Prepared by:

Mark Jhon C. Oxillo

 refers to persons that are
PEOPLE involved in the use,
analysis, evaluation and
MEDIA production of media and
information
Who do you think are “people media”?
2 TYPES of PEOPLE MEDIA:

1. PEOPLE AS MEDIA

2. PEOPLE IN MEDIA
PEOPLE AS MEDIA
- they are the MEDIA itself.
The person serves as the
medium for another
person to learn or acquire
new knowledge
People as Media
1. Opinion Leaders
2. Citizen Journalist
3. Social Journalist
4. Crowdsourcer
OPINION LEADERS
• is a leader for a
certain group
who gives details
and information
to lesser active
persons in the
group
Two-step Flow Communication Model
According
to Paul
Lazarsfeld,
Bernard
Berelson,
and Hazel
Gaudet
(1944)
CITIZEN Journalist
• People without
professional
journalism training
that use the tools of
modern technology
and internet to create,
augment or fact-check
media on their own or
in collaboration with
others
SOCIAL JOURNALIST
• Journalist that
uses social
media to make
their content
available to
more people.
 What are the
similarities and
differences between
citizen journalist and
social journalist?
Characteristics of social media:

1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both private
and public)
5. Provides tracking (history and threads)
FORMATS of Social Media:
1. Relationships / Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News
FORMATS of social media:

6. Discussion Forums
7. Buying / Merchant Sites
8. Virtual Worlds (mostly
games)
ADVANTAGES AND LIMITATIONS of
using social media in the following
areas:

 1. Relationships
 2. Entertainment
 3. Learning
 4. Recognition
 5. Career Progression
 CROWDSOURCER
• the person who
obtains needed
services, ideas, or
content by soliciting
contributions from a
large group of people
and especially from
the online community
2 TYPES of PEOPLE MEDIA

1. PEOPLE AS MEDIA

2. PEOPLE IN MEDIA
PEOPLE IN MEDIA
- they are the people behind another
form of media. They use other
forms of media such as text media,
visual media, multimedia, etc. in
disseminating information and
imparting knowledge
TYPES OF JOURNALIST BY MEDIUM

• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
 PRINT
JOURNALIST
PHOTOJOURNALIST
Broadcast journalist
BROADCAST JOURNALIST
MULTIMEDIA JOURNALIST
LET’s try this one OUT:
Say“PAM” if it is People
As Media else “PIM” if it is
“People In Media”
 1. SHS Teacher  6. News
 2. Blogger Reporter
 3. Radio  7. YouTubers
Anchors  8. Priests
 4. Professor  9. Movie
 5. Convention Directors
Speaker  10. Rally Leader
Characteristics of People Media:

• Tech Savvy - proficient in the use of

technology, especially computers
• Credible - able to be believed, capable of
being believed; plausible. Worthy of
confidence; reliable.
• Flexible - knows how to use a range of
technology; able to change or to do
different things
Characteristics of People Media:

• Charismatic - appeals to the senses

of different people
• Updated - in the know of the latest
information
• Articulate - expressing oneself easily
in clear and effective language