Академический Документы
Профессиональный Документы
Культура Документы
TECHNOLOGY ENTREPRENEURSHIP
ENT 600
NAME STUDENT ID
.
ULTRA CO. December 1, 2014
COMPANY BACKGROUND
Company’s name: ULTRA CORPORATION
Vision: “To be well known manufacturer for dental care product in Malaysia in 2016”
Mission:
To provide a product that can help traveller reducing their travelling kit
To reduce time consumption for self-management
To avoid people from misplaced their dental kit
To reduce the cost spending for dental healthcare
Manufacturing factory : No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300,
Selangor
Ultra’s Sale House : No 27, Taman Perindustrian Balakong Jaya 2, Balakong Jaya, 43300,
Selangor.
Share holder : 6 persons (1 person as general manager contributes 30% and other as supporting
manager contributes 14% each)
Email : ultra-corp@gmail.com
Page 2
ULTRA CO. December 1, 2014
First of all, we create a product with multifunction and alone can replace other stuff’s
function which is suitable to the people with very busy life such as students, workers and
travellers .Our product consists of 6 main parts which are oscillates brush, bluetooth technology,
toothpaste and its holder, speaker, simple digital clock, Gillette’s shaver blade and rechargeable
battery. For our marketing promotion, we use flyers, banner and billboards, Instagram account
and Facebook page. We also has our official website to make it easier for our consumer to know
more detailed about our new product. Supermarkets and pharmacies are our marketing agent to
make our product selling smoothly.
Our main competitors are Oral-B and Colgate which are well known companies and have
a lot of consumers. For our product, there is a lot of advantage to make it more difference from
other company’s product. The price is quite reasonable which is only RM50 and people can
afford to buy it. Other than that, our product has many of powerful specification which are in
compact form and light which 150 g . This product is portable so it suitable for people who love
travel actually. This product also has Bluetooth technology and can be connected with
smartphone, i-pod or any gadgets to play the music and the small speaker situated at the
toothbrush will produce the sound. There is also consists of Gillette’s shaver blade located at
bottom of the toothbrush. So in our product not only specific to clean up the teeth, it can take
care our moustache and beard as it is suitable for hygienic person.
Page 3
ULTRA CO. December 1, 2014
In this project, our teams have decided to make an extensive innovation product based
technology which tends to give some advantages for our consumers in current days. Our product
name is 'Ultra Toothbrush' which is an innovation from a normal toothbrush. This product has a
lot of function in a one piece which are shaver blade, toothpaste holder, bluetooth technology,
speaker, rechargeable battery and simple digital clock. It is very suitable for people that love to
travel because. Our company distribute the product to pharmacies and supermarkets to be sold.
We also set up booths in front of our sales house and in expo so that customer can buy our
product directly from us. We advertise our product by distribute flyers at our booth, place
billboard advertisements and banners too. There is also facebook page and instagram account to
promote our product.
Firstly, we use the brush that can oscillate so that it can make you teeth more clean rather
than use normal brush. Then, there is toothpaste holder, by pressing the button at the body of the
toothbrush the toothpaste will come out from tiny holes at the bottom of the brush. Other than
that, at the bottom of the toothbrush has Gillette's shaver blade as our company make a
collaboration with Gillette company. We also introduce bluetooth technology so that you can
connect it with any gadgets such as phone, ipod and others to play musics. Lastly, our product
has simple digital clock and rechargeable battery to run all the electronic compartments. This
toothbrush has 20 cm long and 150 gram weight.
We also sell the accessories alone which are brush head, toothpaste, shaver blade, holder
and battery. There are also a lot of colours produced so that it can attract people to buy. This
product is applicable for everyone but it is absolutely suitable for people that love to travel
because you do not need to bring a lot of stuff as our product alone is enough to replace other
stuff's function. Our company also have competitors which are Oral-B and Colgate. They are big
and well known company, so what we offer to beat them is by making our product a little bit
diffrerents and the price is very reasonable which is RM50. To have trust from consumers, we
also verify our product from Malaysia Dental Community and JAKIM for our toothpaste.
