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FORCE Bringing about action and mobilize change in reading, "Go 2 EDSA. Wear blk." The crowd quickly
a population, society, or culture. swelled, and in the next few days, over a million
ICT – a medium for ADVOCACY- the act or process people arrived, chokingtraffic in downtown Manila.
of supporting a cause or proposal the act or process of ICT – a force for SOCIAL REFORM The public's ability
advocating something Advocacy in democracy is to coordinate such a massive and rapid response --
about getting what you want out of the government. In close to seven million text messages were sent that
a democracy, which is a collection of voices, it is week -- so alarmed the country's legislators that they
everyone’s job to use their voice to remind the reversed course and allowed the evidence to be
government about what people want,” - Matthew presented.
Kaplan SOCIAL REFORM THE THREE FACES OF SOCIAL
ICT – a medium for ADVOCACY • EDSA and MEDIA
Cardinal Sin’s call to action via radio broadcast. 1. The Good – used for communication where distance
ICT – a medium for ADVOCACY • EDSA Dos no longer matter.
and the use of text messaging to mobilize 2. The Bad – allowed people to hide behind screens
people and avatars and it has taken over our lives rather than
ICT – a medium for ADVOCACY • Million us being in control.
people march against pork barrel via 3. The Ugly – it has become a common cause to
Facebook. broken relationships, self-centeredness and
ICT – a medium for ADVOCACY • Disaster egocentricity. It is also for frauds and child abuse.
relief operations and mobilization via internet
and text brigades. Basic Principles of Layout and Design
ICT – a tool for DEVELOPMENT COMMUNICATION Layout:
- an approach to communication which provides It is the process of planning and arranging
communities with information they can use in bettering graphics or text in a page or book.
their lives Developmental Communication A good layout should have a balanced make
ICT – a tool for DEVELOPMENT up and alignment of elements.
COMMUNICATION - An art and science of 1. Symmetrical:
human communication applied to the speedy There should be equal weights or elements on
transformation of a country and the mass of its both sides of the page.
people from poverty to a dynamic state of 2. Asymmetrical:
economic growth that makes possible greater It may be asymmetrical when there is an artistic
social equality and the larger fulfillment of the and different intensity on one side of the page.
human potential. 3. Text- Text should be:
ICT – a tool for DEVELOPMENT • Legible
COMMUNICATION - an initiative aimed at • Appropriate font face
bridging the digital divide (the disparity • Left justified, Right justified, or centered
between technological "have" and "have not" • The flow of text should be easy to read.
geographic locations or demographic groups) 4. Image- image should be:
and aiding economic development by ensuring • Proportionate
equitable access to up-to-date • Sharp in color
communications technologies. • With high resolution
ICT – a force for SOCIAL REFORM – a force for • With appropriate captions
SOCIAL REFORM On January 17, 2001, during the 5. Proximity and Harmony:
impeachment trial of Philippine President Joseph The elements should be close together and
Estrada, loyalists in the Philippine Congress voted to scattered and arranged apart from each other.
set aside key evidence against him. Less than two Elements should not be cluttered and not
hours after the decision was announced, thousands of compete with each other.
Filipinos, angry that their corrupt president might be let 6. Consistency:
off the hook, converged on Epifanio de los Santos There should be uniformity of theme on
Avenue, a major crossroads in Manila. The protest each page.
An Infographic is basically an artistic representation James 1:5
of data and information using different elements such If any of you lacks wisdom, let him ask God, who
as: gives generously to all without reproach, and it will
• graphs, be given him.
• pictures,
• diagrams,
• narrative,
• timelines,
• check lists, GODBLESS!
Sir Mark
There are now a large number of fantastic tools
available that can help you create Infographics:
• Infogr.am,
• Easel.ly,
• Pictochart,
• IBM's Many Eyes,
• Venngage,
• Creatly and
• Wordle.