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Uy, Victoria C.

BC 199
Prof. Josefina C. Santos
September 4, 2018

BIG Q: What is the discourse of mitigation, preparedness, resiliency, and rehabilitation presented by the National Disaster
Risk Reduction and Management Council (NDRRMC) through Project DINA videos on floods, tropical cyclones, and

How did Analysis of Language Texts (Micro- Genre theory Fairclough’s

Project DINA level) critical discourse
present floods, Pre-production Intertextuality analysis
tropical  How was floods/tropical
cyclones, and cyclones/tsunami presented,
tsunamis? according to the script? What type
of information did they provide
(informational, instructional, etc.)?
 What language did they use in the
video? Did the video use layman’s
terms? Were there any new or
difficult concepts introduced?
 Who were the speakers featured
in the video? What was their
authority to speak on
floods/tropical cyclones/tsunami?
 What types of shots were used in
the video? How were the shots
 What types of props were used in
the video?
 What costumes did the speakers
and actors wear?
 What locations did they use in the
video? How was the set
 What type of music did they use?
How is this type of music
commonly used?
 How did they edit their videos?
Did they use any special audio-
visual transitions or effects?
What Analysis of Discourse Practice (Meso- Ideological state Avraham, E. (2017).
messages do level) apparatus Changing the
the videos of  Who produced Project DINA conversation: How
Project DINA videos? developing countries
convey?  Who was the target audience of handle the international
Project DINA? media during disasters,
 What were the goals of the conflicts, and tourism
government in making Project crises. Journal of
DINA? What was the action that Information Policy,
they were hoping to inspire? 275-296.
 Where are these videos
accessible? Bevc, C., Kuligowski,
 How were the videos distributed? E., & Kathleen, T.
Through what outlets? When (2006). Metaphors
were they shown or are they still Matter: Disaster Myths,
shown? Media Frames, and
 Who were the partner agencies Their Consequences in
involved in making the videos? Hurricane Katrina. The
Did these partnerships affect the Annals of the American
content of the videos? Academy of Political
and Social Science.
Colistra, R. (2010). The
rumble and the dark:
Regional newspaper
framing of the Buffalo
Creek Mine Disaster of
1972. Journal of
Appalachian Studies,

Spence, P. R.,
Lachlan, K. A., &
Griffin, D. R. (2007).
Crisis communication,
race, and natural
disasters. Journal of
Black Studies, 539-

Wilkinson, I. (1999).
News Media Discourse
and the State of Public
Opinion on Risk. Risk
Management, 1(4), 21-
31. Retrieved from
What is the Analysis of Discursive Events (Macro-
discourse of level)
mitigation,  What inspired the creation of
preparedness, Project DINA? What was the
resiliency, and social, political, and economic
rehabilitation situation when Project DINA was
of NDRRMC? made?
 What are the ideologies promoted
by NDRRMC? What are the
ideologies promoted by their
partner agencies? How did these
affect the message of Project
 What is the priority of NDRRMC?
Where do they spend the bulk of
their budget? What message
does this convey?
 How does NDRRMC view the
stakeholders during disasters
(citizens, government agencies
and officers, international aid
agencies, etc.)?