Editorial

Daryl de Vera
Enjoys watching movies alone, Facebook,
eating chocolates, org work and esploring
Katipunan
Bianca Marie Q. Agustin

A nother great semester is about to end. And as we bid She enjoys traveling, adventure sports, read-
farewell to the first half of this school year, it will be ing books, listening to music, and watching
great to reminisce what happened in the Ateneo, whether TV and movies.
good or bad, in the last four and a half months. Ray Eugene J. Bienvenida
With this, we bring you the latest edition of Bonheur My hobbies are playing Basketball, surfing
that features the trends Ateneans created. We would like to the net and taking care of Burger Flags and
show you what trends are influencing Ateneans; and when, First Kal’s Dairy Inc.
where, how, and why did these trends start.
Danielle Marie Eleazar
Hobbies include singing, managing SweetBank
That’s it. Happy reading!

Inc., writing and collecting anything mundane.

Katrina Jayme
Enjoys company with friends, sharing stories,
reading and sometimes singing.

The Authors
 Table of Contents

12 23 33 43
1
 l e

10
o p
Pe

MOST
INFLUENTIAL
ATENEANS
By: Daryl Dave De Vera

W
hile on your way to your class, you al-
ways see their faces in lamp post tar-
paulins. You always hear their names
when your friends talk about them. You know them.

They are Ateneans who were able to make
a difference in the lives of their fellow Ateneans
and others. They do not just write, entertain, touch
hearts, and lead. They influence while they write,
entertain, touch hearts, and lead. We look up to
them. They are the ten most influential Ateneans.

 9
WILL TAN
President

S ean Galvez, a BS Psychology

senior, is this year’s Queen
Mother of the Doll House. Ob-
Ateneo College Glee Club

viously, they create an impact

to the Ateneo community by
bringing joy and entertain-
ment while promoting equality.

W ill Tan, a BS ComTech

senior, leads the world-
renowned Ateneo College
Glee Club. This year, they will
continue creating an impact
to the world and making our
own country proud by bring-

10
ing their music to Europe.
SEAN GALVEZ
Queen Mother
Doll House
 F rancis Garcia, this year’s
president of the Ateneo Lex,
has brought his organization to
the next level. With the help of
his determined and hardwork-
ing officers, the Ateneo Lex was
able to increase the number of
their members by almost 100%
during the recruitment week.
8 7
FRANCIS GARCIA
President
Ateneo Lex
E drick Santos, a senior ma-
joring in BS Applied Math,
is a friend to almost all the
members of the big faith forma-
tion organization YFC-A. Aside
from being a great friend, he
is a great student, son, broth-
er, philosopher, and believer.
EDRICK SANTOS
President
Youth for Christ-Ateneo
 6 5
IAN NUEVO LESLIE YU
Coordinating Head VP for Special Projects
Ateneo Student Trainers COA

I an Nuevo, a BS Health Sci-

ences senior, is this year’s
head of Strains, an organiza-
L eslie Yu, a senior major-
ing in BS Management,
is part of this year’s Council
tion that specializes in organi-
of Organizations of the At-
zational development. Aside
eneo Executive Board. The
from being an epitome of vol-
Council is very porud of her
unteerism, he was able to suc-
because she was able to give
cessfully lead his organization
Ateneans a very success-
in partnering with the Depart-
ful Organziation Recruit-
ment of Education in train-
ment Week. She also has
ing high school student leaders
big plans for this year’s Blue
from all over the Philippines.
Christmas and IgNation.
 B ea Cupin, an AB Com-
munication senior, is this
year’s editor-in-chief of The
Guidon, the Ateneo’s official
newspaper. Using media, she
and her team create an im-
pact to the Ateneo community
through infomation dissemina-
tion and awareness campaigns.
4 3
BEA CUPIN
Editor-in-Chief
The Guidon
A side from being a chem-
ist, Anna Cabatuando is
also doing an excellent job in
the field of Human Resourc-
es. She takes care of all the
COA officers and organiza-
tion presidents in the Ateneo.
Also, she created a big impact
last year by stepping up to be
the president of the Ateneo
Chemistry Society.
ANNA CABATUANDO
Chief-of-Staff
COA
 2 1
JEMIKA SOLEDAD ROB ROQUE
President President
COA Sanggunian

