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This design project introduces students to Logo Design, focusing on the designers process in fulfilling a design brief. Students will
enhance their knowledge of the design process as well as develop their skills in graphics, offering flexibility to ensure students are
engaged and work independently.
Students will create an eye catching Logo which they have developed through researching logo trends, customer needs and
graphic tools. Students will print their logo on the schools D&T aprons accompanied with a portfolio to document the design
process, including investigation, experimentation, development and justification of ideas.
4.1.2 describes and follows a process of design when developing design ideas and solutions
5 weeks (15
lessons) 4.3.1 describes the work and responsibilities of designers and the factors affecting their work
4.4.1 identifies innovative, enterprising and creative design ideas and solutions
4.6.3 uses a range of technologies appropriately and safely in the development of quality design solutions
Intellectual Quality Relevant pedagogical strategies are optimised to establish the goals
Substantive Communication - peer collaboration and and progress of students learning over the course of 5 weeks, which
class discussion encourages sustained interactions in which promote student ability to: Remember, Understand and Apply
student thinking and understanding is explicit knowledge, and begin to utilise the skills to Analyse.
Deep knowledge - The centralisation of Logo design is
maintained throughout the project
Significance:
Connectedness - a social platform is used that students
can relate to, creating a high element of connectedness
Inclusivity - the lessons are scaffolded to allow students to
explore diverse categories, which they can connect to
Resources Required:
Students are provided with the students are provided with the tools to Students are provided with the opportunity
opportunities to develop their literacy skills, develop their numeracy skills through their to integrate a variety of ICT applications to
through the research and documentation of exploration of size, proportions, quantities, research and document their portfolios.
their design project portfolio. Students the interpretation of timelines, data analysis These include the use of internet search
engage in the production of information and and the use of geometric patterns. engine, database to interpret data, word
technological literacy through the use of processing, powerpoint and a website
oral, written and visual language. builder to record and present the
documentation of their design project.
Syllabus Content Teaching and Learning Tasks
Modified or
Outcome Learn About Learn To Core Task Resources Reg
Extended
4.3.1 Research and * use research and information Task 1,2,3: Research - Identify Students are offered Youtube video:
exploration when generating creative qualities and significance of a multiple choices to https://www.yout
4.5.1 design ideas logo present their ube.com/watch?
* access information and completed tasks v=dQV1b57F8D0
LS 2.1 data *collaborate when developing *Teacher provides overview of the creating a UDL
design ideas and solutions course including class expectations, styled project. Weblink:
Identification of needs practical tasks and safe working https://thinkma
and opportunities * identify and summarise practices Students may rketingmagazin
choose to advance e.com/apple-
* opportunities for new and information from a range of
better solutions sources for the design project *Students learn about the purpose of in the project logo-evolution-
a logo and it’s significance to a creating their own
* requirements of end users story/
*research appropriate product or brand website or can use
and stakeholders
materials, processes and a basic word format.
Overhead
* design considerations production methods for the * Students research and Task 2 and 3 also projector,
design project compare a case study on logo offer a flexible whiteboard and
design approach to learningmarkers
as they allow
* Students explore the history of the students to research
apron designers of their
choice
Assessment: Students will be
assessed on their creation of an
electronic design project portfolio,
where they will document their
completed tasks. Students are given
the flexibility to document their work in
a word document, powerpoint or
website.
