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Housing Development Finance Corporation Limited or HDFC founded in 1977 by Ravi
Maurya and Hasmukhbhai Parekh, is an Indian NBFC, focusing on home mortgages.
HDFC's distribution network spans 243 outlets that include 49 offices of HDFC's
distribution company, HDFC Sales Private Limited. In addition, HDFC covers over 90
locations through its outreach programmes. HDFC's marketing efforts continue to be
concentrated on developing a stronger distribution network. Home loans are also
Sharcket through HDFC Sales, HDFC Bank Limited and other third party Direct Selling
Agents (DSA).

To cater to non-resident Indians, HDFC has an office in London and Dubai and service
associates in Kuwait, Oman, Qatar, Sharjah, Abu Dhabi,Al
Khobar, Jeddah and Riyadh in Saudi Arabia.

HDFC Bank Ltd. is a major Indian financial services company based in Mumbai,
incorporated in August 1994, after the Reserve Bank of India allowed establishing
private sector banks. The Bank was promoted by the Housing Development Finance
Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank
has 1,725 branches and over 4,232 ATMs, in 779 cities in India, and all branches of the
bank are linked on an online real-time basis. As of September 30, 2008 the bank had
total assets of INR 1006.82 billion. For the fiscal year 2008-09, the bank has reported
net profit of Rs.2,244.9 crore, up 41% from the previous fiscal. Total annual earnings of
the bank increased by 58% reaching at Rs.19,622.8 crore in 2008-09.

HDFC Bank was incorporated in the year of 1994 by Housing Development Finance
Corporation Limited (HDFC), India's premier housing finance company. It was among
the first companies to receive an 'in principle' approval from the Reserve Bank of India
(RBI) to set up a bank in the private sector.The Bank commenced its operations as a
Scheduled Commercial Bank in January 1995 with the help of RBI's liberalization
policies.

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build

sound customer franchises across distinct businesses so as to be the preferred provider
of banking services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bank's risk appetite. The bank is
committed to maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. HDFC Bank's business philosophy is
based on four core values - Operational Excellence, Customer Focus, Product
Leadership and People.

  





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HDFC Bank deals with three key business segments - Wholesale Banking Services,
Retail Banking Services, Treasury. It has entered the banking consortia of over 50
corporates for providing working capital finance, trade services, corporate finance and
merchant banking. It is also providing sophisticated product structures in areas of
foreign exchange and derivatives, money markets and debt trading and equity research.
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The Bank's target market ranges from large, blue-chip manufacturing companies in the
Indian corp to small & mid-sized corporates and agri-based businesses. For these
customers, the Bank provides a wide range of commercial and transactional banking
services, including working capital finance, trade services, transactional services, cash
management, etc. The bank is also a leading provider of structured solutions, which
combine cash management services with vendor and distributor finance for facilitating
superior supply chain management for its corporate customers. HDFC Bank has made
significant inroads into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business houses and prime
public sector companies. It is recognized as a leading provider of cash management
and transactional banking solutions to corporate customers, mutual funds, stock
exchange members and banks.

    ` 

The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
his/her banking requirements. The products are backed by world-class service and
delivered to customers through the growing branch network, as well as through
alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile
Banking.

HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as
well. The Bank launched its credit card business in late 2001. By March 2009, the bank
had a total card base (debit and credit cards) of over 13 million. The Bank is also one of
the leading players in the ³merchant acquiring´ business with over 70,000 Point-of-sale
(POS) terminals for debit / credit cards acceptance at merchant establishments. The
Bank is well positioned as a leader in various net based B2C opportunities including a
wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

  





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Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. These
services are provided through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the returns and market
risk on this investment portfolio.
2 
 

Skills requirement is cyclical and depends on stage in which the business is into. Four
years ago, asset skills were relatively rare. Then, as foreign banks got out of many
asset businesses, there were lots of people available, changing the market demand and
supply. But even now, treasury skills are difficult to find as lots of people are going
overseas. There is a dearth of individuals who have relevant skills to manage private
and corporate banking. Down the road, there will be a shortage of generalists, as
organization starts looking for individuals as solution specialist rather than product
specialists. They are swinging between generalists and specialists. They realize They
need both and the pricing for both is different. The induction program - 
- covers
products and business of the bank. It is focused on developing skills and values. Four
years ago they started an internal employee referral program called  

