Вы находитесь на странице: 1из 5

Way back in 1930’s Colonel Harland Sanders got some distinguished Kentucky folks lickin’ their fingers.

It’s been
in fashion since then!
Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890.When
he was six, his father died and his mother was forced to go to work while young Sanders took care of his three
year old sibling. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders
was a master of a range of regional dishes.
After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and
cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. It is here that Sanders began
experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became
famous.
During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique
which is still used today. Sander's fame grew. He sold his chicken on the highway! But when the highway was
removed, he sold up and traveled the United States by car, cooking chicken for restaurant owners and their
employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated
a payment to him of a nickel for each chicken the restaurant sold.
By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across
the United States and Canada. Later that year, Colonel Sanders sold his interest in the United States operations
for $2 million. The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque.
Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90.
His legacy lives on with KFC restaurants all over the world. KFC now stretches world wide with more than 9,000
stores in 86 countries serving the Colonel's Original Recipe. It is a $12 billion brand based out of Kentucky and is
the leading QSR around the world which is based in Louisville, Kentucky. Yum! Brands own 5 brands, out of which
KFC is the largest brand within the Yum! Portfolio, founded by Colonel Harland Sanders in the year 1938.

KFC India
KFC, the largest chicken restaurant brand in the world, has 13,000 outlets in 80 nations. In India the brand is
currently present in 9 cities with 34 outlets. Globally KFC is well-known for ‘finger lickin good’ food due to its high
quality standards and innovative offerings. Its signature dishes like Hot and Crispy Chicken, Original Recipe and
the Zinger Burger are popular worldwide. In India, KFC has a select and unique tasty vegetarian offering which
include the Veggie Snacker.

Chicken rocks in a hot new role!


Taste the freshness of tomatoes, lettuce and pepper mayo.

India’s No. 1 fully masaaledar snack. Chicken wings smitten with a smacky...

Company History:
KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the
world. KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000
units in the United States, approximately 60 percent of which are franchises. Internationally,
KFC has more than 3,700 units, of which two-thirds are also franchised. In addition to direct
franchising and wholly owned operations, the company participates in joint ventures, and
continues investigating alternative venues to gain market share in the increasingly competitive
fast-food market. In late 1997 the company expected to become a wholly owned subsidiary of
Tricon Global Restaurants, Inc., to be formed from the spin off of PepsiCo's restaurant
holdings.

The Early Life of Colonel Sanders

Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Sanders was born
on a small farm in Henryville, Indiana, in 1890. Following the death of Sanders's father in 1896,
Sanders's mother worked two jobs to support the family. The young Sanders learned to cook for
his younger brother and sister by age six. When Mrs. Sanders remarried, her new husband didn't
tolerate Harland. Sanders left home and school when he was 12 years old to work as a farm
hand for four dollars a month. At age 15 he left that job to work at a variety of jobs, including
painter, railroad fireman, plowman, streetcar conductor, ferryboat operator, insurance
salesman, justice of the peace, and service-station operator.

In 1929 Sanders opened a gas station in Corbin, Kentucky, and cooked for his family and an
occasional customer in the back room. Sanders enjoyed cooking the food his mother had taught
him to make: pan-fried chicken, country ham, fresh vegetables, and homemade biscuits.
Demand for Sanders's cooking rose; eventually he moved across the street to a facility with a
142-seat restaurant, a motel, and a gas station.

During the 1930s an image that would become known throughout the world began to develop.
First, Sanders was named an honorary Kentucky Colonel by the state's governor; second, he
developed a unique, quick method of spicing and pressure-frying chicken. Due to his regional
popularity, the Harland Sanders Court and Cafe received an endorsement by Duncan Hines's
Adventures in Good Eating in 1939.

Sanders Court and Cafe was Kentucky's first motel, but the Colonel was forced to close it when
gas rationing during World War II cut tourism. Reopening the motel after the war, Sanders's
hand was once again forced: in the early 1950s, planned Interstate 75 would bypass Corbin
entirely. Though Sanders Cafe was valued at $165,000, the owner could only get $75,000 for it
at auction, just enough to pay his debts.

Sanders' First Franchise in 1952

However, in 1952 the Colonel signed on his first franchise to Pete Harman, who owned a
hamburger restaurant in Salt Lake City, Utah. Throughout the next four years, he convinced
several other restaurant owners to add his Kentucky Fried Chicken to their menus.

Therefore, rather than struggle to live on his savings and Social Security, in 1955 Sanders
incorporated and the following year took his chicken recipe to the road, doing demonstrations
on-site to sell his method. Clad in a white suit, white shirt, and black string tie, sporting a
white mustache and goatee, and carrying a cane, Sanders dressed in a way that expressed his
energy and enthusiasm. In 1956 Sanders moved the business to Shelbyville, Kentucky, 30 miles
east of Louisville, to more easily ship his spices, pressure cookers, carryout cartons, and
advertising material. And by 1963 Sanders's recipe was franchised to more than 600 outlets in
the United States and Canada. Sanders had 17 employees and travelled more than 200,000
miles in one year promoting Kentucky Fried Chicken. He was clearing $300,000 before taxes,
and the business was getting too large for Sanders to handle.

