2015-2016 : AMERICAN HOTEL ACADEMY

UNIT HANDBOOK

2015-2016

Course Title Globalization & Course Code 1503

Innovation

Credits 30 Level 6

Unit Leader & Name: Email: Office:

contact Details ioan.enache@americanhotelacad
Ioan-Constantin emy.ro
Enache, Phd

Other tutors & Name: Email: Office:

contact details

Programme BA (Hons) International Hotel Business Management

Title

Academic Year 2015-2016

Start Date 5th October 2015 (Teaching Week 1)

End Date 1st April 2016 (Teaching Week 12)

Number of 12 Sessions
Weeks /
course

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Contents Page

Unit Spec 3

Ethical Issues 3

Learning Outcomes 3

Week-by-week delivery 4

Attendance

Summative Assessment Elements

Assignment 1 (with marking and assessment matrix)

Assignment 2 (with making and assessment matrix)

Academic Misconduct / Penalties for Plagiarism

Learning Resources

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Unit Specification

The specification for this unit is available online within Online Campus

Ethical Issues

Within this unit, any issues relating to the American Hotel Academy ethical code of practice will be
addressed by tutors. If a student has ethical concerns regarding teaching and learning, it is their
responsibility and right to bring it to the attention of the Unit Leader.

Learning Outcomes

1. Critically evaluate the global options available to organizations for expansion and market
dominance

2. Assess the global strategic incentives that spur firms to engage in vertical integration, to diversify
their portfolio or to merge with another firm

3. Assess situations when particular global strategies are most effective

4. Critically evaluate the motivations and concepts behind the trend towards globalisation

5. Critically analyse business situations and critically comprehend why innovation has become a
central element of globalization

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Week-by-week delivery

Session No. Activity Topic

Lecture, brainstorming, open Expanding an organization. Strategic
1 discussion decisions.

2 Lecture, case study, open discussion Mergers and acquisitions.

3 Lecture, case study, simulation
4 Lecture, case study, simulation
5 Lecture, case study, diagnostic
session
6 Lecture, case study, brainstorming,
open discussion
7 Lecture, open discussions
8 Lecture, open discussions
9 Lecture, case study, open discussion
10 Lecture, case study, open discussion
11 Lecture, case study, open discussion
12 Final Exam Week
Organizations globalization.
Diversification strategies.
Global market analysis
Global strategies.
Globalization as a perpetual process.
What’s next in globalizations? Who are
the trend setters?
The role of innovation in a globalized
world.
Creating an innovation friendly
environment.
Review

Summative Assessment

No. Assessment Name Weight Factor Submission Date

(%)
1. Coursework 40 11.01.2016

2. Written Final Exam 60 04.04.2016

In order to pass the course, students must receive a weighted average mark of 40% or above.

If not passed, an element of assessment can be retaken during the resit period, with the mark
capped at 40%.

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Assessment 1 – Applied Assessment (Coursework)

Unit Title Globalization & Unit Code 1503
Innovation
Assessment Name Coursework Weight Factor (%) 40
Learning outcomes to LO1. Critically evaluate the global options available to organizations for
be assessed through expansion and market dominance
this work LO3. Assess situations when particular global strategies are most
effective
LO4. Critically evaluate the motivations and concepts behind the trend
towards globalisation
BA (Hons) International Hotel Business Management
Programme Title

Ioan-Constantin Enache, PhD

Tutors

11.01.2016
Submission date

In writing upon grading the coursework.

Feedback Policy

Assignment is a digital submission on the Online Campus

Submission Location
Penalties for Ignoring excess material: Mark only the part of the assignment from the
exceeding word count beginning to the specified assignment length.
on written submissions
Support Arrangements Tutor office hours – two sessions. Email - answer provided in less than
48 hours.
Confirmation of Moderation Panel scrutinised this Assessment and it is considered as
Moderation appropriate for the level of study and credit value of the unit.
Date of Panel Meeting
Name of approved Krisztina Pinter / Ada Terea
internal moderator

Instruction to students:
There will be one individual study project (coursework) that should be handed in paper format by
each student by the deadline, 11.01.2016. You are given the task of critically evaluating
globalization strategies and innovation concepts behind such strategies, applied in the field of
hospitality. The individual study project (coursework) must be of maximum 2500 words with
references cited in the paper. Harvard Referencing System will be used for referencing.
The correct submission will provide traceable data regarding the market, will assess the impact of
these data on the business and will analyse the possible opportunities on the market.
Assessment Objective/Rationale:
The correct submission will provide traceable data regarding the market, will assess the impact of
these data on the business and will analyse the possible opportunities on the market. It is

