Course: BUS 620

Marketing Management
Section: 02

Project submission on
“Strategy for managing customer’s value management of Teletalk Mobile Company
Limited”

Submitted To:
Dr. Muhammad Sabbir Rahman
Associate Professor, department of Marketing and International Business.
North South University.

Submitted By:
NAME ID
Nusrat Zorin Khan 1635088660
Abdullah Al Mamun 1725048060
Md. Imran Hossain 1635143660
Fatema jahan 1635081660
Synopsis
Telecom industry is one of the significant segments to procure income in Bangladesh. Teletalk is the main
state-run cell phone specialist organization in the nation, and it began its operation in 2004 in Bangladesh. In
this year it has an account of achievement and also disappointment. The most astounding achievement of
Teletalk is the slump in tariff structure yet at the same time it is remaining behind contrast with other telecom
organizations in Bangladesh. There are few reasons behind it, for example, there is as yet no network or no
system in some imperative spots notwithstanding its best and genuine endeavors. Teletalk ought to enhance
their brand image as an immense number of individuals considered this operator as a low profile brand.
Their observation about Teletalk is that its’ benefit isn't great, hence they have to assemble a solid brand
picture; it ought to grow their network coverage. Presently Teletalk has 2G network coverage in 64 areas
and 3G network coverage in Dhaka, Narayanganj Town and Chittagong as it were. Their system is
fundamentally secured on town zone. In this way, it is truly difficult for any endorser of get organize in the
town zone. Keeping in mind the end goal to contend, their network coverage ought to be expanded. Else,
they will lose the primary mover advantage for 3G Service. Customer service of Teletalk is one of the real
change territories. Their helpline number 121 ordinarily does not work legitimately. Moreover, its’ customer
service office does not have sufficient asset including manpower and instrument. Along these lines, endorser
is amazingly disappointed about their customer service. Furthermore, its’ administering body should take it
as an earlier concern and should make vital strides. For the accomplishment of any association, they require
talented workforce. To wind up noticeably talented, worker needs routine preparing office. Teletalk has one
of the weakest HR in Bangladesh. Along these lines, this operator should construct a solid HR group with
the goal that their worker will be as talented as inspired. Individuals' desire from Teletalk is high.
Individuals have indicated gigantic excitement to have an association of this Mobile Company. In this way,
Teletalk must respect its clients by enhancing its administrations step by step with the goal that individuals
might be glad for the association. This state-run organization ought to in any case, be sufficiently given
expert and flexibility to extend its system and to give increasingly esteem added administrations to fortify its
position in the market. This won't just make a wellspring of income for the Government yet in addition give
uncommon chance to the general population to have better and quality administrations at less expensive
rates.
Objective
Throughout the whole research our objective is to formulate the competitive strategies of managing
customer’s value management.

