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2.1.3 Satisfaction:
Satisfaction is the consumer’s fulfillment responses (Oliver) argue for the importance of e-
satisfaction in technology-mediated relationships. These authors recommend that the abstract
domain of e-satisfaction seems like that understood from the overall marketing literature.
2.1.4 Loyalty:
Loyalty toward a organization is a vital consequence of consumers’ emotional bond with the
whole as a result of shoppers who develop a bond with organization, instead of its product,
square measure a lot of proof against minor negative problems and continue supporting the brand
(Bhattacharya & Sen). Thus, emotional reference to a whole could result in whole loyalty.