Welcome to "Create Your

Follow the Steps in Yellow. Only enter data/information in the Grey cells.
NOTE: This Excel template is password protected - it will work as is - just enter labels and data in the grey ce
For more information on Perceptual Maps visit: www.perceptualmaps.com

Simply type over the grey cells below to quickly an

Step 1 Enter the Title of Your Map

Step 2 Enter the two labels for your Horizontal Axis

For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map
For the top of the map

Please note that you can click on Attribute Ideas in the menu on the main web
Or for more information on Perceptual Maps and/or the Market Se

Step 4 Enter the Brands or Products to be Mapped Step 5

Up to a maximum of 25 brands/products

Do NOT Type Over ==> 1=

5=
(Some examples provided, simply type over the brands below.) 9=
1 McDonalds
2 Burger King
3 Wendy's
4 In & Out
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Step 7 When finished entering your data above, simply copy you

Fast Food Market

Wide Choice
Junk Food
Junk Food
Limited Choice
me to "Create Your Perceptual Map"
in the Grey cells. A how to use video is at: YouTube link
st enter labels and data in the grey cells only - if (for some reason) you want to unprotect this spreadsheet - the password is map
www.perceptualmaps.com Or email: geoff@perceptualmaps.com

ells below to quickly and easily create your own Perceptual Map

Fast Food Market

(This is an example only. Simply type over this map title.)

Junk Food (These are examples only.

Healthy Type in your attributes.)

Limited Choice (These are examples only.

Wide Choice Type in your attributes.)

deas in the menu on the main website to help determine suitable brand/product attributes to use
ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
All About Perceptual Maps

Score each brand/product for the two attributes Step 6

Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
Junk Food 1= Limited Choice 1=
Equal mix of both 5= Equal mix of both 2=
Healthy 9= Wide Choice 3=
5.5 7
4 4.5
7 3
5 1
data above, simply copy your Perceptual Map below and paste it into your document.

et
Wide Choice

To maintain the formatting of the map

when you copy it:

4
Healthy
 Healthy
Limited Choice
 YouTube link
this spreadsheet - the password is map
Copyright 2014-18

tual Map

Your map will be produced

below, after you enter your
data

Map starts after row 60

attributes to use
ocess, please visit

Change the circle sizes

Please note that this is an optional step
Sizes
Small
Medium
Large
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o your document.

To maintain the formatting of the map

when you copy it:

Click on the edge of the map

to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose 'bitmap'.