. It
has become one of our most preferred channel and contributes significantly to talent
acquisition. Earlier the focus was 100% on hard skills. Now, soft skills¶ training has risen
from being non-existent to 30% of the training efforts. They organize various programs
including outbound experiential learning, Open Spaces Technology, Personal
Effectiveness, Leadership Excellence, art of living, Vedanta, etc. Most training programs
are delivered in house, except for highly technical ones such as derivatives. The in
house training staff comprises of 17 people. People in the smaller cities were missing
out as training program were being held in larger metros. They started sending their
trainers to the remote locations about 15 months back. The µBack Pack Trainers¶ take
classes after office hours and this has been much appreciated. The cost impact is
minimal and the benefits manifold. They invite guest lecturers such as Bruce Carlson,
CEO, Managerial Grid and Stephen Haines, Chairman of Center for Strategic
Management, to spend half a day with their senior management . They have strategic
tie-up¶s with IIM Ahmedabad for a 9 day program covering economics, quantitative,
behavioral leadership, marketing, corporate communications, etc. They send 30 of their
vice presidents every year as a part of leadership development plan.

  





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Savings accounts are accounts maintained by retail financial institutions that
pay interest but cannot be used directly as money (for example, by writing a cheque).
These accounts let customers set aside a portion of their liquid assets while earning a
monetary return.

y Regular Savings Account

y Savings Plus Accounts
y SavingsMax Account
y Senior Citizens Account
y No Frills Account
y Institutional Savings Account
y Salary Accounts
' Payroll
' Classic
' Regular
' Premium
' Defence
' No Frills Salary Account
' Reimbursement Current Account
y Kids Advantage Account
y Pension Saving Bank Account
y Family Savings Group
y Kisan No Fills Savings
y Kisan Club Savings







  





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Current account is the name given to a transactional account offering various flexible
payment methods to allow customers to distribute money directly to others. Most current
accounts come with a cheque book and offer the facility to arrange standing
orders, direct debits and payment via a debit card. Current accounts may also allow
borrowing via an overdraft facility.

y Plus Current Account

y Trade Current Account
y Premium Current Account
y Regular Current Account
y RFC- Domestic Account
y Flexi Current Account
y Apex Current Account
y Max Current Account
y Merchant Advantage Current Account
y Merchant Advantage Plus Current Account

`   
Fixed deposits are loan arrangements where a specific amount of funds is placed on
deposit under the name of the account holder. The money placed on deposit earns a
fixed rate of interest, according to the terms and conditions that govern the account. The
actual amount of the fixed rate can be influenced by such factors at the type of currency
involved in the deposit, the duration set in place for the deposit, and the location where
the deposit is made.

y Regular Fixed Deposit

y 5 Year Tax Saving Fixed Deposits
y Super Saving Facility
y Sweep-in Facility

 
  
The Recurring deposit account is an account in the bank where an investor deposits a
fixed amount of money every month for a fixed tenure (mostly ranging from one year to
five years). This scheme is meant for investors who want to deposit a fixed amount
every month, in order to get a lump sum after some years. The small monthly savings in
the Recurring Deposit scheme enable the depositor to accumulate a handsome amount
on maturity. Interest at term deposit rates is computable on quarterly compounded
basis.

  





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The term Demat, in India, refers to a dematerialised account. For individual Indian
citizens to trade in listed stocks or debentures. The Securities Exchange Board of India
(SEBI) requires the investor to maintain a Demat account. In a demat
account shares and securities are held in electronic form instead of taking actual
possession of certificates. A Demat Account is opened by the investor while registering
with an investment broker (or sub broker). The Demat account number which is quoted
for all transactions to enable electronic settlements of trades to take place.

Access to the demat account requires an internet password and a transaction password
as well as initiating and confirming transfers or purchases of securities. Purchases and
sales of securities on the Demat account are automatically made once transactions are
executed and completed.

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A safe deposit box or safety deposit box is an individually-secured container, usually
held within a larger safe or bank vault. Safe deposit boxes are generally located
in banks, post offices or other institutions. Safe deposit boxes are used to secure
valuable possessions, such as gemstones, precious metals, currency, marketable
securities, or important documents such as wills, property deeds, and birth
certificates that need protection from theft, fire, flood, tampering or other reasons. In the
typical arrangement, a renter pays the bank a fee for the use of the box, which can be
opened only with production of an assigned key, the bank's own guard key, the
proper signature, and perhaps a code of some sort. Some banks additionally
use biometric dual-control security to complement the conventional security procedures.

