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ISBN: 978-81-7722-822-9
Pages: 272
Price: Rs. 299/-
Authors: Alpana Trehan,
Kogent Learning Solutions Inc.

Book Description
In a reader friendly style and structure, the book discusses the principles and concepts of strategic management.
Strong emphasis on the current trends in the strategic management discipline is one of the special attributes of the
book.
A complete chapter is dedicated for each current topic that explains strategic management process in the context
of globalization, international business, and information technology. Coverage of latest theories related to
strategic management, new business models, and advanced techniques make this book a distinguished text. Case
studies, diagrams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with
the subject matter. The book continues the tradition of being an ideal for self-study and comprehensively meets
the requirements of students pursuing specialised HR courses, MBA, PGDM, BBA and allied disciplines.
Entrepreneurs and professionals will also find this book useful.

About the Authors

Alpana Trehan is an educationist whose areas of interest include International Business, Economics, and Finance.
She is the member of Board of Studies, Faculty of Management, Devi Ahilya University, Indore. She is a self-
directed person who heads the Hospital Administration Program. In addition, she has been the instructor of
Higher Command Course and Senior Command Course in Army War College, Mhow. She has 25 years of
experience in teaching management subjects at the post graduation level. At present, she is working as an
associate professor in Institute of Management Studies, Devi Ahilya University. She endeavors to target
challenging senior level assignments across various functional sectors of Research & Development and Training &
Development in growth-oriented organizations. Her experience in teaching and research has helped her in
demonstrating a passionate commitment towards student development. She has skillfully designed several
challenging, enriching, and innovative activities to address the diverse interests of students. As a senior faculty
member and trainer, she has mentored numerous research projects and guided the publication of research papers
in many renowned national and international journals. She is blessed with exceptional administrative and
organizing capabilities as well as strong analytical, interpersonal, and reasoning skills to collaborate with
interdisciplinary teams.
The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management
books bringing excellent content in management education to the fore. The team is committed to excellence —
excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention
to detail, and excellence in understanding the needs of its readers.
 Table of Contents
Chapter 1: Introduction to Strategic » Business-Level Strategies based on the Industry
Management Life Cycle
» Introduction Chapter 5: Strategic Choice and Analysis
» Concept of Strategy » Introduction
» Strategic Management » Strategic Choice
» Strategic Planning » Strategic Gap Analysis
» Strategic Decision-Making » Prescriptions for the Choice of Business Strategy
» Role of Strategic Management » Strategic Plan
» Relationship between an Organization's Strategy
Chapter 6: Strategy Implementation
and Business Model
» Introduction
Chapter 2: Strategic Intents of a Business » Concept of Strategy Implementation
» Introduction » Process of Strategy Implementation
» Concept of Strategic Intent » Project Implementation
» Concept of Vision » Procedural Implementation
» Concept of Mission » Resource Allocation
» Defining Business and its Dimensions » Structural Implementation
» Setting Objectives of Business » Behavioral Implementation
» Concept of Stretch, Leverage, and Fit » Leadership Implementation
Chapter 3: Environmental and Organizational » Functional Strategies
Appraisal
Chapter 7: Strategic Evaluation and Control
» Introduction
» Introduction
» Concept of Environment
» Concept of Strategic Evaluation and Control
» Components of External Environment
» Performance Standards
» Environmental Appraisal
» Strategic Control
» The Concept of Internal Environment
» Operational Control
» Organizational Appraisal
» Techniques of Strategic Evaluation
» Sources of Information for Environmental and
Organizational Appraisal » Criteria for Effective Strategic Evaluation
» Strategic Evaluation in Different Organizational
Chapter 4: Corporate-Level and Business- Areas
Level Strategies
» Introduction Chapter 8: New Trends in Strategic
» Corporate-Level Strategies Management
» Expansion Strategies » Introduction
» Stability Strategies » International Strategies
» Retrenchment Strategies » Information Technology and Strategy
» Combination Strategies » Innovation, Creativity, and Strategy
» Corporate Restructuring » Knowledge Management and Strategy
» Business-Level Strategies » Corporate Social Responsibility and Strategy

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