Syllabus Content Teaching and Learning Tasks
Modified or
Outcome Learn About Learn To Core Task Resources Reg
Extended
4.1.2 Creative and innovative * establish and document the Task 4,5,6: Experimentation - Focusing on a UDL Resource A,B,C,
idea-generation using requirements and design Explore multiple techniques that sequence, students D, E, F
4.4.1 considerations for the design can be used to create an are given multiple (Attached)
* brainstorming project effective logo design options to explore
LS 1.2 orthography, writing whiteboard and
* concept sketches and * use idea-generation styles and marker pens
*Ss explore orthography and its
maps techniques when developing
significance in logo design geometric patterns,
creative design ideas
through hand
* interaction of hand and drawing and ICT
mind * use research and information *Ss explore writing styles and
when generating creative complete individual tasks methods. All Ss are
design ideas expected to
* observation
*Ss revisit the value of colour in complete tasks 4,5
* research graphic design & 6, however some
Ss may execute
* collaboration * Ss explore contrasting their work with more
colours in geometric patterns precision and detail
through the use of
* Ss appropriate a geometric pattern different
Experimentation to create their own design methodology or
skilled technique
* testing and experimenting Assessment: Students will be
assessed on their technical abilities in
completion of tasks 4,5 & 6. Ss must
be capable of replicating and
appropriating geometric and other
graphical components to create an
eye catching visual design.
Resource
Syllabus Content Teaching and Learning Tasks s
Reg
Modified or
Outcome Learn About Learn To Core Task
Extended
4.1.2 Research and *identify the needs of the end Task 7,8,9: Analyse - Students Students are offered Resource H
exploration users and other stakeholders in receive design brief and annaylsemultiple means of (attached)
4.3.1 their settings information to effectively adhere engagement, action
* access information and *use market research to it and expression in
4.6.1 data techniques for a targeted group these tasks in order
of end users to develop and *Ss must identify concerns and to successfully
LS 1.2 *market research test design ideas requirements of stakeholders to determine the
techniques *interpret and manipulate data effectively fulfil design brief
values of the school,
to develop information solutions
adhering to UDL.
*criteria for success using ICT applications including *Ss interpret and analyse data to
spreadsheets and databases determine school values and attitudes
*resource requirements
*use research and information * Ss draw connections between
*appropriate technology when generating creative information and commence
design ideas experimentation of a logo design
Modified or
Outcome Learn About Learn To Core Task
Extended
4.5.1 Realisation of design *select and use tools and Task 10,11,12: Design - Students Students may use Books,
ideas using technologies equipment when designing and create multiple prototypes before multiple means of Computers,
4.6.1 including producing each project refining and finalizing design expression when portfolios
*tools and equipment developing their
4.6.3 *justify the selected resources *Ss experiment with graphical logo design, from
*materials used for each design project elements to create multiple prototypes hand drawn
LS 1.1 *Ss must choose their most effective sketches, to collage
*techniques *select and use a variety of
logo design and refine it for or computer
appropriate techniques when
completion programs e.g.
designing and producing each
design project *Ss may convert their designs onto a photoshop for
computer program e.g. photoshop advanced learners
Evaluating *Specific measurements must be
*document and evaluate
decisions made throughout the followed to ensure design is clearly
*criteria for success
design process using specified printed on product
criteria for success
*evaluation techniques Assessment: Students will be
*self-assess and peer-assess assessed on their technical skills in
designed solutions graphic design and their ability to
represent their design process
through multiple and progressive
prototypes before the final project
Resource
Syllabus Content Teaching and Learning Tasks s
Reg
Modified or
Outcome Learn About Learn To Core Task
Extended
4.4.1 Communication and *apply appropriate Task 13,14,15: Finalise Project -Students should all Students
presentation techniques communication techniques Students concert their designs have achieved the watch:
4.5.1 *visual when documenting and onto D&T aprons and present outcome at their https://ww
presenting design ideas and their project own learning level w.youtube.
4.6.3 *graphical solutions adhering to the UDL com/watch
LS 1.1 * Ss convert their logo design framework ?
*written *use ICT applications such as onto the D&T Aprons using v=lL5wn4J
multimedia communication transferable paper and an iron ztI
*oral devices, computer-generated
graphics, word processing and * Ss present their project to T Teflon
*digital desktop publishing for and class outlining the values and paper,
presentation of documentation attitudes they have represented
printer,
through their design transfer
*document and evaluate
Evaluating paper,
decisions made throughout the * Ss submit apron and portfolio
scissors
design process using specified for marking
*criteria for success criteria for success Iron, apron
Assessment: In final completion of
*evaluation techniques *self-assess and peer-assess their project students will be assessed
designed solutions on their technical skills in graphic
design, their understanding and
*justify and document decisions execution of the design brief and their
made during conceptualisation
the development of designed
solutions
Teacher provides overview of the design project including class expectations, practical tasks and safe working practices.
