BILINGUAL PRIVATE INSTITUTION ECOMUNDO

SECOND QUIMESTER 1 PARTIAL

UNIT 4 “STAKEHOLDERS”
“STAKEHOLDERS AND EXTERNAL EVIRONMENT”
FOREVER 21
STUDENTS: RUTH ALMARZA, GIULIANA SALAZAR
5 MYP LEVEL
TEACHER: NORMA GONZALES
FIRST OF BACCALAUREATE “A”

STAKEGOLDERS AND EXTERNAL EVIROMENT

FOREVER 21

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INDEX
1) Description of the company.........................................................................................3
 General description of the company............................................……............3
 Mission statement............................................................................................3
 Vision statement..............................................................................................3
 Aims................................................................................................................3
 Objectives........................................................................................................3

2) List of products............................................................................................................4

3) Stakeholders..............................................................................................................19
 Internal and external stakeholders.................................................................19
 Stakeholders responsibilities.........................................................................19
 Stakeholders conflicts and solutions..............................................................20

4) PEST analysis............................................................................................................21

5) SWOT analysis..........................................................................................................22

6) Ansoff Matrix............................................................................................................23

7) Bibliography..............................................................................................................24

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 1) DESCRIPTION OF THE COMPANY
GENERAL DESCRIPTION:
The company sells accessories, beauty products, home goods, and clothing for
women, men, and girls. The clothing is sold to all ages, ranging from toddler to adult. Forever
21 as an international company has in Ecuador 2 year since they open their door at first time
in Ecuador was in Guayaquil at December 12th 2014, in Mall del sol, then a few months later
open their doors again in Quito at January 15th 2015, in Scala shopping. At the moment
Forever 21 just has 2 branches in Ecuador each one in the most popular cities of Ecuador.
Those are the address of each branch: “Mall del Sol, Joaquín José Orrantia González, and
Guayaquil 090513”. “Scala Shopping Mall, Avenida Siena, 170157, Quito”.
MISSION STATEMENTS:
Forever 21 provides shoppers with an unprecedented selection of today's fashions,
always changing and always in style
VISION STATEMENTS:
Just as a consumer has choices, we will keep you informed about all of our own. At
Forever 21 we take our choices seriously, challenging ourselves to create the most positive
impact we can.
We see these choices as part of a work in progress. There is always more to do, and as we
move forward, we’re committed to being open and direct about our challenges and
accomplishments.
AIMS:
OBJETIVES:

3
 2) LIST OF PRODUCTS
 ACCESSORIES (WOMEN)

One size

One size
$29.90

One size
$24.90

One size
$10.90

4
  SHOES (WOMEN)

Sizes 35, 36, 37, 38, 39, 40, 41

$37.90

Sizes 36, 37, 38, 39, 40

$52.90

5
Sizes 35, 36, 37, 38, 39, 40
$56.90

Sizes 35, 36, 37, 38, 39, 40

$37.90

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 DRESSES (WOMEN)

Sizes XS, S, M, L, XL
$37.80

Sizes S, M, L
$52.90

7
Sizes XS, S, M, L, XL
$24.90

Sizes S, M, L
$15

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 SKIRTS (WOMEN)

Sizes XS, S, M, L, XL
$26.904

Sizes 24, 25, 26, 27, 28, 29, 30, 31

$37.90

9
Sizes XS, S, M, L, XL
$33.90

Sizes XS, S, M, L, XL
$43.90

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  PANTS (MEN)

Sizes 29, 30, 31, 32, 33, 34

$29.90

Sizes 29, 30, 31, 32, 33, 34

$43.90

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Sizes 29, 30, 31, 32, 33, 34
$37.90

Sizes 29, 30, 31, 32, 33, 34

$37.90

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  SWEATERS (MEN)

Sizes XS, S, M, L, XL
$52.90

Sizes XS, S, M, L, XL
$56.90

13
Sizes XS, S, M, L, XL
$47.90

Sizes XS, S, M, L, XL
$47.90

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 T-SHIRTS (MEN)

Sizes XS, S, M, L, XL
$34.90

Sizes XS, S, M, L, XL
$37.90

15
Sizes S, M, L, XL
$52.90

Sizes S, M, L, XL
$37.90

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  SHORT PANTS (MEN)

Sizes 29, 30, 31, 32, 33, 34

$29.90

Sizes 29, 30, 31, 32, 33, 34

$29.90

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Sizes XS, S, M, L, XL
$29.90

