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flaws in the Monthly's meth- future years, we would prefer

odology, any serious effort to to expand our criteria and


shift the national focus away develop an even more com-
from individual graduates' prehensive measure of the Outsourcing Human Capital
earning power and toward the qualities by which colleges
broader contributions of the
nation's college graduates to
and universities enrich our
country. There's only one
W e're not building buman capital the way we used
to. Our primary and secondary schools are fall-
ing behind tbe rest of the world's. Our universities are
society would seem to be a problem: Many of these data
still excellent, but the foreign students who come to
positive move. aren't available." Tbe article
tbem are increasingly taking tbeir educations back home.
While clearly imperfect, notes that the editors would
As other nations multiply tbeir science and engineer-
the magazine's look at data "love to add a category mea-
ing graduates—building the foundation for economic
it hnked to "social mobil- suring academic excellence"
progress—ours are declining, in part because those fields
ity"—such as the proportion and bemoans the fact that "tbe
are seen as nerdisb and simply uncool. And our culture
of Pell Grant recipients in an vast majority of colleges and
prizes cool....
institution's student body and universities" refuse to let their
Low-cost countries—^not just China and India but
the predicted graduation rate scores on tbe National Sur-
also Mexico, Malaysia, Brazil and others—are turning
of students at the institution vey of Student Engagement
out large numbers of well-educated young people fully
versus tbe actual rate (based (NSSE), led by researchers at
qualified to work in an information-based economy.
on a formula the magazine Indiana University, be made
China will produce about 3.3 million college graduates
constructed assuming that a public. (See the Washington
this year, India 3.1 million (all of tbem English-speak-
bigber number of Pell Grant Monthly, Sept, 2005.) ' ^
ing), the U.S. just 1.3 million. In engineering, China's
recipients—and thus needy
graduates will number over 600,000, India's 350,000,
students—would tend to low- New Look at America's only about 70,0(X).
er the rate)—seemed pretty Rankings Tbe result is that many Americans who thought out-
refreshing. So did its stab at
formulating a "community
service" score by looking at
A more traditional, but
interesting and tbougbt-
fril, look at tbe rankings game
sourcing only threatened factory workers and call-center
operators are about to learn otherwise. Tbat is a giant
development, because information-based services are tbe
tbe number of graduates cur- is contained in a new book by
heart of tbe U.S. economy. ^ ^
rently serving in the Peace Robert Zemsky, Gregory
Corps, the number of students —Geoffrey Colvin, in the July 25, 2005,
Wegner, and William R Massy.
enrolled in Reserve Officer issue of Fortune magazine
Remaking the American
Training Corps programs, and University: Market-Smart
tbe percentage of a college's and Mission-Centered (Rut-
federal work-study students gers University Press, 2005)
assigned to community-ser- makes familiar criticisms universities spend too much quality and accountability.
vice projects. It didn't neglect about the problems caused if time focusing on admissions As part of this analysis, the
researcb contributions, look- and advancing in the typical authors—long-time partici-
ing at the total number of rankings rather than con- pants in, as well as observers
dollars a university received centrating on their academic of, higher education—present
in research grants and number programs. It also, though, an interesting breakdown of
of PhDs it awarded in the sci- presents an interesting the college market. They note
ences and engineering. analysis of why the rankings that at the top end of the mar-
Those measures are clearly mania over the past decade or ket—students and parents in-
only partial gages—and more has not, in the authors' terested in tbe most selective
perhaps not tbe best ones at view, produced any particu- institutions—the participants
all—of any group of gradu- lar increase in academic or ': all understand that "what is
ates' contributions to society. financial accountability or ' being purchased at great ex-
Indeed the article says, "In strengthened a link between pense is a degree, the value of
CHANGE • NOVEMBER/DECEMBER 2005

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