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expected to provide hard and soft data, model the impact of these data on the business and
provide insights on how a business can better address its environment issues.
Assessment Task:
Write a study project critically evaluating globalization strategies and innovation concepts behind
such strategies, applied in the field of hospitality. The project should not exceed 2,500 words, it
will be paper based and it should display the Harvard referencing system.
Assessment Criteria:
The criteria used for the assessment will be:
- demonstrating adequate understanding and knowledge of the topic covered in the question; 30
%
- ability to synthesize and analyze a topic from the course content; 35 %
- providing a well structured and developed focused answer. 35 %

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Assessment 2 – Written Examination

Unit Title Globalization & Unit Code 1503
Innovation
Assessment Name Written Final Exam Weight Factor (%) 60
Learning outcomes LO1. Critically evaluate the global options available to
to be assessed organizations for expansion and market dominance
through this LO2. Assess the global strategic incentives that spur firms to
examination engage in vertical integration, to diversify their portfolio or
to merge with another firm
LO3. Assess situations when particular global strategies are
most effective
LO4. Critically evaluate the motivations and concepts behind
the trend towards globalisation
LO5. Critically analyse business situations and critically
comprehend why
innovation has become a central element of globalization
BA (Hons) International Hotel Business Management
Programme Title

Ioan-Constantin Enache, PhD

Tutors

04.04.2016
Sitting Date
Confirmation of Moderation Panel scrutinised this Assessment and it is
Moderation considered as appropriate for the level of study and credit
value of the unit.
Date of Panel
Meeting
Name of approved Krisztina Pinter / Ada Terea
internal moderator
Examination rubric:
Duration of examination:
3 hours

Number of questions to be answered: 5 open ended questions

Out of the 5 questions, students will need to select
three and provide a critical answer to their chosen
topics, using their knowledge and newly found
Any additional information requirements:
information. The first two questions answered will
weigh 33% and the third one will weigh 34 %.

Materials allowed in examination: Pen and paper

Students are not allowed to leave the examination room in the first 60 minutes of the exam.
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Academic Misconduct
Academic misconduct is defined as any action or omission by a student that has the potential to
give the student an unfair advantage in any assessment.
All student created assignments, other than written examinations, may be checked against
plagiarism using a Plagiarism Checker software such as
Tariff of penalties
For the Level 6 BA studies:
Plagiarism Penalty
< 20% and first offence in the the assignment will be capped
programme at 40%
> 20% First offence - written warning
And
- a mark of 0 for the element
given
> 20% Second offence (any - written warning
course within the same And
programme of study) - a mark of 0 for the entire
course will be given
Further offences at the same - a mark of 0 for all the courses
academic level taken so far in that year
And
- marks capped at 40% for all
subsequent marks for courses
taken at that level
Consequence
Type of engagement: Formal
Meeting with Head of
Department
- Type of engagement: Formal
Meeting with Head of
Department
- Student will have to resit the
failed element of assessment
- Type of engagement: Formal
Meeting with Head of
Department
- Student will have to resit all
elements of assessment for
the course
- Type of engagement:
Assessment Disciplinary
Committee
- Student will have to re take
the entire year with marks
capped at 40%.

Learning Resources & Requirements

Essential texts:
Gee, C.Y., 2nd edition, 2008. International Hotels – Development and Management. American Hotel &
Lodging Educational Institute;

Knowles, T.; El-Mourhabi, J; Diamantis, D. 2nd edition, 2004. The Globalization of Tourism and
Hospitality : A Strategic Perspective. Thomson Publishing.

Ahmed, P; Shepherd, C. (2010), Innovation Management: Context, Strategies, Systems and

Processes, Financial Times / Prentice Hall;

Hitt, M.A.;Ireland, D.; Hoskinsson, R, 5th Edition, 2003. Strategic Management: Competitiveness and
Globalization (Concepts and Cases). Thomson South-Western;

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Lussier, R.N., Achua, C.F., 2nd edition, 2004. Leadership, Theory, Application, Skill
Development. Thomson;

Tidd, J.; Bessant J., 4th edition (2009), Managing Innovation: Integrating
Technological, Market and Organizational Change, Wiley;

Woods, R.H., King, J.Z, (2010), Leadership and Management in the Hospitality Industry. AH&LA;

Journals and Periodicals:

Cornell Center for Hospitality Research Quarterly
International Business Review
International Journal of Contemporary Hospitality Management
International Journal of Culture, Tourism and Hospitality Research;
Journal of Business Research;
Journal of Hospitality & Tourism Research.

Websites and Electronic Resources:

www.managing–innovation.com

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