T his year, with Jemika

Soledad as the president,
W ho doesn’t know Rob
Roque? As this year’s
Sanggunian president, he
COA is bringing itself closer
is continuously creating an
to organization members
impact to the Ateneo Stu-
with its thrust aCOA’y Org
dent Body with the thrust
Member, aCOA’y Kasapi (I am
of his Central Borad “En-
an Org Member, I am a COA
gaged Citizenship.” This year,
Member). She also created
he aims to make Ateneans
an impact last year by being
more engaged with the issues
COA’s VP for Organization
our society is facing by par-
Research and Development.
ticipating in various efforts
inside and outside Ateneo.
 Pe
o
pl
e
Regular College Students..
And Their Success Stories
Argene Bienvenida
A feature on college students and how they
were able to attain success even before
stepping into the “real world”.
Choi Kapunan
IV BS Legal Mgt.
Future Lawyer/Businessman/
Professional Athlete
Choi is a future lawyer, businessman and
professional soccer player. Well first of all he is
the son of the well-known lawyer, Atty. Lorna
Kapunan. He said that he has plans of continu-
ing the footsteps of his mother. After college,
he still wants to pursue Ateneo Law School in order to continue their law
firm. Secondly, he has two business already at a very young age. He is cur-
rently the part owner of one of the food stalls in JSEC which is called Hong
Kong Hustle along with his business partners. His other business is he is also
one of the shareholders of Kal’s First Dairy Inc. which sells Carabao coffee
creamer named, Cara Krema. With all his business, Choi does not com-
pletely rely on his allowance anymore. And lastly, yes he is part of the At-
eneo Football Team ever since he was in grade school. He wakes up before
6:00am everyday to attend practices given his very busy schedule. What more
can you ask for? A guy who definitely has a bright future ahead of him. He
has already built a strong foundation on whatever road he chooses to take.
 Francis Garcia
IV BS Legal Mgt.
Future Consultant/Event Organizer
Ateneo LEX:
President (2010-2011), VP for HR (2009-2010), AVP for HR
(2008-2009)
“As president, my duty is to not only oversee the whole
organization, but to make sure that all departments and com-
ponents work towards a united and shared vision. I do this
through establishing relationships with my constituents, under-
standing them first before I make myself understood. As a stu-
dent-leader, it is important for me to prioritize my studies first.”
Nico Lumauig
IV BS Comtech
Future Multi-Millionaire/Model
Nico was not active in any organizations nor school activities
during his first three years in college. Not anymore, he stepped up big
time this year by being part of Ateneo’s SOMBA program as part of the
First Kal’s Dairy Inc. He is currently selling Cara Krema in expos and
food bazaars all over the Metro. Nico is also a part owner of Burger
Flags, the latest craze in Ateneo today. He has already made up for
the three years of being inactive in school activities. Not only that, he
also does part time modelling as you can see in the picture. But the
most important asset he has is Nico is a great friend to all his peers.
 Franz Baliao
IV BS Legal Mgt.

Future Ambassador/CEO

Ateneo LEX:
Exec. Vice President, 3rd year rep., Logistics Sub Head
Franz is known to be active in his organization. He knows how
to communicate well with his peers making it his best asset. He can or-
ganize an event at any given time and he can guarantee you that every
event will be a success. He knows how to handle and motivate his people.
First Kal’s Dairy Co. brings you its first prod-
uct launch, a coffee creamer made out of pure
Carabao’s milk.
KaraCrema is now available in the market.
This is the creamiest coffee creamer in the
market and you will surely be satisfied..