Literature Review
Customer value management basically gives emphasis on analysis individual data and possible customer
data. They do it to obtain individual behavior and also to know possible customer’s behavior. In this way
they increase their customer retention, attract their possible customer by applying customer value
management strategies. Marketers always try to updating present value, enhancing value and creating new
value for increasing their prospect base. But all the activities are done in systematic and balanced way that
the customer can take it positive. Marketers take opinion from customer and conduct research on them
before creating value to them. This procedure can be done in two ways. These are models predicting
customer behavior and specific technical problems with modeling customer behavior. In the first phase
company sends mail to their possible targeted customer and second phase they conduct research on them to
know about their response that how they think and what they want (Reitenspiess, 2012).
Different survey and marketing instruments are used to know the current customer behavior and then
possible and targeted customer behavior. Marketers arrange loyalty program to increase current customer
retention and to attract new customer. By developing current product, launching new product, making
available their service, increasing their service they can attract customer. Selling more product or service,
increasing the use of more products, continuously improving their service also attracts new customer and
increasing the retention of present customer. Marketers always try to increase satisfaction among customers
because satisfied customers are always loyal for the company, and for this marketers have to increase more
satisfied customers to increase the retention rate. Marketers send mail and messages to their customers but
they do it frequently. So this activity leads them to purchase the product. Marketers use different techniques
like they use internet, mobile commerce to optimize customer value management (Verhoef, Jenny Doorn and
Dorotic, 2007).
Company works not only for keeping their current customer, attracting new customer but also works for get
back their old customers. Companies basically do it by applying different marketing strategies and proper
allocation of resources among customers. Social media, internet creates challenges and opportunities for
marketers. Marketers apply different marketing strategies, database marketing, and sales management for
ensuring proper CVM. CVM gives value to marketers from three aspects. These aspects are 1.It gives
competitive advantage to the marketers.2.It introduces marketers to customers as a totally customer based
orientation and it makes marketers more responsible to customers. It gives marketers sustainable advantage.
Every marketer should develop customer database because it contains present customer and customer
retention data. Another thing is customer relationship management. These two things are unique and nobody
should copy it. Research suggests that present customer, possible customer retention, making loyal customer
lead to higher economic growth. This can only be obtained from successful CVM management. As we know
that CVM is a customer centric approach so it leads to marketers to think about customer’s want.CVM
increases know ledges of marketers about customers and that is the reason of stronger performance. Another
important issue is customer life time value. Marketers think about their possible customer, their contribution
and their margin.
Marketers ensure customer involvement with their activities that customer give their feedback, opinion to
marketers (Verhoef and Lemon, 2013).
Customer satisfaction and brand loyalty can only be obtained by implementing proper customer value
management. Marketers send e-mail, messages to the customer. They also give advertisement through
television, billboard, print media etc to create strong relationship with the customer so that customer can be
loyal to the company. And we know that there is a fewer chance to be defect of loyal customer. Marketers
should give more focus on retention customer than acquisition of new customer because acquisition of new
customer is costly. Loyal customer has social and emotional value. Company can ensure these two things by
creating strong brand loyalty, and brand loyalty can only be ensured by creating strong customer value
management. Customer relationship management is another important issue to create customer satisfaction
and make them loyal toward a particular brand. If the company can create strong relationship with customer
then they will be profitable for long run to that company term (Wang, Lo, Chi and Yang, 2004).
Ensuring effective customer service is very much important for the company because customer always
prefer available service of the company, so company tries to make available customer service through touch
point across e-mail, call center, in store, in app and mobile. Customer service provider should gather the vast
data and make easy to access when they will need to access in quick response of customer action.
Telecommunication companies collect billions of data of personalized information that they can
communicate one to one basis according to their behavior.CSP analyze these data which helps to develop
business pattern. Marketers see where customers search information like YouTube, face book or other else.
Then they offer to the customers according to their data usage system. They can avoid giving unnecessary
offer to the customer as they follow CVM approach.CSP is concerned about their customer experience,
analyze their customer lifecycle, their current need, future possible needs. So company can give right
offering to their right customer. And right customer always gives higher return to the company. And they are
less likely to switch (David, 2015).
Model based on literature review:

CVM
Predicting customer Increasing value Ensuring Focus on
behavior of customer customer proper
satisfaction advertising

Attract customer managing call

rate
Increasing
customer Ensure high
satisfaction internet speed

Creating Good network

customer
expansion Managing strong
customer
relationship
Provide better
customer service

