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HISTORY OF ADVERTISEMENT

ADVERTINSING

GROUP MEMBERS
 Farooq Muhammad Khan
 Muhammad Waleed Sajid
 Mustafa Orakzai

LECTURER: Miss Saira Qayyum


HISTORY OF ADVERTISEMENT

PART - I
ADVERTISING
Advertising is a form of communication used to persuade an audience (viewers,
readers or listeners) to take some action with respect.

GLOBAL HISTORY OF ADVERTISEMENT

History of advertisement dates back to 2000 BC when the Egyptians invent outdoor
advertising carving public notices in steel. However, the first officially recorded
advertisement dates back to 1704.

In 1704 the first newspaper advertisement, an announcement seeking a buyer for an


Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

The history of advertisement will be shown through a 60 second video giving and
bird’s-eye view of the evolution of the advertising industry, from ad agencies to brand-
building to soap operas.

HISTORY OF PAKISTANI ADVERTISING


In the era of 1947-1964, the advertising industries tries to create a level of awareness
in urban population tshrough print ads, the other medium which was used to influence
people was radio. The advertising agencies in Pakistan depicted patriotism in their ads
via characters and images to create an emotional impact on consumers through the
dressing of man, woman, child and public service messages. The earlier advertising
through radio was only mere announcements; that later evolved and included jingles,
musicals and poetry to increase the recall.

The trends in advertising were changed after the advent of TV, PTV and Radio Pakistan
used movie songs as the concept in the advertisements of famous brands. Celebrity
endorsements became the new source of communication for ads when the popular
actors and actresses became the brand symbol.

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HISTORY OF ADVERTISEMENT

Few of the Pakistani ads will be demonstrated in the presentation.

GREAT PEOPLE IN ADVERTISING


Every industry has its stars, past and present, and advertising is certainly no exception.
In fact, the very nature of advertising, and the number of different industries it touches,
has resulted in some of the biggest players becoming household names. The following
list will hopefully be a nice reminder of the greats who helped in evolution of
advertisement.

DAVID OGILVY – FATHER OF


ADVERTISING
David Ogilvy is perhaps the most
famous, and respected, of those names.
Often referred to as "The Father of
Advertising" he left behind him a
legacy of astounding work, powerful
agencies and several books that have become must reads for anyone who even thinks
about getting into the ad business.

"What really decides consumers to buy or not to buy is the content of your
advertising, not its form." - David Ogilvy

BILL BERNBACH – THE GREATEST


INFLUENCER
Born in the Bronx in New York City on August
13th, 1911, William (Bill) Bernbach is without
question the most important and influential figure
in the history of modern advertising. A founding
partner of Doyle Dane Bernbach (DDB), he was a copywriter and creative director who
changed the face of advertising, and almost every advertising agency today relies on
the ideas and structure that Bill Bernbach provided.

"Our job is to bring the dead facts to life." - Bill Bernbach

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HISTORY OF ADVERTISEMENT

LEO BURNETT – FOUNDER LEO BURNETT


COMPANY INC.
Leo Burnett was an advertising executive who created
the famous advertising campaigns like the Jolly Green
Giant, the Marlboro Man etc. He was also known for
acting against the usual norms and creating original
icons. His advertising campaigns became famous for
depicting the American values of strength, tradition, comfort, and family. Burnett was
named as one of the 100 influential people of the 20th century by the Time magazine.

"The greatest thing to be achieved in advertising, in my opinion, is believability, and


nothing is more believable than the product itself." - Leo Burnett

POPULAR ADVERTISING BOOKS

HEY, WHIPPLE, SQUEEZE THIS: A GUIDE TO CREATING


GREAT ADS – LUKE SULLIVAN

It offers an overview of the good, the bad, and the ugly in


advertising. Luke Sullivan, copywriter at one of the nation's most
prestigious advertising firms, divulges all the secrets to writing a
great advertisement. Utilizing humorous examples and anecdotes,
he shows how to create an advertisement that will go in one ear and stay there. This
new edition offers expanded advice for advertisers and covers more recent campaigns.

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HISTORY OF ADVERTISEMENT

POSITIONING: THE BATTLE FOR YOUR MIND: HOW TO


BE SEEN AND HEARD IN THE OVERCROWDED
MARKETPLACE – AL RIES, JACK TROUT

This book describes in detail the process of developing a brand


position. This brand position of course, is one that reflects
company’s own strengths and weaknesses while also taking
competition into consideration. This book will teach you
everything you need to know about brand management,
advertising, marketing and product management as a whole. The impact that this book
has had on several great minds cannot be denied – The creator of Geocities claims that
this book is what allowed him to develop one of the original social networks.

