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Why Image opt imiz at ion is import ant for SEO

by Mubasshir Rahman

Oct ober 25, 2018 in Speed Opt imiz at ion

No Comment s  16

Most of the website has graphics. Without graphics you cannot create a website. But graphics can slow
down your website. Trust us, a slower website is hated by Google. Latest SEO algorithm of google is
f ocused on website’s speed. If your website speed is good then your website will rank better. If it doesn’t
then you won’t get any good rank. Today we will see how image optimization af f ects in your page speed
and SEO.

What is Image Optimization

Image optimization is about decreasing the f ile size of   images as much as possible without losing
quality , so that your website loads f aster. It’s also about image SEO. What is, getting your product
images or Blog post images and decorative images to rank on Google and other image search engines.

Why you need Image Optimization

According to HTTP Archive, as of October 2018, images make up on average 63% of a t ot al
webpage’s weight . So when you want to optimize your website’s speed f irst you must consider about
your web images what you used in your website. It is more important than other scripts, f onts,
stylesheets or server response time.

T he main reasons for image opt imiz at ions are:

Happier visitors because slow load times frustrate users.  40% of visitors click the back button if
a site takes longer than three seconds to load.
Better search engine rankings because site speed is a ranking factor.
Higher conversion rates, which means more money in your pocket.
Creating backups will be faster.
Smaller image file siz es use less bandwidth.
Requires less storage space on your server .
How To do Image Optimization
To begin image optimization you need to check your website’s current speed. To do that:

Go to Google page insights.

Check your website speed and optimiz e image section.

Now, you have to f ollow these steps to perf orm image optimization:

Resiz e your Images.

Compress your Images.
Enable Caching for your website.

Resizing your Images:

In WordPress themes shows images on a certain max width. It means if you upload images beyond that
dimensions maximum width it will slower your website. So at f irst you need to resize images. Otherwise it
will slower your website.
So what dimension you want to use? It completely depends on your theme. How much pixel you set in
your max-width css in your theme you only know this. So Resize your images as per as max-width and
max-height.

How to Resize Images:

To resizing images you can simply use photoshop or any photo editor. If you want to use online tools I
would recommend BIRME – Bulk Image Resizing Made Easy 2.0 . Choose Auto-height so that the tool
doesn’t crop your images during the resizing process.

If you are using WordPress you can simply use a plugin. I recommend Imsanity.

Compressing Images:
Af ter resizing images next part is compressing images. Compressing image can be done in two
methods:

Lossless Compression. Reduces a little file siz es without any loss in quality.

Lossy Compression. Reduces a lot of file siz es, but at the expense of some quality.

To do any kind of compression go to Kraken and compress your images f or your website.

How to Compress Images in WordPress:

In wordpress you can use several plugins such as:

Smush Image Compression and Optimiz ation

Robin image optimiz er — save money on image compression

 W2 E Image Optimiz er and Resiz e Image – WordPress Image Compression and SEO

Enable Caching for your website:

If you are not using wordpress then you can open you .htaccess and paste these code f or browser
caching:

“ EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg “access 1 year”
ExpiresByType image/jpeg “access 1 year”
ExpiresByType image/gif “access 1 year”
ExpiresByType image/png “access 1 year”
ExpiresByType text/css “access 1 month”
ExpiresByType text/html “access 1 month”
ExpiresByType application/pdf “access 1 month”
ExpiresByType text/x-javascript “access 1 month”
ExpiresByType application/x-shockwave- ash “access 1 month”
ExpiresByType image/x-icon “access 1 year”
ExpiresDefault “access 1 month”
</IfModule>
## EXPIRES CACHING ##

If you are using wordpress then you can use any good cache plugin such as:

W3 T otal Cache
WP Fastest Cache
WP Super Cache

Conclusion
Now go back to Google page insights and check your website. Now your website load f aster? I think the
answer is yes 🙂

If you need f urther help about speed optimization  please ping me on our contact us page.
    

MUBASSHIR RAHMAN
MUBA is an accomplished programmer, IT-Security researcher, Author and
engineered in Computer science. He is an expert in C programming , C+ + , JAVA,
PHP, A little bit Ruby and most web-oriented technologies. Mubasshir is a security
researcher and Cyber Crime Consultant. His expertise includes computer and
network security, exploit research, wireless security and computer f orensics.

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