 



 
y Imperia Premium banking
y Preferred Banking
y Classic Banking



Private banking is a term for banking, investment and other financial services provided
by banks to private individuals investing sizable assets. The term "private" refers to the
customer service being rendered on a more personal basis than in mass-market retail
banking, usually via dedicated bank advisers. It should not be confused with a private
bank, which is simply a non-incorporated banking institution.

  





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A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of
financial assets over time, between the lender and the borrower.

In a loan, the borrower initially receives or borrows an amount of money, called

the principal, from the lender, and is obligated to pay back or repay an equal amount of
money to the lender at a later time. Typically, the money is paid back in
regular installments, or partial repayments; in an annuity, each installment is the same
amount. The loan is generally provided at a cost, referred to as interest on the debt,
which provides an incentive for the lender to engage in the loan. In a legal loan, each of
these obligations and restrictions is enforced by contract, which can also place the
borrower under additional restrictions known as loan covenants. Although this article
focuses on monetary loans, in practice any material object might be lent.

Acting as a provider of loans is one of the principal tasks for financial institutions. For
other institutions, issuing of debt contracts such as bonds is a typical source of funding.

y Personal Loans
y SmartDraft
y Home Loans
y Two Wheeler Loans
y New Car Loans
y Used Cars Loans
y Gold Loan
y Educational Loans
y Loan Against Securities
y Loan Against Property
y Loans Against Rental Receivables
y Health Care Finance
y Retail Agri Loans
y Tractor Loans
y Commercial Vehicle Finance
y Working Capital Finance
y Construction Equipment Finance
y Warehouse Receipt Loans

  





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A credit card is a small plastic card issued to users as a system of payment. It allows its
holder to buy goods and services based on the holder's promise to pay for these goods
and services. The issuer of the card grants a line of credit to the consumer (or the user)
from which the user can borrow money for payment to a merchant or as a cash
advance to the user. Usage of the term "credit card" to imply a credit card account is
a metonym.

y Silver Credit Cards

y Value Plus Credit Cards
y Gold Credit Card
y Titanium Credit Card
y Woman¶s Gold Credit Card
y Platinum Plus Credit Card
y Visa Signature Credit Card
y World MasterCard Credit Card
y Corporate Platinum Credit Card
y Corporate Credit Card
y Business Platinum Credit Card
y Business Gold Credit Card
y Purchase Card
y Distributor Card

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A debit card (also known as a bank card or check card) is a plastic card that provides an
alternative payment method to cash when making purchases. Functionally, it can be
called an electronic cheque, as the funds are withdrawn directly from either the bank
account or from the remaining balance on the card. In some cases, the cards are
designed exclusively for use on the Internet, and so there is no physical card.

y EasyShop International Debit Card

y EasyShop Gold Credit Debit Card
y EasyShop International Business Debit Card
y EasyShop Woman¶s Advantage Debit Card
y EasyShop Titanium Debit Card
y EasyShop NRO Debit Card

  





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A payment card (usually MasterCard, Maestro, Visa Electron or Amex), pre loaded with
your own money, which you can use wherever the payment card is accepted, including
on the internet and abroad.

y ForexPlus Card
y GiftPlus Card
y FoodPlus Card
y MoneyPlus Card
y ForexPlus Chip Card

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y Wealth Advisory Services
y Mutual Funds
y Tax Planning
y Insurance
y General & Health Insurance
y Bonds
y Knowledge Centre
y Equities & Derivatives
y Mudra Gold Bar
y Mudra Silver Bar

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y Products & Services
y Trade Services
y Forex Services Branch Locator
y RBI Guidelines
y Forex Limits

  





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y NetSafe
y Merchant Services
y Prepaid Refill
y ngpay
y BillPay
y Visa BillPay
y PayNow
y Register & Pay
y InstaPay
y DirectPay
y mCheck
y Visa Money Transfer
y RTGS Funds Transfer
y e-Monies Electronic Funds Transfer
y Excise & Service Tax payment
y Online Payment of Direct Tax
y Online Payment of DVAT
y Online Payment of Gujarat VAT
y Religious Offerings
y Donate to Charity

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y NetBanking
y Credit Cards Online
y OneView
y InstaAlerts
y MobileBanking
y ATM
y PhoneBanking
y Email Statements
y Branch Network

  





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y Rated 3rd Best in terms of Financial Reputation




  

