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Marketing Information

Marketing information is relevant and important to identify strategies to capture the targeted

consumer’s attention. The firm Claritas, Inc. which is now acquired by Nielsen came up with a

new platform of a geo-clustering system known as PRIZM®, which provides marketing

information based on your Zip Code.

PRIZM® Search

I visited the website to find the major key of a business breakthrough in terms of targeting the

right market consumers in my own hometown which I found to be very useful. The hometown is

Black Canyon City, AZ in the county of Yavapai using area zip area code of 85324 (claritas).

Black Canyon City

The information provided in PRIZM® website about Black Canyon City is;

The city has a population estimated to 3,316 people (claritas).

The highest population comprises of people above the age of 65, hence the city has a median

age of 57.6 (claritas).

The income evaluation indicates that majority of the population have an income range of

between $50-75k, making the whole city to have an income median of, $42,200 (claritas).
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The money spent by consumers is estimated to be $56MM and an expenditure of ($/HH),

$35,146 (claritas).

Importance of PRIZM®, Information to Marketers

The information provided on the website is accurate based on the recorded information about

different cities. Their so many ways a marketer can benefit from the information provided

including;

Knowing the population will enable a marketer to establish an estimation of the intended market

demands. To what extent will the production supplies be enough for the consumer’s audience?

The age bracket determines which kind of products and marketing strategies will capture most

consumers hence a wise choice must be made and prioritize the majority population.

Expenditure evaluation will give help determine key business factors like pricing of products or

services, and estimate the sales based on how much people spend.

It is evident that a marketer can get useful business tips from the PRIZM®, website and learn or

develop mechanism how to get the targeted audience attention and buy their products or services.
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Works Cited
claritas. mybestsegment. 20117. <https://segmentationsolutions.nielsen.com/mybestse...>.