Focus on value
added service

Figure 1: CVM Model based on Literature Review

We have found four key points based on literature review. They are predicting customer behavior;
increasing value of customer, ensure customer satisfaction and focus of proper advertising. Increasing value
of customer is the combination of three key points. They are attracting customer, increasing customer
satisfaction, creating customer expansion. Ensuring customer satisfaction is the combination of six key
points. They are managing call rate, ensure high internet speed, good network, managing strong customer
relationship, provide better customer service, and focus on value added service. If we apply this in Teletalk
Mobile Operator then we can say that at first Teletelk has to know the customer behavior; after that it has to
give value in accordance with customer want but it has to consider three things while providing customer
value which are given in diagram under increasing value of customer. Then it has to make sure the customer
satisfaction and while doing it it has to consider 6 things simultaneously. Then Teletalk has to maintain
proper advertising which may happen for existing product, new product, new offering, csr etc.
Predicting customer behavior in CVM: Predicting customer behavior in CVM is very much important for
every marketer. Because business success always depends on how accurate marketers predict. The
consumption pattern of every customer is not similar. In telecom industry, marketers offer variety package
to their customer by analyzing their present usage pattern. The more the accurate marketer predict their
customer need ,want and finally their behavior the more successful they will be.
Increasing value of customer in CVM: Customer always seeks value. They also compare value among
different companies. Who provides better value to them then they finally choose that particular company. So
marketers always want to increase the customer value in a balance way because they also have to think
about their profit. Telecommunication industry is a oligopoly market that means a high competition exists
here. Everybody wants to snatch other competitor’s customer by offering more value than other competitors.
Hence, marketers have to always think about developing value.
Ensuring customer satisfaction in CVM: Customer satisfaction is very much important for every business.
It plays an important role in telecommunication industry. It is important for various reasons. It reduces
customer’s switching tendency because a satisfied customer never leave that particular company. It increases
customer life time value. A satisfied customer always talks positive to others about the company. It increases
repurchase tendency of the customer.
Focus on proper advertising in CVM: If marketers want to develop good communication with the
customer then they have to ensure proper advertising because a good communication is not possible with the
proper co-ordination among advertising. Marketers have to implement apply various tool of advertisement.
They use Television Ad, use internet, mobile App, print media, billboard etc. Basically these all tools are
applied to convey the customers about their value. Actually all things are done for customers. So it is very
much important to convey them about the things marketers do for them. And it is not possible without
ensuring proper advertising.
Attract customers in CVM: Basically all the things marketers do for attracting customers. Because more
the customer will be the more will be the profit. So it is important to attract customers to increase customer
base.
Increasing customer satisfaction: We all know that telecommunication industry is a highly competitive
market. Everybody wants to snatch other’s customer to increase their customer base by offering more from
others. Definitely it indicates increasing “customer satisfaction issue”. Marketers have to continuously
increase customer satisfaction to increase the retention rate. Otherwise customers will leave them. As we can
see that marketers always offer low call rate, various types of talk time package, various internet package
and so on. All the offerings are given to customers to increase their satisfaction. These attractive offerings
lead customers to purchase the particular product or service.
Creating customer expansion: As i have already mentioned that the more will be customers the more will
be profit. And it also increases the survival rate of the company. So it is important to expand the present
customer base. It can be done by offering more from competitors to snatch customers from the competitors.
Managing call rate in CVM: Telecommunication companies provide us various types of services. But one
aspect is very much important and that is the talking through mobile. So here ultimately call rate is an
important issue. People always seek low call rate. So every telecommunication companies fix their call rate
in accordance with the market and customer’s convenience that attract customers.
Ensuring high internet speed in CVM: Internet speed is another important issue provided by
Telecommunication Company. Most of the people use internet. Here two things are important, price of
internet package and internet speed. If a company offer low priced internet package but it’s internet speed is
slow then people will not purchase that package. Because people are busy and they have no time to
experience buffering.
Good network in CVM: Good and strong network is another most important element in CVM. Sometimes
it may be competitive advantage for Telecommunication Company. If good and strong network is not
established then all the activities will be useless. Because company can ensure high internet speed when a
good network is established and a low call rate offer will not work if network is weak.
Managing strong customer relationship in CVM: All the things business do only for customer.
Telecommunication industries offer low call rate, high internet speed and so on to their customers. But all
the things will be ineffective if they don’t maintain strong relationship with customer. CRM is very
important issue because it is build properly then CLV will be increased, customer’s switching tendency will
be decreased, their repurchase tendency will be increased. Marketers can achieve it by doing continuous
improvement, improving service delivery process, motivating, developing and managing my employee for
giving better service and so on.
Provide better customer service in CVM: A customer stays with company and spend lot of money. so
company has to ensure better customer service. Because it increases trust, reduces problem and finally it
ensure good experience of customer.

Methodologies
Customer value is a staretegic weapon in attarcting and retainig clients ,and has turned out to be a standout
amongst the most significanrt factors in the accomplishment of both manufacturing business and service
providers. Delivering superior customer value has turned into a progressing concern in building and
maintaining sustaining competitive advantage by driving customer relationship administration (CRM)
execution. As many numbers of analysts have proposed, firms should re-situate their operations towards the
creation and conveyance of better client esteem in the event that they are than enhance their CRM execution.
CRM execution more likely to build up sustained differential advantages and accordingly, superior firm
performance.

