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TABLE OF CONTENTS

Title Page..................................................................................................................................... i
Certification and Approval Sheet ................................................................................................. ii
Acknowledgement...................................................................................................................... iii
Table of Contents....................................................................................................................... iv
List of Tables ............................................................................................................................ vii
List of Figures ............................................................................................................................ ix
List of Schedules........................................................................................................................ xi

Chapter 1 – Executive Summary


Name of the Business ..................................................................................................... 1
Description of the Logo.................................................................................................... 2
Brief Description of the Project ........................................................................................ 3
General Objectives of the Business ................................................................................. 3
Research and Methodology ............................................................................................. 4
Project Summary ............................................................................................................. 8
Definition of Terms .......................................................................................................... 9
Chapter 2 – Market Study
Prospective Customers ................................................................................................. 13
Competitors ................................................................................................................... 13
Market Research ........................................................................................................... 13
Survey Analysis ............................................................................................................. 14
Demand Analysis .......................................................................................................... 28
Supply Analysis ............................................................................................................. 31
Competitors Analysis ..................................................................................................... 33
Market Share Analysis ................................................................................................... 34
Projected Revenue ........................................................................................................ 35
Marketing Strategies...................................................................................................... 36
Chapter 3 – Technical Study
Production/Service Process........................................................................................... 39
Business Process .......................................................................................................... 48
Business Location ......................................................................................................... 49
Location Map and Plan .................................................................................................. 49

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Cost and Sources of Ingredients.................................................................................... 51
Land, Equipment, Machinery, and Supplies ................................................................... 53
Employee Uniform ......................................................................................................... 63
Utilities Requirements.................................................................................................... 63
Labor Requirements ...................................................................................................... 65
Work Schedule .............................................................................................................. 65
Waste Disposal Program ............................................................................................... 65
Chapter 4 – Management and Legal Study
Management Aspect...................................................................................................... 67
Vision, Mission, and Core Values .................................................................................. 68
Capitalization ................................................................................................................. 69
Manpower Requirements............................................................................................... 70
Employment Process..................................................................................................... 73
Organization Policies and Procedures ........................................................................... 73
Business Hours ............................................................................................................. 74
Salaries and Wages ...................................................................................................... 74
Employee Status, Management, and Policy .................................................................. 75
Code of Ethics ............................................................................................................... 83
Project Schedule ........................................................................................................... 87
Internal Controls ............................................................................................................ 87
Legal and Taxation Aspects .......................................................................................... 89
Chapter 5 – Financial Study
Major Assumptions ........................................................................................................ 95
Initial Project Cost ......................................................................................................... 96
Projected Income Statement ......................................................................................... 98
Projected Statement of Changes in Partners’ Equity ................................................... 100
Projected Financial Position ........................................................................................ 103
Projected Statement of Cash Flow .............................................................................. 106
Projected Financial Performance ................................................................................. 110
Economic Valuation ..................................................................................................... 113

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Chapter 6 – Socioeconomic Study
Contribution to Income and Employment ..................................................................... 115
Tax Contribution .......................................................................................................... 116
Increased Production Activity ...................................................................................... 116
Environment Conservation .......................................................................................... 117

APPENDICES 118
SCHEDULES 119
CURRICULUM VITAE 134

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