Burger Flags is now open at JSEC!
Enjoy world class burgers at very affordable prices!
What are you waiting for?? Try one now!
Gabriel Ignacio
IV BS Legal Mgt.
Future Lawyer/Entrepreneur/Politi-
cian
Gab is a very talented person. He is very good in speak-
ing especially in front of the crowd. He knows the right things to
say and he does not let nerves get in the way. After he gradutates,
he plans on going to law school or continue his food stall busi-
ness called Burger Flags. He has already made a name for himself
by being the funny and witty guy. Also in his classes, he is usu-
ally the teachers’ favorite since he is very active in class participa-
tion. His charm with the ladies is one of Gab’s assets. He knows
how to carry an interesting conversation since he is a good listener.
 Nixee Garcia
IV BS Comtech
Future Big Time Model/Soccer Pro
Nixee is very passionate in everything she does. She is
part of the Ateneo Women’s Football Team and at the same time
she is also into modeling. In school Nixee is known to be an intel-
ligent student. She knows how to balance her student and ath-
lete life. Her goal every semester is to be part of the Dean’s List.
Besides these facts about her, Nixee is always game with every-
thing, she is not the typical girl who worries about what her
hair looks or if what she is wearing is nice. She is far from that.
Ellie Japzon
IV BS Legal Mgt.
Future Businesswoman/Lawyer
Ellie is focused on being a lawyer in the future. She is doing well
in almost all of her Law classes that is why her classmates usually ask
for help from her. She is also very reliable when it comes to finances
since she is the one who handles accounting for their business called
Soule Footwear. Yes, besides being a future lawyer, Ellie also dreams
of having her own business since she already has a background of it.
She is young compared to her other senior batchmates but she defi-
nitely thinks maturely and knows how to handle difficult situations.
 o d Katrina Jayme
Erika Ty Fo
IV BS Management
Future Mathematician/Model/En- Cantina Katipunan: Mexican Bar and Grill Haven
trepreneur Cantina is located along
Katipunan Avenue, in front of Ateneo
De Manila University and a trike ride
away from Miriam College and Uni-
versity of the Phil-
ippines. It’s also
probably one of the
longest-standing
Erika is very good with numbers. She excels in all her restaurants on this
classes that is why she is well-known to a lot of people. Be- strip, dating back to
sides her amazing talent with numbers, she also has the looks its days as Tia Ma-
ria. Cantina is an
to backup her intelligence. She loves to mix and match clothes institution in this
which makes her an attention getter. Besides the beauty and the part of town. If you
brains, Erika also has her own shoe business. She and her group go to school around these parts and
haven’t gotten drunk here, your col-
joins bazaars regularly which manifests her marketing skills. lege experience is not complete.The
best years of our lives. It’s the divine
intersection of becoming of legal age
to drink, having enough time to drink
and having the body and metabo-
lism to drink again and
again. Ah, college. And
this place reeks of it.
For a place that
caters to college kids,
Cantina peddles its
beer at a ridiculous P45
a bottle. That’s a sig-
nificant chunk of your
daily allowance, depending on who
your parents are (Obviously, Jing-
goy Estrada never had that problem.
Hence the beer belly before he even
turned 21). Food is pretty pricey too.
A plate of nachos (good for 4-5 people
or 1 Jinggoy Estrada) will set you back
P380. On the upside, the food here is
pretty good and the place is always
well-maintained. The crowd in here is
as eclectic as its surrounding campus-
es. You have your conyo Ateneans in
one table, talking about the Autter awe-
someness of an Ateneo-La Salle game
while sipping on some Weng-Weng.
One thing that’s always
bugged me about Cantina though, is
that they always have the worst play-
list of any place I’ve been to. It’s not
only that it’s mostly crappy music
The Legendary Mister Kebab:
that’s played 3 levels too loud, it’s that
there isn’t even any rhyme or reason
Late Midnight getaway
to what gets played. The last time, it
went something like Patron Tequila
O kay, as promised here’s my review of the
legendary Mister Kebab restaurant. Why do
then a John Mayer/Taylor Swift song I say it’s legendary? Well, other than the fact
then a Justin Bieber song then Em- that they’ve been operating for ages, they’re
pire State of Mind and then some 80s also known as one of the best after-gimik
power ballad and then some Michael places.Mister Kebab is usually jam packed
Learns to Rock. Or maybe that’s just during ungodly hours. What’s surprising
their way of making you drink more. is that the crowd here is really varied, and
like what I said in my previous post, it’s an
The Good: Across the street from experience in itself just dining here because
you get to see so many different kinds of people.
school, good food, varied drinks
I’ve been going here for almost a decade now and I have a lot of memories eating here.
The Bad: Expensive, crappy music QUICKIE FACT SHEET
Name: Mister Kebab
What P500 will get you: 2 buckets Location: West Avenue
of beer Type: Persian Food
Price Range (per dish): P100 – P200
Source: http://theamatsproject.com/bar-and-grill/cantina-schools/
Personal Recommendation: Some reviews of my favorite after midnight picks:
Perfect for enjoying you’re misery after
a bad Long exam or Finals! :)