Page 4
ULTRA CO. December 1, 2014
As for the development for the electronic toothbrush, our ultra-toothbrush use ultrasonic
waves to clean the teeth by operate at a frequency of 1.6 MHz, which translates to 192,000,000
movements per minute. When the toothbrush emit vibrations that are very high in frequency but
low in amplitude lead to break up bacterial chains. In order to provide additional sweeping
motion which for removal of food particles and bacterial chain, we provide additional sonic
vibration ranging from 9,000 to 40,000 movements per minute. The sonic vibration in these
ultra-toothbrushe is lower in amplitude because the bacterial chains do not need to be removed
through sonic vibration as they have already been broken up by the ultrasound. The bacteria is
Secondly, Ultra Corp had made collaboration with Gillete enterprise as they will provide
us with their new advanced technology for proven shaving performance which is Razor Fusion.
It has enhanced indicator lubrastrip which a thin strip that sits at the top of your razor, the
lubrastrip releases lubricants over time, providing great glide. Then when you’re no longer
getting an optimum shave, it fades to white, indicating it may be time to change the blade. Next
is the 5 blade shaving surface technology. The features blades spaced closer together to help
reduce pressure. Next is a flexible comfort guard with 15 microfins helps deliver an extremely
close, comfortable shave by gently stretching the skin.
Page 5
ULTRA CO. December 1, 2014
In order to optimize the functional of ultra-toothbrush, we invent the body of the ultra-
toothbrush using recycled polypropylene plastic and nylon bristles. This substance can be
recycled and environmental friendly as it is biodegradable. Besides that, it is light to lift and the
rubber hold grip at the side of the toothbrush body help the user to hold easily as it exert suitable
pressure and increase the friction. At the bottom of the surface body, a 50ml tube compartment
made from plastic used to fill with ultra-toothpaste. User can refill the tube when the toothpaste
is empty.
Next, ultra-toothbrush is enhanced by the system Bluetooth 4.0 to connect with any
smartphone. For music lovers, they could enjoy their own playlist while using our ultra-
toothbrush. Buletooth 4.0 is the newest version of the Bluetooth wireless device-to-device
technology that offers significantly lower power consumption than previous versions. Also
referred to as Bluetooth Low Energy, Bluetooth 4.0 achieves its reduced power consumption by
enabling devices to remain paired, or connected to each other, without requiring a continual
stream of data to be transferred between the devices.
As for side products, we also produce our own toothpaste which is Ultra-Pro contains
fluoride that effectively protects teeth from cavities. This protection is as good as standard
fluoride anticavity toothpastes. The toothpaste also has a unique formula containing the Pro-
Argin technology for sensitivity relief and fluoride for cavity protection. Children typically use
toothpastes with a specially formulated lower level of fluoride that is present in Ultra-Pro
toothpaste. There is no reason to believe that Ultra-Pro cannot be used safely by children..
Page 6
ULTRA CO. December 1, 2014
Plastic is mixed and shaped into pellets. The pellets are then placed in an injection molding
machine, which heats the plastic until it is melted. A rotating screw or plunger forces the liquid
plastic into the handle molds. The molds form the entire handle, including the small holes, called
cores, into which the bristles are inserted. The molds are securely clamped, and pressure is
applied to the molds while the plastic cools. Once the molds have adequately cooled, the clamps
are removed, and small pins push the handles out of the molds.
Integrated circuit is placed in the body of the toothbrush. So that all the electronic devices can be
well function. Such as rotating the brush, control LED indicator and bluetooth system.
The bristles, which are usually made of nylon, are positioned into the core of the handle
automatically. The bristles are then stapled into the core with tiny metal staples.
Next, the toothbrush passes through a trimming machine which slices the bristles to the correct
length and shape for the particular design
The toothbrushes are packaged into cardboard and/or plastic containers. Labels are attached to
the package, providing product information such as bristle hardness, as well as recommendations
for usage. If the brand is approved by the American Dental Association, the Seal of Acceptance
is also stamped on the container. Finally, the packaged toothbrushes are bundled into larger
shipping boxes or crates and transported to distributors.
Page 7
ULTRA CO. December 1, 2014
Page 8
ULTRA CO. December 1, 2014
Operation
Activities that modify
transform or give values to
the input.
Transportation
Materials are transported
from one point to another.
