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Abstract
The Saudi Arabian cement industry is the largest on the Arabian Peninsula, with an integrated capacity of over
50Mt/yr. This is unsurprising considering that it is also the largest and most populous country on the Peninsula,
with around 27m inhabitants and a cement consumption rate in the region of 1550kg/capita/yr based on 2010's
production level of 43Mt.In June 2012 it was anticipated that demand would rise to 49Mt for the whole of 2012
and 52Mt/yr for 2013.The recent increase in the country's domestic cement production capacity, which has seen
cement capacity almost double since 2005, makes it possible to satisfy these levels purely from domestic plants.
.
Sampling Technique
The study is done with special reference to large scale cement companies and the technique of
„Convenience Sampling‟ is being adopted for the study.
Sample Size
Four Saudi large scale companies are chosen as sample size of the study, on account of sales, production
and profitability.
Ratio Analysis
Ratios have been calculated for past five years for the purpose of analysis. Ratios being designed are
named as: Earning per Share (EPS), Operating Profit Margin (OPM), Net Profit Margin (NPM), Debt Equity
Ratio (DER), and Price Earning Ration (PER), dividend payout ratio and Current Ratio.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Introduction
Every developed and developing nation‟s favorite project is infrastructure and cement is a key infrastructure
industry. Saudi Arabia is fast emerging on the world map as a strong and efficient economy and an effective
global power. The country is going through a multiple phase of rapid development and growth. All the core
industries and sectors of the country are registering growth and thus, luring investors. And cement industry is
one of them. With growing Government Expenditure on Infrastructure sector in Saudi Arabia has generated a
higher demand of cement in the country and resulted increased participation of large companies in the sector
making year old Saudi cement industry one of the largest producer in the world. Saudi Arabian cement sector is
the most cost competitive in the world. The sector‟s average cement production cost per tonne of USD30.9 in
2010 was the lowest in the GCC. Cement production cost per tonne in Oman, the second most cost competitive
country in the region, averaged USD37.0. This is primarily because cement manufacturers in the Kingdom
procure fuel at artificially low prices from the government and also capitalize on the availability of abundant
raw materials (limestone). Fuel and raw materials account for around 50–60% of production cost globally.
Consequently, the Saudi Arabian cement manufacturers enjoy gross margins in excess of 50%. In contrast, their
GCC and international peers have average margins of less than 30%. Oman is the only other GCC country that
has high gross margins of around 45%.1
profitable. However, there are some concerns on fuel supply, which acts as a major hurdle for the sector. Saudi
Arabia boasts a booming construction industry with magnificent yearly industry output. The country is also the
largest market for construction work in the Middle East, ahead of Iran, Turkey, and other neighboring Gulf
countries. Hence, the demand for cement, which constitutes the intrinsic component in construction activities,
is inevitably high in Saudi Arabia. In terms of volume, the Kingdom of Saudi Arabia cement market exhibited a
production capacity of 55,700.0 kilo tons in 2013, and it is expected to reach 78,258.8 kilo tons by 2020,
developing at a moderate 5.4% CAGR between 2014 and 20203. The cement market in Saudi Arabia stood at
US$3.59 billion in 2013. Cement is the cornerstone of construction activities around the world. Fuelled by rapid
economic development, Saudi Arabia offers lucrative prospects for investment. Hence, investors from across
the globe are trying their luck in the economic segments of the country, the construction industry being one of
them. The country itself is guided by the policy of large-scale infrastructural development, which has
significantly aided its construction industry. Rapid urbanization, infrastructural development, and increasing
demand for commercial and residential construction are identified in the report as primary factors propelling the
Saudi Arabia cement market. “The growth prospects for the cement market in Saudi Arabia seem vibrant,
however, the key vendors may have to address challenges related to the supply of subsidized fuel and unbridled
government interventions to enjoy unhindered progress”, says a lead TMR analyst. The report on the Saudi
Arabia cement market provides an executive-level blueprint of the market that analyzes the different factors that