T explains that over the next 5 weeks Ss will develop their graphic skills and knowledge of Logo designs to ultimately
design a Logo for the D&T departments new aprons accompanied with a portfolio for documentation.
Ss are invited to the front of the class to draw or write company logos that they know on the whiteboard which can be
used as a form of informal diagnostic assessment of students prior knowledge.
(Resource) Students watch the Youtube video Top 10 Business Logos to acknowledge popular logo designs:
https://www.youtube.com/watch?v=dQV1b57F8D0
In an open class discussion, Ss are prompted to discus positive and negative qualities of these logos in mind map activity
focusing on areas of colour, clarity, size, words used etc.
Task 1: Create a portfolio (empty shell), which you will add completed tasks to each lesson and submit at the completion
of week 5. The portfolio must include: front cover, contents page, numbered pages, and tasks (which are to be completed
each lesson).
Ss are to add completed mind map task (photo or scans can be used).
Portfolios can be completed on word or powerpoint or as a website using wix.com etc and saved in google drive folder.
2 lesson Explore the design process – origin, trends, prototypes
T discusses the meaning behind logos and how marketing and research effects the ultimate finalisation of a logo design.
CASE STUDY: T gives an example of the development of the Apple logo, showing multiple prototypes before the final
design, using the following link:
(Resource) https://thinkmarketingmagazine.com/apple-logo-evolution-story/
Task 2: Students break into groups to perform their own case study research on one specific logo and it’s design
process. Ss must answer the following questions in their portfolio: ‘what research did the company take before finalising
the logo design’, ‘how the design changed over the design process’, ‘what captured their attention’, ‘why it would
encourage them to buy the product’, ‘who was the logo marketed towards’ and compare the process to the Apple logo
design process.
3 lesson Research history of aprons – how the materials and styles have evolved and why
T explains the importance of understanding the product in order to create a logo design that correctly represents the
product.
Ss research the history and evolution of the basic clothing protector, the apron.
Ss must include an example of an apron or equivalent used throughout the history of Aboriginal and Torres Straight
Islander peoples.
Task 3: Students are to create a timeline with annotations and illustrations on the history of the apron and add to their
portfolio, including at least one example of an apron or equivalent used by Aboriginal and Torres Straight Islander people.
T gives examples of orthography on board and hands out orthography example sheet (Resource A)
Ss are invited to the front of the class to choose a ‘mystery cards’, which will have an adjective written on it e.g. beautiful,
edible, breakable
Task 4: Ss must use the word on their mystery card to create 3 different representations of the word using imagery
instead of letters. Students should complete task using coloured pencils or textures, however if advanced students
complete task early they may wish to convert it onto a computer program including photoshop or illustrator.
5 lesson Students learn to simplify an image into a traditional logo design
Ss learn to identify the graphical elements of a logo design and the differences between a logo design and a regular
image or photo
Ss must find an image from an internet search engine or magazine that represents the adjective they used in the
previous lesson
Task 5: Students choose an image and simplify it using shading or one basic colour, to create an appropriate image that
could be used in a Logo. Students may sketch their image in pencil, use collage or use photoshop to complete task.
Ss are given options of geometric design colouring pictures to complete using 2 x contrasting colours. They are to
choose on design to complete (Resource D, E, F, G)
Ss must also appropriate design into their own geometric pattern design using rulers for accuracy
Task 6: Ss are to add 2 completed geometric pattern designs into their portfolio. The first is a coloured in version of the
geometric design picture using contrasting colours to make it ‘pop’, and the second is their own geometric pattern design
(which has been appropriated from the first design).
Week 3 - 41 lesson Students receive Design Brief and commence research into project
T goes through project and design brief to ensure all Ss have a thorough understanding of whats expected
Ss identify requirements of a good logo design and identify what research they must first undertake
before the design process can commence.