Page 9
ULTRA CO. December 1, 2014
OPERATION LAYOUTS
Page 10
ULTRA CO. December 1, 2014
Processing machine
Sink
Door Lorry
Page 11
ULTRA CO. December 1, 2014
Production Planning is concerned with the determination and arrangement of all facilities
necessary for future operations. During the scheduling phase the production plan is translated
into a detailed, usually day-by-day, schedule of products to be made. Besides, it helps to decide
the ways and means of production and showing the direction. That importantly, it is based on
sales forecasting. So, it is important to make sure that the business is able to produce outputs that
are enough to fulfill the expected market demand or sales. This can be achieved by having a
good production planning. In production planning, the business will determine how much output
to produce for a certain period of time such as in a day, a week or a month.
= 668 units
24 days
= 27.8 ~ 28 units per day
Page 12
ULTRA CO. December 1, 2014
No Company Product
Total 92 500
Page 13
ULTRA CO. December 1, 2014
Manpower Planning which is consisting of putting right number of people, right kind of
people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization. Therefore, manpower planning involves reviewing
current manpower resources, forecasting future requirements and availability, and taking steps to
ensure that the supply of people and skills meets demand. The production operation refers to the
amount of output that can be produced within a specific time. Production planning is a method to
calculate manpower requirement so that production demand based on sales forecast can be met.
The sales forecast is 668 units toothbrush per month and approximately 670 units which is
monthly production demand. If working days per month are 24 days per month, the daily
production rate is:
The working hour per day is 8 hours. After deducting one hour of rest period and idling time the
effective working hours per day is 7 hours. The hourly production rate is:
Page 14
ULTRA CO. December 1, 2014
An overhead refers to requirements other than direct raw materials and direct labour.
Examples of overheads are indirect labour costs, indirect material, insurance, maintenance and
utilities
Operation overhead is basically comprises of water, electricity, and other basic utilities
that are essential in moving the operation. The entire utilities budgets are included into the
administration budget. Table below shows an operation overhead of Ultra Corp Factory
Page 15
ULTRA CO. December 1, 2014
Being in the right location is a key ingredient in a business's success. Consequently, location
often plays a significant role in a company's profit and overall success. The location of our
manufacturing factory is No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300,
Selangor. The exact address for our Ultra’s Sale House is No 27, Taman Perindustrian Balakong
Jaya 2, Balakong Jaya, 43300, Selangor. We choose this location because there is much
transportation that available to get here like bus and taxi as our distributer are nearly located in
the center of Selangor so that we can supply to the suppliers and wholesalers more easily and
less costly. In addition it is located near to the Bandar Serdang which are the workers can have
their lunch, pray and rest during lunch hour more easily. Moreover, the facilities there is very
good as there are plenty of parking area for customer, toilets, prayer room and also food court.
Apart from that, as it is nearly the center so there are a lot of roads that connecting to Ultra’s
House, thus it can help the staffs to get work easily without any disturbance of traffic jam. In
addition, the place is also secured as there are security officers that always make sure of the
security of the workers and staffs here.
Business operation will start from 10.00am until 9.00pm. The manufacturing factory will
be open 11 hours, 5 days a week. While our Ultra’s House are open on weekdays and closed for
every weekend. For week day, our company have a shift hour, for the first shift hour, workers
need to start their work from 9:00a.m and finish their work at 5:00p.m. While for the second shift
hour, workers need to start their work at 2:00p.m until 10:00p.m. We have general workers that
can do their work according to job required. We can maximize our profit because our location is
situated at the strategic area. The operation hours will follow:
Page 16
ULTRA CO. December 1, 2014
Page 17
ULTRA CO. December 1, 2014
Page 18
ULTRA CO. December 1, 2014
In the market analysis and strategies is very important in case to introduce and promote a new
product to the existing market and customer. Therefore there is some analysis that needs to be
considered when joining business venture,
4.1 CUSTOMER
Income:RM1000 above
Page 19
ULTRA CO. December 1, 2014
26 day X 5 toothbrush = 130 toothbrush approximate to 100 toothbrush per month.