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y Mr. Aditya Puri, MD, HDFC Bank
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y Best Innovator of the year award for our MD Mr. Aditya Puri
y Second Best Private Bank in India
y Best in Strength and Soundness Award
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y Best Bank in India
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y Best Domestic Bank in India
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y Mr. Aditya Puri ± India¶s Best CEO
y HDFC is 3rd in µBest managed Company¶ category
y Excellence in Retail Financial Services
y Asian Banker Best Retail in India Award 2009

  





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y Use of IT within the Bank
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y Highly Commended ± Asia Pacific HDFC Bank
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y HDFC Bank at 632nd position and among 130 Global High Performers
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y Best in Growth
y Best in Strength
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y Excellence in Automobile Lending
y Bank M&A Integration
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y Best Trade Finance Provider in India for 2010
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y Best Use of business Intelligence



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Nokia along with HDFC announced the launch of its Easy EMI scheme that will allow
customers to buy Nokia handsets and accessories and pay for them in three equal
monthly installments (EMI) at zero per cent interest. Customers can purchase Nokia
handsets and accessories that cost between Rs 7,000 and Rs 35,000 under this offer. It
an easy EMI scheme at 0 per cent interest addresses that challenge and will allow
customers to actually buy the handset they desire.With an aim to boost flagging sales
and falling market share, Nokia has launched an EMI scheme in eight cities. Nokia and
other established brands are facing competition from new low cost local brands such as
Micromax, Lemon and Karbonn.

The scheme will be available in over 176 Nokia Priority Partners (NPPs) across eight
cities: Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmadabad and
Chandigarh.

Nokia has tied up with HDFC Bank for the Easy EMI scheme and the offer will be
available to consumers with credit cards (only) from the bank.
Shankar Subramanian, head of retail, Nokia India, says, ³Mobile customers today are
far more evolved in their aspiration, expectation and usage of a mobile handset. This
trend is visible across segments from entry to the high end. Our insight shows that
many customers don¶t end up buying their preferred handset model as it tends to be
marginally above their pre decided budget, making upfront payment difficult. Our easy
EMI scheme at 0 per cent interest addresses that challenge and will allow customers to
actually buy the handset they desire.´

Nokia still has a good brand value in the market, but low cost handsets have started
eating into the market shares of established brands. Nokia hopes to lure these buyers in
by making it more convenient for them to buy costlier handsets than they would have
otherwise bought.
Service charges for the Easy EMI scheme will be borne by Nokia and the customer, and
the NPPs will not bear the cost of the EMI transaction. All NPPs across the eight cities
will have point of sale terminals representing the bank, allowing customers the choice of
making the transaction with a credit card belonging to either of the bank.

  





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of the premier banks in the country have started retail into silver bars on the auspicious
occasion of Akshaya Tritya this year. HDFC Bank is the first ever bank to sell silver bars
in India after following the huge success in gold coins / bars. HDFC Bank said, Pure
Silver bars will be imported from Switzerland. Each bar weighing 50gms will carry a
99.99% Assay certification, signifying highest level of purity as per international industry
standards. The launch provides Indian customers an easy and reliable way of buying
silver, a popular investment option, without any worries about the purity of the item
purchased. The bank aims to sell a total of 100 to 150 kgs of the silver bars through 80-
85 of its branches spread over 21 cities. The bank is one of the leading players as far as
gold is concerned. Last year it sold around 440kgs gold during Akshaya Tritya.
HDFC Bank will keep its branches functional on Akshaya Tritya which falls on Sunday
this year to enable its customers and the public at large purchase gold and silver on this
auspicious day. !) 
 
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said, ³We have always endeavored to provide a variety of secured investment and
saving products to our customers. Silver has been traditionally the most favoured form
of investment for Indians next to gold. In fact, India, even today is amongst the highest
consumers of Silver in the world. Through the ³Pure Silver ³offer we hope to provide
customers a convenient and reliable way of purchasing silver.´

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Mumbai, Jul 3: Private sector giant, HDFC bank announced a new rate on
home loan scheme, where it will charge a low 8.25% interest from the borrowers. HDFC
declares their new scheme, to take on SBI, who earlier extended its 8 per cent teaser
rate home loans till Sep 2010. HDFC said on that it would offer 8.25 per cent initial
interest rate till Aug 31. Till Mar 31, 2011 the 8.25 per cent rate would be charged and it
would increase to 9.25 per cent for the next one year, that is till Mar 31, 2012. From
April 2012, the prevailing home loan rates will apply. "A quarter-percent hike is a
gradual increase. Unless there is either a reduction in liquidity or more of such rate
hikes, I don¶t see rates going up," said Keki Mistry, vice-chairman and CEO of HDFC to
Economic Times.