Sizes 29, 30, 31, 32, 33, 34

$33.90

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 3) STAKEHOLDER
STAKEHOLDERS RESPONSIBILITIES

I employees try to be in They are in charge responsibility for

N agreement with the of helping safety and health
T client so that he customers since at the workplace
E feels appreciated they are consulting
R and valued. staff
N
A managers and job security competitive opportunities for
L directors salaries and other responsibility and
benefits career
advancement
shareholders incorporated annual accounts will be reluctant sell
businesses should presented to shares and this will
be sperated in shareholders help avoid price
accordance with falls.
company law
E customers Customer has Customer has Customer has
X Responsibility to Responsibility to Responsibility to
T comply with the treat individuals evaluate the costs
E terms and with respect of a product
R conditions of the
N chosen product
A suppliers Strengthening
Securing right Policies on
L price and quality supplier selection
partnership with
and transaction
suppliers
continuation
pressure groups pressure groups they have the they have the
have the responsibility not to responsibility not
responssibility to intimidate too verbally abuse
tell the truth. When politicians or cause
they are seeking them harm
publicity
competitors Sales and profits Confirm an entry Customer
by market with the race retention levels
organiser before
practice or when
required.
local community For Sound support to the Local Cleanup
Development of branch office Activities
Local Children

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 STAKEHOLDER I N T E R N A L
CONFLICT employees managers and directors shareholders
EXPANSION OF THE It becomes more attractive It sees in the obligation to Need to invert more money
BUSINESS for workers, being desired create new strategies so to sustain the new branch
by those who are not part of that the new branch is equal
the staff successful than others

CUT JOBS TO REDUCE Affected them because they It a little bit affected They´re not affected
COST don't have labor security because they can be fired because they don't need to
to by the personal cut invert more in the company

INTRODUCE NEW They need to adapt to the They need to asigne new They invert more in this
MACHINERY new machinery personal that know about machinery
the machinery
INCREASE SELLING they are not affected they are not affected they can recive more
PRICES money

CUSTOMERS MAY they could recive a type of they coul prepare the They invert more with the
REQUIRE HIGHER preparation employers, and they can employers
SERVICE LEVELS prepare themselves
E X T E R N A L
customers suppliers pressure groups competitors government
People who do not have They are not affected The most help with the Affected because the rival they are not affected
access to the products and social movements to attract company is growing up
services can be reached people
with the growth of the
company
they are not affected They are a little bit affected they are not affected they can take advantage of they are not affected
because the ownwers of the situation
the business reduce the
order, or the can serch for
another supplier thas sale
the same thing but more
cheaper
they can get a better they are not affected they are not affected they will feel more pressure recives the Tax on what we
experience on our part, as we improve pay for that machinery
our business
they can stop buying, since they are not affected they are not affected they could take advantage recives more taxes
they always look for the of the situation
most economical
they recie a higher quality they are not affected they are not affected they will feel more pressure they are not affected
level of attention on our part, as we improve
our business

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4) PEST ANALYSIS

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 5) SWOT ANALYSIS
SWOT ANALYSIS
STRENGHS WEAKNESSES OPPORTUNITIES THREATS
Rasonable prices Quality for certain Current fashion More open stores
in relation to the products is trends for Young of the same type,
product sometimes less so adults are very and has more
expected. similar to the stores to be more
products that accessible
forever 21 sells.
costumer Does not have an They can Clothing out of
services-all the oficial website open more stores season, only
time is very kind in the most certain times
and popular shoppings
accommodating

The store is There are not Current fashion Increase of the

consumer friendly places enough to trends for Young value-added tax,
buy the products adults are very make that budget
similar to the cuts have to be
products that made and
forever 21 sells. therefore cuts of
personnel and
reduce the
merchandise
Always seem to In the Ecuador Popular celebrities loss of customers
be ahead of branches does not can help us with for not having
competitors have to many publicity wearing variety of
offers. Just our clothes. merchandise as
sometimes have they appear on the
offers of old page
merchandise.

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6) ANSOFF MATRIX

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 7) BIBLIOGRAFÍA
https://www.google.com.ec/search?q=employees+responsibilities&rlz=1C1CHBD_esEC786EC786&
oq=employees+res&aqs=chrome.1.69i57j0l5.8987j0j7&sourceid=chrome&ie=UTF-8

http://corporate.glory-global.com/csr/stakeholder/community/

https://belmontmodernstudies.wordpress.com/pressure-groups-rights-and-responsibilities/

https://www.tutor2u.net/business/reference/the-role-of-competitor-analysis

https://world.casio.com/csr/exchange/

https://www.smartcampaign.org/storage/documents/Sahayata_Customers_Rights_and_Responsi
bilities.pdf

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