Integrated Research Topic

• SUSTAINABLE TOURISM DESTINATION PRODUCT IN NATIONAL

TOURISM STRATEGIC AREA OF BOROBUDUR AND
SURROUNDINGS AREA

• THE ROLE OF STAKEHOLDERS IN ACHIEVING SUSTAINABLE

TOURISM DEVELOPMENT

• RELATION OF BOROBUDUR’S IMAGE AND TOURIST BEHAVIOUR

TO TRAVEL PATTERN IN BOROBUDUR STRATEGIC NATIONAL
TOURISM REGION
Documentations
Introduce Our Team
 Background

Wanurejo Village

Borobudur Village Mendut Village

Tuksongo Village Candirejo Village

Majaksingi Village
 Framework
Grand Theory
• Model Destination Competitiveness and Sustainability, Ritchie (2003)
Phenomenon
• Theoritical Phenomenon
• A Models of Destination Competitiveness and Sustainability : Brazilian
Perspective, 2010
• Determinants of Tourism Destination Competitiveness : A Theoretical Model and
Empirical Evidence, 2014.
• Phenomenon on the field
• The Travel Flow is not distributed properly
• Borobudur Temple become the main attraction in straregic area of Borobudur
• Have variety of supporting product attraction
• Borobudur location is near main entrance airport of yogyakarta (Accessibilities)

Method
• Verificative and Development
Analisys
• Point Rating Scale
Output
• Theory implication of Sustainable Tourism Destination Product In The National
Tourism Strategic Area of Borobudur and Surroundings
 Models
1. Qualifying and
Amplification Physiography
& Climate
Determinants
Culture & History
2.Destination Policy,
Planning and Mix Activities
Infrastructure
Development Special Events
Accessibility
3.Destination Entertainment
Facilitating
Management Superstructures
Resources

4. Core Resources Market Ties

Hospitality
and Attractors Enterprise

5.Supporting Factors Political Will

and Resources
 Background
Ritchie and Crouch Model (2003)
Destination Competitiveness and
Sustainability

Theoretical Phenomenon Field Phenomenon

Research Goals
This Research intend to determine the theoretical implications of Core
Resources and Attractors - Supporting Factors and Resources
Sustainable Tourism Destination Products in NTSA Borobudur and
Surroundings.

How is Core Reources and How is Supporting Factor

Attractors ? and Resources ?
 Point Rating Scale Analysis
Example :
1-5 Scale
Destination Data Needs Score Explanation
1 2 3 4 5
Candirejo CRA Physio- Give influence to tourist and
Village graphy & √ 3 potentially to be a tourism
Climate attractor.

Culture & Availability of dance, local

History craft, relics, and potentially
√ to be a tourism attractor.
4

Total 7
Findings
 Borobudur Village

24 CRA

22 SFR

12 ST

59 Total
 Candirejo Village

26 CRA

18 SFR

13 ST

55 Total
 Wanurejo Village

21 CRA

16 SFR

8 ST

42 Total
 Majaksingi Village

22 CRA

18 SFR

11 ST

47 Total
 Mendut Village

18 CRA

13 SFR

13 ST

43 Total
 Tuksongo Village

16 CRA

13 SFR

9 ST

35 Total
 Analisis Teori

Borobudur Village Culinary

Candirejo Village Soft Ecotourism

Mendut Village Confirming Theory

Wanurejo Village Confirming Theory

Majaksingi Village Agrotourism

Tuksongo Village Sustainable Culture Tourism

Conclusion?
CRA

SFR
Thank You !
- Terima Kasih – Dankt – Dank – Matur Suwun -
 Background

Swarbrooke (1999: 47) Sustainable Tourism Development

“Tourism which is economically viable but does not destroy the
resources on which the future of tourism will depend, notably the
physical environment and the social fabric of the host
community”.
United Nations World Tourism Organization: Sustainable Tourism Development
“ Tourism development that meets the needs of present tourists and host
regions while protecting and enhancing opportunities for the future…leading to
management of all resources in such a way that economic, social, and aesthetic
needs can be fulfilled while maintaining cultural integrity, essential ecological
processes, biological diversity, and life support systems" (UNWTO, 1998: 21).
 Background

The Public Sectors

Ecological Tourism and UNESCO MaB (2007:19)
”The goals of sustainable tourism The Industry
development can only be achieved if
the people involved in tourism in the
Sustainable
area act according to the tourism Tourism
The Host Community

management plan and commit Stakeholder,

themselves to the vision of Swarbrooke (1999:15) The Media
sustainable tourism development.”
The Tourist

