Date ___________________________________________________

Name of the Respondent

Address

Telephone Number Res: Work Place: Cell phone:



 8 - 12 1  A 1 
 Male 1
13 ± 18 2 B 2 Female 2
19 ± 25 3 C 3
26 ± 35 4






  
  
  

Good.../Namaste! I am from -------- (name of college)... i am doing my summer internship with

Millward Brown; we conduct surveys on a variety of products and services and are currently
conducting a survey in your locality. Could you spare some time to answer a few questions?































c



 













 
Ú.1 Do you or any member of your household work for any one of these organisations?

 
 
Advertising agency 1 

Market research agency 2 

Public relations agency 3 
 

Company involved in sale or production of snacks 4 

Work or own a grocery / retail / kirana store / departmental store 5 

Journalism 6 

None of the above 7    



Ú.2a Could you please tell me the occupation of the main earner of your household? By main earner I mean the
person who contributes the most to the total household income.


 : What was his/ her occupation before he/ she retired.

.

Actual details of occupation __________________________________________

Ú.2b And, what is the highest level up to which he/ she has studied?

.

Actual details of Education ______________________________________

Education p Illiterate School School SSC/ Some Grad./ Grad./

Upto 4 yrs Upto HSC college PG PG
Occupation 5-9 yrs but not - Gen. - Prof.
q Grad.

1 2 3 4 5 6 7
1. Unskilled workers 01 E2 E2 E1 D D D D
2. Skilled workers 02 E2 E1 D C C B2 B2
3. Petty traders 03 E2 D D C C B2 B2
4. Shop owners 04 D D C B2 B1 A2 A2
Businessmen/
Industrialists with
No. of employees :

5. - None 05 D C B2 B1 A2 A2 A1
6. -1±9 06 C B2 B2 B1 A2 A1 A1
7. - 10+ 07 B1 B1 A2 A2 A1 A1 A1

8.Self-employed professionals 08 D D D B2 B1 A2 A1

9. Clerical/Salesmen 09 D D D C B2 B1 B1
10. Supervisory level 10 D D C C B2 B1 A2
11. Officers/Executives 11 C C C B2 B1 A2 A2
- Junior
12. - Middle/Senior 12 B1 B1 B1 B1 A2 A1 A1
 


  
          
    
   

c



Ú.3 Could you please tell me the names and age of all members in your household who are between 8 and 35 yrs
of age? Please include yourself also. Let us start with the youngest member. What is his / her name? What is
his / her age?



  
 
  
  







Name Age M F

1 1 2

2 1 2

3 1 2

4 1 2

5 1 2

6 1 2

 



  
  


 
 



 !"  !# "!#
    






 
 

   




   $
  %   
  

 % 
 %  
       % 
 & %
     
 


 
 

   

$

*



    





SECTION - A






  
  

There are various types of snacks that people eat apart from regular meals.

1. What types of snacks come to your mind when we say macrosnacks?

2. What types of snacks come to your mind when we say saltysnacks?

3. What types of snacks come to your mind when we say bridge snacks?

4. What types of snacks come to your mind when we say puffed snacks?

    & '

 !()* !#+, )-. /00.
Potato chips ± branded
01 01 01 01
Potato chips ± unbranded ± polypacked/ loose/ homemade
02 02 02 02
Namkeens ± branded
03 03 03 03
Namkeens ± unbranded ± polypacked/ loose/ homemade
04 04 04 04
Puffed snacks ± branded
05 05 05 05
Puffed snacks ± unbranded ± polypacked/ loose/ homemade
06 06 06 06
Biscuits ± branded
07 07 07 07
Biscuits ± unbranded ± polypacked/ loose/ homemade
08 08 08 08
Bridge snacks - branded
09 09 09 09
Bridge snacks ± unbranded ± polypacked/ loose/ homemade
10 10 10 10
Ice creams
11 11 11 11
Sweets & toffees
12 12 12 12
Chocolates
13 13 13 13
Nuts
14 14 14 14
Dry fruits
15 15 15 15
Others
16 16 16 16

*




 
People have talked to us about these 10 types of snacks ± Potato Chips, Biscuits, Namkeens, Sweets and toffees,
Chocolates, Ice Creams, Nuts, Bridge, Dry fruits and Puffed snacks that consist of cheese puffs, rice crisps & other salty
snacks in the form of balls, rings and wheels. 