First Stop: Beef Celo Kabab
I absolutely love this dish because
of the quality, quantity, and the
price. Actually, most of the dishes
here at Mister Kebab are really
affordable. In terms of quality
though, the kebabs being sold here
pale in comparison to the quality
sold by  King Kebab and Arya.
But you’re not really paying like
more than P200 for it so it’s good
for the price. Mister Kebab is not
really a fine dining place anyway.
Second Stop: Beriyani Rice
This is the favorite of my good
friend,  Paul. It’s a beef mixed with
gravy and various spices. Let me give
all of you a warning that this dish is
a bit spicy. If you’re weak with spicy
stuff like me, you should stay clear
from this one. I tried eating it and
I gave up after 5-6 spoonfuls. I’ve
heard a lot of good reviews about
this one though from people who
like spicy food so if you’re into hot
stuff, then you’ll want to try this out.
If I were to review Mister Kebab when they were in their original location along Quezon
Avenue, I would have trashed them completely. I still remember how bad the chairs were
back then and you would have problems eating since a lot of beggars would crash Mister
Kebab to ask for spare change and left over food. Since they moved to West Avenue, I
can’t say anything bad anymore with regards to the place and the service. They increased
the number of waiters so much that it only takes a few seconds for someone to get to you
when you raise your hand. For those changes, let me give the owners two thumbs up!
Oh, I love the fact they made a provision for parking too. Parking at the old place used to
be hell. So many stories going around of people that get broken windows and stolen side
mirrors.
SUMMARY
Rating Card
1 – Waste of money
2 – Satisfactory – just okay. Nothing special
3 – Wow, something to remember.
4 – PERFECTO.
FOOD QUALITY: 3
DISH PRICES VS QUALITY: 4
CUSTOMER SERVICE: 3
RESTAURANT CLEANLINESS: 3
RESTAURANT OVER-ALL RATING: 3.25
If I had an awards night for all the restaurants in the Metro, I’d give Mister Kebab the
award for the best after-gimik restaurant. If the owners ever manage to find their way
to this blog, let me just say that you guys rock and you should keep up the good work.
Cheers!
Sources: http://www.pinoyfoodcritic.com/mister-kebab/
 Desert 101: going all the way to Katipunan from Sun Valley
was something I pondered on. But Luckily, I
Banapple Kitchen didn’t have to go alone and drive alone, risking
foreseeable damages to my sister’s gas efficient
car. With perfect timing, Bageetah asked me to
accompany her to Ateneo to pick up her school
I t’s no secret that I’m a FOODIE, a food documents for some pending travel abroad. I
luckily obliged, knowing that I am also nursing
lover, a frustrated food Critic. I always try to
keep abreast of new restaurants and best kept a motive, which she might also be interested in.
food secrets of the metropolis. One 2007
day I came across this interesting article After a few minutes of slow driving, we saw
in clickthecity about a Katipunan cafe that’s the yellow-red sign that says  Banapple. Target
making waves in the dessert genre. What reached.
first hooked me was the title,  Banapple.
Ugh, weakness, Banana. The store is quaint, homey and oozing with
dessert eye candies in baskets and displays, as
As I read on, salivating at that, I the cafe is enveloped by coffee aroma. Naturally,
unconsciously put Banapple at the top of my resto-hopping list. The problem is, I ordered a slice of Banana-Toffee Pie as
it’s in Katipunan, QC, Ateneo area, an area that I’m not totally familiar with. Slap Bageetah ordered a slice of Snickers Pie. Calories
me for this weakness, I know. heightened to maximum level. And I fell in love
ever since. The banana slices were huge, base of
It’s hard to find good desserts these days. I mean there are several renditions but toffee and graham was delectable and the cloud
just like Simon Cowell has coined in American Idol, most are “forgettable.” Good of icing and chocolate shavings drove home the heavenly point.
Banana and Apple base desserts may seem simple and unglamorous, but damn
hard to find.  We moved on packed with calories, sinful yet satisfied. I wondered when would
be the next time that I’d get to try other Banapple’s promising desserts. Ironically,
So when I read about Banapple, another goal was written in my life book. However, being a lurker of Podcentral c/o of Pekekek, I found out that Pekekek’s friend, also
a known podcentral member (who won the grand price, after I won the runner
up price in the last Podcentral Xmas party) owns Banapple. Pekekek saw my eyes
glitter with malevolent intent.
Acquiring the piece of dessert gold, I shared the generous slice to my sister, mom
and brother. Within a few minutes, the dessert slice that traveled from Katipunan
to Sun Valley disappeared from the face of the earth.
All in all, the cafe is promising with numerous other desserts, pies and dishes to
feast upon. Keep in mind that the desserts are gastro-calorie worthy. I hope they
do branch out to accommodate southern fans specifically in Sun Valley.
Source: http://wannabeinsv.wordpress.com/2008/05/18/banapple-experience/
Cheap and Apetizing
Thrills:
Flaming Wings Katipunan
When I was a  student  at the Ateneo, I was
very thrifty and I’d usually fix my  schedules  so
that my  classes  would  end at around noon so
I could go home for lunch... if not, I’d grab
something cheap at the caf (how we referred to
the  cafeteria  back then). While I did go out to
Katipunan Avenue for lunch on occasion, we’d
usually haunt McDo, SweetInspirations, or Kamirori.
Penne with Sausage and Peppers
When my foodie friends better known as The Club suggested that we go to
Flaming Wings over at Katipunan Ave., I was game. I haven’t been to that strip
fronting the Ateneo in years. Anyways, hubby ordered Penne with Sausage and
Peppers (P108, pictured above). They ran out of penne pasta though so he had it
replaced with spaghetti noodles instead. It was pretty good, and the serving was
enough to satisfy a hungry guy. I decided to go for a Flamingwich (P95, pictured
above), which is basically a fried chicken breast fillet sandwich. Ah, but the chicken
breast is tossed in Flaming Wing’s original sauce -- the same one they use for
their famous buffalo wings. It was served with potato chips on the side. Yummy!