The Voluntary Sectors

Why should develop Borobudur?
Documentations
 Research Location

Zona 1: Balai Konservasi

Borobudur

Zona 2: PT. Taman Wisata

Candi Borobudur

Zona 3: Host Community and

Local Government
 Tourist Arrival

3 153 422 3 302 328 3 616 775

222 646
256 362
276 141
Domestic
International
2014 Domestic
International
2015 Domestic
International
2016
Sumber: PT. Taman Wisata Candi Borobudur,2017
 Theoretical Framework

Stakeholder Analysis Matrix

Stakeholders Mapping in the KSPN Borobudur

List of Stakeholders
 Data Temuan
• RQ1: How is the role of sustainable tourism stakeholders in the KSPN
Borobudur?

The role of stakeholders in KSPN Borobudur has appropriated to the theory of Stakeholders from
Swarbrooke (1999) which is include six category of stakeholder. However, there is another

stakeholder which is not stated by Swarbrooke. PT. Taman Wisata Candi

Borobudur as BUMN / State Owned Enterprises.
Data Temuan
• RQ2: How are the Influence
and the Interest of
sustainable tourism
stakeholders in the KSPN
Borobudur?
 Data Temuan

• RQ3: How is the

stakeholder mapping
related to sustainable
tourism in the KSPN
Borobudur?
 Stakeholder Analysis Matrix

Stakeholder Analysis: A Four-Step Process Step 3. Assess Stakeholder

Step 1. Identify Key Stakeholders
Assess:
¨ Who are potential beneficiaries?
¨ Who might be adversely impacted?
¨ Have vulnerable groups been identified?
¨ Have supporters and opponents been identified?
¨ What are the relationships among the stakeholders?
Step 2. Assess Stakeholder Interests and the Step 4. Outline a Stakeholder
Potential Impact of the Project on These Participation Strategy
Interests Plan stakeholder involvement according to:
Assess:
¨ What are the stakeholder’s expectations of the project?
¨ What benefits are there likely to be for the stakeholders?
¨ What resources might the stakeholder be able and willing to mobilize?
¨ What stakeholder interests conflict with project goals?
Influence and Importance
For each stakeholder group, assess its:
- power and status (political, social, and economic)
- degree of organization
- control of strategic resources
- informal influence (for example personal connections)
- power relations with other stakeholders
- importance to the success of the project.
- interests, importance, and influence of each
stakeholder group
- particular efforts needed to involve important
stakeholders who lack influence
- appropriate forms of participation throughout the
project cycle.
 INTRODUCTION

Destination image of Borobudur

is located in Yogyakarta, but the
fact it is on Magelang.

Tourist only concentrated in

Borobudur Temple.

Very low of length of stay at

Borobudur region
 Partial
Correlation
Correlation
Analysis

Prayag
Analysis & Conclusions
(2010) & Phenomena Discussion
Gita (2013)

Factor
Factor Analysis
RELATION OF BOROBUDUR’S IMAGE AND TOURIST
BEHAVIOUR TO TRAVEL PATTERN IN BOROBUDUR
STRATEGIC NATIONAL TOURISM REGION
GRAND THEORY
 FINDINGS

AGE GENDER PROFESSION

Other
other 24%
24%

Women
47% Man Entrepreneu
53% r
19 - 24 y.o 9%
25 - 24 y.o 60% Student
16% 67%

Length Of Stay 2,165 hour

 VISIT INTENTION TRAVEL GROUP

Partner
other
37% 18%
First time
42% Family
15%
Friends
67%
Second
time
21%
 Transportation Origin

251 387
195 289
102 127
86
56 25 32 54 98
11 46 57 4 16 20
Mobil Bus Lainnya
Magelang Yogjakarta Other

Distribution Channel Trip arrangement

177
140 336
119 130
245
82 86 88
128
41 47 47 91 106
4 21 22

Televisi Internet Relasi Lain-lain Sendiri Travel Agen

 Setelah dari TWCB
Sebelum ke TWCB
235
284
207

235

115
98
90
86
74 55
56 43
49 43 43 28
25
18 17 20 11 16
3 5

Tidak Destinasi di Destinasi di di Luar Tidak Destinasi di Destinasi di Di luar

Mengunjugi Magelang Yogjakarta Yogjakarta dan mengunjungi Magelang Yogjakarta Yogjakarta dan
Destinasi lain Magelang destinasi lain Magelang

