Академический Документы
Профессиональный Документы
Культура Документы
Jio
Summer Internship
Submitted By :
Rajat Seth
PGPJ01043
IIM Jammu
Contents
Internship Certificate .................................................................................................................................... 3
...................................................................................................................................................................... 3
History .......................................................................................................................................................... 4
Market Size ................................................................................................................................................... 5
TRAI ............................................................................................................................................................. 5
Mobile Operators in India ............................................................................................................................. 5
Problems in Telecom Industry ...................................................................................................................... 7
Company Profile-Reliance Jio ...................................................................................................................... 8
Company History .......................................................................................................................................... 9
Products & Services .................................................................................................................................... 10
Reliance 4G............................................................................................................................................. 10
LYF Smartphones ................................................................................................................................... 11
Jionet WiFi .............................................................................................................................................. 11
Jio apps ................................................................................................................................................... 12
Branding and Marketing ............................................................................................................................. 12
Initial Plans Offered .................................................................................................................................... 13
Summer Surprise Offer ........................................................................................................................... 15
Sim Issue Process - JIO eKYC ................................................................................................................... 16
Recharging Through POS ....................................................................................................................... 17
Distribution / Recharge Channels ............................................................................................................... 17
Pain Points of customers ............................................................................................................................. 24
Competitor Analysis ................................................................................................................................... 25
SWOT Analysis – Reliance Jio............................................................................................................... 25
SWOT Analysis – Airtel ......................................................................................................................... 26
Airtel vs Idea vs Jio – Prepaid ................................................................................................................ 28
Sales & Marketing ...................................................................................................................................... 29
Devices.................................................................................................................................................... 29
Enterprise ................................................................................................................................................ 30
Network Components ............................................................................................................................. 31
ODSS-Outdoor Digital Sales Specialist ...................................................................................................... 32
ODSS Present Situation .......................................................................................................................... 32
1
Output of ODSS ...................................................................................................................................... 33
Problems of ODSS .................................................................................................................................. 33
Observations & Solutions ....................................................................................................................... 34
ODSS Door to Door and Market Survey ................................................................................................ 35
Findings of the survey ............................................................................................................................. 40
ODSS Telecalling Survey ....................................................................................................................... 40
Market Survey to check Service Level of Jio vs Other Telecoms .......................................................... 47
Digital Marketing – Promoting Jio in Jammu ............................................................................................. 50
Social Networking .................................................................................................................................. 50
Youtube ................................................................................................................................................... 51
Blogging.................................................................................................................................................. 51
Student Campus Ambassadors ................................................................................................................ 52
Slideshare & Linkedin ............................................................................................................................ 53
Cross Promotion...................................................................................................................................... 54
Onboarding of Colleges (Campus Wi-Fi) under Digital India Program ..................................................... 54
2
Internship Certificate
3
History
In the year of 1989, the number of cell phone users in India was zero. After the globalization of
India economy in 1991, the telecommunication sector remained one of the most happening sectors
in India. The recent years witnesses rapid and dramatic changes in the field of telecommunications.
In the last few years more and more companies both foreign, domestic, come into cellular service,
service market and offers large number of services to the people.
In the year of 1999, the number of cell phone users has gone up by 13 lakh. In the year of 2000,
the number of cell phone users has risen by one million. Indian telecom sector added a staggering
227.27 million wireless mobile users in the 12 months between March 2010 and March 2011,
while the overall tele density has increased to 81.82% as of 30 November 2015. The total numbers
of telephone phone users (mobile & landline) have reached 1009.46 million as of May 2015. Now
currently telephone subscriber (mobile & landline) is 1058.01 million (May 2016).
4
Market Size
Driven by strong adoption of data consumption on handheld devices, the total mobile services
market revenue in India is expected to touch US$ 37 billion in 2017, registering a Compound
Annual Growth Rate (CAGR) of 5.2 per cent between 2014 and 2017, according to research
firm IDC.
According to the Ericsson Mobility Report India,
Smartphone subscriptions in India is expected to increase four-fold to 810 million users by
2021, while the total smartphone traffic is expected to grow seventeen-fold to 4.2 Exabyte’s
(EB) per month by 2021.