ovAsian Pride
M by Bianca Marie Agustin
Of course, our trip to Flaming Wings wouldn’t be complete without an order
of their famous buffalo wings. We ordered 5 wings (P235, pictured above)
in Smokey  BBQ sauce. I thought we’d be getting 5 wing parts but we got 10,
because 1 wing for them consists of both the drumstick-like part and the
L-shaped part. Wow! They were big, crunchy, meaty, and delicious wings too.
Talk about value-for-money! Had we known therewould  be so many pieces,
we  would’ve just gotten 3 wings which costs P143. There are five kinds of
sauces too: Original, Smokey BBQ, Mild n’ Sweet, Wild, and  Carribean  Jerk.
If you have a buffalo wings craving, Flaming Wings is a great place to indulge
since the servings are hearty and there’s great value for money. It’s really good
and I suggest trying it if you ever find yourself in this place.
Source: http://animetric.blogspot.com/2010/10/flaming-wings-on-katipunan-ave.html
i es
Most Asian countries have similar cultures and traditions given
their close proximity to each other. Despite these many similarities, each
country has its own distinct and dynamic culture. With cinema, we are able
to get a glimpse of these cultures such as China through the film Together,
Taiwan through Eat, Drink, Man, Woman, Japan through Shall We Dansu?
and Departures, and Korea through My Sassy Girl and The Classic.
In the film Together, I learned of the heartwarming relationship
between a father and his son, and how love for family transcends blood
relations. I also learned that parental figures have different ways of showing
their love and concern. The film reflected a patriarchal
society while introducing a pinch of modernity through
independent and outgoing women. The backdrop of the
film is also as beautiful as the story, with the beautiful
display of Chinese talent in arts and music.
On the other hand, Eat, Drink, Man, Woman gave an
appetizing how of family relationships can be awkward but
 still intimate despite generation gaps. There was a balanced of ballroom dancing and modern values.
mix of humor and drama in the movie as the father and
Korea, with its films My Sassy Girl and The Classic, is proving to be
three sisters lived rather scandalous lives in a Taiwanese
a significant force in Asian cinema. The films reflect traditions and changes
society that is still in the process of modernization. The
in modern Korean society through romantic comedies. Though both films
modernity and external influences were shown in the film
are light and fluffy, they also illustrate the custom of arranged marriages,
through one of the sisters being Christian, the other sister
which was popular then, and the traditional image of a woman as frail
being a high profile airline executive, and the youngest
and demure, which both movies have broken through with bold and sassy
being a crew member in a Wendy’s franchise. Despite
heroines.
these, the family still tries to maintain tradition by having
weekly Sunday dinners. Taiwan, as with the rest of Asia, There are a lot of similarities among these countries, especially
gives high importance and respect to family. with regards to relationships in the family. Parent-children relationships
are always regarded with respect, as with husband-wife relationships. Age
Japanese society is known to be very polite and
and gender also play a significant role in the relationships and interactions
orderly, and sometimes even monotonous. However, the
within families, sometimes bonding people together or blocking them
films Shall We Dansu? and Departures show us the other side
apart. The films shows that even the simplest relationships can sometimes
of Japanese society which is full of passion and rich in
be very complex. This goes to show how important communication is in
culture. The film portrays Japan to be a patriarchal society
relationships and how our roles in the family sometimes hinder honest and
that is highly traditional and conservative. However,
effective communication. However, modernity and globalization have also
the movies show that they too are in the process of
touched even the most conservative of societies to some degree. We see the
modernization through the slow but growing acceptance
outside influences reflected in the films through different channels such as The Classic preview:
women empowerment in the workplace and in society in general. People
are relatively more open about showing their affections and opinions
compared to the somehow repressive customs of before.