Primary Source
In order to know the overall scenerio of Tele Talk Mobile Company limited, we have conducted two types
of reserch; one interviw with the Executives of the teletalk, and another interview with the users of Teletalk
Sim card.
All of the executives opinion are moraless the same; one of the executives said that they feel proud
regarding Telatlk as it is the only one mobile operator in Bangladesh run by Government. Moreover, he also
added that internet cost is cheap though call rate is high; hence according to the executives by doing so they
are trying to balance their profit, and also customer satisfaction which resemsles a win win situation.
Furthermore, they also added that Teletalk’s all connections are ISD and EISD, and free of extra charge but
althoug Telelak has potential to attract custmers but they are facing some challenges in the market due to
many raesons such as weak network coverage, lack of advertising, less amount of value added servise, and
also due to the lead presence of strong competitiors. Executives mentioned about advertising issues as their
weakness; advertising is one of the biggest source in order to reach the maximum numbers of consumers
with a very low cost but telak talk does not crab this great oppoutunity. At the same time, Teleatlk has less
bindings in legal environemnt as it is Government company; hence this expands a tremendous opportunity
for teletalk to explore its service in future if governemnt wants. Apart from this, from the very beginning it is
providing free TNT incoming. They also said that as Teletalk is Government company; hence they cannot do
anything without the permission of Governemnt. Moreover, in order to take any kind of decision they are to
wait of governemnt’s approval which is also a barrier to improve their service because compare to other
operators their decesion making process is a bit lengthy.
Now, during taking interview of 5 users of Telatalk sim card, we found mixed opinion. One of the female
users told that thouhg the rate is high but internet chatge is low. In addition, at present Telatlk is providing
“OPORAJITA” sim which is providing a very good service which inetrnet cost is too low; this is a
satisfactory fact for us. Another users told that, though he is using Teleatlk since a long time but the service
is not satisfactory to him; at present he is using tetalk sim with along with the another operator; that menas
two sim cards at a time. Others users said that, though they are using Teleatlk but the service is not up to the
mark; they also provide some opinions such as teletalk should decrease its call rate, should have more
customer outlate noy only in Dhaka city but also throughout the whole Dhaka city, provide more satisfactory
, and better customer service,

Secondary source:
The prime secondary source was “Teletalk website”, Google website, monthly magazine; some information
was collected from the various web sites.
Despite the fact that the present system should be capable of catering 4, 00,000 supporters the most serious issue
concerning Teletalk is the circulation of endorsers. The limit of the system and dispersion of endorsers right now is
developing down step by step. Teletalk is facing challenges due to many reasons such as high connection
charge, lack of potential and efficient employee, lower number of human resource, failed to identify
difference between developed market and developing market, lower promotional activities, weak
management system, poor marketing and so on (Radi, 2016).
Packages from different operators, having similar facilities offered by Teletalk, are accessible at 3 to 4 times less cost
than that of Teletalk. It is absolutely baseless to charge an endorser such a dumbfounding cost for having a SIM of a
system which doesn't have attractive level of scope and which has benefit level not at its pinnacle. Understandably,
supporters are feeling frustrated subscribing for Teletalk. There may be different reasons, which ought to be
recognized by the Marketing Department, and suitable devices ought to be created to determine the issue
(Comparative Analysis of Teletalk Bangladesh Limited, n.d.).
https://www.slideshare.net/HussainAlRadi/teletalk-swot-analysis

From the chart, we can also assume that how Teletalk market is going down slowly. Among the five operators
Teletalk’s position is the lowest in the market in case of subscriber in million. In this chart, we can see that Grameen
phone has 51,549 million subscribers; Banglalink has 31,145 million subscribers where Teletalk has only 3, 890
subscribers which is the indicator of the failure of its business.
Re- Model based on literature review and methodologies

CVM

Focus on
Decreasement
value added
Enrich Brand of call rate
service
Image

Providing
Expand
Focus on
Having more better
network
proper
customer customer
coverage
advertiisng
service outlate service
in Bangladesh

Build strong
Focus on Focus on HR team
CRM proper
performance advertising
Manage the
key
distribution
channel
properly