New Management for Kentucky Fried Chicken

In 1964 Sanders sold Kentucky Fried Chicken for $2 million and a per-year salary of $40,000 for
public appearances; that salary later rose to $200,000. The offer came from an investor group
headed by John Y. Brown, Jr. a 29-year-old graduate of the University of Kentucky law school,
and Nashville financier John (Jack) Massey. A notable member of the investor group was Pete
Harman, who had been the first to purchase Sanders's recipe 12 years earlier.

Under the agreement, Brown and Massey owned national and international franchise rights,
excluding England, Florida, Utah, and Montana, which Sanders had already apportioned.
Sanders would also maintain ownership of the Canadian franchises. The company subsequently
acquired the rights to operations in England, Canada, and Florida. As chairman and CEO,
Massey trained Brown for the job; meanwhile, Harland Sanders enjoyed his less hectic role as
roving ambassador. In Business Week, Massey remarked: "He's the greatest PR man I have ever
known."

Within three years, Brown and Massey had transformed the "loosely knit, one-man show ... into
a smoothly run corporation with all the trappings of modern management," according to
Business Week. Retail outlets reached all 50 states, plus Puerto Rico, Mexico, Japan, Jamaica,
and the Bahamas. With 1,500 take-out stores and restaurants, Kentucky Fried Chicken ranked
sixth in volume among food-service companies; it trailed such giants as Howard Johnson, but
was ahead of McDonald's Corporation and International Dairy Queen.

In 1967, franchising remained the foundation of the business. For an initial $3,000 fee, a
franchisee went to "KFC University" to learn all the basics. While typical costs for a complete
Kentucky Fried Chicken start-up ran close to $65,000, some franchisees had already become
millionaires. Tying together a national image, the company began developing pre-fabricated
red-and-white striped buildings to appeal to tourists and residents in the United States.

The revolutionary choice Massey and Brown made was to change the Colonel's concept of a sit-
down Kentucky Fried Chicken dinner to a stand-up, take-out store emphasizing fast service and
low labor costs. This idea created, by 1970, 130 millionaires, all from selling the Colonel's
famous pressure-cooked chicken. But such unprecedented growth came with its cost, as Brown
remarked in Business Week: "At one time, I had 21 millionaires reporting to me at eight o'clock
every morning. It could drive you crazy." Despite the number of vocal franchisees, the
corporation lacked management depth. Brown tried to use successful franchisees as managers,
but their commitment rarely lasted more than a year or two. There was too much money to be
made as entrepreneurs.

Kentucky Fried Chicken popularly known as KFC started its Indian operations in
Bangalore circa 1995. KFC at that time was on a worldwide expansion spree,
with India being its next market for setting up a string of outlets. The Indian
market had just opened up to multinationals and the economy was looking to
move northwards.

KFC plans to expand outlets in India


Xinhua News Agency 05/12/06
KFC, the world's largest chicken restaurant chain, Thursday announced its
expansion plan to have up to 28 outlets in the country by the end of 2006, Indo-
Asian News Service reported. "We plan to expand to wherever our customers are
and there is no limit to our expansion. By the year-end we will have anywhere
between 25 to 28 outlets," said Sandeep Kohli, managing director (Indian
subcontinent) of Yum! Restaurants International (YRI), whose flagship brand is
KFC.

Company
Name
KFC Restaurant
Ansal Plaza Mall, Ferozpur
Address
Road
Location Ferozpur Road
City Ludhiana - 141001

WebSite http://www.kfc.co.in

Restaurants International, a US$ 8 billion global restaurant company with franchisee brands like KFC and
Pizza Hut, on Thursday said it would open as many as 50 new restaurants in the country to expand India
operations.

"We will open several outlets under the brands of KFC and Pizza Hut in several parts of the country like
Delhi and Mumbai next year," Arvind Mediratta, chief marketing officer, Yum! Restaurants International
(India subcontinent) said after opening the first KFC restaurant in Ludhiana.

The company will be spending about Rs 2 to 2.5 crore (Rs 20 to 25 million) per outlet under its expansion
plans, he said.

Announcing the entry into Punjab with the Ludhiana outlet, the company said they were looking at
possibilities of setting up outlets in Jalandhar and Amritsar. "Our entry into Ludhiana is in line with our plans
of rapidly increasing presence in the region," he said.

Yum! Restaurants International, having 34,000 restaurants across 100 countries, has a total of 11 outlets in
India including five in Bangalore, two in Pune and one each in Chandigarh, Kolkata, Hyderabad and
Ludhiana.

LUDHIANA
LAUNCHED: KFC, a chicken restaurant chain, on Tuesday launched ZingKong Box, a
meal-in-a-box that includes various items from the restaurant’s menu. Unnat Verma,
marketing director, KFC India, said: “The new portable meal pack is available at all
KFC outlets for Rs 149 and is a perfect choice for all of those who are looking to fill
up on all their favourite KFC items.” — TNS

Problems kfc face in ldh


Parking
Competition from mc deas as mc deas
also in ansal and westend
People rely more on tha quality of mc
deas rather kfc.
People prefer mcdeas chivken and
burger than kfc.
Taste.people like the taste of mcdeas
food

Вам также может понравиться