DECENTRALIZED DIGITAL BILLBOARDS

A Global Digital Advertising Screen Network Open to Everyone.

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OUR VISION
ADVERTISE ON DIGITAL SCREENS IN 60 SECONDS FROM A MOBILE APP

Our vision for Bidooh is to revolutionize and democratize the $34.8bn billboard advertising
industry. By creating a truly flexible, immediate, measurable self-service platform and open digital
screen network, advertisers and media agencies of all sizes will plan and place their adverts
through Bidooh.

This is an example of an 84 inch digital screen that we have live in Manchester. You can advertise
right now on this screen from Bidooh.com for just 1p per 10 second advert, without needing to call
us. Everything can be done online and soon via the Bidooh iPhone and iPad app. We are live with
16 test screens which can currently be booked online using our self-service MVP platform. Across
Europe we are deploying the first 50 displays of a 2000 screen rollout with our Czech partners.

By making it available to all advertisers, with no
minimum commitment, Bidooh will unlock a
new customer base. These potential advertisers
are currently unable to use outdoor advertising.
Due to the open nature of the network, media
owners can add their own existing or new
screens to the Bidooh platform and generate
new revenues from our existing advertisers. For
complete transparency, the Bidooh platform
will be auditable on the blockchain. Removing
a reliance on trust, delayed or inaccurate
reporting, this open digital ledger will be truly
revolutionary.

DEMOGRAPHIC MAGIC
Facial points are captured through a camera and filtered through an analytics sensor.

Gender Cutting edge Bidooh

software uses specific
Age range pattern detection algorithms
to recognize facial points
Appearance
and filter them into
Emotion intelligent metrics.

AN INVESTMENT OF MICHAEL EDELSON

Bidooh's lead investor is Manchester United Michael was instrumental in hiring Sir Alex
Football Club's non-exec director, Michael Edelson Ferguson who went on to become the most
who has done 20 stock market flotations of which successful manager in British Football History.
2 reached over $1bn in valuation - Wikipedia

EXISTING PARTNERSHIPS

2 000 20 000 16 Test

Screens Underway Screens Starting Screens Live

DISCOVER MORE

White Paper Watch Video

STATIC ADVERTS
VIDEO ADVERTS
DEMOGRAPHIC DATA

SIMPLE DEPLOYMENT

LOAD LOCATE BUDGET

ICO

AVAILABLE TOKENS

126 000 000 000

UNIT UNIT PRICE MIN. PURCHASE

Dooh 1 = $0.0005 2000

HARD CAP SOFT CAP

$25 000 000 $5 000 000

DISTRIBUTION

TOKEN SALE TEAM RESERVE

70% 15% 15%

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ROADMAP

Q1 2018
Deploy MVP of Bidooh Web Platform •
v1.0
Write ERC20 smart contract code •
Audit smart contract code •

Q2 2018
• Deploy MVP of Bidooh Web
Platform v1.1
• Build network capability for global
scalability
• with languages and currency
support
• Video support with 10 second
intervals
Q3 2018 • Build alpha advertiser Bidooh iOS
Deploy Bidooh Web Platform v1.2 • app v1.0
Location specific stats, age and gender •
breakdown
Screen utilization stats •
Personalized targeting to age & gender •
Deploy ERC20 Smart Contract •

Q4 2018
• Deploy Bidooh Web Platform v1.3
• Media Agency support with tiered
account
• Advanced ad scheduling for future
bookings
• Build beta advertiser Bidooh iOS app
v1.1

Q1/Q2 2019
Deploy Bidooh Web Platform v1.4 •
Prototyping blockchain integration – •
advert
impression displays and views stored to •
the blockchain
Release Bidooh Web Platform v1.5 •
Blockchain Enabled version
Release advertiser Bidooh iOS app v1.2 •
Q3/Q4 2019
Release advertiser Bidooh Android app •
• Freelancer community integration
v1.0
iOS & Android SDKs for billboard
Release consumer Android and iOS v1.0 • proximity detection to target adverts
apps for earning tokens on the go based on public social media feed
posts
• Clothing brand recognition targeting
• Align all app version features
• Live video broadcast
• QR Codes to purchase products at
Q1/Q2 2020 screen
Vehicle recognition-based targeting for
large format outdoor screens

Q3/Q4 2020
Real-time machine-learning based
automated bidding, surge pricing,
dynamic campaign delivery

TEAM
Our team includes a good mixture of business, technology and sales experience.