TRAI
The entry of private players necessitated independent regulation in the sector; therefore, the TRAI
was established in 1997 to regulate telecom services, for fixation/revision of tariffs, and to fulfil
the commitments made when India joined the World Trade Organization (WTO) in 1995.
The functions allotted to the TRAI included:
To recommend the need and timing for introduction of new service provider
To protect the interest of customers of telecom services
To settle disputes between service providers
To recommend the terms and conditions of license to a service provider.
5
Rank Operator Subscribers Market Ownership
Share
1 Vodafone-Idea 400.48 35.89 Vodafone Group (45.1%)
Aditya Birla Group (26%)
Axiata Group Berhad
Providence Equity
2 Airtel India 270.64 24.32 Bharti Enterprises (64%)
SingTel (36%)
3 Jio 121 10.98 Reliance Industries
4 BSNL 96.9 8.80 State Owned
5 Aircel 91.3 8.38 Maxis Communication (74%)
Sindya Securities &
Investments (26%)
6 RCom 86.5 7.99 Reliance ADAG
7 TATA 53 5.17 TATA Teleservices
Docomo NTT Docomo
8 Telenor 51.6 4.94 Telenor Group
9 MTS 5.9 0.60 Sistema(56.68)
Shyam Group ( 23.98)
Government of Russia (17.14)
10 MTNL 3.6 0.34 State-Owned
6
Market Share of Telecom Companies
Vodafone-Idea
Airtel India
0%
1% Jio
5%4%
7% BSNL
34%
8% Aircel
8% RCom
TATA Docomo
10%
23% Telenor
MTS
MTNL
7
Company Profile-Reliance Jio
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla (Managing Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest
private sector company, is the first telecom operator to hold pan India Unified License. Formerly known as
Infotel Broadband Services Limited (IBSL), Jio will provide 4G services on a pan-India level using LTE
8
technology. The telecom leg of Reliance Industries Limited, it was incorporated in 2007 and is based in
Mumbai, India.It is headquartered in Navi Mumbai.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of offering
fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using FDD-LTE on
1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Company History
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL)
for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum in all 22 zones in
India in the 4G auction that took place earlier that year.Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
Technology:
Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to the
home/premises (FTTH). This fiber backbone will also help them to carry huge amount of
data originated from their 4G network as well as public Wi-Fi network.
Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in
2010.
Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved to
roll out of LTE-A network aggregation of both technology and both spectrum band.
At present in different cities of India Reliance Jio offers Wi-Fi services. Most of these
cities are in Gujarat, where Reliance Industries also have one of the largest petro-refinery.
9
Once commercially launched, Jio users can have access to Reliance Communications’ 2G
& 3G network.
Operations
In June 2015, Jio announced that it would start its operations all over the country by the end of
year. However, four months later in October 2015, the company's spokespersons sent out a press
release stating that the launch was postponed to the first quarter of the financial year 2016-2017.
Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kick
started the launch event which took place in Reliance Corporate Park in Navi Mumbai, along with
celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker
Rajkumar Hirani..
10
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total
22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is
valid until 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into
a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications.
The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio
already owns.
Reliance jio’s vision for India is that broadband and digital services will no longer be a luxury
item, rather convert it into a necessity that can be consumed in abundance by consumers and small
businesses.
LYF Smartphones
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with
voice over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling besides rolling
out high-speed Internet services using a fiber network, in addition to the 4G wireless network.[
However, in October 2015, Jio announced that it would be launching its own mobile handset brand
named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting with Water 1, through its
chain of electronic retail outlets, Reliance Retail. Three more handset models have been released so far,
namely Water series, Earth series, and Flame series.
Jionet WiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free Wi-
Fi hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat, Indore,
Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra,
Kolkata in West Bengal, Lucknow in Uttar Pradesh & Bhubaneswar in Odisha
11
Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming
4G services. While the apps are available to download for everyone, a user will require a Jio SIM
card to use them. Additionally, most of the apps are in beta phase. Following is a list of the apps:
MyJio - Manage Jio Account and Digital Services associated with it
JioTV - A live TV channel service
JioChat Messenger - An instant messaging app
JioMusic - A music player
Jio4GVoice - A VoLTE phone simulator
JioMags - E-reader for magazines
JioXpressNews - A news and magazine aggregator
JioSecurity - Security app
JioCloud - Cloud-based backup too
JioMoney Wallet - An online payments/wallet app.
