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Transformación Digital:
El impacto en el Negocio

Pablo Marrone, Solutions Architect, LATAM


pmarrone@cisco.com @pablosergiotw Customer Experience
Miami, April 2018
Objetivos

• Digital Transformation Trends


• Cisco Strategy & Value Proposition
• Blueprint for Success
Digital in the XXI century means….

Frequent, unpredictable changes enabled by abundant,


accesible technology

EXPONENTIAL
EXPONENTIAL
led
nab
“Every Company is a TechnologyE Company”
Peter Sondergaard, Executive Vice President and Global Head of Research , Gartner

Physical + Virtual business models


led
nab
“Every Company is a TechnologyE Company”
Peter Sondergaard, Executive Vice President and Global Head of Research , Gartner

Consequence 1 Rethink the CIO Role

Consequence 2 New buying behaviours


1972-1990-2010

“…if you're not excited or scared,


you're asleep at the wheel.”
Peter Diamandis

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Transformation vs. Disruption
The Dynamics of
DIGITAL

Interviews with 941 business leaders across 12 industries and 13 countries

Analysis of market data, looking at investment, timing, means, and impact


Market incumbents
will be displaced

Time to significant
25%
disruption Companies
Actively
Responding
View disruption as
existential threat

Seremos en gran parte la misma empresa que somos actualmente


© 2017 Global Center for Digital Business Transformation. All rights reserved. 12
10 Manufacturing
Transportation Hospitality
11 9
and Logistics and Tourism
Tech Products
2
and Services Professional
Retail 3 8
Real Estate 12 Services
Media and
1
Entertainment
Financial
4 7 Education
Services
Healthcare and
13
Pharmaceuticals 6 Consumer
5 Telecoms Packaged Goods

Energy and 14
Utilities

© 2017 Global Center for Digital Business Transformation. All rights reserved. 13
Cost Value Experience Value Platform Value
Free / ultra-low cost Customer empowerment Ecosystem
Buyer aggregation Customization Crowdsourcing
Price transparency Instant gratification Communities
Reverse auctions Reduced friction Digital marketplaces
Consumption-based pricing Automation Data orchestrator

© 2017 Global Center for Digital Business Transformation. All rights reserved. 14
Blueprint for Successful Digital Businesses

Exceed Connect Deploy


expectations everything anywhere

Learn Secure
From every bit all
Simple, Intuitive, Ubiquous
Exceed Expectations

S
Scale, Agility, Adpatability
Connect Everything

S
Central, Edge, Fog
Deploy Anywhere

S
See, Learn, Act
Learn From Every Bit
Device / App Code Public Cloud Datacenter Network

!
!
!
S

!
www

Apps Code Public Cloud Datacenter Network


§ Bad memory mgmt. § Untested libraries § IO congestion § Scale limitations § Network congestion
§ No version testing § Race conditions § Throttling § Hardware failures § Bad switch port
§ No input validation § Frequent changes § Unplanned reboots § Power failures § Bad configurations
§ No network § Poor exception § Cloud service failures § Poor fallback § Link failures
connectivity mgmt. handling procedures
Before, During, After
Secure All

S
Cisco Strategy
Tomorrow was written Yesterday

Survival = Tech enabled Business

Action Now = Blueprint = Use Cases

EXPONENTIAL
Why is THIS relevant to ME and MY INDUSTRY?

Which Use Cases are enabled?

How can I get any ROI analysis?

¡Challenge Our
Speakers!
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