OGILVY ON ADVERTISING – DAVID OGILVY


A candid and indispensable primer on all aspects of advertising
from the man Time has called "the most sought after wizard in
the business".

TOP ADVERTISING AGENCIES WORLDWIDE

Deutsch is yet another great advertising


agency. Its offices are based in NY and LA. It
has a strong global network in parent Lowe, and is known to deliver strong work to its
reputed clients like Sony PlayStation, Unilever, and Microsoft.

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HISTORY OF ADVERTISEMENT

It is quite an amazing and one of the


best advertising agencies in the world.
This company has been constantly in
the top lists for over 30 years. It top
notch clients include Coke, Nike and
P&G (Old Spice).

Under CEO Miles Young, Ogilvy has


achieved worldwide recognition in no
time. This is an award-winning ad
agency. It garnered the most awards in
the two most important award shows, the
Effie’s and Cannes Lions.

The company delivers best ad services to its big


ticket clients like Walmart, Kraft Foods and
Pizza Hut.

A top notch advert agency. It has been an early adapter of


social media, and is known to implement a bundled integrated
model that helped it land the “on-trend” clients as Zappos,
JetBlue, and Google in recent years.

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HISTORY OF ADVERTISEMENT

TOP ADVERTISING AGENCIES OF PAKISTAN

1. Adcom (Pvt.) Limited was established in 1965 by Mr. S.M. Akhlaq. 47 years later,
it has evolved into one of the largest and fastest growing advertising agencies of
Pakistan. Their two major operations are creative as full service advertising agency
and other is media as media planning and buying. Their major clients are Telenor,
Tapal, Honda, Meezan Bank

2. OrientmMcCANN is an illustrious name in the advertising world of Pakistan. He


was awarded Sitara-e-Imtiaz and Pride of Performance for his welfare services and
under the leadership of his eldest son and thorough advert professional, M. Masood
Hashmi, the organization has gained immense reputation of innovatively adding
value to people’s lives through the enduring creative philosophy of “Truth Well
Told”. They deal in TVC and their major clients are Maggi, Warid, Qmobile etc

3. Maxus (GroupM) is a global network of local media agencies with services


including communications strategy, media planning and buying, digital marketing,
social media strategy, SEO, direct response media, data analytics, and marketing
ROI evaluation. Their major client is Nestle Nescafe (Nescafe Basement
Campaign)

4. Argus Group is one of the famous and well known advertising agencies in Karachi
Pakistan. It has 30 years of experience in the sectors of creative production,
concept development and also in the departments of outdoor advertising. They
have clients like PICIC, USAID, UNICEF, Askari and CDA Islamabad.

5. Spectrum offers outdoor marketing in Karachi, Lahore, Rawalpindi and Islamabad.


They offer advertising services like Hoardings, pole signs, bus stops, building
wrappings. They too offer marketing services in the form of Branded Umbrella.
Their major clients are Ufone, Coca-Cola, Shan Foods and Toyota

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HISTORY OF ADVERTISEMENT

MOST SUCCESSFUL ADVERTISING CAMPAIGINS OF ALL


TIME
Reebok
Comic falls are big crowd pleasers
whether they’re real or staged.
Reebok capitalized on that guarantee
with their award-winning 2003 ad
featuring a huge professional football
player whose sole purpose was to spot
distracted office workers and
physically tackle them to get them back on task. “Terrible” Terry Tate, Office
Linebacker, appeared in nine different Reebok ads between 2002 and 2004.

McDonalds
Just when people thought the Big Mac
couldn’t be marketed in any more ways,
McDonald’s made the double decker
burger the prize in a 1993 basketball
shoot-off between icons Larry
Bird and Michael Jordan. The
competition advances from simple court
shots to shooting from the tops of city
buildings. Bird and Jordan never miss a shot, accentuating the value each athlete put on
the fast food reward.