On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.
12
Initial Plans Offered
13
Prime vs Non-Prime
The main difference between prime and non-prime is of the free data provided rest features were
mostly same.
14
Jio Plans – Postpaid
User have an option to use all the prepaid plans available on postpaid numbers
To use prepaid plans on postpaid user have to recharge for Rs 10 before using prepaid plans
After doing this all the prepaid plans will be active on the postpaid numbers and customer
can recharge with any plan of his choice
Jio is giving 3 months of complementary services for all the customers who are prime and
if they recharge for INR 303 or above.Earlier this offer was till 15th of April but as per
TRAI recommendation this offer is till 8th April as of now
15
Sim Issue Process - JIO eKYC
16
Recharging Through POS
Retailers
Apple Stores
ODSS
17
Recharge &
Sim Issue
Observations
Very few people visiting the store itself and again a very low number for JIO recharges
18
Suggestions
o Jio could have set up its counters at the entrance of the mall so that all the people entering
the mall can be targeted
o Announcement In the mall on speakers can also be a good option for advertisement
o For each recharge Reliance digital was giving receipts whereas it was not given in any
other channel so this should be stopped and money can be saved
o This store was not supplied with bar code/Coupon required for new sim so for that they
had to install the JIO app in the customer device and then complete the process for new
sim
o It was a time consuming process and customer waited for long time. If it can be avoided
in other stores that should have been done in this store to increase operational performance
o DX mini stores are the direct outlets of Reliance, which are having collaboration with
various brands.
o These stores apart from selling the recharge and Sims of JIO are responsible for the selling
of various products of JIO e.g., JIOFI services, LYF Mobile phones, VR headsets ,
Reliance Speakers and Mobile phones of various other brands such as VIVO , Samsung
etc.
o Each DX Mini was having 1 Supervisor with 3 Helpers.
19
DX mini - Kachi Chawni
Observations
o Many people were asking for new postpaid Sims, which were not available.
o Store operators told that they were facing some issues with the POS app in between.
o The store was overstocked with the products. They did not had space to keep the
inventory so was lying outside which made the store look congested.
Observations
o Many people wanted to change to postpaid from prepaid sim but were sent back as it was
not happening.
o Problems of giving change of currency, as the denomination 303 is odd and one customer
went back without recharging.
o People were not aware that JioFi needs one dedicated JIO sim. So they thought whether
to take it or not as they had to fill paper CAF for the second sim.
o Many people wanted new postpaid connection most of them were diverted to prepaid as
the same was not available.
o People are not aware of the services that are handled by Residency Road office and by
Gandhi Nagar office.
o Main concern was MNP & Duplicate Sim Issue.
20
DX Mini Store – Suggestions
o One dedicated person to explain the things could improve the store efficiency. As all
were engaged in one or the other activity.
o There should be proper system in the store. Activities were handled in a very
unorganized way. Store people were telling each other to collect money and do recharge
etc.
o Proper Signboards can be introduced like "New Sim Here" as per the activity will reduce
unnecessary hassle.
o List of services offered can be listed on the main door to have clarity.
o If possible introduce token system, Size of the store was small so won’t make much
difference.
o They were not able to check for customers that if they have enrolled to prime to not and
on which plant they are. They should be given with some kind of facility to check this for
the customers
o They had to note down all of their transactions of recharge on a separate register, which
is a cumbersome & time-consuming process.
o This should have been automated using technology which could have saved time
and increased the output of the stores
o People were waiting in queues during last dates of offers & this was wasting a lot of time
Proper forecasting can be used to avoid excess inventory
o Multiplying this with the number of DX mini stores in the country, it will be very
beneficial.
21
ODSS
ODSS-Kunjwani
22
o ODSS were not comfortable by this process as they were saying that sometimes their
money was being deducted and recharge was not happening.
o They also told that POS was also showing error frequently.
o Also for every refill, they had to go to nearest Jio store with which they were not
comfortable.