Figure 2: CVM Model based on Literature Review, Primary and Secondary reserch
The necessity of CVM: Maintaining Customer Relationship Management is one of the crucial parts in order
to succeed in any business especially where brand image is not up to the mark in the mind of the consumer.
Teletalk is one of the examples among those unsuccessful brands. Managing properly customer relationship
strategy can differentiate it from other operator which in turn increases the possibility to win over huge
competition. Moreover, it makes stronger one to one relationship which increases satisfaction, and customer
satisfaction can enhance the possibility of maximizing profitability. Furthermore, it increases customer
engagement. In addition, if CRM strategy is properly maintained than customers are more willing to provide
recommendation or suggestion regarding improving customer services.
In telecom industry, in order to manage the customer value an operator needs to focus on many things which
have been mentioned in “Model 1 on CVM”. After analyzing the overall view of literature review and
completing the both primary and secondary research we have come up with a new model named “Model 2
on CVM” where it has been clearly shown that in which areas Telatalk Mobile Company should focus on in
order to manage the customer value and also to satisfy the customer profitably.
Enrich brand image: Creating a good brand image is very effective in order to create the value in the mind
of the consumer. Making a good impression has become one of the crucial parts for Teletalk as know that its
brand image is not up to the Mark in the mind of the consumer.
Having more customer service out late in Bangladesh: As we know that compare to other operators
Teletalk has few out late in Bangladesh which can affect consumer’s mind negatively. Consumers might
think if they face any problem, and the customer care is not available or unreachable from their place, they
might get reluctant to use this operator.
Focus on CRM performance: Managing Customer relationship can maximize one company’s profitability.
Teletalk’s CRM performance is not up the mark; hence it should focus on this area.
Focus on value added service: As Teletalk’e image is not so great in the mind of the consumer, hence it should
put some extra effort in adding value added services in order to attract the customers. Value added services such as
missed call alerts and voicemail box, mobile money, M-commerce based services, ring back tone and so on.
Providing better customer service: According to our research, we got to know that Telaktalk’s customer
care’s service is not up to the mark where in order to enhance customer relationship with the brand call
centre can play one of the most important roles. Through improving Customer Relationship Management
performance Teletalk can gain more profit compare to its competitors.
Focus on proper advertising: Compare to other operators Teletalk does not provide proper advertising but
it is one of the crucial parts in order to position the benefit in the mind of the consumers. As their brand
image is very low, hence it can do advertising relating the emotion of people so that consumers can get
attract towards this brand.
Decreasment of call rate: Moreover, as we know that Bangladeshi people are price sensitive, and at the
same time other operators are providing low cost services compare to Teletalk, hence it has been become a
crucial part for Teletalk to decrease their call rate if they are to exit in the market. Otherwise, the day is not
too far when they will be banned from the market.
Manage the key distribution channel properly: Teletalk’s key distribution channel is very poor; in order
to proper circulation of Teletalk , it is very important proper activation of distribution channel.
Expand network coverage: Teletalk’s network coverage is very poor. Presently Teletalk has 2G network
coverage in 64 areas and 3G network coverage in Dhaka, Narayanganj Town and Chittagong as it were.
Their system is fundamentally secured on town zone. In this way, it is truly difficult for any endorser of get
organize in the town zone. Keeping in mind the end goal to contend, their network coverage ought to be
expanded. Else, they will lose the primary mover advantage for 3G Service.
Build strong HR team: its’ administering body should take it as an earlier concern and should make vital
strides. For the accomplishment of any association, they require talented workforce. To wind up noticeably
talented, worker needs routine preparing office. Teletalk has one of the weakest HR in Bangladesh. Along
these lines, this operator should construct a solid HR group with the goal that their worker will be as talented
as inspired.

