H o w to S cale a S ales

E n a blem ent Tr ai ni ng
Pr o gr am i n Yo ur
O r gani zati o n

Sales enablement is a strategic alignment of resources and actions to produce effective, efficient sales operations. When done right, a
sales enablement training program empowers your salespeople to improve their performance and transform the sales experience at your
company. A solution for creating a scalable sales enablement program in your organization requires three key ingredients:

01. build relevant content

Enable your sales people to have insightful conversations with targeted content and assets. Most buyers purchase
from someone who gave them content at each stage of their buying process, so give your sales team the tools to
succeed with content that takes the buyer’s journey and the questions they have along the way into account. Aligning
content specific to the buyer’s journey yields 73% higher conversion rates.1

SALES ENABLEMENT 1 WWW.ALLENCOMM.COM

02. Implement Training
Empower your sales team to have tailored interactions with targeted training and performance support. Eighty-two
percent of B2B decision-makers think sales reps are unprepared2, training that prepares sales people with the latest
insights and a clear knowledge of the sales process sets the bar a little higher than your competition. Continuous
sales training has been proven to increase net sales by at least 50%.3

03. Utilize Technology to Deliver the Right Content

Streamline the sales process with the right tech tools and platforms that accelerate robust results in sales performance.
Save time and give your team access to exactly what they need when they need it. According to Salesforce, the
largest complaint of 65% of sales reps is that they can’t find content to send to their prospects.4 Salesforce further
found that 74% of buyers choose to work with the sales representatives who first added value.5 With the right delivery
system, you’ll have that competitive edge.

Hint: Use all three ingredients above for the best results.

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W or kin g with A lle nCo mm Not sure
what your
next step is?
Partner with AllenComm and we’ll help you create change
in your organization, expand the production capabilities of
your team, and empower them to deliver results that make an
impact. Each one of our courses is completely custom, tailored
to your training needs, and evolves organically out of the
conversations that happen between our teams. If you’re ready
to have a conversation for possibilities, let’s talk.

Want to learn more?

SOURCES:
1
(Aberdeen Group , 2015)
2
Biznology
(Rinaldo, 2017)
SC HE D U L E A C ON SU LTAT I ON
3

4
(Davies, 2015)
5
(Cernel, 2016)

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