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Student B

In your opinion, the product is the problem. The jewellery is fairly fashionable, but not a lot

different from competing products. You want to:

o take the Cecile range out of the market and stop selling it.

o develop new jewellery which fills a gap in the market and which has an obvious USP

(unique selling point).

o invest more money in research for new jewellery products.

o carefully study rival products to And out why they are so successful.

o market more unusual designs from young Asian and Indian designers.

Estudiante B

En su opinión, el producto es el problema. La joyería está bastante de moda, pero no mucha.

Diferentes de los productos de la competencia. Tú quieres:

o sacar la gama Cecile del mercado y dejar de venderla.

o Desarrollar nuevas joyas que llenen un vacío en el mercado y que tengan una USP obvia.

(único punto de venta).

o invertir más dinero en la investigación de nuevos productos de joyería.

o estudie cuidadosamente los productos rivales y descubra por qué tienen tanto éxito.

o comercializar diseños más inusuales de jóvenes diseñadores asiáticos e indios.

INTRODUCING YOURSELF

On behalf of Alpha Advertising, I'd like to welcome you. My name's Marc Hayward.

Hi, everyone, I'm Marc Hayward. Good to see you all.

PRESENTÁNDOSE

En nombre de Alpha Advertising, me gustaría darle la bienvenida. Mi nombre es Marc


Hayward.

Hola a todos, soy Marc Hayward. Es bueno verlos a todos.

INTRODUCING THE TOPIC

I'm going to tell you about the ideas we've come up with for the ad campaign.
This morning, I'd like to outline the campaign concept we've developed for you.

PRESENTANDO EL TEMA

Les voy a contar las ideas que hemos creado para la campaña publicitaria.

Esta mañana, me gustaría describir el concepto de campaña que hemos desarrollado para
usted.

GIVING A PLAN OF YOUR TALK

I've divided my presentation into three parts. Firstly, I'll give you the background. Secondly, I'll
discuss the media we plan to use. Finally, I'll talk you through the storyboard.

My talk is in three parts. I'll start with the background to the campaign, move on to the media
we plan to use, and finish with the storyboard for the commercial.

DAR UN PLAN DE TU HABLAR

He dividido mi presentación en tres partes. En primer lugar, te voy a dar el fondo. En segundo
lugar, discutiré los medios que planeamos usar. Finalmente, te hablaré a través del guión
gráfico.

Mi charla es en tres partes. Comenzaré con los antecedentes de la campaña, pasaré a los
medios que planeamos usar y terminaré con el guión gráfico para el comercial.

INVITING QUESTIONS

If there's anything you're not clear about, feel free to stop me and ask Hi, any questions.

I'd be grateful if you could leave any questions to the end.

PREGUNTAS PARA INVITAR

Si hay algo de lo que no está claro, siéntase libre de detenerme y preguntar Hola, cualquier
pregunta.

Estaría agradecido si pudiera dejar cualquier pregunta hasta el final.


Welcome everybody. We are UPS market business consultants.

Cecile is the brand of the jowelllery company, so we analize the situation and we consider
some ideas, that ideas help the brand to solve the problems of sale.

First we conducted market research and we found that the market segment is wrong because
the Brand is only for sophistical women it could be for a other segments such as could for
gentlemen and ladies from any income level.

Second. We found a mistake in the products Cecile needs en large the set of products, the
product range could be more varied. For example, the company can made perfumes from
ladies and gentlemen too, because the jowellery combines with the that would sell well.

Maybe could be watches, the brand sell well

We recommend, to the company should use the strategy brand stretching.