are likely to impact the growth trajectory of the market. Among the key application segments, infrastructure
development dominated the market in 2013, accounting for 50% of the total demand generated in the Kingdom
of Saudi Arabia. Fuelled by increased government spending to bolster infrastructure development, the cement
market in the Kingdom of Saudi Arabia is anticipated to expand exponentially. 4In terms of cement
consumption, the central region of the Kingdom of Saudi Arabia led the cement market with a 32% share in
2013. The region was trailed by the western and eastern regions. The high cement consumption in the central
region can be attributed to its rapid urbanization. Hence, the central and western regions in the Kingdom of
Saudi Arabia have become the most lucrative destinations for cement producers. The cement market in Saudi
Arabia will also benefit from the expanding tourism in the country, which will correspondingly boost new
construction activity in the country. Some of the leading players in the Saudi Arabia cement market profiled in
the report are Saudi Cement Company, Riyadh Cement Company, Yamama Cement Company, and Najran
Cement Company.5
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Regulatory Developments
The Kingdom‟s cement sector enjoys a supportive regulatory environment alongside subsidies. As part of the
WTO „Safeguard Measures‟ framework, Saudi Arabia holds preemptive rights to invoke „antidumping‟ punitive
tariffs on foreign producers who choose to „dump‟ cheap cement into the Kingdom. The Saudi cement sector is
heavily regulated by MOCI. Being a subsidized industry, MOCI has the leverage to interfere in setting the
cement prices. In June 2008, MOCI introduced an export ban on cement in an effort to contain local production
and meet domestic demand.Saudi Arabia readily produces several types of both Portland cement and Blended
cement. The former comes in varying forms: Type I, known as Ordinary Port-land Cement (OPC); Type II,
known as Moderate Sulfate Resistant Cement; and Type V, known as Sulfate Resistant Cement (SRC). Blended
cement types include Port-land Pozzolana Cement (PPC), as well as oil well cement, which is produced
specifically for use by Saudi Aramco within the oil industry. An estimated 70% of the market share is attributed
to Type I, with the remainder being split between Type II, Type V and other variants. Over the years, Saudi
cement producers have leveraged their expertise and knowledge of the local market, and there is very little
foreign investor involvement. One ex-ample of a company that partnered with an international firm is Arabian
Cement, (Table 3). However, in August 2011, itannounced it would be liquidating its investment with
ItalcementGroup, on the back of accumulated losses. The companyInternational City Company for Concretewas
formed to primarily cater to King Abdullah Economic City (KAEC), but after mixed success with construction
timelines, the venture suffered financially7 .Increased cement demand and hoarding practices led to a higher-
than-anticipated rise in cement prices across Saudi Arabia in 2012. As a result, the government imposed a price
ceiling of SAR 240 per ton (down from SAR 250 per ton earlier) in March 2012. Moreover, cement exports are
banned, except to selected countries such as Bahrain. However, traders continued their practice of artificially
creating shortages, leading to higher prices throughout 2013. Acute labor shortage in 2014 disrupted cement
production, thereby resulting in lower sales. However, cement manufacturing companies took advantage of this
shortage, leading to inflated prices.Among listed players, Yanbu Cement and Qassim Cement sell cement for
SAR 250 per ton. At the end of 9M 2014, the average cement prices in the Kingdom stood at SAR 246 per ton.
Impact of competition
Cement industry in Saudi Arabia operates at the highest gross margin and net profitmargin in the world. This is
despite having the lowest price realizations after the UAE inthe GCC. Saudi Arabia commands low realizations
due to its reduced cost of production,thanks to the availability of fuel at cheap rates. Saudi Arabian cement
companies enjoycheap natural gas (at USD0.75 per mmbtu, about one-fifth the international market price)and
availability of majority of raw materials from local mines.The industry was caught up with oversupply situation
and prices started declining afterthe entry of new players. However, average cost of production remained steady
andhelped mitigate the overall impact on margins. In fact, Saudi Arabia was able to retain itsleading
profitability position in the industry. Average cost of production stood at aroundSAR109/tonne between 2008
and 3Q 2011, mainly due to cost-cutting measures such asinstallation of in-house power plants and cost
rationalization.Cement industry‟s gross margins hovered in the range of 52–60% during 2006–2010.