Michael Edelson Abdul Alim Shahzad Mughal

Chairman Co-founder - CEO Co-founder - CPO

A long term (35 years) Ex local government and Blockchain developer, ex

non-executive director of
Manchester United F.C. He is an
angel investor, venture capitalist,
businessman and philanthropist
who has been instrumental in
floating numerous companies
on both AIM and PLUS.
government payment platforms.
Internet security consultant consultant and full-stack software
worked as a Technical dev at BBC, NHS & JD Williams.
Consultant at Capita Plc which Built hyper-scalable enterprise
is one of the UK’s biggest and mobile platforms. Built the
government contractors. Was MVP from the ground up.
part of the team that built and
managed large-scale payment
platforms collecting $1.4bn of
monthly payments including
TfL (Transport for London)
Congestion Charging System,
BBC TV Licensing and 220 local

Paul Althasen Howard Simms

Non-Executive Director, Investor Non-Executive Director, Investor

Served as Executive Vice Educated at Leeds and Oxford

President of Euronet Worldwide University, Howard is the CEO
Inc. until 2012. Also served as of Apadmi Ventures with more
Executive Vice President and than 15 years’ experience in the
Joint Managing Director of E-pay tech industry.
Ltd subsequent to Euronet’s
acquisition. Currently serves on
the board of Euronet Worldwide
as Non-Executive Director.

Michelle Cowan Graeme Hughes Adam Rowland

Chief Growth Officer Commercial Director Advertising Manager

20+ years between Apple and
Cisco as Account Manager
and Client Director. Michelle
is heading the global growth
strategy for Bidooh.
Ex JCDecaux and ClearChannel. Previous experience with
Previously Business Shopping Mall Media and Yell,
Development Director for focusing on our advertising
Edifice, PrimeSight, and Titan. customer acquisition.

Vicki Simms Hannah Eames +6

Token Community Manager CFO

Previously Head of Customer A chartered accountant with ...more developers, customer

Sales, Service and Multimedia at
Avios, and Head of Operations at
AirMiles. Perfectly placed to help
manage our token community.
15+ years experience in services, marketing, sales and
industry, Hannah has worked in operational team members.
marketing and advertising all of
her career. From tech PR to one
of the UK’s leading integrated
marketing communications
agencies, Hannah brings a
wealth of experience with her
finance cap on. Hannah is
responsible for the financial
management and strategy of the
business.

ADVISORS
The experienced board and management team have also brought on some
advisors to supplement the experience.

Omar Rahim Marcus Hadfield

Advisor Advisor

Omar has spent the last 12 years in Marcus was a Managing Partner
the energy trading space throughout at McCann Worldgroup. He has
Europe for some of the largest energy eighteen years experience in
companies in the world including advertising and marketing agencies,
Engie and Vattenfall before co- with clients including Expedia, Costa
founding Energi Mine in the UK and Coffee, American Airlines, Aldi, World
taking that forward to a successful Vision and Argos.
ICO.

Tony Xhufi John Townsend

Advisor Advisor

Entrepreneur with extensive John brings 30 years of financial

experience within fintech, alternative
finance and other markets. He has
gained valuable experience within
Big 4 consultancy and at present he
enjoys advising startups. Supported
EnergiMine with their recent ICO.
experience to the team. With a
background in Corporate Strategy
gained from large “Big 4” firms such
as Deloitte, he is responsible for the
financial planning of the company.A
Chartered Accountant by trade, John
has managed the financial affairs of
companies and HNWIs across the
globe. John recently supported a
$15M ICO which completed its public
offering in under 2 hours.

AWARD-WINNING
PITCH@PALACE WINNERS
Bidooh's founders have won many awards for innovation including Pitch at the Palace which was
organized by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen.
The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the
audience voted for last night, this is the future of advertising”.

With Michael’s help, they started to assemble a team of experts and discovered the problems that
exist within the billboard market. A $34.8bn market that’s still booked over the phone, time consuming,
resource heavy and cost prohibitive. This needed to be fixed. They imagined being able to book
advertising space on digital screens to be as simple as ordering an Uber and priced as flexible as Google
Adwords. It would mean any business can buy advertising on digital screens in real-time, opening up the
world of digital screens to every small business.

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GET IN TOUCH

ADDRESS PHONE NUMBER TELEGRAM

Bidooh (Gibraltar) Limited +44 161 808 0230 https://t.me/bidoohio

57/63 Line Wall Road
Gibraltar