RM 25 200 + RM 75 000
= RM 100, 200.00
Page 20
ULTRA CO. December 1, 2014
There are few factors that led to the market growth of our product (ULTRA toothbrush):
Price is affordable We have set the price of the toothbrush with very low cost, so
that all the customer can afford to buy the toothbrush. The toothbrush are multifunction
with replacable brush, replaceable shaver, bluetooth and many more. Hence by choosing
the ULTRA toothbrush can help customer to save their money and enjoy more privilege
instead of buying basic toothbrush.
Rechargeable battery All customer can recharge the battery with an USB cable. So
this can reduce the cost of buying new set of battery. We have supplied a very high
quality of battery so that the battery life time can long lasting. The customers can start
recharge their toothbrush by looking the battery indicator if it show the battery is low.
Portable The ULTRA toothbrush is light so that all customers can carry their
toothbrush everywhere they go. For example, they can carry the toothbrush while
travelling or camping. The customers also be provided with a small bag to keep their
toothbrush with a good condition.
Page 21
ULTRA CO. December 1, 2014
4.4 COMPETITOR
In our business, we are actually doing compete some of the market sales in Selangor area.
It is clearly can be seen as the product for hygienic tooth purposes are already in the market
production. For ULTRA toothbrush, there are two estimated competitor in our business:
Colgate
Advantages Disadvantages
Cheap Need to replace the toothbrush frequently.
Made up with some new technology to make The effect of the technology not long lasting
the tooth more hygienic. such as the cleansing brush easily damage.
Oral B
Advantages Disadvantages
Cheap Need to replace the toothbrush frequently
It is flexible to use because the toothbrush The body of the toothbrush are made with
have very soft bristles. rubber so that the brush will be infected by
fungal.
It is effective as it can clean your oral cavity
very well.
Page 22
ULTRA CO. December 1, 2014
From our market size calculation, we are estimating that our total market share would be
RM 113, 700 for first 3 month. There would be a slightly difference in market share before
entering market sales and after entering market sales:
To see the market share comparison clearly, we can refer to this pie chart:
Colgate
40% Oral B
60%
Page 23
ULTRA CO. December 1, 2014
To see the market share comparison clearly, we can refer to this pie chart:
Ultra
Co.
10%
Colgate Oral B
35% 55%
Page 24
ULTRA CO. December 1, 2014
There are about four Ps which can explain in detail about marketing strategy specifically. In our
business, we are applying these four Ps in order to gain more profits:
Product
In this segment, we are confident to say that our product is very helpful and give more
privilege to customer when using the toothbrush. Furthermore, the product (ULTRA
toothbrush) can do the cleaning on tooth efficiently, and to maximize the oral cavity
protection because the toothbrush be equipped with a very good technology.
Price
The price we decide is reasonable, which is RM50. The ULTRA toothbrush also can be
used for a long time because the brush can be replaceable instead of using manual
toothbrush that need to change at least one month. Hence, it is actually save our money.
The price is also at par with its ability to remove all cavity and gum on tooth. Hence, it is
worth to buy ULTRA toothbrush.
Place (distribution)
Our main place is located at balakong, Selangor. It is actually such a strategic place
because it is near to many facilities such as supermarket, fuel station as well as residential
area. These facilities actually show that there are many people living here and the
tendency of gaining profits from our product quite high. Hence, the place chosen is good
for enhancing our market sale.
Page 25
ULTRA CO. December 1, 2014
Promotion
There are promotions that we would like to do in order to increase our market sales:
We would like to open the booth inside the supermarket. From opening the booth, we
would like to introduce our ULTRA toothbrush. Other than that, we are going to
demonstrate on how to use the toothbrush and do and don’t which need to know before
usage to ensure it will not easily damage. Next we will advertise our product on the
television, newspaper , banner and advertising board to increase the amount of customers.
Besides that, by using this way all the people in this country can know about this product
when they driving a car, watching television and many more.