Market Implication
From the primary and secondary research, we have come up with some guidelines that managers should
focus on and put their efforts in order to get rid of current situation of Teletalk as we already know that this
telecom company’s survival is under the threat.
First of all, managers of Teletalk should focus on reaching the maximum consumers as we know that general
people’s perception about Teletalk overall service isn't great. So they have to construct a solid brand picture.
In this case, mass marketing strategy can help them greatly because Mass marketing is a market system in
which a firm chooses to overlook showcase section contrasts and request the entire market with one offer or
one strategy which bolsters broadcasting a message that will achieve the biggest number of individuals
conceivable. Since Telelatlk needs to reach the maximum consumers, hence in the mass marketing strategy,
the quantity of effective hits is high in spite of the low likelihood of a solitary individual turning up, and if
every one of the endeavors in a single specific territory goes futile, the possible misfortune is less contrasted
with one out of a barely engaged range. Customarily mass marketing has concentrated on radio, TV and
daily papers as the media used to contact this expansive gathering of people, hence it will be highly effective
to use mass marketing strategy for Teletalk. Apart from these, another advantage for Teletalk using mass
marketing strategy is making research/promoting costs are likewise generally low which in general prompts
higher possibilities of offers volume and proficiency of scale in a considerably bigger market.
Moreover, Teletalk ought to expand their network coverage. Presently Teletalk has 2G coverage in 64 areas
and 3G coverage in Dhaka, Narayanganj Town and Chittagong only. Their system is fundamentally secured
on town region. In this way, it is truly difficult for any subscriber of get organize in the town zone. Keeping
in mind the end goal to contend, their network coverage ought to be expanded. Else, they will lose the main
mover advantage for 3G Service. Furthermore, at the present time Teletalk has the most elevated web speed
among all the portable administrators. In this way, they should concentrate more on their information
business. Subsequent to getting 3G, Teletalk is putting forth Mobile TV benefit which turns out to be such a
great amount of well known among subscribers. In this way, they should offer more VAS as they have the
most recent innovation. Apart from these, one of the most important areas manager should focus on is that
customer service of Teletalk. It is one of the significant change regions but in that area Telatalk’s service is
not up to the mark. Their helpline number 121 regularly does not work legitimately.
Apart from these, managers should also focus on core business process of Teletalk. A firm’s success
depends on importantly on how well the company coordinates departmental activities to conduct core
business processes. This process includes some important points such as the market sensing process, the new
offering realization process, the customer relationship management and so on. Furthermore, they also need
to focus on their marketing plan; such as strategic planning which includes corporate planning, and business
planning. Implementation refers towards organizing and implementing, and control process includes
measuring results, diagnosis results, and taking corrective action. In these areas managers should put their
concentration greatly.

Teletalk customer service department does not have satisfactory asset including manpower and instrument.
Along these lines, subscribers are to a great degree disappointed about their customer service. Teletalk
administering body should take it as an earlier concern and should make important strides. For the
achievement of any association, it requires talented workforce. To end up plainly talented, employee needs
routine preparing office. Teletalk has one of the weakest HR in Bangladesh. In this way, Teletalk should
fabricate a solid HR group so that their employee will be as skilled as motivated

Limitations and further study

Limitations:
 One of the significant confinements confronted while leading the investigation was to speak with the
chosen respondents since they were exceptionally occupied with their general employments.
 As, we had more reliance on the essential sources, so there may be some level of incorrectness with
those gathered data. However, satisfactory confirmation and cross checking was utilized, to limit the
mistake level.
 Confidential data with respect to past promoting and deals data was not precisely acquired. Alike all
different business holders likewise extremely moderate and strict in giving those data. Still we had
attempted our best in acquiring that delicate data, however much as could reasonably be expected.
Further study:
We have just made our project on strategies of customer’s value management of Teletalk mobile company
limited. That means we have just focused on value management strategies but still there are many issues
which can be done on our topic which are given below:
 This project can be done on customer relationship management. That means how they develop
relationship with the customer, also can be accomplished only on CRM activities of teletalk mobile
company limited.
 This project can be done on customer service provider. That means how they provide service to the
customer, can be accomplished only on CSP activities of teletalk mobile company limited.
 This project can be done on system operation of teletalk mobile company limited. That means how
they operate radio network, core network and transmission links.
 This project can be done on planning and implementation management. That means how they
develop their plan, what should be planned in future and how these plan can be implemented, also
can be accomplished only on present planning, future planning and their implementation activities of
teletalk mobile company limited.

Conclusion
The telecom segment is one of the greatest earners of money income. Prior to the passage of Teletalk, BTTB
was assuming the key part of cash cow for the Government in the telecom segment. By the inclusion of cell
phone through TeleTalk a public sector organization, Government can incredibly build the income from this
division and assume productive part for financial improvement if managers of the Teletalk Mobile Company
focus on some areas such enhancing brand image, decreasing call rate, restructuring its management system,
Hr team and so on. Presently all the mobile operators are persistently endeavoring to give more esteem
included quality administrations at less expensive rate; hence compare to them Teletalk is still far away in
case of providing such satisfactory services to the consumers. Customer satisfaction is the root factor in
order to achieve success for any company; hence the first thing Teletalk should focus on its customer
satisfaction, customer retention. Moreove, they need to create such an environment where customers get
locked into a deep relationship with this brand. Though Teletalk market share subscribers are low compare
to other operator but the versatile organization "Teletalk" is claimed by the general population of
Bangladesh which has turned out to be regarded cell phone organization for Bangladeshi individuals; hence
till Teletalk has scope to overcome from its current situation, just need a little effort and enthusiasm to serve
its customers at its best interest.
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