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HISTORY OF ADVERTISEMENT

Coca-Cola

It seems global but the brand didn’t


achieve that stature without
constantly reinventing itself and
trying to one-up its competition.
One of Coke’s most successful
ads, which earned the coveted
1979 CLIO award for advertising.
Instead of pushing the image of world unity and peace through soft drink consumption
that the company was so famous for, this ad had only two characters, a young boy and
renowned NFL player “Mean” Joe Green. The kid timidly approaches an exhausted
Green in the stadium tunnel after a game loss and offers him his Coke. Green initially
rebuffs him but finally takes the Coke and chugs it. As the boy walks away, Green calls
out to him, smiles, and pitches him his jersey. The kid beams and Green smiles, proving
once again that the ads that tug at heart strings always succeed.

PAKISTAN’S SUCCESSFUL ADVERTISMENT CAMPAIGN


SHAN FOODS – KHUSHYAN CHAKH LO
This particular advert had most of the expats’
tear ducts flowing non-stop, yet on a lighter
side gave rise to many a memes on the internet
mainly because of the lead’s Shahrukh Khan-
esque hiccupy acting. It conveyed the peaked
emotions which were quite relatable. Well
done, the creative team at Ogilvy & Mather
Pakistan.

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HISTORY OF ADVERTISEMENT

PHIR SE GAME UTHA DEN- COKE


TVC
This advert was quickly released to
jump on the cricket season bandwagon
and to cheer on the Pakistani team
featuring Javed Miandad reminiscing
the 1992 world cup. Soho Square and
sharp image did a commendable job with Strings producing the music for the cricket
world cup song for 2015.

LIGHTING UP LIVES TVC PEPSI


Primarily, Lighting Up Lives was
a campaign designed for the Holy
month of Ramadan to propagate a
message of coming together to
help ‘light up the lives’ of the less
privileged. They perfectly utilize
the product to literally to light up.
The advertising agency behind this campaign was Walter.

The above mentioned ad campaigns will be shown in presentations

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HISTORY OF ADVERTISEMENT

PART – II
WORLD FAMOUS NEWSPAPERS AND MAGZINES
THE GUARDIAN (UK)
Formerly known as The Manchester Guardian, this newspaper was founded in 1821
by a group of non-conformist businessmen headed by John Edward Taylor. The
much-quoted article “comment is free but facts are sacred” is still used to explain
the values of the present-day newspaper.

THE WALL STREET JOURNAL (USA)


In 1882, with 2 associates, newspaperman Charles Henry Dow founded Dow Jones
and Company, a news agency for the financial world. The Journal took its modern
shape and prominence in the 1940s, a time of industrial expansion for the United
States and its financial institutions in New York. The Wall Street Journal is a
special paper for people in the business and economic communities, yet it goes far
beyond that designation in its treatment of the news.

THE NEW YORK TIMES (USA)


Launched in 1851 with motto printed in the upper left-hand corner of the front
page, “All the News That’s Fit to print.” The journalistic endeavor of this
newspaper is committed to quality news, information and entertainment in the US
as well as around the world.

THE WASHINGTON POST (USA)


The largest and the oldest newspaper of Washington D.C. was founded in 1877 by
Stilson Hutchins. In 1975, The Washington Post launched three new weekly zoned
sections, the Maryland, District and Virginia Weeklies. These three sections were
later transformed into 10 local news sections to provide greater coverage of
community news, activities and features of special interest to readers living in the
regions served.

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HISTORY OF ADVERTISEMENT

CHINA DAILY (CHINA)


Established on June 1, 1981, it is an English-language daily newspaper in China.
Also known as “Window to China”, it is headquartered in Beijing.

THE TIMES OF INDIA (INDIA)


One of the highest circulated English language daily broadsheet in the world, The
Times of India (TOI) was started on November 3, 1838 with the name of “The
Bombay Times and Journal of Commerce”.

THE SYDNEY MORNING HERALD (AUSTRALIA)


Founded in 1831 as Sydney Herald, this newspaper was founded by Englishmen
Alfred Ward Stephens, Frederick Stokes and William McGarvie, who all worked
for the Sydney Gazette. In 1995, the company launched smh.com.au, the
newspaper’s web edition

NEWSPAPERS & MAGZINES IN PAKISTAN


1. Daily Jang
2. Daily The Patriot
3. The Daily Pakistan
4. Daily QUDRAT
5. Daily Express
6. Daily Nai Baat
7. Daily Sarhad
8. Daily Jiddat
9. Business Recorder
10. Daily Times
11. Dawn
12. The Friday Times
13. Lahore Post
14. Daily Naya Zamana
15. The Frontier Post
16. The Nation
17. The News International

