Mar$n Campbell

404 E Wilson St. #305 | Madison, WI 53703 | (608) 436-6433

linkedin.com/in/marcamp | macroten$onal@gmail.com | marcampmarke$ng.weebly.com

Experience:
▪ Digital Campaign Specialist – Mike McCabe for Governor of Wisconsin (May 2018–August 2018)
• Edited audio and video clips of media hits for social media distribuFon
• Supported campaign with file management, data security, and cloud storage soluFons
• Produced 60-second web spot with 100,000+ Facebook views (also shown on YouTube)
• Managed campaign's YouTube, Google Drive, and Dropbox accounts
• Composed social media copy to promote broadcast media events and appearances
▪ Marke$ng Consultant – Madison Area Technical College (November 2017–May 2018)
• Designed markeFng plan to increase parFcipaFon in iniFaFve to address overlooked barriers to academic achievement
• Developed student demographic profiles to coordinate personalized approaches for maximizing favorable career outcomes
• Documented tesFng processes for new student orientaFon
▪ Test Coordinator – Madison Area Technical College (October 2017–September 2018)
• Served students with special accommodaFons using adapFve technology resources
• Indexed documents and processed confidenFal records
• Managed email communicaFons and scheduling
• Supervised tesFng center operaFons with an eye towards precision and hospitality
• Fostered student success and achievement at Madison College's TesFng & Assessment Center
▪ Exam Proctor – ISO Quality TesFng, Inc. & Castle Worldwide (March 2017–September 2018)
• Proctored online exams for candidates in business management, cosmetology, estheFcs, and pharmacy cerFficaFon programs
▪ Alterna$ve Media Assistant – Madison Area Technical College (November 2016–May 2017)
• Facilitated textbook accessibility for special needs students served by Madison College's Disability Resource Services
• Compiled comprehensive digital student records database from 1990 to 2017
▪ Campaign Coordinator – Fund for the Public Interest (Madison, WI: July 2015–January 2016)
• Organized local campaign events, implemented public outreach tacFcs, and planned volunteer opportuniFes
• Supervised new hires and experienced canvassers in best pracFces for community engagement
• Helped win the Public Interest Network's clean water, anFbioFc resistance, climate change, and pesFcide reducFon campaigns

Educa-on:
▪ DataCamp – Machine Learning with Python (completed January 2018)
• Skills pracFced: backpropagaFon, neural network learning rates, building/classifying/opFmizing models
Data Analyst track with Python (completed December 2017)
• Skills pracFced: data visualizaFon, performing regressions, imporFng/cleaning/merging data
▪ Madison Area Technical College – Professional Diploma in Digital Marke$ng (graduated May 2017)
• Marke&ng Research, Public Rela&ons, Mobile Marke&ng, Internet Marke&ng, Marke&ng Digital Design, Leadership Ethics, Capstone Campaign: Mobile App Marke&ng Plan
▪ Leadership InsFtute – Digital Crea$ve Workshop 2016 - Adobe CreaFve Suite training
▪ New Organizing InsFtute (Washington, D.C.) – Digital BootCamp 2015 - compeFFve hands-on training program for digital organizers
• Collaborated on team-structured mayoral campaign simulaFon
• Skills pracFced: social media outreach, rapid response, campaign ad strategy, list segmentaFon, HTML/CSS fundamentals, acFon-oriented email copy
▪ Grinnell College (Grinnell, IA) – B.A. in Poli$cal Science (graduated December 2013)
• Technology in Poli&cs, Economics of Innova&on, Social Enterprise/Innova&on, Senior Seminar: Applied Policy Analysis

Service:
▪ General Store Manager – Prism Music & Arts FesFval (September 2018)
• Priced CPG/FMCG inventory
• Tracked cumulaFve sales
• Processed Square card/cash transacFons
• Coordinated fesFval general store operaFons
▪ Vice President of Public Rela$ons – Madison Area Technical College Student Senate (January 2017–May 2017)
• Chaired weekly public relaFons commigee meeFngs and served as social media/photography editor
• Managed budget of ~$30,000 for print, digital, and in-person outreach to a student body of 10,000+
• Planned and successfully executed annual recruitment and districtwide GOTV campaign
• Designed recurrent flyers/print ads and composed Fmely social media updates/website content
▪ Co-Chair – Sustainability Council of Madison Area Technical College (September 2016–May 2017)

Skills:
▪ Google cerFficaFons in Analy$cs, Mobile Sites, Tag Manager, Mobile AdWords, and Video AdWords
▪ Lynda.com cerFficaFons in Analyzing Your Website to Improve SEO, SEO: Link Building, Learning SEO Tools, and
Social Media Promo$on for Musicians, Ar$sts, and Engineers
▪ Excel spreadsheets, Access databases, and SPSS staFsFcal analysis solware
▪ Photoshop, Illustrator, A`er Effects, InDesign, and Lightroom
▪ Hootsuite, Facebook Ads Manager, and Ac$on Network social media campaign plamorms
▪ WordPress, Weebly, and Wix web development plamorms
▪ OnBase enterprise content management and PeopleSo` human capital management
▪ Spanish – Intermediate proficiency (4 semesters college instrucFon)
▪ German – Advanced proficiency (agended Gymnasium-level secondary schools for 2½ years in Germany)
▪ Japanese – Low intermediate proficiency (2 semesters college instrucFon + self-studied 2,200 most common characters)

Passions:
▪ Audience targeFng, behavioral insights, mulFmedia ediFng, markeFng research, keyword strategy, photography, live music, dog training