Page 26
ULTRA CO. December 1, 2014
TOTAL RM 17,800
Page 27
ULTRA CO. December 1, 2014
Office layout
STAIRS
DOOR
WAITING AREA
G.MANAGER
STAFF ROOM
KITCHEN
MEETING ROOM
Page 28
ULTRA CO. December 1, 2014
ULTRA CORP
General Manager
Sheh Muhd Afnan Bin Seh Hanafi
Design Executive
Amir Sabirin Bin
Abdullah
NO POSITION NUMBER OF
PERSONNEL
1 General Manager 1
2 Administration Manager 1
3 Financial Manager 1
4 Operation Manager 1
5 Marketing and Sales Manager 1
6 Design Executive 1
7 Workers 4
TOTAL 10
Page 29
ULTRA CO. December 1, 2014
POSITION TASK
General Manager Make decision in management business
Carry up the objective and try to achieve it
To states the vision and the mission at the company
Having a good relationship communication with customers
and staff
Always have a new idea on how to attract potential
customers
Overall planning and monitor the strategic progress of the
business
Operation Make sure the entire worker under their responsibility do
Manager their work
As a quality control to make product in good
Ensure all packing, foods and materials in good
Ensure all material to make product enough
Marketing Do survey and research on market potential
Manager Determine the target market and market size
Responsibility in create the marketing strategies
Creative and innovative in management activities
Have a good communication in attraction customer
Good planning in promotion product
Analysis the grand market and apply it in the company that
suitable
Create a new strategies but still consider the profit
Page 30
ULTRA CO. December 1, 2014
Page 31
ULTRA CO. December 1, 2014
Page 32
ULTRA CO. December 1, 2014
Page 33
ULTRA CO. December 1, 2014
EQUIPMENT
TOTAL 8900.00
Page 34
ULTRA CO. December 1, 2014
MONTHLY
OTHERS
Page 35
ULTRA CO. December 1, 2014
In the financing estimation is a good ways for the business venture to maintain profitable by
performed realistic budget to indicate the money need for the business venture (one-time start up
cost) and budget for keep operation continuous (working capital).
The estimation of the one-time start-up costs as following including the activities:-
ONE-TIME START UP RM
COST
Equipment and machinery 92,500
Raw materials 12,099
Overhead / utilities 3,259
Utensil 662
Furniture factory 3,932
Furniture office 11,630
Transportation 10,800
Salary EPF SOCSO 14338.35
Rental 10,000
Renovation 25,000
Regeister/licences 100
Promotions 17,800
TOTAL 202 120.35
Page 36
ULTRA CO. December 1, 2014
WORKING CAPITAL RM
Raw materials 12,099
Overhead/utilities 3,259
Salary EPF SOCSO 14338.35
Fuel 800
Stationery 50
Rental 10,000
Advertisement 10,000
TOTAL 50546.35
The main point of the financing is start-up capital and financing where it incorporates with both
one-time start-up cost as well as working capital required for start the business. The total of the
start-up capital is showing in the table below:-
START UP CAPITAL RM
One-time start up cost 202 120.35
Working capital 50546.35
TOTAL RM 252 666.70
In addition there is a financial source to help the business venture, the sources come from equity
contribution from the shareholders (1 x RM 50, 000 and 4 x RM 30, 000) and loan (RM 200
000). Therefore the money is used for the business venture before get the first sale in order to
continuous operation of products
Page 37
ULTRA CO. December 1, 2014
In case to make sure all the planning business venture moves smoothly, project milestones is
prepared by our company. The milestones refer the timetable for various activities need to be
accomplishing before our company starting the business. It also includes a month-by-month
schedule that shows the deadline or milestones of activities critical to the business succeed. The
project milestone was tabulated as below.
Activities Deadlines
Page 38
ULTRA CO. December 1, 2014
However, for a better viewing the project milestone is presented as the grant chart based on the
tabulated schedule.
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Completion of prototypes
Starting of production or
operations
Product lunch
Page 39
ULTRA CO. December 1, 2014
8.0 CONCLUSION
As a conclusion, the blueprint is very important for new ventures because it is detail written
document where describe critically about the new product to generate. The blueprint include how
to converting new ideas and vision into real, create innovation; produce functioning products,
profitable and viable product to the market. In this blueprint of Ultra Corp, the product Ultra
toothbrush is describe in term of product and technology descriptions, market analysis and
strategies, how the management system, financial estimate as well as project milestones.
9.0 APPENDICES
Page 40
ULTRA CO. December 1, 2014
Page 41
ULTRA CO. December 1, 2014
Figure 4: the shape and color of Ultra toothbrush beads when Gillete blade is flip inwards.
Page 42
ULTRA CO. December 1, 2014
Page 43