

which saw a rise of 5.07 per cent with 84.339 million viewers.

Zee Cinema has witnessed the maximum rise of 9.41 per cent, followed by Gemini TV and

Star Gold with a rise of 5.93 per cent and 5.90 per cent, respectively. News channel Aaj Tak

stood third among the top 10 channels in the country with a viewership of 73.689 million.

TV Viewers by Regions in India

(1998-99)

(Million)

Home Viewers
Other
States/UTs TotalViewers
Viewers
Urban Rural Total

Delhi 9.8 - 9.8 1.4 11.2

Uttar Pradesh 15.3 21 36.3 15.7 52

Rajasthan 6.6 7.7 14.3 5.5 19.8

Punjab 4.2 9.1 13.3 3.4 16.7

Haryana 2.8 7.4 10.2 2.2 12.4

Himachal Pradesh 0.8 2.9 3.7 1.6 5.3

Jammu & Kashmir 1.7 7.4 3.1 1.2 4.3

North 41.2 49.5 90.7 31 121.7

Maharashtra 28.2 16.7 45 15.8 60.8

 Gujarat 13.1 9.3 22.4 6 28.4

Madhya Pradesh 10.9 12.5 23.4 11.6 35

West 52.3 38.5 90.8 33.4 124.2

Tamil Nadu 20.1 11.9 32 5.4 37.4

Andhra Pradesh 19.5 14.2 33.7 9.9 43.6

Karnataka 14.3 9.6 23.9 4.9 28.8

Kerala 6.3 9.7 16 4.5 20.5

South 60.2 45.4 105.6 24.7 130.3

West Bengal 21.1 11.3 32.4 7.4 39.8

Orissa 4.3 6.3 10.7 5.5 16.1

Bihar 7.9 12.3 20.2 11.1 31.3

North East Zone 4.4 7.4 11.8 4.3 161.1

East Zone & North East Zone 37.7 37.3 75 28.3 103.3

India 191.4 170.7 362.1 117.4 479.5

http://www.indiantelevision.com/special/y2k10/gec_yearender.php

Y ear 2009 shall be a year to recall…if not for all, at least for the Hindi
general entertainment channels!!!
Even through the recession fever, and the debacle of three channels, the Hindi GEC
genre has roared to an eleven per cent growth over the previous year. According to Tam
data for Hindi speaking market (HSM), the share of Hindi GEC, which stood at 34.59 per
cent in 2008, has moved up to 38.39 per cent in 2009.
Despite a strong cricket calendar, audiences batted for entertainment content on the
GECs. While daily soaps generated interest with their varied range of focus, reality
content brought in male and younger viewers.
The fragmentation, led by Colors, helped the
Hindi GEC ad market to grow. Says Zee
Entertainment Enterprises Ltd (Zeel) chief
revenue officer Joy Chakraborthy, "We expect
the Hindi GECs to take away Rs 24 billion in ad
revenues during FY'10, up from Rs 19 billion a
year ago."
A more conservative estimate would put the Hindi GEC ad pie at Rs 23 billion, miles
away from the competing genres in the broadcasting space.
The genre did not just see 'masala' content but also twists and turns in the ratings turf
as Colors overturned Star Plus' nine-year monopoly to stay at the top.
Also, with recession being the talking tale for '09, the general entertainment space faced
hiccups galore. And yet with them came intelligent designs that broadcasters and
markets corroborated to fight back the downturn plague.
So how did the genre fair in the calendar year 2009? What were the major trends? How
did the Top 3 channels - Colors, Star Plus andZee TV - play the game? Did the economic
downturn hamper growth plans? Read on…
A Bird's eye View

A major part of the year saw a raging ratings war between Colors, Star Plus and Zee TV
as the channels used all the ammunition from their armoury for the great GEC battle. Be
it staple fiction shows, reality, big movies, scheduling, marketing and promotions!

Source : TAM

Click here to zoom

As the GEC space opened up and audiences got more choices in terms of fresh
programming and more channel options, the game was set to change in the GEC room
with viewers asking for more. Competition increased as contenders for the top spots
transformed as well.
Also, in the month of May, Sony Entertainment
Television (Set) overhauled its programming.
During the course of the year, Sony's old horses
- CID and Aahat - delivered and the channel moved
from 80 to 180 GRPs to occupy the fourth spot.

NDTV Imagine fought on and came up with Rakhi

ka Swayamvar to grab its peak ratings. The channel
gained in mindshare though in the ratings ladder it
still has a long way to go.
Meanwhile, Sab, Sony's sibling channel, donned the
family comedy hat and started experimenting with
different strands within the genre to surge ahead of
Star Plus' second GEC Star One.
The year also saw the death of Zee Next, while Real (a Turner -Alva joint venture) and
9X (launched by Indrani Mukerjea and Peter Mukerjea with a promise of nine times
more) await a verdict on their existence.
Opines Lodestar Universal COO Nandini Dias, "Despite two channels almost on the verge
of closing down and a couple of channels not doing well at all in 2009, the genre saw a
growth in its market share. This is because the gap has been compensated by the top 3-
4 channels in the genre, which have performed fairly well during the year."

