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By
Abhay Avichal
TAUFIQUE SIDDIQUI
I also declare that the present project report is based on the above summer
training and is my original work. The content of this project report has not
been submitted to any other university or institute either in part or in full for
the award of any degree, diploma or fellowship.
Further, I assign the right to the University, subject to the permission from
the organization concerned, use the information and contents of this project
to develop cases, case lets, case leads, and papers for publication and/or for
use in teaching.
Abhay Avichal
Date:
Abhay Avichal
CERTIFICATE.....................................................................................................2
DECLARATION..................................................................................................3
ACKNOWLEDGEMENT.......................................................................................4
CONTENTS........................................................................................................5
EXECUTIVE SUMMARY......................................................................................7
BRIEF PROFILE..................................................................................................9
About NIIM-SBA...........................................................................................10
NIIM - SBA Motive........................................................................................11
NIIM - SBA Mission.......................................................................................11
NIIM-School of Business Administration......................................................11
NIIM-SBA Edu-vantage................................................................................13
Academic Advisory Board............................................................................14
WHY NIIM – SBA..............................................................................................16
MBA @ NIIM-SBA
.................................................................................................................... 19
FIVE FOLD Career Advantage......................................................................20
PGPBM.........................................................................................................21
Programme Objectives:...............................................................................21
Dual Specialization Offered In:.................................................................22
Course structure.........................................................................................22
International MBA (France)..........................................................................24
Faculty........................................................................................................ 25
Introduction to Faculties:............................................................................26
Teaching Methodology:...............................................................................30
International Exposure:...............................................................................31
Teaching methodology................................................................................32
Infrastructure..............................................................................................32
World Class Campus....................................................................................32
Computer Facility........................................................................................33
Library and Information Services................................................................33
Resources....................................................................................................33
Books.......................................................................................................... 33
EXECUTIVE SUMMARY
NIIM-SBA has been set up under the aegis of NIILM Trust and founded by the
promoters of NIILM-CMS one of the leading business schools in the country.
NIIM-SBA offers Post Graduate Program in Business Management (PGPBM)
along with MBA Degree from a UGC Recognized Pondicherry University, which
is one of the Central Universities in India.
Beginning life in 1996, NIILM-CMS is scaling new heights and making rapid
strides thanks to its highest standards of academic excellence. Today, NIILM-
CMS ranks among the country's top business schools. Its flagship Post
Graduate Diploma Program in Business Management (PGDBM), approved by
the All India Council of Technical Education (AICTE) and the Human Resources
Development (HRD) Ministry, Government of India, is also recognized by the
Association of Indian Universities (AIU) as equivalent to an MBA degree.
Type: Private
Employees: 42 (2010)
Website: www.niim.in
This is the place where the very best from the world of academics
and industry have put their heads together to design a future for
you. This is for all of you who have reached another educational
crossroad in your lives. The right training and the right environment
will get you what you want. That is exactly what we offer at NIIM-
SBA.
A lot of changes are taking place all over the world. The job market
has changed drastically. With globalization, new areas of business
interests are developing. Financial Services, Insurance, Retail
Management, Healthcare Management and Communication and
other related areas have grown by leaps and bounds.
Dr. S. M. Dewan
Director General, SCOPE
Mr. S. K. Sethi
Director, Ria Insurance Brokers Pvt. Ltd.
Dr. S. P. Parashar
Director, IIM - Indore
Dr. S. Gangopadhyay
Consultant, Confederation of Indian Industries (CII)
Prof. B. P. Khandelwal
Former Director, NIEPA
Dr. M. C. Gupta
Managing Director, Country Inn
Prof. K. L. Krishna
Former Director, Delhi School of Economics
University of Delhi
UNDERSTANDING FUTURE
A lot of changes are taking place all over the world. The job market has
changed drastically. With globalization, new areas of business interests are
developing. Financial Services, Insurance, Retail Management, Healthcare
Management and Communication and other related areas have grown by
leaps and bounds. Every day, several jobs are coming up in the service
sector. And, today many young people want to be on their own.
