QUESTIONNAIRE FOR CUSTOMER

NAME:

ADDRESS:

AGE: ☐ 18-28 ☐28-36 ☐36-44 ☐44-50 ☐Above 50

CONTACT NO :

1. Are you using DTH service?

A. Yes - 70%
B. No - 10%
C. Cable connection - 15%
D. Conventional antenna - 5%

conventional
antenna
cable connection
5%
15%

No
10%

Yes
70%

From the above given piechart we can see

that most of the people are using DTH
services
2. Which operator’s service do you use?

A. Tata Sky – 50%

B. Dish TV – 20%
C. Sun Direct – 10%
D. Airtel TV – 20%

Airtel TV

Sun Direct

Dish TV

Tata Sky

0 10 20 30 40 50 60

Series 3 Series 2 Series 1

From the above given Bargraph we can

see the most of the people use tata sky
services than any other services
3.Do you know about TATA SKY?

A. Yes
B. No

No
20%

Yes
80%

In this pie chart we can see most of the

people are aware about tata sky
4. From which source you came to know about TATA SKY?

A. Newspaper – 20%
B. Television – 70%
C. Hoardings – 5%
D. Email – 5%

5%
5%
20%

Newspaper
Television
Hoardings
Email

70%

In this piechart we can see that most

the people came into the awareness of
the tata sky by Television as compared
to any other medium
5. Since how long you are using TATA SKY?

A. 6 months or Less – 10%

B. 1 – 2 Year – 20%
C. 2 – 4 Year – 30%
D. 4 – 6 Year – 40%

6 months or Less 1 - 2 Year 2 - 4 Year 4 - 6 Year

10%

40% 20%

30%

As we can see in this pie chat most of the

user are using tata sky from very long
since it’s the day of launch
6. Which feature of TATA SKY convinced you to use this?

A. Connectivity – 34%
B. Schemes – 4%
C. Advertisement – 17%
D. Goodwill – 34%

Sales

34%
45% Connectivity
Schemes
Advertisement
17% 4% Goodwill

In this pie chart we can see the

connectivity and goodwill are the features
that mostly convinced the user to use the
tata sky
8. Which service you like the most in TATA SKY?

A. 4k and HD channels – 30%

B. Tata Sky active services – 10%
C. Showcase movies – 10%
D. Packages – 50%

Sales

30% 4K - and HD channnels

Tata Sky active services
50%
Showcase movies
Packages
10%
10%

In this pie chart we can see customer

likes the packages most in the tata sky
which convinced them to use Tata Sky
8. State the reason for shifting from the previous satellite TV to the TATA SKY?
A. Resonable Pricing - 30%
B. GoodWill – 20%
C. Low Disturbance – 30%
D. Better Quality – 40%

Chart Title

Better Quality

Low Disturbance

GoodWill

Reasonable

0 5 10 15 20 25 30 35 40 45

In this Bargraph we can see that people

are shifting to tata sky due to the better
quality of the video that the tata sky
provies to them
9. Rank the following problems faced by you regarding your TATA SKY DISH?
(1=most serious problem, 7=least serious problem

Poor Picture Quality 7

Poor sound Quality 6
Costly Tariffs 7
Non-Flexible Payment Systems 5
Low Service Quality 6

0
Poor Picture Quality Poor sound Quality Costly tariffs Non-Flexible Low Service Quality
Payment System

In this column we can see that people

donot face any kind of terrific problem of
tata sky
10 .How do you rate the Instrument Cost of TATA SKY Service?

Highly Price [ ]
Average Price [ ]
Less Price [ ]
Unknown [ ]

60

50

40

30

20

10

0
Highly Priced Average Priced Less Priced Unknown

As according to this columns we can see

the cost of the instrument cost is less
priced
11. If you have to choose another DTH Service which one do you prefer?

A. Airtel – 37%
B. Videocon D2h – 27%
C. Sun direct – 18%
D. Big Tv – 18%

18%

37% Airtel
Videocon D2H
18% Sun Direct
Big Tv+

27%

As we can see in this piechart people

would have preffered Airtel DTH services
12. Would you like to Recommend TATA SKY to others?

A. Yes – 95%
B. No – 5%

5%

Yes
No

95%

As we can see in this piechart most of the

people are would like to recommend the
Tatasky DTH Services to others
12. Does the company gives proper response to your calls and queries?

A. Yes – 97%
B. No – 3%

3%

Yes
No

97%

In this piechart we can see the

company gives proper response to
their customers call and queries