Themargins, which peaked in 2007, were lowest in 2010 due to significantly poorer marginsof Arabian Cement
and Al Jouf as well as a lower-than-average performance by EasternProvince and Tabuk Cement. However,
margins regained some of the lost sheen andreached 54.0% during 9M 2011 due to a 15% jump in volumes and
improved prices.Net profit margins for the Saudi Arabian cement industry moved in the range of 58–46%over
2007–2010. Net margins were adversely impacted by higher interest charges, andincreasing selling and
marketing expenses. However, the margins improved in 9M 2011to 48.3% from the average of 46.0% in 20108.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Source: Computed using MS- Excel spread sheets from the data available riyadhcapital.com
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
We can see that operating profit margin of Qasim cement is highest among all the companies and Yanbu
cement is low so Qasim cement is best among all in case of operating profit margin.
Hypothesis Testing
Ho: OPM position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha: OPM position of U of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi csments does
differ significantly.
Inference
Since the calculated value of F is 2.225 which is less than the table value of
2.90 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is concluded that the
operating profit margin position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does
differ significantly.
Ho: NPM position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha: NPM position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Ha: EPS position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements s does differ
significantly.
Inference
Since the calculated value of F is 4.961 which is more than the table value of 2.87 (CV > TV at 5% significance
level), the null hypothesis is rejected and hence it is concluded that the earning per share position of Yamama
Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ significantly.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Inference
Since the calculated value of F is .489 which is less than the table value of 3.06 (CV < TV at 5% significance
level), the null hypothesis is accepted and hence it is concluded that the Dividend payout position of Yamama
Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ significantly.
5. Return On Net Worth (RONW) This ratio helps us in examining what the shareholders getting after paying
out all the liabilities. RONW takes into account final profit and all the shareholders‟ funds.
Table 9: Return on net worth (in %) of the sample companies
Source: Computed using MS- Excel spread sheets from the data available in riyadhcapital.com
This table shows us that YamamaCements has got low figure 21.42
that of Qasim cement* is quite good as compared to others.Qasim cement RONW is around 25 so here we can
say that Qasim cement enjoying the dominant position over the other companies in terms of return on net worth.
Hypothesis Testing
Ho: RONW position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha: RONW position Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Inference
Since the calculated value of F is .730 which is less than the table value of 2.87 (CV < TV at 5% significance
level), the null hypothesis is accepted and hence it is concluded that the return on net worth of Yamama
Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ significantly.
6. Current ratio
Current ratio is a liquidity ratio which shows the liquidity position of a company. Current ratio is current assets
over current liabilities. Current ratio signifies how efficient the company is to pay off its liabilities the higher
the ratio better the company is in liquidity position.
Table 11: Current ratio (in %) of the sample companies
Year Qasim Yamama Yanbu Saudi cement
Cement cement cement
2010 0.6646 3.3442 1.4189 0.7100
2011 0.8226 2.8754 1.0056 0.8800
2012 0.6844 3.2029 0.8833 0.7704
2013 0.6323 3.5097 2.3013 0.9910
2014 0.7181 1.7774 2.0619 1.0198
Average 0.7244 2.9419 1.5342 0.8742
Source: Computed using MS-Excel spread sheets from the data available in riyadhcapital.com
Current ratio = Current asset
Current liabilities
Over here we can see that YamamaIndia cement is a having a good liquidity position,and Qasim cement
is having low liquidity position.
Hypothesis Testing
Ho: CR position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha: CR position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Source: Computed using MS-Excel spread sheets from the data available in riyadhcapital.com
From the above table we can easily interpret that almost all the companies has got somewhat similar
ratio but Yamama cement has got really high debt equity position i.e.3.12 and Qasim cement has got least debt
equity ratio.
Hypothesis Testing
Ho: DER position ofYamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha: DER position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Inference
Since the calculated value of F 1.007 which is less than the table value of 2.90 (CV>TV at 5% significance
level), the null hypothesis is accepted and hence it is concluded that the debt equity position of Yamama
Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ significantly.
As shown in above table we can easily conclude that Qasim cement is best in price earnings ratio and
Saudi cement is having low price earnings ratio. So a shareholder/investor can have very good response towards
Qasim if he goes for price earnings ratio as criteria for investment.