The younger generation is looking for new opportunities in life. For that they
need the right attitude and the right training programs. NIIM-SBA is born out
of this conviction that the youngsters of today are going to be the leaders of
tomorrow. It's our responsibility to train them to face the world and take their
own decisions. That's why all our programmes are action-oriented and
industry-relevant. From Management, we have moved into areas like
Retailing, Financial Services, Human Resource Management, and Insurance &
Healthcare Sectors. Management is our lifeblood. We train you to become
good managers. That's what we are best at. Our faculty members train you to
take crucial decisions in life that will finally differentiate you from the rest.
TRIPLE BENEFIT
GROWING OUTWARD
At the same time, NIIM-SBA firmly believes that rigorous academics is the
backbone of all education and students at NIIM-SBA go through a rigorous
curriculum that packs in a total of 50 hours per week that includes 25 hours
of classroom teaching, 8 hours of labs, 15 hours of project work, and 2 hours
of industry exposure.
MODULAR CURRICULUM
We believe that it is vital for a student to have a strong focus on the subjects
of study at any given time. In order to facilitate this curriculum is designed
with a modular structure. This also makes it possible for students to opt for
electives that supplement their areas of interest and skill.
GUEST LECTURES
Eminent personalities from different industries and walks of life are invited to
visit the campus and share their experiences and give students a global
outlook through interactive programmes.
INDUSTRY EXPOSURE
Students are given the opportunity to work on live projects through tie-ups
with organizations across a spread of industries. A walkthrough this system,
PROFESSIONAL DEVELOPMENT
CREATING WINNERS
The strength of NIIM-SBA's model lies in bringing its ability to deliver study
programmes that understand the need of students in the Indian context while
at the same time keeping a global relevance. Apart from the rigor of
classroom academics, NIIM-SBA's model integrates a spectrum of additional
components that include Training Programs, Exchange Programs, Industrial
Visits, Study trips Expert lectures, Seminars, Hands-on training in industries,
Specific-skills training, Project guidance etc. Tapping into the years of
experience and accumulated knowledge base, the leadership of NIIM-SBA has
evolved a model that has a character of its own and is designed to add an
extra dimension to the student's personality and give them the competitive
edge.
CHOOSE TO WIN
If you feel that Management is your goal, do come and visit us at NIIM-SBA.
We have turned many dreams into reality. So be here with us and experience
the joy of success. You will discover new experiences in a dynamic and
supportive environment. Our high standards of education, research and
training, based on a synergy of theory and practice will help you realize your
career goals.
(Duration: 2 years)
(Duration: 2 years)
(Duration: 2 years)
(Duration: 2 years)
(Duration: 1 year)
PROGRAMME OBJECTIVES:
• To help the students gain an understanding of the organizational
settings and techniques of management.
• Develop a global mindset so that they are better able to address the
challenges of global competition and
• Develop an all round personality which is well integrated with the very
best of the Indian values and civilizations across the world
• Marketing
• Finance
• Human Resource
• Information Technology
• International Business
• Retail Management
• Global Operations
• Entrepreneurship Management
COURSE STRUCTURE
NIIM-SBA offers two-year full-time dual program called the Post Graduate
Program in Business Management (Finance, Marketing, Strategy, Information
Technology, Operations) along with an MBA degree from a UGC recognized
central university. Each year is divided into two terms and hence, there are a
total of four terms. The 1st year comprises all Core Courses (required to be
taken by all students). Students are free to choose electives in the 2nd year
as per their preferred area of specialization.
• The student can save two years' time and full course fee that will
otherwise be required to complete the degree from University of
Poitiers.
NIIM-SBA offers two-year full-time dual program called the Post Graduate
Program in Business Management along with an MBA degree from a UGC
recognized central university. Each year is divided into two terms and hence,
there are a total of four terms. The 1st year comprises all Core Courses
(required to be taken by all students). Students are free to choose electives
in the 2nd year as per their preferred area of specialization.
Introduction to Faculties:
M.A (Economics)
Bachelor of Law
Diploma in Industrial Relations & Personnel Management
Diploma in Transport Management
Work Experience: 25 years of industrial experience with top Indian and
Multinational companies like IFFCO, Reliance, General Motors, New Holland
Tractors.
MBA (FINANCE)
M.COM
B.Tech – IT
MBA
Advance Diploma in Marketing Management
Ph.D. from AIMA-AMU
Work Experience: 12 years of industrial experience in Sales and Marketing
in Retail, Food and IT industry.
