research questions:

(1) How does review volume influence a product developer’s customer agility?
(2) Do factors such as number of sibling products and product rating variance affect the relationship between
review volume and customer agility?
(3) How does customer agility influence product performance?

Hypothesis 1: Online review volume has a nonlinear (U-shaped) relationship with customer agility.

Hypothesis 2: Number of sibling products will amplify the U-shaped relationship

between review volume and customer agility such that the negative effect
of review volume on customer agility at low levels of review volume and the
positive effect of review volume on customer agility at high levels of review
volume will both be stronger when there are more sibling products than
otherwise.

Hypothesis 3: Variance of product ratings will mitigate the U-shaped relationship

between online review volume and customer agility such that both the
negative effect of review volume on customer agility at low levels of review
volume and the positive effect of review volume on customer agility at high
levels of review volume will be weaker when the variance of product ratings is
high than otherwise.

Hypothesis 4: Customer agility has a nonlinear (inverted U-shaped) relationship

with the product performance.