Presentation on

Laptop
01. Susmoy das
02.
03
04
 Content

•Introduction
•Company Description
•Dell laptop Marketing Mix
Dell Inc. Background
5
MARKETING MIX OF DELL
LAPTOP
Product

4ps of
Promotion marketing Price
mix

Place
Marketing Mix

Product

•Dell has been focusing on building

its business rather than its products
 Product

 Sell a wide variety of products

Xps

Inspiron
•Inspiron is home premium laptop
•Alienware is gaming laptop
•Xps is studio and video editing
laptop.
Alienware
 Product

•Quality
- Dell is ISO 9001 quality certified.

•Design

•Feature of some dell laptop
Dell Vostro 3458 5th Gen Core i5
▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0-inch HD (1366 x 768) Anti-Glare LED-
Backlit Display
Dell Inspiron 3148 4th Gen Core i3-
4030U processor
▪ Intel Core i3-4030U processor
(3M Cache, 1.9 GHz)
▪ RAM:4 GB DDR3,HDD: 500 GB
▪ Display: 11.6 inch LED Backlit Touch
Display with True-life (IPS)
▪ Windows 8.1 (64Bit) English

Dell Latitude 3450 5th Gen Core i5

▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0" HD (1366x768) Anti-Glare WLED-
backlit
 Product

Brand
•Dell has superior brand image
•Dell was listed at number 51 in the
Fortune 500 list, until 2014.

•Creative packaging design reduces size

 Product

•Service
-online service, IT-solution.

•Warranties
-In laptop has 1 year to 3 year warranties.
 Price

 Prices comparatively low

Dell’s laptop range from Tk.24000 low cost laptops to

Tk. 175000 premium laptops

 Discounts
 Price

•Dell given instrument base

•Credit terms
 Promotion
Promotion

•TV, Newspaper and magazine Advertising

•Limited periods sales on website.

 Promotion

•Dell Mailing list

•Social Networking
-Dell uses social media to listen, learn and engage with
our customers
 Promotion

•Buzz Marketing
 Place
•dell Company open office in Dhaka

•In Bangladesh dell laptop sell in

retailer shop. Like Computer source,
Computer solution, Computer Village
etc.
 Place

•Channels
Dell

Retailer

Consumer

1- level
 Place

•Customized Computer- just in time

•Since 2007 restarted distribution

though retailers
Just Consumer products
•Dell first opened their retail stores
in India
 Place

•Transportation.
-Delivering products with minimal environmental impact
-Optimizing transportation networks for more
efficient trip

•Dell’s involvement with SmartWay