MBA
Ph.D. in Banking
Work Experience: 10 years of experience in Banking and Academics
M.Sc. Statistics
PG Diploma in Computer Software
Member of Indian Society for Technical Education and NMA
MA in Economics
NET Qualified
Total Work Experience: 8 years of experience in Education Sector
M.A.
M.Com
CAIIB
LLB
Work Experience: 28 years of Industry experience in Bank of India after
that 9 years of experience in academics.
MBA (PMIR)
NET Qualified
Work Experience: 12 years of experience academics.
TEACHING METHODOLOGY:
Ensuring an Outstanding Learning Experience
International Exposure:
Eminent professors and academicians from the best-known foreign
universities are regularly invited to speak and interact with our students.
Their knowledge and experience provide the students with a global
perspective and a truly international edge.
INFRASTRUCTURE
The institute boasts of an enviable infrastructure, where students work
seamlessly in an environment, facilitated by a state of the art computer
center, an exhaustive library, with a growing collection of books, periodicals
and an esthetic environment. The Infrastructure support comprises of Air
conditioned classrooms and a discussion room equipped with audio visual
equipment, and a conference hall.
For the students we have subsidized canteen facility, hostel facility and
reprographic.
COMPUTER FACILITY
Computer Centre is comprised of fully equipped computer labs and equipped
with branded computers fully networked with structured cabling. The network
consists of various high-end servers including Mail and Web servers. Each lab
caters to students needs with 24 hours internet connectivity 7 days a week
with high bandwidth and multiple gateways. All the class rooms including
conference hall and seminar hall are well equipped with audio visual facilities.
Each student is provided with a Laptop the network is protected with firewall
supported by bandwidth management.
RESOURCES
Library has a wide variety of knowledge resources to support the teaching,
research and consultancy activities of the Institute.
BOOKS
Includes over 10,000 books in the area of management and allied topics.
Around 300 new books are added to the collection every year.
JOURNALS
Library subscribes to over 103 print journals. Besides these, there are around
301 e-journals made available through various online databases.
TRAINING VIDEOS
Library maintains a selective collection of over 95 training videos and
educational films.
ELECTRONIC LIBRARY
The e-library provides a single-window access to all the electronic resources
subscribed by the Library. Efforts are on to develop a world-class online
library system in the area of business related information. Cutting-edge
technologies are used to offer NIIM-SBA academic community access to up-
to-date, relevant business and management information available on their
desktops. The e-library is accessible across the campus network.
HOSTEL FACILITIES
The stimulating and holistic living environment of the hostel contributes
significantly to superior academic performance. The aim is to provide a warm
homely atmosphere with a relaxed lifestyle, which encourages free and
original thinking. The Meadows is NIIM-SBA's plush, secure, fully residential
facility located approximately one kilometer from the NIIM-SBA Campus on
Mathura Road in suburban South Delhi. Flanked by the up market Destination
Point, which houses Nirulas and factory outlets of major brands, the Meadows
is only two to three kilometers away from other major shopping areas. The
New Delhi railway station is about 45 minutes from the Badarpur Bus
Terminus, which is close to the NIIM-SBA Campus and the hostel.
Meadows promotes quality lifestyle and sustains it. The ultra modern facilities
are among the best of all. Some of the facilities offered at Meadows include:
• AC / Air Cooled / Non AC residential blocks for both single, double and
triple occupancy
SHUTTLE SERVICE
Meadows provides shuttle services between the Hostel and the Campus to
help the students reach classes on time.
Placement is just one of the meeting points between NIIM-SBA and industry,
and we strongly believe that a far stronger win-win relationship should be
built between the two. There are several activities where Corporate and NIIM-
SBA can work together at different points in time, with benefits accruing to
both.
The Corporate Relations Cell is an interface between the corporate world and
the students, which helps them to make better and informed career choices.
It maintains and upgrades database of the corporate world facilitating the
decision making process for the students.
The Training and Placement Cell of the Institute is endowed with the following
distinctive features:
• Full fledged office at Delhi, working round the year, and maintaining
constant interaction with industries.
• Hosting Interface Sessions with representatives of business
organizations at different metros.
• Inviting top executives and business magnet to interact with the
students.