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HISTORY OF ADVERTISEMENT

18. Pakistan Observer


19. The Post
20. Khalsa Akhbar Lahore
21. The Regional Times of Sindh
22. The Star
23. The Statesman
24. Pakistan Today
25. The Lahore Times
26. Voice of Journalists
27. Daily Pakistan
28. Daily Karachi News
29. Frontline
30. The Express Tribune
31. Daily Dunya
32. Millat
33. Vatan
34. Wahdat
35. Khabraan
36. Chitral Vision
37. Alakh
38. Daily Hilal-e-Pakistan
39. Daily Ibrat
40. Kawish
41. Daily Koshish
42. Daily Mehran
43. Daily
44. Daily Safeer
45. Daily Shaam
46. Daily Sindh
47. Daily Sindu
48. Shan e Gujrat
49. Falak News (
50. Ummat

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HISTORY OF ADVERTISEMENT

AUDIT BUREAU OF CIRCULATION (ABC)


The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by
the ISBA (Society of British Advertisers) to provide an independent verification of
circulation/data figures to facilitate the buying and selling of advertising space within
UK national newspapers.

ABC inspires confidence in the ad trading industry by delivering a valued ‘stamp of


trust’. This underpins the way billions of pounds worth of advertising budgets are traded
across the converging media landscape in the UK and beyond. ABC has two distinct
roles:

1. To bring the industry together to agree standards that define media measurement
and determine best practice.
2. To offer independent audit and compliance services, delivering certification
which verifies that data and processes meet the industry-agreed Reporting
Standards.

INTRODUCTION OF AUDIT BUREAU OF CIRCULATION PAKISTAN.


Federal Minister for Information and Media Development Javed Jabbat said the
government had decided to autonomies the Audit Bureau of Circulation (ABC) so that
circulation audit and government advertisement could not be used to affect the freedom
of the press.

Addressing a seminar “The role of Mass Media in Pakistan”, organized by an NGO,


Omeed Development Organization at a local hotel Jabbar said talks were in progress
with the All Pakistan Newspapers Society (APNS) and a law would soon be framed to
accord autonomy to the ABC. “The second thing we have done for strengthening the
press freedom is the abolition of newsprint quota system. Duty on the newsprint has
also been reduced to make the access of all newspapers – big and small – equal,
equitable and non-discrimination.

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HISTORY OF ADVERTISEMENT

BRIEF INTRODUCTION OF ALL PAKISTAN NEWSPAPERS SOCIETY


The Pakistan Newspapers Society, a precursor to the APNS, was established in 1950,
primarily due to the efforts of the Hameed Nizami, Altaf Hussain, and Hamid
Mahmood. It functioned for a number of years but could not receive much support or
recognition either from the publishers and advertising agencies. Publishers'
organizations also functioned in East Pakistan and Karachi. [1]

In the year 1953, All Pakistan Newspapers Society was formed by merging the existing
groups of publishers. The headquarters were established in Karachi, where it continues
to function.

The APNS handled problems between its members and the provincial or central
governments relating to advertisements, clearance of dues, taxes and duties and
newsprint. It set rules of conduct for member publications and advertising agencies.
These rules provided accreditation to advertising agencies and introduced security
deposits and clearance schedules to member publications. This gave the Society a
mechanism of streamlining advertisement and a clearance system protecting the
collective interests of its member publications, advertising agencies, and advertisers. [1]

The Society also works to develop the science and art of journalism and newspaper
industry. In 1981, the APNS instituted advertising awards in various categories.
Subsequently, the Journalist Awards were launched in 1982. The awards ceremonies
have been held regularly since 1981. [2]

The APNS grew to include publications from small towns and regional language press.
Between 1971 and 2003, the number of publications in the Society rose from 41 to 262.
Along with organizations of editors and journalists, the Society worked against the
Press and Publications Ordinance passed by Ayub Khan in 1960 until its repeal in 1988.
In 1999, the APNS prepared a set of press laws including the Draft for the formation of
Press Council in Pakistan, Registration of Printing Presses, Newspapers Ordinance and
a draft for a Freedom of Information Act. After thorough discussions among the
APNS, CPNE and the Ministry of Information, the drafts on the Press Council and the
Registration of Presses and Newspapers were finalized and enacted in 2002.