Surge in Reality Quotient

Unlike 2008, when television predominantly targeted female viewers with high-voltage
drama soaps, 2009 saw a huge surge in reality content in the overall GEC programming.
And the format, coated with not just drama but controversies too, had an impact beyond
its ratings. Result? Not just women but men too were driven to the genre. The share
of reality shows, which was 4.3 per cent in 2008, increased to 6.9 per cent in 2009, a
jump of almost 60 per cent (Tam data, HSM, for top five channels).

Source : TAM, Top 5 GECs

Elaborates Dias, "Unlike 2008, when the shows were more about Kyunki's and Kahani's
that were mainly woman skewed, 2009 saw the launch of a slew of shows, especially
reality that targeted both the woman and the men audience equally like Sach Ka
Saamna andKhatroan Ke Khiladi."
Adds Sony Entertainment Television business head Ajit Thakur, "2009 saw GECs
experimenting with non-fictions by launching reality shows other than the usual singing
and dancing format."
Thus, while viewers were subject to some new and
interesting formats like Rakhi Ka Swayamwar, Sach
Ka Saamna, and Pati Patni aur Woh, there were a
few that failed to catch attention likePerfect
Bride and Iss Jungle Se Mujhe Bachao.
Not to forget, some old formats did get bigger in
their sister seasons like Bigg Boss,Khataron ke
Khiladi, India's Got Talent and Entertainment Ke
Liye Kuchh Bhee Karega.
Additionally, dance-and-music-based reality shows too saw their ultimate high points on
Zee TV with Dance India Dance andSaregamapa (with kid anchors).

Says Star India EVP marketing Anupam Vasudev, "In order to appeal to urban viewers,
we saw differentiation and innovation in the reality space. And thus, apart from the
regular singing/ dance based shows, this year saw more experimentation with shows
which created buzz for the channel and attracted a lot of eyeballs."

The Fiction Saga

Well, the year surely reaffirmed the fact that fiction shows are the staple diet for Indian
audiences. Tam data suggests that the share of daily soaps in GECs remained 60.4 per
cent in 2009. The trend, however, shifted away from the saas-bahu sagas and the K-
series to more meaningful and issue-based programming.
"Television content has moved away from the unrealistic and over-the-top depiction of
stories and characters. The focus is now on realism, socially relevant themes, positivity
and family values," suggests Vasudev.
The trend was started by Colors and picked by all. Earlier in an interview
with Indiantelevision.com, Colors CEO Rajesh Kamat had said, "There was a fatigue built
in for the kind of soaps that were running on Indian television. We made disruptive and
differentiated content our main plank. We were willing to take a calculated risk; our
concepts were different and on the riskier side. But they worked."
Zeel COO and Zee TV business head Nitin Vaidya notes that Indian television saw an
interesting turning point with a different kind of story-telling that emerged with newer
shows. "Variants like Balika Vadhu and Agle Janam Mohe Bitiya Hi Kijo brought in an all-
new flavour to the primetime," says Vaidya.
Source : TAM

Click here to zoom

The new breed of fiction shows saw historic high points in terms of ratings. The top
highest rated fiction shows in the year, as per Tam, were Balika Vadhu (10.2
TVR), Uttaran (9.6 TVR), Bidaai (9.5 TVR), Yeh Rishta (8.1 TVR), Pavitra Rishta (7.1
TVR) and Naa Aana Is Desh Laado (7 TVR).
Avers Vaidya, "With subjects ranging from those of historical importance and social
awareness to differential talent, Zee TV's shows have been appreciated and
acknowledged across the nation. Each of our new properties yielded results and there
was no show that had to be withdrawn during the year."
Adds Vasudev, "With competition heating up and the saas-bahu image that Star Plus had
to shake off, we came up with a host of innovative, fresh and creative content to
entertain our audiences this year."

Movie game heats up

For a major part of the year, movies acted as a differentiator for the leading channel in
the GEC genre, adding to the spikes.
The movie syndication model allowed the Hindi GECs to spread their risks as they
narrowed the window between theatrical releases and their TV premieres for new
products. Explaining the movie syndication model, Dias says, "Unlike earlier days, when
buyouts happened for the entire movie, 2009 saw buyouts happening in number of
airings as the costs had really shot up during the year. So you saw films like Jab We Met
running across multiple channels at the same time."

Cost corrections happened and the big bets on movies were taken by Colors and Star
Plus. Some movies were aired even without breaks, facilitating weekends to see an
upsurge in viewership.

It is interesting to note here that post the two-month standstill inmovie releases due to
the producer-multiplex tussle, Colors ramped up its movie slate and aggressively
purchased the first airing rights of many recent releases including Blue and Ajab Prem Ki
Gajab Kahani.