Hypothesis Testing
Ho: PER position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
Ha:PER position of Yamama Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ
significantly.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Inference
Since the calculated value of F 1.095 which is less than the table value of 2.93 (CV<TV at 5% significance
level), the null hypothesis is accepted and hence it is concluded that the price earnings ratio of Yamama
Cement, Yanbu Cement, Qasim Cement and Saudi cements does differ significantly.
It is revealed that demand for cement in domestic market of Saudi has been increasing at a fast pace and
it has surpassed the economic growth rate of the country
Cement consumption in Saudi is forecasted to grow by over 22% by 2010-14 from 2007-08 and the
installed capacity is expected to increase to 241 MTPA by FY 2015-end.
Housing sector is expected to remain the largest cement consumer in coming years.
It is revealed that Saudi cement modern plants are among the best in the world and 93 per cent of the
total installed capacity is based on modern and environment-friendly dry process.
It is revealed that due to inflation there is 23 percent rise in its raw material cost, wholesale prices of
cement surged by 2.5 percent, prices of limestone have climbed by 9.9. Fire clay has risen by as much as
10.6 percent. The power and fuel cost have also increased.
It is revealed that Cement Industry is one of the highest contributors in terms of zakat in the country and
certainly the highest in the world.
It is revealed that 20 per cent of all cement produced was OPC, 60 percent was PPC and 8 per cent was
PBFC.
It is revealed that Saudi consumption of cement is comparatively lower than international standard.
Companies
o It is revealed that operating profit margin is maximum of Qasimcement over the period of five
years 2010-2014.
o Net profit margin is at dominant position in case of Yamama cement i.e. 12.05912 over the five
years period time 2010-2014.
o It is revealed that Earning per Share of Saudi Cement tends to have advantage its really very high
as compared to other companies.
o The study revealed that dividend payout ratio of Qasim cement is 73.0825 percent, followed by
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
Recommendations
Infrastructure projects are considered as mother of employment and it require proper and futuristic
planning which may generate more balance growth and employment. Government initiatives in the
infrastructure sector and the housing sector are likely to be the main drivers of growth for the industry. The
international cement demand is derivative in nature as it solely depends on the constructional activities,real
estate and other related industrial activities and the demand-supply situation is tightly balanced.
Government has to develop balance and growing if not then constant demand for the industry through
promoting housing development, concrete highways and roads and use of ready mix concrete in large
infrastructure projects. Government has to rationalize the tax and duties structure with more liberalized export,
import policy.
Foreign companies have to be allowed with controlled freedom and government has to act as parental
body. Licensing of coal and limestone reserves, supply of power from the state grid and availability of railways
for transport have to be economical, efficient and effective. Rising interest rates, price of raw material, fuel
prices are to be controlled as it has direct impact on cost of the product and its profitability. To meet out
increasing demand expansion must be ecofriendly. Companies who have sound ratios have to keep pace and
promises and those who have average and below to average have to improve their performance for their
competitive survival.
References:
1. Al Jazeera Capital Report, Research Division
2. References can be found in the digital version of this article at
http://www.globalcement.com/magazine/articles.
3. . NCB Economics Development, 'Comparative energy costs and expansionary fiscal policies are fuelling
the Saudi cement sector,'
http://www.menafn.com/updates/research_center/Saudi_Arabia/Economic/NCB040612.pdf, June 2012.
4. Transparency market research analysis, report 2015.
5. 'Global Cement Directory 2013,' PRo Publications International Ltd., Epsom, UK, November 2012, and
work conducted towards publication of future editions of same.
6. NCB Economics Development, 'Comparative energy costs and expansionary fiscal policies are fuelling
the Saudi cement sector,'
http://www.menafn.com/updates/research_center/Saudi_Arabia/Economic/NCB040612.pdf, June 2012.
7. NCB Economics Development, 'Comparative energy costs and expansionary fiscal policies are fuelling
the Saudi cement sector, 'June 2012.
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International Journal of Science Commerce and Humanities Volume No 3 No 7 December 2015
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