T prompts students to consider key stakeholders values and expectations of design outcomes, which can
include the: style, image, safety, targeted audience, sustainability, cultural aspects, Aboriginal and Torres
Straight Islander influences etc.
Task 7: Students must identify any possible concerns of stakeholders by soliciting the needs and values
from peers, teachers and the wider community. Students can work in groups to do this in the form of a
survey or vote. Students should identify the values and attitudes of the school and its students which will
be incorporated into the design of the logo.
Ss interpret data to reveal the most common themes associated with the values and attitudes of the
school and community
Task 8: Students must write a short paragraph on the results of their collected data, demonstrating their
ability to interpret and apply information in new situations. Ss must identify the most common themes
which they will use as a basis for their logo design.
Ss draw connections among ideas and research to commence experimentation of a logo design
Ss sketch, plan and experiment using research and graphic skills to create a logo design that reflects
school values and attitudes
Task 9: Students demonstrate their ability to analyse information by experimenting with their gained
skills and knowledge to create a logo design that adheres to the design brief
4 lesson Create prototypes
Ss are required to produce at least 2 x prototypes of their logo design before final submission
Students should now have a basic concept which they can add further detail to in this lesson
Task 10: Students must show evidence of their design process by executing at least 2 x prototypes
before their final submission
Students should now be in the final stages of their design process, and can refine their work throughout
this lesson
Students may convert their hand drawn sketches into an electronic version, using either photoshop or
illustrator
Task 11: Students must select their chosen prototype for submission, and refine their design to ensure it
effectively fulfils the design brief
Students must finalise their logo designs, ensuring they have all elements of brief incorporated into the
design and are ready for scanning or printing
Task 12: Students finalise their designs and prepare them for scanning or printing
Week 5 1 lesson Learn how to print logo on shirt - Print logo on shirt
T hands out aprons to each students and assists them in printing designs and transferring them onto
aprons using a hot iron
Task 13: Students print their designs and transfer them onto the school aprons
Students are to finalise their portfolios including photos of their completed logo designs on the school
aprons
Task 14: Students are to complete portfolios and prepare for their presentations in the next lesson
3 lesson Students present their work to the class
Students present their work to the class, identifying the values and attitudes represented in the logo design and how they
have thoroughly adhered to the design brief.
Task 15: Students submit their portfolio and aprons to the teacher for marking
Academic Justification
It is essential that teachers produce quality educational standards through the use of effective programming
that fulfill the specific requirements of the NSW syllabus (NESA, 2012). A unit of work must consist of
engaging and high quality tasks that support diverse learning needs. To ensure lessons are differentiated to
cater for all students, a variety of pedagogical strategies must be used that adhere to a Universal Design for
Learning and Blooms Revised Taxonomy (2001), as well as the Quality Teaching (Model) in NSW Public
Schools (Ladwig & Gore, 2009) and the Australian Professional Standards for Teachers (AITSL, 2017).
The Unit of Work (attached) has been developed using the NSW Design and Technology syllabus outcomes
(NESA,2012), enabling students to develop their technical skills and understanding of design concepts and
expand on their knowledge of the design process. Students must exhibit a thorough understanding of the
objectives provided in the differentiated lessons in order to successfully progress in this subject.
When planning a unit of work (UOW), age and stage level of the students must be considered. This UOW has
been developed for a group of Stage 4 learners in which appropriate strategies from Blooms Revised
Taxonomy (2001) have been implemented to establish learning goals and progress of students. The UOW
consists of 15 sequenced lessons, over the course of 5 weeks, which aim for students to develop their
ability to ‘Remember, Understand and Apply’ knowledge, and to begin showcasing their skills in
‘analyzation’.