Domestic Tourist International tourist Total

 Image
Others
•Foreign : 36
Keindahan •Domestic : 122
141

252 Borobudur Beauty

•Foreign : 16
Yogyakarta Temple •Domesitc : 125

Lainnya
Candi
158 154
Temple
Yogyakarta •Foreign : 61
•Foreign Tourist : 80 •Domestic : 104
•Domestic Tourist : 172
Others
•Foreign : 31
Kab Magelang •Domestic : 58 Image in
•Foreign : 2
•Domestic : 121 95,6% accordance with
expectation
 RELATION OF BOROBUDUR’S IMAGE TO
TOURIST TRAVEL PATTERN

DESTINATION TRAVEL
IMAGE PATTERN

Domestic Tourist Foreign Tourist

Tourist
Onsite Online Onsite Online
TOURIST
BEHAVIOUR Tourist Behaviour
0.425 0.400 0.516 0.784
(Yes)
Tourist Behaviour
0.142 0.276 0.157 0.058
(No)
 RELATION OF TOURIST BEHAVIOUR TO
TOURIST TRAVEL PATTERN

DESTINATION TRAVEL
IMAGE PATTERN

Domestic Foreign
Tourist
Onsite Online Onsite Online
TOURIST
BEHAVIOUR Destination image
0.589 0.321 0.603 0.926
(yes)
Destination image
0.467 0.085 0.393 0.795
(No)
 CREATED FACTORS OF DESTINATION
IMAGE ON DOMESTIC TOURIST ONSITE

Varitety and economical factor

01
Basic facilities
02
Bipolar Adjective
03
Touristy Attraction
04
 CREATED FACTORS OF DESTINATION
IMAGE ON DOMESTIC TOURIST ONLINE

01 Touristy Attraction
02 Bipolar Adjective
03 Basic Facilities
 CREATED FACTORS OF DESTINATION
IMAGE ON FOREIGN TOURIST ONSITE

Varitety and economical factor

01
Cultural Factor
02
Bipolar Adjective
03
Touristy Attraction
04
CREATED FACTORS OF DESTINATION
IMAGE ON BOROBUDUR’S TOURIST

Image Emotional:
1. Bipolar Adjective

Chalip et al (2003)
Hui dan Wan (2003)
Suzan coban (2012)
 CREATED FACTORS OF TOURIST BEHAVIOUR
ON DOMESTIC TOURIST ONSITE & ONLINE

Perceiption

Motivation

Personality and Self

concept

Place Knowledge
 CREATED FACTORS OF TOURIST BEHAVIOUR
ON FOREIGN TOURIST ONSITE

PERCEPTION

LEARNING
CREATED FACTORS OF TOURIST
BEHAVIOUR IN BOROBUDUR.

Abdul Ghoni dan Tri Bodroastuti (2008)

 CREATED FACTORS OF TRAVEL PATTERN
FOR TOURIST IN BOROBUDUR

Accomodation
Personality

Time Budget
2 3
Place
Knowledge
Tourist 4
1
Characteristic

Masiero dal zoltan (2013)

Armindo Frias,dkk (2015)
 CONCLUSIONS

The image of Borobudur has correlation with travel

patterns and the Tourist Behaviour gave the contribution
between them.

The tourist behavior and travel patterns also have

correlation with the Destination Image gave contribution
between them

Following the concept of the six-factor by suzan coban

(2010), in this research the factor was reduced and
respecified based on research findings, which led to a four-
factor (Touristy Attractions, Basic Facilities.Variety and
Economical Factors and Bipolar adjactive).
 CONCLUSIONS

According to the result of Factor Analysis the factor that

compose tourist behaviour are The Psycological factor
Such as Motivation, Perception, Learning and The
Personal Factor consist of Personality. Owing to the
Concept by Kotler and Keller (2008) which consist of 4
factor.

Travel Pattern component ware set as 2 factor such as

Tourist Characteristic and Destination Characteristic and
the dimension was fixed Place Knowledge, Personality,
Time Budget, and accomodation location compose travel
pattern. compared to the simillar research by lew and
Mckercher (2006)
 IMPLICATIONS

The findings raised a number of issues that can be

explored in future research related Travel Pattern
that focused on Destination Characteristic that didnt
explain in this research: This research has focused on
Tourist Characteristic from travel Pattern and similar
Research can be conducted on multiple comparable
case studies to apply the findings other on other
cases.