  





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It covers the widest range of cars and multi-utility vehicles in India
Avail -    on your favourite car. Flexible repayment options, ranging from 12
to 84 months. Borrow up to .

  
 (for salaried professionals)
and /

     (for self employed professionals)*.
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the plan that is right for you. Attractive Interest rates Hassle-free documentation.


 

 

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Your HDFC Bank Platinum Plus Credit Card is now 100% more rewarding!
With effect from 1st July 2010, earn 2 Reward Points for every Rs.150 for spends up to
Rs. 20,000 per statement cycle. For incremental spends above Rs. 20,000 in a
statement cycle, earn 100% more Reward Points i.e. 4 Reward Points per Rs. 150.

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You can now fuel up as and when you want, without worrying about the surcharge -
enjoy complete freedom from fuel surcharge when you purchase fuel between Rs 400
and Rs 5000 with your Platinum Plus Credit Card.

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If you happen to lose your Card, report it immediately to our 24-hour call centre. After
reporting the loss, you carry zero liability on any fraudulent transactions on your card.
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Avail of up to 50 days of interest free period from the date of purchase (subject to the
submission of the charge by the Merchant).

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You can enjoy the Revolving Credit Facility of the Platinum Plus Credit Card at an
interest rate of 3.15% per month.

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time free add-on cards to your spouse, children (above 18 years of age), parents,
brother or sister.

  





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Mr. Jagdish Capoor, Chairman Mr. A Parthasarthy
Mr. Keki Mistry Mr. A. Rajan
Mrs. Renu Karnad Mr. Abhay Aima
Mr. Arvind Pande Mr. Anil Jaggia
Mr. Ashim Samanta Mr. Bharat Shah
Mr. Chander Mohan Vasudev Mr. Bhavesh Zaveri
Mr. Gautam Divan Mr. G. Subramanian
Dr. Pandit Palande Mr. Jimmy Tata
Mr. Aditya Puri, Managing Director Mr. Kaizad Bharucha
Mr. Harish Engineer, Executive Director Mrs. Mandeep Maitra
Mr. Paresh Sukthankar, Executive Director Mr. Navin Puri
Mr. Pralay Mondal
Mr. Rahul Bhagat
Mr. Sashi Jagdishan


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Mr. Sanjay Dongre M/s. Haribhakti & Co.,
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HDFC Bank House, Plot No. B 5,

Senapati Bapat Marg, Part B Crosslane,
Lower Parel, MIDC, Marol, Andheri
(East), Mumbai 400 093.
Mumbai 400 013. Tel: + 91 22 66712213-14
Tel: + 91 22 66521000 Fax: + 91 22 28213404
Fax: + 91 22 24960737 E-mail:
Website: www.hdfcbank.com hdinvestors@dfssl.com

  





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New Scheme¶s Introduced by us:

1) Diminishing Loan Amount.
Business Loan with diminishing feature:
y We have introduced µDiminishing Loan faciliy¶, for the Business Loan
category. Through this facility our customers can benefit by lowering
the interest rate for the remaining tenure of their loan by repaying all
your EMI¶s on time.
y According to the Scheme if the customers pay their EMI¶s on time for
the first two years of the loan tenure their interest rates goes down
from the third year.
y In the diminishing loan facility, Interest rates are reduced by 1% each
after 24 and 36 months on repayment of all EMI¶s within due dates
y Rate reduction of up to 2% available in this program
y To avail of this scheme the loan is to be taken for a tenure of
minimum 4 years /48 months.
y The loan amount should be of a minimum of 10 Lakh.
*Conditions Apply

2) Job opportunities for Rural People.

An Education initiative undertaken by us:
y We have also introduced an initiative to educate and train the rural
people in the villages of Maharashtra specially the women in working
for the bank.
y We have seen that the rural population has a lot of potential but due
to the lack of good training they are left jobless.
y We would provide them training for working in the bank and as and
when they are fit to work they will be hired by us.
y With this initiative the standard of living of the rural population would
increase.
y It is to be noted that the training would be provided at the cost of the
bank but it will not bring much difference as it is that the bank makes
huge profits and using a small amount of that money for a social
cause would not make much difference to the bank.
y It can also be noted that with such an initiative the bank can
penetrate into the huge market of the villages where there is a large
market which is untapped looking at the large population of rural india
which will definitely give much profits than the cost incurred on such
an initiative.

  





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