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HISTORY OF ADVERTISEMENT

FAMOUS TV/RADIO CHANNELS IN THE WORLD

 AFN American Forces Network, broadcasts worldwide via satellite, only available
to US Forces and their families, but is available in South Korea.
 Al Jazeera - based in Qatar, 2 separate channels available in Arabic and English
 Arirang - Korea international Broadcasting Foundation, based in the Republic of
Korea, English language
 ANI Is a Indian channel this channel is coming world 195 country
 BBC - British Broadcasting Corporation, based in the United Kingdom.
Operating BBC World News news and information service, BBC
Entertainment, BBC Lifestyle, BBC Knowledge, BBC First, BBC Earth, BBC
Brit, CBeebies, and BBC HD. BBC programming available in North America
through local channels- BBC America, BBC Canada andBBC Kids.
 BBC World Service - The Worlds oldest International Radio Station, programmes
are broadcast in over 50 languages.
 BFBS - British Forces Broadcasting Service, broadcast to British Armed
Forces bases/ships around the world via satellite.
 Cartoon Network - based in USA, distributed worldwide
 CCTV - the major state television broadcaster in mainland China
 CNN - several channels devoted to news broadcasting
 DD News is a Indian international channel is a Highly pay channel in Asian country
 Deutsche Welle, DW, (pronounced deh-veh) - based in Germany, also in English
and Spanish

NUMBER OF TV /RADIO CHANNELS IN PAKISTAN


1. Radio Pakistan with largest coverage from North to South almost all over the
country is state owned channel. AM and FM 93 Frequenies

2. HumAwaz FM - Voice Of Hearts in


KPK,Fata,Islamabad,Rawalpindi,Karachi,Lahore,Quetta,Faisalabad,Multan,Bahw
alpur,Rahimyarkhan,Turbat, Panjgor,Khuzdar,Gwader

3. FM 101 covers Districts Islamabad, Rawalpindi, Karachi, Lahore, Quetta,


Faisalabad, Multan, Peshawer, Hyderabad and Sialkot.

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4. FM100 , covers Districts Islamabad, Rawalpindi, Karachi, Lahore, Multan,


Hyderabad, Gujrat, Rahimyarkhan, Jehlum and Abbottabad.

5. Apna Karachi FM 107, karachi ki Awaz

6. 94.6 Tehlka FM covers Districts Islamabad, Rawalpindi, Karachi, Lahore,


Faisalabad, Multan, Peshawer.

7. City FM 89 , project of the Dawn Media Group covers Districts Islamabad,


Rawalpindi, Karachi, Lahore and Faisalabad.

8. 106.2 Hum FM covers Districts Islamabad, Rawalpindi, Karachi, Lahore,


Peshawer and Sukkhar.

9. Mast FM 103 covers Karachi, Lahore, Faisalabad and Multan

10. Sama FM (107.4) covers Districts Islamabad, Rawalpindi, Karachi, Lahore and
Bahawalpur.

11. Radio one FM 91 covers Districts Islamabad, Rawalpindi, Karachi, Lahore and
Gawadar.

12. HOT FM 105 Covers

Karachi,Hyderabad,Quetta,Multan,Layyah,Nawabshah,Larkana,Jacobabad,Mithi,
Badin,Dadu,Sanghar,Nosheroferoz,Mirpurkhas,Shikarpur,Chitral

13. Josh FM 99, catering to high-end Urdu and English speakers in Karachi, Lahore,
and Hyderabad

14. Radio Awaz FM 105 covers Sahiwal,Jhang,Bahwalpur,Okara,Sadiqabad,Gujrat


FM 104 Bhalwal, Rajanpur FM 106 Khanpur, Gujranwala FM 107 Sheikupura,
Pakpattan

15. FM Sunrise, Freq=97 in Islamabad, Rawalpindi Freq=95 in Jhelum, Freq=96 in


Sargodha, Sahiwal,

16. Power FM 99 covers Districts Islamabad, Rawalpindi, Abbotabad, Mansehra


and Vehari

17. Radio Buraq covers Districts Peshawer, Sialkot and Mardan

18 FM DIL covers Districts of Gujrat, Kasur, Sahiwal, Okara and adjacent areas of
Kallerkahar and Bhaipero

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HISTORY OF ADVERTISEMENT

PAKISTAN ELECTRONIC MEDIA REGULATORY


AUTHORITY (PEMRA)
PEMRA has been established under PEMRA Ordinance 2002 to facilitate and regulate
the private electronic media. It has mandate to improve the standards of information,
education and entertainment and to enlarge the choice available to the people of
Pakistan Including news, current affairs, religious knowledge, art and culture as well as
science and technology