Observations
o Apple stores were also responsible for selling of Jio sims and recharges
Suggestion
o Apple store was at the entrance of the mall , So it could have been utilized in a better
way
23
Pain Points of customers
o Lack of proper network coverage.
o Customers were confused because there was no proper information on postpaid and
were not aware of the pre-on-post plan.
o Customers were not getting sms confirmation after recharge so they were not sure if the
recharge has been done or not.
o Many customers in the market had complaints of faulty sim from which they were able to
use only data. They were unable to do calling.
o People wanted new postpaid Sims, which were not available, they bought prepaid but were
not happy, as again they have to come to Jio to convert it to postpaid.
o They were not aware that Sims are swapped from KC plaza office so when they were
coming to ODSS they were having the feeling of discontent that they again have to go to
KC plaza now.
o Long duration for activation of second sim enrolled through paper CAF.
o People were not aware of what recharge they have done, ODSS & DX Mini stores were
not able to check for the same.
o Many people have done recharge online but they have not received any confirmation
regarding the same and the same was not reflecting in My Jio App.
o Even on recharging from Jio stores their My Jio app was not showing the updated plans.
o There was no information on My Jio app about pre-on-post plans so people were
confused.
o Most of the customers were aware about prime membership but not about other plans
and summer offer.
24
Competitor Analysis
SWOT Analysis – Reliance Jio
Strengths
o Low Tariff
o Wide Network
o Brand Name
o 5G Ready Network
o Innovative technology i.e. 4G LTE services along with VoLTE
o Pan India presence
o Myriad of applications for all daily needs
Weakness
Opportunities
25
Threats
Weakness
o High tariff
o VoLTE technology not there
26
Opportunities
Threats
Airtel – Jammu
o Free Prepaid and Postpaid both sims available with Aadhar verification with 15mins
activation
o Airtel has also introduced unlimited calling plans in postpaid ranging from INR 499 – 2999
27
o Retailers were issuing new sims with voter id and 4 photographs with CAF
Idea- Jammu
28
Sales & Marketing
Reliance Jio has various departments and functions such as Sales and Distribution, HR, Finance
& Administration. In Sales and Distribution, there are three main functions, which are
Devices: This function takes care about the Marketing, Sales & distribution of the various devices
that are available with Jio. 2 Main devices that are in the portfolio of Jio are
o Lyf Handsets
o Jio Fi
Network Components: It covers two things i.e.
o Sims - New Activations and
o Selling recharges to the old customers.
Enterprise: This function provides enterprise solutions to various companies in the region. This
solution is useful for the corporates where the company itself pays bills of the employees and all
the users gets sim number in sequence. Enterprise comprise of Name & large and SMB.
Devices
Lyf Handsets
Four Series of Handsets are available
Earth : Premium Segment Phones ( Price band : INR 19499 )
Water : Middle Class Segment Phones ( Price band : INR 6999 to INR 9699 )
Wind : Lower Middle Class Segment Phones ( Price band : INR 4999 to 8299 )
Flame : Lower Strata segment ( Price band : INR 2999 to INR 4999)
Strength
• Cheapest VoLTE phones available
• Associated with a strong brand Reliance
• Variety of handsets in variety of price points
• Strong financial backing of RIL
Weakness
• New Entrant
• Smartphones have already penetrated a lot
• Interface is not smooth
• No setting apart feature
• Hanging Issues
• Battery Heating & Draining Issues
Opportunity
• VoLTE is a new technology in telecom so LYF is having a big opportunity to penetrate as
almost all its phones are VoLTE enabled
29
Threat
• Many new companies are entering the market with cheap smartphones
• Established brands are also introducing new cheap handsets
Enterprise
• It comprises of Name and Large accounts & SMB
• Name : 100cr Revenue & 100 Employees
• Large : 500cr & 500 Employees
• For Name , Large & SMB accounts customers are liable to pay a security e.g. 400 on 303
plan
• There are different kinds of Enterprise i.e. Proprietorship , LLP , Private limited and
Government Enterprise
• Basic formality in issuing new sims if ID proof & Address proof of the Authorized Person,
If authorized signatory is not present then letter of authority and proof of the person
authorized.
30
Benefits of Enterprise Connections
The main benefit of getting Enterprise connection is that all the users will get the numbers in sequence.
Apart from that, all the connections are treated on a same platform
Network Components
This is the main product of Jio, which comprise of Sims & Recharges. There are various channels
through which these are being sold are
1. Retailers
2. Dx Mini Stores
3. Jio Centre’s – KC Plaza
4. Jio Offices – Bhatindi Office
5. Enterprise – Targeting the offices and Enterprises
There all are pull methods where customer itself comes to the Jio Point of sales to make the
purchase.