• Organizing Mock Interviews and Group Discussions with the experts to
develop the confidence of the students.
• Arranging 100% Summer Training seas for the students to groom their
vision for forthcoming corporate life.
• Inviting companies from different business realms to make the
palatable choice for the students from different fields like Engineering,
Consumer Durables etc.
• Organizing Seminars and Conferences.
• Small projects are taken from the industry for practical exposure of the
students which form part of their curriculum.
This enables a student to evaluate his / her own interest in the company and
thus identify an appropriate fit, both for summer and final placements.
Taking the students for industrial visits is an integral part of the curriculum. It
provides an ideal opportunity to the students to understand the real
functioning of the industry and get exposed to different work cultures and
this industry orientation programme is reinforced through it. This provides
the students with insights into real life organizational dynamics and
familiarizes them with issues of current concern of the industry.
SUMMER INTERNSHIPS
At the end of the first year of their PGDBM programme, all students are
supposed to take up a two-month internship assignment (summer training)
with an organization. This is a compulsory component of the curriculum for
the completion of the programme, and is designed to provide exposure to the
working of organizations, as well as a chance to apply the learning at NIIM-
SBA in solving real-world business problems. The benefits to both sides are
obvious : You get strong analytical capabilities for a two-month period,
without increasing your permanent head-count. And of course, you get a
chance to observe NIIM-SBA students first-hand. On the other hand, our
HISTORY
Organizational structures developed from the ancient times of hunters and
collectors in tribal organizations through highly royal and clerical power
structures to industrial structures and today's post-industrial structures.
Pre-bureaucratic structures:
Pre-bureaucratic (entrepreneurial) structures lack standardization of tasks.
This structure is most common in smaller organizations and is best used to
solve simple tasks. The structure is totally centralized. The strategic leader
makes all key decisions and most communication is done by one on one
conversations. It is particularly useful for new (entrepreneurial) business as it
enables the founder to control growth and development.
They are usually based on traditional domination or charismatic
domination in the sense of Max Weber's tripartite classification of authority.
Bureaucratic structures:
Bureaucratic structures have a certain degree of standardization. They are
better suited for more complex or larger scale organizations. They usually
adopt a tall structure. Then tension between bureaucratic structures and non-
bureaucratic is echoed in Burns and Stalker distinction between mechanistic
and organic structures.
DIVISIONAL STRUCTURE
Also called a "Product Structure", the divisional structure groups each
organizational function into a division. Each division within a divisional
structure contains all the necessary resources and functions within it. For
example, an automobile company with a divisional structure might have one
division for SUVs, another division for subcompact cars, and another division
for sedans. Each division would have its own sales, engineering and
marketing departments.
Matrix Structure:
Matrix structure groups employees by both function and product. This
structure can combine the best of both separate structures. A matrix
organization frequently uses teams of employees to accomplish work, in
order to take advantage of the strengths, as well as make up for the
weaknesses, of functional and decentralized forms. An example would be a
TEAM
One of the newest organizational structures developed in the 20th century
is team. In small businesses, the team structure can define the entire
organization. Teams can be both horizontal and vertical. While an
organization is constituted as a set of people who, together, synergize
individual competencies to achieve newer dimensions, the Quality of
organizational structure revolves around the competencies of Teams in
totality. To cite an example, every one of Whole Foods Market’ stores, the
largest natural-foods grocer in the US developing a focused strategy, is an
autonomous profit centre composed of an average of 10 self-managed
teams, while team leaders in each store and each region are also a team.
Larger bureaucratic organizations can benefit from the flexibility of teams as
well. Xerox, Motorola, and Daimler Chrysler are all among the companies that
actively use teams to perform tasks.
NETWORK
Another modern structure is network. While business giants risk
becoming too clumsy to pro-act, act and react efficiently, the new network
organizations contract out any business functions that can be done better or
more cheaply. In essence, managers in network structures spend most of
their time coordinating and controlling external relations, usually by
electronic means. H&M's is outsourcing its clothing to a network of 700
suppliers, more than two-thirds of which are based in low-cost Asian
countries. Not owning any factories, H&M can be more flexible than many
other retailers in lowering its costs, which aligns with its low-cost strategy.