Commencing the UOW, an informal diagnostic assessment is used for the teacher to assess students prior
knowledge. Students are invited to the front of the class to openly express their knowledge of a logo. This
initiative promotes inclusivity 3.4 on the QT Model (Ladwig & Gore, 2009), and can be used to document
individual student progress throughout the unit which addresses AITSL Standard 5.1 ‘assess student
learning’. Heavily based group activity in this lesson and throughout the UOW promote social support 2.4
The central concept ‘Logo Design’ has been maintained throughout the UOW, in which a Universal Design
for Learning (UDL) approach has been implemented to explore the topic through multiple means of
representation (CAST, 2012) including narrative, literacy, visual literacy, group work, video, class discussion
and information and communication technologies (ICT). This enables students at all learning levels to
The lessons have been scaffolded to engage students in problematic knowledge 1.3 (Ladwig & Gore, 2009)
by recognizing and reporting on multiple ideas and processes to create a Logo. Fun and engaging tasks have
been incorporated for students to develop their literacy and numeracy skills, which are kept simple with
minimal text to ensure students with lower literacy and numeracy skills are not intimidated by the task
(Lewthwaite et al. 2015). An example of this is in week 3 in which students create a survey or vote and
collect and analyse data to identify common trends demonstrating students understanding of the content
Weeks 2 is heavily focused on the development of graphical skills, enabling students to explore multiple
means of Action and Expression (CAST, 2012) in the chosen form of techniques adhering to outcome 4.5.1
(NESA, 2002).
The lessons are sequenced to prompt students to think about how issues and trends influence designers and
vice versa adhering to outcome 4.3.1 (NESA, 2002), in which students can build upon.
The portfolio task that has been included in this UOW is essential for the formal assessment of student
progress and understanding. It enables the teacher to monitor students participation aswell as provide
prompt and good quality feedback, which is a vital tool to assist students understanding of the modules. By
ensuring students are on task, will also create a more positive class environment which will help to prevent
discipline problems before they occur, assisting in a smoother running lesson (Edwards & Watts 2004).
A high use of teacher/student oral communication is implemented throughout the UOW which is an
appropriate decolonizing methodology for Aboriginal and Torres Straight Islander students as it resembles
their history of a non-written language (Chilisa, 2012). Various other means of representation are also used,
including written lesson outlines and visual examples, which are valuable tools for students with language
difficulties or hearing impairments, and offer students an opportunity to choose their own preferred way of
processing information (Strain, Kohler, & Goldstein, 1996). Providing written guidelines also help to support
students with challenging behaviour to understand lesson expectations more clearly ensuring high explicit
quality criteria is met, addressing Standard 3.5 ‘use effective classroom communication’.
The differentiated learning strategies implemented in this UOW also offer support for the Gifted and talented
students. Tasks are developed to be flexible, which enable individual learners to develop skills at their own
depth and rate. Gifted and talented students who are capable of producing work with more complexity are
encouraged to do so in each lesson, advancing their skills in ‘applying’, ‘analyzing’ and ‘evaluating’ (Blooms
Revised Taxonomy, 2001) more rapidly than their peers, without overloading them with additional work
which creates frustration and negativity towards education (Rowley, Jennifer L, 2008). An example of this is
in week 4 when Gifted and Talented students are able to go beyond the initial technical task of drawing a
logo and commence experimentation with design concepts using a computer program including photoshop
or illustrator, illustrating they have been supplied with multiple means of expression adhering to the UDL
(CAST, 2012). Each lesson in the UOW is scaffolded so that the teacher is the facilitator of learning, enabling
students to have the opportunity to engage in higher-order thinking Standard 1.4 (Kanevsky, 2002).
At the end of the UOW students are invited to present their completed work to the class. This
creates a positive and rewarding experience for students which establishes a sense of
The use of multiple means of representation, engagement and expression are used throughout this
UOW to establish diverse and engaging lessons that enable students of all learning levels to
undertake meaningful and challenging work, through the use of appropriate and differentiated
lessons.
Resource A
Resource B
Resource C
Resource D, E, F, G Sourced from: Graphic Pear - https://www.graphicpear.com/geometric-patterns-part-ii/
Resource H
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