The other method is the ODSS, which is by pushing the sales representative towards the customer
and increase the sales of Sims and Recharge.
31
ODSS-Outdoor Digital Sales Specialist
These are basically third party people who are working for Jio to increase the sales and to
provide convenience to customers who want to recharge or to get a new sim
Normally the customer has to reach the Jio office or the stores to get Jio services but these
ODSS reach the people so that it is convenient for the people to reach and save their time
There work independently in the market i.e. not with retailer neither with the Jio offices
32
The Area of the ODSS is planned by TL based on
Crowd
No of retailers in the area
Network Coverage
Earlier visits of the ODSS in the region
Apart from this, wherever ODSS have earlier sold Sims those people contact them so they go to those
places. They also have contacts with the retailer’s e.g. mobile shops so these people also give those
leads.
Output of ODSS
o Combined recharges of the ODSS daily in the past week
o 70-80 Recharges
o Avg 20 New activations
o Output of various Modes of working of ODSS
o Door to Door
o 12-13 New recharges
o 2-3 New Activations
o Normal Outdoor
o 7-8 New recharges
o 1-2 New Activations
o Fix location
o 10-12 New recharges
o 2-3 New Activations
Problems of ODSS
Few problems faced by ODSS are
33
o Oxygen server issues which waste time and they sometimes are losing customers
o Jio money transactions falling
o No recharge messages coming to customer so customer is asking again and again
o Even people who have not recharges their numbers, they are still getting the services so
this is also a reason that people are not recharging
o No proper incentives on JioFi device
34
o Few technical issues that ODSS are facing are minor and can be solved easily i.e. either by
replacing or repairing their lyf handsets and eKYC devices
o Doing more outdoor activities
o Increasing incentive might also improve the productivity, as they will be encouraged to
visit more places
o No ODSS is having ID Cards which results in loss of sales even if people are interested.
o ODSS are not keeping Proper Jio money balance.
o ODSS are not working properly , even during day time they are not doing outdoor sales
properly
o Frequent checking for ODSS working during day time should be done by surprise visits in
the market
Location
o Panjtirthi
o Talab Tilo
o Bahu Plaza
People reached : 133
Out of this 133 , around 94 had Jio sim and 39 did not have
Sample Size : 133
Convenience Sampling
Survey Questions
If they have Jio Sim – Yes / No
o If Yes
Using for Data / Calling / Both?
Jio is primary or secondary sim.
Any Issues with Jio?
Using Jio Apps?
Other Sim operator?
o If No
Why Not?
35
Survey Results – Panjtirthi
5% Secondary 5% Data
Sim
Primary Sim Data &
Calling
95% 95%
35% No Calling
45% Yes
45% No Network
55% No
No Problem
20%
Other Sim
Why No Jio Sim
Aircel
35% 35% 27%
Airtel No 4g Handset
Vodafone Not Required
Bsnl 73%
10%
20%
36
Survey Results – Talab Tilo
11%
28%
Primary Data
Secondary Dat & Calling
72%
89%
37
Survey Results – Bahu Plaza
0%
22%
Primary Data
Secondary Dat & Calling
78%
100%
22% 22%
Only Calling Issue
Yes
No Network
No
No Problem
78% 78%
11% Aircel
22% 17%
Airtel
Not Required
Vodafone
34% No 4G Handset
22% Idea
38
Overall Results
6% 17%
Primary Data
Secondary Dat & Calling
94% 83%
Aircel
18% 20%
Airtel 26%
Not Required
Vodafone
19% No 4G Handset
30% Idea
74%
13% Bsnl
39
Findings of the survey
94% of the subscribers were using Jio as secondary sim
83% of the users were using it for only data usage
Around 50% of the customers were having issues with the Jio sim , either No network
problem or only data is working in their handsets even on having VoLTE handsets
Only around 35% people were using Jio apps
Customers were using primary sim of other operators ( other operators were almost equally
distributed e.g. Airtel , Aircel , Idea , Bsnl and Vodafone )
The people who were not using Jio sim were mainly because of two reasons
They were not having data requirements ( 74% )
They were not having 4g Handsets (26% )
If we analyze the data on the area wise 100% of the population was having issues with the
network in Panjtirthi area where issues were not there in Bahu Plaza and Talab Tilo.