Scheduling strategy and break-free content

With competition in full force and consumers moving the stick hard, broadcasters surely
did not want to kick their buckets soon. In a bid to maintain a steady presence, many
channels reviewed their programme scheduling strategies and also began running break-
free content.

For starters, channels began pooling their full content strength onto the 7 to 9 pm band
that appealed to the non-metro masses, attracting viewers from smaller towns.

Also, the 9-10 pm content was tailor-made for both smaller towns and metros to bring in
an overlap of viewership. Meanwhile, the more urban-centric shows were moved to the
10 pm slot.

The second major change was the scheduling transformation of hour-long episodes. The
concept was first sketched by Colors, as the channel asked producers to give a special
one-hour episode in a month. The idea was to increase sampling and retain viewership.

The same design ran through Star Plus and Zee TV. "These are tactical steps taken to
ensure viewers are retained on the channel and there is a seamless flow of audiences
from one slot to another," says Vasudev.

Vasudev, however, believes that these tactical schemes cannot be sustained for long.
"While one-hour specials give channels incremental GRPs, they do not impact much of
the viewership in the original slot," he says.
Star Plus had moved one step ahead and extended their popular shows, Bidaai and Yeh
Rishta, to seven days a week. However, as the model was not sustainable, they went
back to four days a week.
Says Thakur, "Scheduling of specials is a practice
done by GECs nowadays to get a spike. It's a stunt,
a smart move but isn't sustainable in the long run.
For five episodes a week, you have to shoot for 210 minutes. You have to shoot 50
minutes daily for such spikes and that isn't possible in the long run."

Ad volume grows

Hitting straight into the economic downturn, there was a huge concern at the beginning
of 2009 that GECs would go through an ad slump and rates would tumble. That proved
wrong and though rates were under pressure, ad volumes grew.
Says a senior media specialist from a top media buying firm, "FMCG, which accounted
for about 38-39 per cent of the total advertising spend on the Hindi GEC space in 2008,
moved up to about 50-54 per cent in 2009. It is important to note that FMCG looks at
cost efficiency and spends if there is a return on investment. Automobile and telecom
sectors were also big spenders and were looking for impact."
Adds Dias, "With FMCGs primarily spending on the mainline GEC genre along with a
growth in the genre share itself, the GEC space has certainly seen growth over others.
But it may have been a more polarised growth. In absolute revenues the top three - Star
Plus, Colors and Zee TV - have had a much larger pie than Sony, Star One, Sab, and
NDTV Imagine. Colors has surely yielded revenues, quite equivalent to that of Star and
Zee."
The market seems to have eased and the last three months of the year have seen a big
jump in advertising revenues.
Shaping up in Twenty10

The GEC space can be exposed to pressure points in 2010 amidst fragmentation and
stiffening competition. The fight at the top among Colors, Star Plus and Zee TV promises
to get bitter. And while Sony threatens to enter the top-rung, NDTV Imagine is readying
to shape its destiny under a new owner in Turner International.
"If it is a fight amongst five strong players, then advertisers can make better use of the
fragmentation. It is going to be a dog fight. But the GEC genre is set for growth," says a
media analyst.
Agrees Vasudev, "Channels have to outdo themselves in terms of their offerings - leave
alone outdoing their competition - to attract eyeballs and to keep them glued to their
channel."
Media experts say advertisers will be willing to pay more in 2010 as the economy
improves. "The GEC genre could post 20 per cent ad revenue growth in 2010. Hopefully,
we will see clients willing to invest money in brand building. The channels, in turn, will
need to reciprocate it with quality programming. Also we are slowly getting a sense that
there maybe a fatigue setting in with respect to reality shows. Also believability is
reducing. So maybe channels will need to look hard for the next thing now," says Dias.

As the overall GEC genre grows, Madison Media Group CEO Punitha Arumugam is
optimistic that the profitability will also go up. "Since other genres have also started
growing, 2010 will not see a very dramatic increase in the GEC genre revenues. The
trend, instead, will be a fight over market share and every player will try to grab more
eyeballs. But yes, profitability of the channels will increase due to renegotiation of
programming and staff costs," she says.
The television viewership data of IRS 2009 R1 shows a decline in viewership of the national
network DD1, while viewership of every other private channel see growth. As per the data, the
viewership of DD1 went down by 4.81 per cent, as compared to IRS 2008 R2 at 167.89 million
viewers. However the national network stood way ahead of the next in line, Star Plus, which saw a
rise of 5.07 per cent with 84.339 million viewers.
Zee Cinema has witnessed the maximum rise of 9.41 per cent, followed by Gemini TV and Star
Gold with a rise of 5.93 per cent and 5.90 per cent, respectively. News channel Aaj Tak stood third
among the top 10 channels in the country with a viewership of 73.689 million.

http://www.livemint.com/2008/11/13235354/Viewers-ditch-TV-shows-as-stri.html