BOUNDARYLESS STRUCTURE
The most radical concept in today's organizational design is the concept of
'boundarylessness', which seeks to overcome traditional boundaries between
VIRTUAL
A special form of boundaryless organization is virtual. It works in a network of
external alliances, using the Internet. This means while the core of the
organization can be small but still the company can operate globally be a
market leader in its niche. According to Anderson, because of the unlimited
shelf space of the Web, the cost of reaching niche goods is falling
dramatically. Although none sell in huge numbers, there are so many niche
products that collectively they make a significant profit, and that is what
made highly innovative Amazon.com so successful.
As we can see, organizations develop, modify and change their structures so
that they align with their strategies. And the main trend for the last decades
seems to be coming back to flatter structures. Although this structure seems
suitable for small companies only, large organizations can take elements of it
in harder times. Being at risk of losing profits or even going bankrupt due to
the major financial downturn today, a lot of companies are moving to flatter
structures. Not only are they unable to maintain multiple management levels
any more, they are also in need of a more flexible structure to cope with new
threats.
ORGANIZATIONAL CHART
Programme Executive
Sr. Faculties
Lecturer
Faculties
Executive – Examinations
Administration
• Facilities: Electrician
• Securities: Supervisior
Security Guards
Executive
Drivers
Admissions
Head - Counselor
Counselors
Tele-Callers
Accounts
• Accounts Head
• Accountant
• Accounts Assistant
Marketing
• Manager – Marketing
• Ececutive – Marketing
IT
Designer
HR
• Recruitment: Manager – HR
Asst. Manager – HR
Executive - HR
Executive – HR
Asst. Manager - HR
Executive - HR
To succeed in branding you must understand the needs and wants of your
customers and prospects. You do this by integrating your brand strategies
through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and
prospects. It is the sum total of their experiences and perceptions, some of
which you can influence, and some that you cannot.
BRAND NAME
The brand name is often used interchangeably within "brand", although it is
more correctly used to specifically denote written or spoken linguistic
elements of any product. In this context a "brand name" constitutes a type
of trademark, if the brand name exclusively identifies the brand owner as the
commercial source of products or services. A brand owner may seek to
protect proprietary rights in relation to a brand name through trademark
registration. Advertising spokespersons have also become part of some
brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the
Tiger of Kellogg's.
Brand names will fall into one of three spectrums of use - Descriptive,
Associative or Freestanding.
Descriptive brand names assist in describing the distinguishable selling
point(s) of the product to the customer (e.g. Snap, Crackle and Pop or Bitter
Lemon).
Associative brand names provide the customer with an associated word for
what the product promises to do or be (e.g. Walkman, Sensodyne or Natrel)
Finally, free standing brand names have no links or ties to either descriptions
or associations of use. (e.g. Mars Bar or Pantene)
The act of associating a product or service with a brand has become part
of pop culture. Most products have some kind of brand identity, from
common table salt to designer jeans. A brand owner is a brand name that
has colloquially become a generic term for a product or service, such
as Band-Aid or Kleenex, which are often used to describe any kind of
adhesive bandage or any kind of facial tissue respectively.
BRAND PARITY
Brand parity is the perception of the customers that all brands are
equivalent.
BRANDING APPROACHES
COMPANY NAME:
Often, especially in the industrial sector, it is just the company's name which
is promoted (leading to one of the most powerful statements of "branding";
the saying, before the company's downgrading, "No one ever got fired for
buying IBM").
In this case a very strong brand name (or company name) is made the
vehicle for a range of products (for example, Mercedes-Benz or Black &
Decker) or even a range of subsidiary brands (such as Cadbury Dairy Milk,
Cadbury Flake or Cadbury Fingers in the United States).
INDIVIDUAL BRANDING:
Main Article: Individual Branding
"NO-BRAND" BRANDING:
Recently a number of companies have successfully pursued "No-Brand"
strategies; examples include the Japanese company Muji, which means "No
label" in English (from – "Mujirushi Ryohin" – literally, "No brand quality
goods"). Although there is a distinct Muji brand, Muji products are not
The challenges we are facing today are concerned with making the
educational system more need based and effective, more dynamic and
responsive to the changes taking place in the industrial world.
3. Prepared notices for the Centre for Corporate Relations & Placement
(CCRP).