Area: 2 of the 5 JC in Jammu State were targeted i.e. Jammu and Katra JC
1. Tellecaller Name
2. Customer Jio Number
3. Customer Feedback
o Not Reachable/Switched Off
o Not Picking the call
o Already Recharged
o Will Recharge from Outlet\Online
o Willing to Recharge from ODSS\CDSS
o Not Willing - Network Issue
o Not Willing - No 4g Device
o Not Willing - Already having Multiple Connections
4. Willingness to Recharge
5. Lead Generated
Observations – Jammu JC
Sampling : People who have not recharged their Jio mobile numbers but are Jio Prime
members
15 ODSS & Distributors were employed for this purpose.
On an average 500 people were called in a day.
Overall around 9000 people were contacted
Results of the survey
40
Telecaller wise data
41
Customer Feedback
Customer Feedback
Already Recharged
1% Network Issue
15% 20%
1%
4% Not Interested to Recharge
0% 0%
1%
42
Lead Generated
Lead Generated
22%
No
Yes
78%
Willingness to recharge
Willingness to Recharge
3%
2%
3% No Date Mentioned
Not Willing to Recharge
27%
Will Recharge within 2 Days
43
Observations – Katra JC
Sampling : People who have not recharged their Jio mobile numbers but are Jio Prime
members
3 Distributors were employed for this purpose.
On an average 100-150 people were called in a day.
Overall around 1500 people were contacted
6%
Atoot Communication
37% S.G Communication
57%
Vineet Electronics
44
Customer Feedback
Customer Feedback
Already Recharged
Network Issue
0%
16% 14%
1%
1% Not Interested to Recharge
0%
45
Lead Generated
Lead Generated
20%
No
Yes
80%
Willingness to Recharge
Willingness to Recharge
3%3%3%
1% No Date Mentioned
Not Willing to Recharge
Will Recharge in 1 Day
Will Recharge within 2 Days
Will Recharge within 3 Days
90%
46
Market Survey to check Service Level of Jio vs Other Telecoms
Aim: To check the service level of Jio and comparison with other Telecoms
Sample: Multi Brand retail outlets in Jammu for Sim Issue and Recharge purpose
Questionnaire:
Results:
12
JIO AIRTEL
47
Which operator’s sim issue process is easy
15%
Jio
Airtel
85%
40% Jio
60% Airtel
48
Which operator is having more complaints
30%
Jio
Airtel
70%
30%
Jio
Airtel
70%
49
Conclusion & Suggestions
The main complaints about Jio were about the network so it should be taken on priority
and steps should be taken to improve
In addition, the time taken to resolve the customer complaints was more as compared to
the other operators.
There were few complaints about recharge failures and refund issues
50
Youtube
Blogging
Blogs can be a very good source of engaging audience.
Apart from the content in the hexagon, blogs can have
other general informative stuff in related fields to engage with
Customers on regular basis.
Also the blog links can be shared on the social network
Websites to bring in more audience.
Details
about Jio
Stores &
Services Offices Details
handled by about
various Retailer
Stores
s
Blog
Videos
Content Current
from Offers
Youtube
about in
Apps Region Region
Specific
Informatio
n
51
Student Campus Ambassadors
Jio
52
Slideshare & Linkedin
Make
Presentation Presentation Upload on
about can also be Share it to
Slide share
products or about Jio spread the
comparison apps use & & other
word
with features websites
competitor
Email Marketing
53
Cross Promotion
Giving
free/Subsidized
In Return getting
Internet access
free promotion
to Outdoor/
from that event
Indoor Local
Events
Aim: To bring more and more colleges / public places on board with Jio Wi-Fi
Process Followed
All the major colleges were shortlisted
All the major public places were shortlisted
After shortlisting the colleges, one by one these were targeted and if they show
interest then a detailed discussion was done with them.
After the discussion, agreement was signed with them for the setup of Wi-Fi in the
campus
Output
In Jammu region, I had discussion with around 15 institutions in Jammu. After having discussion with them,
all were positive and after few rounds of subsequent discussions, they agreed to set up Jio Wi-Fi in their
campus.
54
Few of them were
55