Despite the allure of the different Asian cultures, I am glad to be

born a Filipino. This is because, even before, Filipinos have always been
relatively more expressive and open about their feelings and relationships.
This is probably partly due to the powerful influence of Western culture in
our country. Even so, the Philippine culture has
seen and been influenced by a lot of different
cultures. We absorb certain customs and make
them our own. I would choose to live in the
Philippines because it is like having a slice of
each of these cultures in our own home.
Shall We Dansu preview: Bollywood Bonanza
by Bianca Marie Agustin

Bollywood has always been something I’ve heard of but

haven’t seen yet, at least not until Slumdog Millionaire became a hit
in Hollywood. Nevertheless, I have had preconceived ideas about
the industry, and even the Indian culture, long before I had the
opportunity to see one of its films. An example of this is the notion
that Bollywood, and India in general, is a very
conservative and patriarchal society. Another
is that the stories are very predictable and the
characters flat and unchanging. Fortunately,
I have been presented with more chances to
test whether these preconceived notions are
proven or broken.

Ashutosh Gowariker’s “Lagaan: Once

Upon a Time in India” is my first foray into
Indian films after Slumdog Millionaire. It was
definitely a different experience, starting with
the introductory warning that the film would
last four hours long. However, I realized that
I did not really mind the long length of the
movie after going into the first 30 or so minutes of the film. The for violent outbursts. From
setting went way back when India was under the British rule and the the very beginning, one can
main concept of the film was fairly simple – a classic case of the rich see how volatile Michelle
versus the poor, of the weak versus the strong, and of the underdog was, often reminiscent of
versus the obvious favorites. In the context of the film, the concept a wild animal. With the
was adapted into a village going against the unfair demand of a help of her mentor Debraj,
British officer, named Jack Russell, for a double lagaan or land tax Michelle slowly learns how
despite an ongoing drought. Led by a charming young man named to accept and live with her
Bhuvan, the villagers were in for a gamble of a lifetime by playing disabilities and finds light
a game of cricket against the British soldiers – if the villagers win, amidst her world of total
the whole region would not have to pay lagaan for 3 years, but if darkness. The setting of a
they lose, they would have to pay triple lagaan. Despite the simple rich family and a relatively
premise of story, the interesting set of characters, with their side grand house also played an ironic part in the story. Even though
stories and quirks, brought the film alive more fully and engagingly. I was already somewhat familiar with the story of Hellen Keller,
For example, it was very entertaining to watch the love triangle of watching the film was still an immersing experience in itself.
Bhuvan, Gauri, and Elizabeth unfold through meaningful glances,
jealous streaks, and song and dance numbers. I greatly enjoyed the two films but, in the end, it just comes
down to a matter of personal preference. While Black displayed
In contrast, Sanjay Leela Bhansali’s “Black” has a darker superb acting and dramatization, I still prefer Lagaan because of the
and heavier overall tone. It is probably because of the focus on the uplifting atmosphere it leaves the audience with in contrast to the
dramatic relationships and character development rather than light rather bittersweet atmosphere that Black leaves. The two films show
hearted relationships and occasional song and dance numbers. The totally different sides to Bollywood but both films have helped me
film centers around the life of Michelle, who is an adaptation of the change my mind, or even prejudice, about Bollywood stereotypes.
story and life of Hellen Keller, a deaf and blind child with a penchant Now, I am definitely more open to viewing Indian films more often.
 Fa
sh
i
Lagaan preview:

on
On your toes
Great fashion finds for
your feet. Here are some
top Ateneo student- run
shoe businesses that could
keep you on your toes
Dani Eleazar
Hokey in surfer slang means something nev-
er expeienced before, somewhat revolutionary.

In fairy tale context hokey stands for something new and un-
believeable to the extent of being magical and in urban culture.

Hokey is defined as breaking away from the ordinary, and fol-

lowing oneself instead of being pushed around by external forces.

Hokey then is an experience of individuality, a point

where expressing oneself becomes natural and essential

These shoes, generated under the Ateneo SoMBA program,

are meant to have interchangeable uppers. This allows the cus-
tomer to change his/ her shoe color whenever he/ she wants.
Breating life into your old clothing! Can’t let go of those
cute pair of jeans that won’t fit you anymore? Refus-
ing to give away those old clothes with sentimental val-
ue? Don’t fret! You can extend the life of your clothing!

These shoes take caring for mother nature to a different

level. Another business under the SoMBA program, these
shoes are made out of old clothing and old airplane tires.
Ylla is an eco-chic line of shoes that started off as a thesis
project of a group of students from Ateneo de Manila Uni-
versity. The brand integrates quality and style with social
responsibility by using eco-friendly, indigenous materi-
als sourced locally, such as jute mess, which is a sustaina-
ble and natural fiber. Not only will wearing a pair of Ylla’s
brightly colored flats look good and fashionable, you’ll
also be promoting environmental awareness, while, at the
same time, helping out the local textile industry. Now, isn’t
that just the perfect reason to buy a new pair of shoes?
SUELAS is an innovative footwear concept for the mod-
ern woman on the go. Designed with the challenges facing
a contemporary urban lifestyle in mind, these stylish shoes
cater to every woman’s footwear needs. Its novel design al-
low the footwear to be be flattened, folded and rolled, mak-
ing it a flexible, comfortable and revolutionary solution
to footwear problems women face everyday.

Globterotting with just a tiny space in your luggage?

Tired after a long day at work and with social functions to attend
to? Trying to commute home with the mad rush hour throng?
Doing some last minute shopping in your pumps and stilettos?
Looking forward to a fun evening of crazy dancing? Flatten
it, Fold it, Roll it. And the world of opportunity is at your feet!
POSHies are chic, compact, yet fashionable flats that
women can keep on hand whenever they need a time out
from stilettos. POSHies are set to be every girl’s MUST
HAVE, and are designed to solve an age- old problem for
fashion conscious women. POSHies are not your dispos-
able, average kind of foldable shoes. They have a solid,
double-cushioned sole to make your feet extra comfy.

If that’s not enough, they fold up to almost the size of a cam-

era and come with an innovative wristlet pouch that trans-
forms into a tote bag when you need to make the switch.
They are so compact they can fit your pockets and most
of your evening purses (or even your partner’s pocket!).
POSHies can be used anywhere, just stash a pair of pretty
Poshies in your handbag. So before you go out, commute
to work, ride the MRT, hit the clubs or just when you need
a break from your heels, you’ll always be sure that you have
a back-up pair and stay in the game from day to night!