BRANDING
We have all learned about Marketing and various strategies which can be
used or learned but all are on either FMCG goods or consumer durable
goods, not many, in fact as far as I know there isn't any marketing case study
or strategy on any of the education institutes which can be studied or
learned.
I would like to recommend a few methods which would help NIIM – SBA to
become a brand. There are various techniques / methods which can be
followed, like:
a) T.I.M.E.
b) Career Launcher
d) PT Education
f) Vita etc.
The TDD, not only lays stress on the training & development of the students
for soft skills but also for corporate trade skills, additional certification once
they join the institution, it will also guide them to be self-confident and be
better human beings.
The training focuses on making the student feel confidant and developing
both leadership qualities as well as managerial skills. The division has
developed a work-plan, which includes modules for practicing soft skill,
lectures by the specialist in public speaking, confidence building, stress and
time management and attitudinal development.
The division plans all the students activities related to their training for
personality development, technical skills, additional certification (with
coordination with Institute Heads). Other value addition programmes for the
students are also taken up by the division throughout the academic year.
A Short and Permanent Placement Division, SPPD, has been constituted with
the faculty and student representative from various departments /
programmes. It aims at making students as integral part of planning,
formatting and executing the day-to-day activities of division. This goes a
long way in giving them a sense of responsibility and sense of partnership in
taking the Institute to higher levels of excellence. The exposure thus gained
through various processes involved, builds confidence and promotes
leadership quality amongst the students.
The SPPD of the institution continuously interact with the corporate world
across the country and at later stage at international level. To ensure better
awareness of the strength of our academic processes, holistic nature of our
training and superior quality of our graduates, the institution will bring out
regularly the Information Brochure/ newsletter and students profile to
impress upon the corporate to be part of the selection procedures on and off
the campus and recruit the students.
The division updates the present data of corporate linkage and adds on new
data with time. The data up-gradation is a routine process. The cell will bring
in information of available vacancies for short term as well as permanent
placement after proper communication with the corporate world and
organizes in house screening for the same and then organize interviews be it
on campus or off campus.
The IILD has been set up to organize industrial visits, lectures by corporate
professionals, surveys, project work and any other associated activity like
sponsorship, organizing seminars for corporate, workshops, corporate
trainings etc. A comprehensive tie up with the corporate world provides the
institution with the opportunity to organize regular visits to business houses
and companies so that the students not only gain experience of what they
have learnt but also to acquaint themselves with the functional and
environmental culture of different organizations.
The DWD acts as the back bone for the corporate office and coordinates with
various departments, the corporate office and the student representatives to
develop and update data such as – students profile, corporate data, web-
page development, hosting details in website, uploading the data, deigning of
corporate information brochure etc.
The DWD coordinator will be assisted by SST and FST for its routine work.
The faculty representatives from all the departments constitute the team and
acts as a liaison between the department and the corporate office. The
members are provided with clear directives and will have to get the thinks
happening at their departmental level. FST formulates need-base
programmes, which give additional inputs to the students needed for
effective interaction with the corporate and are made functional at the
departmental level with the help of Short Term and Permanent Placement
Division (SPPD).
Corporate networking is the need of the day and for greater all-round
technical and management proficiency, it is both necessary and desirable to
supplement the knowledge base through programmes to reinforce
communication and various other special skills to the students. Besides to
meet the challenges posed by rapidly expanding horizon of knowledge, it is
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APPENDIX II
RADIO ADVERTISING
FEVER 104 FM
Fever 104 is already rocking the cities of Delhi, Mumbai, Bangalore and
Kolkata. Fever 104 provides a clutter free music and consistent sound
through world class broadcasting facilities. The music selection is being done
based on extensive ongoing research across our target audience.
Living up to our promise of clutter free music, we would like to partner with
premium brand like yours.
(excluding taxes)
Radio Mirchi is the Number 1 Private FM Radio Network in India today with
presence in 32 major cities across India. It is also the largest FM Station in
terms of listeners in all the cities we operate in. It has partnered with other
Radio Stations across India to increase our network and give you a single-
window solution for your national campaigns.