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HISTORY OF ADVERTISEMENT

PART - III

FAMOUS ADVERTISING AWARDS AND FESTIVALS

Belgium
EURO EFFIES Effectiveness
Award
Integrated Marketing Communications European Awards Effectiveness
(formerly PMC Awards) Award
WFA Hall of Fame Award Creative
Award

Canada
First Boards Awards Creative Award

France
Cristal Festival Creative Award
EFFIE France Effectiveness
Award
Epica Creative Award
International Car Advertising Film Festival Creative Award
Mondial de la Pub des Pays Francophones Creative Award
Prix Club des Directeurs Artistiques Creative Award
Prix de la campagne citoyenne Creative Award

Germany
EFFIE Germany Effectiveness Award

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HISTORY OF ADVERTISEMENT

FAMOUS PAKISTANI AD AWARDS.


We’ve all witnessed a fair share of
diverse reactions to advertisements
throughout the year. From ads
inspiring social network memes to the
most ads making rounds on the
internet for good and win award

PAKISTAN ADVERTISING SOCIETY


It is an Urdu advertising and marketing society that optimizes marketing
communication and promotes the advertising agencies’ campaigns, slogans and
networks.

Founded in 1996, society's main purpose was to build the new foundations of
advertising and marketing in Pakistan with the collaborations of country's all major
companies and advertising agencies. Society has successfully developed a strong
connections and now it is the representative of 80% of the ad-spend of Pakistan.

To encourage advertisers and promoters PAS has inaugurated PAS Awards in 2011,
which honors the best in advertisements of the year. Entries are set open every year for
the advertisers and agencies to submit portfolios of their campaigns and slogans which
had proven best in marketing and branding of products for their companies that year.

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HISTORY OF ADVERTISEMENT

WINNERS OF PAS AWARDS


AUTOMOTIVE & TRANSPORTATION
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Manhattan
1 Corolla Indus Motors Simply Wow
International

BANKING & FINANCIAL SERVICES


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

J. Walter
HBL Football
1 HBL HBL Thompson
Campaign
Pakistan

BEVERAGES- COLD
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

PepsiCo Walter
1 PEPSI Better Together
Pakistan Pakistan

BEVERAGES- HOT
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Brooke
Unilever
Bond Lowe &
1 Pakistan Hik Piyali Pyaar
Pearl Rauf
Limited
Dust

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BREAKFAST FOODS AND DAIRY


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

J. Walter
Engro Thompson
Olpers
1 Foods Mini Jug Pakistan,
Ecolean
Limited Starcom
Pakistan

CONFECTIONERY AND SNACKS


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Group M,
MEC,
Chill and Mill
Ismail Group M
Chilli Went Up The Hill
1 Industries ESP,
Mili To Fetch A Bit of
limited Manhattan
Gossip
Leo
Burnett

COSMETICS AND PERSONAL CARE (MEN, WOMEN AND CHILDREN)


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

J. Walter
Unilever Thompson
1 Lux Pakistan Lux Relaunch 2014 Pakistan,
Limited Adsells,
Impact

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PUBLIC SERVICE & CSR


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Reprieve / Reprieve /
Foundation Foundation
BBDO
1 for for Not A Bug Splat
Pakistan
Fundamental Fundamental
Rights Rights

CULINARY
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Paracha
Adcom
Textile
1 Mezan Naimat-e-Ramazan Pakistan
Mills Ltd.
(Pvt.) Ltd.
(Mezan)

FABRIC CARE, HOME CARE AND FURNISHING


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Mindshare
Paksitan,
Unilever
Surf Adsells, Lowe
1 Pakistan Iconic
Excel & Rauf Digital,
Limited
Bulls Eyes
Communication

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HISTORY OF ADVERTISEMENT

HOSPITALS, HEALTHCARE AND HYGIENE


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Shaukat
Khanum
Memorial Shaukat
5 Rupee Daily
Cancer Khanum Farigh
1 Campaign For
Hospital Memorial Four
Peshawar Hospital
and Trust
Research
Centre

HOTELS, FASTFOOD & RESTAURANTS


CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE

Espresso
Barely
Coffee
1 Espresso Cookie Check In Average
Houses
Design
(Pvt.) Ltd.

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