These various snacks are available as branded snacks and also as unbranded snacks.

For example, in the case of tea, we get products that are branded like Red Label or Tata Tea. Similarly there are
Nescafe and Bru in coffee. But unbranded or loose tea and unbranded or loose coffee is also available, which does not
have a nationally known name ± or a national brand name. These are mostly locally popular and some varieties are also
of good quality. Therefore, when I say branded, I mean names like Red Label or Tata Tea or Bru coffee etc. Or for e.g.
Lux is a brand of soap, Maruti 800 is a brand of car and Cherry Blossom is a brand of shoe polish.


  
 

  

$ 
Ú5a. I will now be reading out the names of a few snacks that are available in the market. As I read out each snack,
can you please tell me whether you have 1!). of this snack or not.

   




 
MULTI CODE POSSIBLE
 

Ú5b Please tell me, in the #!2+  "*3+1; have you eaten any of these snacks? It may be with a brand name or
without or may be home made. 
$ Please tell which all of these have you eaten?

  



  4! 45 


 !). 
*0

Potato chips ± branded
01 01

Potato chips ± unbranded ± polypacked/ loose/ homemade
02 02 

Namkeens ± branded 
03 03

Namkeens ± unbranded ± polypacked/ loose/ homemade 
04 04

Puffed snacks ± branded 
05 05

Puffed snacks ± unbranded ± polypacked/ loose/ homemade 
06 06

Biscuits± branded 
07 07

Biscuits ± unbranded ± polypacked/ loose/ homemade
08 08
Bridge snacks branded
09 09
Bridge snacks - unbranded ± polypacked/ loose/ homemade
10 10
Ice creams
11 11
Sweets & toffees
12 12
Chocolates
13 13
Nuts
14 14
Dry fruits
15 15

*



 SECTION ±B

Ú1a. Now when you think about all these types of snacks, which is the5)!3. that comes to your
mind first?

 


Ú1b. Apart from this which other brand names come to your mind when you think of these snacks?
  
 
      
 
 

 
   &!   
       
 
  
 
! -   
     !    

 
 &! 
&5

Ú2. Of all these various snacks, which *35)!3. is your favourite brand? This brand could be
one of those that you have already mentioned or some other brand.

 

 
 
 

    
' 



 
  


We would now talk to you only about salty snacks in a little more detail. For the moment we
would talk only about branded snacks in these various types of food items. By salty snacks,
we refer to these types of snacks ± Potato Chips, Namkeens and Puffed snacks that consist of
cheese puffs, rice crisps & other salty snacks in the form of balls, rings and wheels.


&!
 
 
 
 
6
 ! 7
 &5

Ú3a. Now when you think about all 2!#+, 23!(82, which is the 5)!3. that comes to your mind
first?





 


Ú3b.  

 

 
 
 
5

$

Which other brand names come to your mind when you think of salty snacks?
 

 
5
  

You have mentioned that you are aware of ________________ 6
7can
you tell me which other brand names come to your mind when you think of salty snacks?

Ú4.  ' 

    
   
       
  

         
 
    
4!

Of all these various snacks, which one brand is your favourite brand? This brand could be one
of those that you have already mentioned or some other brand.