Radio Mirchi is also proud in being the No. 1 in many innovations that we
have done in the FM Radio Industry. It is the holder of Limca Book of Records
for the following:
It is also the first to do a “All day Roadblocks” on Radio where we had run
only a single client’s (Reliance Retail) campaign for entire 2 days, followed by
Roadblocks for Only Vimal (5 days), Reliance Life Insurance (1 day) and INX
Media (9X Channel – 1 day), Idea and reliance communication as telecom
clients has done a 1 day Road Block in Pune and Mumbai this year. The list is
un-ending and we take pride in being the innovator in the Industry.
The radiomirchi.com website has been voted the most popular TV and Radio
site in the country. The survey was conducted by Metrix Labs and AC Nielsen.
The survey had 1.5 million participants.
The Radio Mirchi CSR division has made great strides. It has been ranked 8th
(it got a silver) in the recently announced Pegasus CSR (A Readers Digest
initiative) awards out of 40 participants. Radio Mirchi managed to earn this
glorious recognition for Mirchi for the fabulous work done on the Hari Puttar
Audio film as well as the audio books (for the blind) program.
The cost of advertising on Radio Mirchi for a 30 days campaign will be less
than half the cost of a Single Full Page insertion in a leading Newspaper
across all the cities. This means that your campaign will be throughout the
month and also throughout the day in all the cities.
Radio MIRCHI is the single largest Media Network (including TV and Print) that
reaches millions of Hot Listeners across India at a cost per thousand that will
It is the rating given based on the total time spent by the listeners on the
respective radio channel.
It is the cumulative reach of each radio station per week (min 15 mins
continuous listening)
Radio MIRCHI has also got a network of 42 stations all over India, which is
amongst the largest growing network. Radio MIRCHI is the only private FM
radio station to have a presence of all fourteen 2million plus towns.
Objective
No. of days : 90
Frequency : 12 /day
Duration/spot : 20 secs
Note:
These Carts have multiple (both backlit and nonlit) branding spaces and
provide an opportunity to interact with the passengers one to
one. Distribution of printed material, Brochures, Invitations, Surveys and
Promotions are possible by making an executive sit in the cart and interact
with the passengers one to one. These Carts are the only advertising medium
on the Airport which allows interaction with the passengers.
Also, these carts are the only mediums which are visible to passengers
on ALL THREE TERMINALS of the Airport.
Card Rate: advertising cost for one month- Rs 3,50,000 per Cart .
Discounted advertising cost for one month - Rs 2,50,000 per Cart .
139 is an IVR and Call Centre based services launched by IRCTC (Indian
Railways).139 provides information on Train Arrival/Departure, Ticket
Confirmation, Accommodation Availability, Fare Details and Train Ticket
Bookings.
Over 10 lac people call this no. daily from over 762 towns and over 6 lac
villages across the country. Needless to add that it is the only medium which
offers you zero clutter, 100% mindshare of the caller and zero ad avoidance.
The 15 second commercial slot in positioned between the time when the IVR
retrieves the information and while the call is being diverted to the agent.
The duration has been kept to only 15 seconds since this what the IVR
normally takes to process the information.
The opportunity provides the assurance that each enquiry caller hears 15
seconds of Advertising jingle
A . CAMPAIGN ZONE WISE
PAN INDIA:
1. The number of expected calls are based on actual calls received in the
Month of January & February. 2009
We will share the exact figures at the time of release, so that you can
plan accordingly.
4. The reports that we will share will be on weekly basis, and will be a
CDR (call disposition report) report. This report is generated by the
Nortel Network system automatically for every hour, for every call,
carrying CLI (caller line identification) of the caller. We will blank out
few digits, and share the CLI with the advertiser as we are bound by
the contract with Railways, and cannot share the database.
1. Contract No:
6. The Final Invoice will be raised on the ACTUAL CALLS received during
the ON-AIR Period
11. Inputs required for the Jingle: MP3 or Wave Format File in a CD.
139 is an IVR and Call Centre based services launched by IRCTC (Indian
Railways).139 provides information on Train Arrival / Departure, Ticket
Confirmation, Accommodation Availability, Fare Details and Train Ticket
Bookings.
Over 4.5 Cr people call this number every month from over 762 towns
and over 6 lac villages across the country.
Needless to add that it is the only medium which offers Zero Clutter, 100%
Mindshare of the caller and Zero Ad Avoidance.
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