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Warm-Up
Read the following article, then discuss. Do you think there is any truth in the
descriptions?
Your favourite colour can tell you a lot about your personality.
5) Grey: Cautious, searches for composure and peace, dedicated, may turn away from
worldly things but have good business ability, works too hard; compromises.
7) Pink: Love and affection without passion; charming and gentle; a little indefinite;
extreme fondness of this colour indicates desire for protection, special treatment
and sheltered life.
8) Red: For those who are or want to be out-going; vigorous and impulsive;
determined; optimistic; not very objective or aware of shortcomings.
9) White: Pure, innocent, naïve but lively and well-balanced personality; worn
continuously suggests immaturity and idealism.
The colours we wear have a great influence on your psycho-physical state. A colour is
something that can influence our mood, or well-being, and the way we are. This is because
colours are partly responsible for the amount of light which gets to our skin and the
stimulation our skin derives from it.
Food dyes are artificial colours used by food manufacturers to help increase sales of their
products. Consumers tend to associate a bright colour with freshness, wholesomeness and
tastiness. Laboratory experiments have shown that if a range of drinks is presented with
identical flavours, most consumers will report that the more darkly coloured the drinks
are, the stronger they appear to taste. Moreover, banana-flavoured drinks dyed red will be
reported as having strawberry flavour.
The colour of packaging has significant effects on sales. In 1996, Pepsi began a
multimillion-dollar campaign and changed its brand colour to blue. One mobile phone
group renamed itself to Orange.
Listening
Listen to a phone-in programme about colours in various aspects of our lives. Then
answer the questions.
The colour of your skin and hair is genetically determined, and basically depends on how
much pigment, mainly melanin, you have. Red-haired people have an additional pigment,
and some non-scientific people would argue that this pigment also affects their character,
making them irate and aggressive.
People tend to make associations based on hair colour. The media exaggerate this by
focusing on certain stars and personalities whose hair in some ways reflects the colour of
the age or society that they live in. Marilyn Monroe, for example, was responsible for the
myth that gentlemen prefer blondes, though Jackie Kennedy gave brunettes a short lived
supremacy. The media may also be responsible for making young blacks and Japanese, for
example, want to change the colour of their hair.
1. What associations with hair colour are made in your country? Are some colors
considered to be better than others?
2. Would you ever consider dying the colour of your hair? Why do women tend to
dye their hair much more than men?
3. Should races with particular race characteristics try and change them? (ex: Afro-
Americans straightening their hair, Japanese dying theirs), or are they denying or
undermining their culture? What about white people with dreadlocks?
Listening:
Hear about hair colour habits in the USA and answer whether these statements are
true or false.
True or False?
Skin Deep
Read this extract from an interview of a white woman, Sue, who married a black
man and had children with him. How does Sue feel?
These are my children. How can people only see their race? My mother won’t go to the
shop with them. She asked them to call her Jenny. I know why: she doesn’t want them to
call her “granny” in public.
It is terrible to say this, because I am talking about my own children and I love them, but
because I am white, if I’m on my own, I can walk anywhere and nobody bothers. But when
I have my children with me, I am a prisoner to how people feel about me and the children.
I can feel their looks and prejudices—even when my children can’t. And you do want to
belong.
The first day I went to the nursery, all the white moms started getting together and being
friends. Then one of them started being very rude about black “Pakis” –and I just froze. For
a second I felt just like my mother, and I hope that my daughter wouldn’t rush to me at
that time.