 


*



 Balaji Namkeen
04 04 04 04 04 04
Balaji Wafers
05 05 05 05 05 05
Bingo
06 06 06 06 06 06
Boomer
07 07 07 07 07 07
Britannia
08 08 08 08 08 08
Britannia Goodday
09 09 09 09 09 09
Britannia Marie Gold
10 10 10 10 10 10
Britannia Milk Bikis
11 11 11 11 11 11
Britannia Tiger
12 12 12 12 12 12
Britannia 50-50
13 13 13 13 13 13
Cadbury's 5 Star Bar
14 14 14 14 14 14
Cadbury's Dairy milk
15 15 15 15 15 15
Cadbury's Perk
16 16 16 16 16 16
Cheetos
17 17 17 17 17 17
Haldiram Namkeen
18 18 18 18 18 18
Haldirams Potato
19 19 19 19 19 19
Chips
Hippo
20 20 20 20 20 20
Kurkure/Kurkure
21 21 21 21 21 21
Munch
Kwality Walls Ice
22 22 22 22 22 22
Cream
Lay's
23 23 23 23 23 23

*



 27 27 27 27 27 27
Parle G
28 28 28 28 28 28
Parle Hide & Seek
29 29 29 29 29 29
Parle Krackjack
30 30 30 30 30 30
Parle Monaco
31 31 31 31 31 31
Parle Musst Chips/
32 32 32 32 32 32
Stix
Parle Smart Chips
33 33 33 33 33 33
Peppy
34 34 34 34 34 34
Priya Gold biscuits
35 35 35 35 35 35
Sunfeast
36 36 36 36 36 36
Takatak/ Haldiram
37 37 37 37 37 37
Takatak
Uncle Chipps
38 38 38 38 38 38
Yellow Diamond
39 39 39 39 39 39
Others, specify____
40 40 40 40 40 40




 

*




  






Ú5c Which of these brands have you eaten in the #!2+D8?

  






Ú5d If the price did not matter and all the brands shown were available to you, which would you, be most
likely to choose?
"



 

 
 

 4!


 

 4! 45 4( 4.

E) 2
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3
Lay¶s
01 01 01 01
Kurkure
02 02 02 02
Cheetos
03 03 03 03
Uncle Chipps
04 04 04 04
Lehar Namkeen
05 05 05 05
Bingo
06 06 06 06
Britannia Biscuits
08 08 08 08
Parle Biscuits
09 09 09 09
Cadbury Dairy Milk
10 10 10 10
Parle Musst Chips/Stix
11 11 11 11
Haldiram namkeen
12 12 12 12
Peppy
13 13 13 13
Yellow Diamond
14 14 14 14
Aliva
15 15 15 15
Hippo
16 16 16 16
Balaji
17 17 17 17
Amul
18 18 18 18
Kwality Walls
19 19 19 19
Sunfeast
20 20 20 20
Priya Gold
21 21 21 21
Mother Dairy
22 22 22 22
Nestle
23 23 23 23
I would not choose any of these
24

*c



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 3 3 3
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2N(-0, 4 4 4


b. Consumed ____ 6
  %
%
 7at home or out of home

%
 

 
 

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At home
 1 1 1
Out of home
 2 2 2

c. When you bought this pack did you buy anything else with it or did you buy only this pack

%
 

 
 

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 1 1 1
Bought with something else
 2 2 2


 Q( $



d. You said you bought something else with this pack.What did you purchase with this?

Q. #!E*/)%!)-!3+ #!E*/)%!)-!3+ #!E*/)%!)-!3+&


  
*/1+D-+1$
With other salty snacks
1 1 1
With other non salty snacks like biscuits,
chocolates etc 2 2 2

With cold drinks/juices etc

3 3 3
With other grocery items
4 4 4
Others, specify____
5 5 5

*



Market research agency 2

Public relations agency 3

Company involved in sale or production of 4

snacks
Work or own a grocery / retail / kirana store / 5
departmental store

Journalism 6

None of the above 7

Have heard a few things about it but never eaten

Have heard a lot about it but never eaten

Have eaten it
Don¶t know/ Can¶t say