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Jonathan Watts
ADDIE is probably the most referenced instructional design model, serving as the
basis for other iterations of design models with similar outcomes and intents. Flexible and
prescriptive instructional design model. These same essential components, derived from the
ADDIE acronym, can be found in most instructional design models in one way or another. While
the Anaylsis, Design, Development, Implementation, and Evaluation (ADDIE) steps appear in
this sequential order on the surface, in reality and implementation, each instructional design
scenario uniquely requires the flexibility to often visit and revisit each step in an order that fits
the project needs. Using ADDIE as a basis to compare other instructional design models can be a
useful method of ensuring the important aspects of a learning scenario are covered and can help
identify any gaps that may exist in other instructional design models.
Different instructional design models are frequently created and adapted to fit specific
learning scenarios. For example, some models are designed specifically for rapid prototype
development, while others are designed with e-learning or intentional integration of technology
in mind. When deciding on an instructional design model, one may choose a simplistic linear
design for quick development, or another more complex and cyclical design for a more in-depth
series of learning scenarios. Whatever the design choice, elements of ADDIE persist throughout
and the framework itself still holds weight when used as an evaluative tool.
One of the more simplistic instructional design models that still reflects the important
considerations of ADDIE is the Hannafin and Peck model. This three-phase model essentially
combined two of the five steps of ADDIE, Development and Implementation, and incorporated
HANNAFIN AND PECK 3
Evaluation throughout the entire design process as opposed to a culminating step at the
conclusion as is apparent in ADDIE (Figure 1). Outside the theoretical domain of interpreting an
instructional model based solely on the order of its linearly listed steps, though, many designers’
interpretations of ADDIE would likely include evaluation and revision throughout the process, as
well.
Taken at face value, though, and for the use of comparing instructional design models,
ADDIE is a somewhat linear framework, starting with analysis and ending with evaluation. It
can be said that ADDIE “doesn’t require rigid protocols in any particular order,” (Farrington,
2014) but at the same, using the steps of ADDIE in any arbitrary order does not necessarily make
logical sense. In most design scenarios, for example, implementing something that you haven’t
yet designed or developed may prove quite difficult. This may be a valid reason for the creation
HANNAFIN AND PECK 4
of so many instructional design models, which all include the essential steps that comprise
ADDIE, but often elaborate more in terms of their specific use cases and recommended order.
Similar to ADDIE, the Hannafin and Peck model begins with analysis, and then moves
Whereas with ADDIE, “there is no original, fully elaborated model,” but “just an umbrella term
that refers to a family of models that share a common underlying structure,” (Molenda, 2015)
Hannafin and Peck elaborated on each phase through the purposeful inclusion of evaluation and
revision; In their model, evaluation is not placed at the end as a final step, but as a key
component of each phase for reviewing every element within the design process.
Revision throughout each phase of their instructional model portrays a significant difference in
the intent behind its design. When applied to online learning, for example, or learning including
technology, evaluation and revision isn’t simply a culminating assessment of learning and
overall program effectiveness. An important part of evaluation is also taking into consideration
the instructional tools, technologies, and strategies involved. Expanding the design phase of
Hannafin and Peck’s model (Figure 2) displays the detail that can be articulated through
including an evaluative description of how each step of the design phase will be reviewed,
revisited, or justified.
HANNAFIN AND PECK 5
Figure 2. Expanded Design Phase (Diah, Ismail, Mazliana, Hamid, and Ahmad, 2012)
Conclusion
Although research specifically mentioning and describing the Hannafin and Peck model
on its own seems to be lacking significantly, references to the model are more plentiful in studies
involving the integration of technology in learning. In part, it seems, its affiliation with
technology in education is due to this integration of evaluation and revision at every stop.
Although many interpretations of ADDIE would include steps of revision along the way, with
subject matter experts or pilot testing leading to a revision in design or implementation, Hannafin
and Peck’s model makes this step front and center. Their continual evaluation and revision of all
aspects in the design process make it a significant contribution to the ever-growing pool of
References
Farrington, J. (2014). My Good Friend ADDIE. Retrieved May 25, 2018, from J. Farrington
Mat Diah, N., Ismail, M., Hamid, P.M.A., Ahmad, S. (2012). A Development of a Computer-
Assisted Software (AJaW) That Encourages Jawi Writing for Children. Education. Vol 2
(5) 130-135.
Molenda, M. (2003). In Search of the Elusive ADDIE Model [PDF]. Retrieved from
https://onlinelibrary-wiley-com.library2.csumb.edu:2248/doi/full/10.1002/pfi.21461
Nordin, N., Mohd, N., Isa, Zakaria, E., Embi, M.A. (2012). Development and Evaluation of
Webquest for the Science Subject. International Journal of Learning, Vol 18 (5).
Pryor, R.L. (2018). Hannafin Peck Design Model [GIF]. Retrieved from
http://mathcs.wilkes.edu/~rpryor/ed589/hpdesign.html