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 Agreement to Acquire ngmoco, Inc
October 12, 2010DeNA Co., Ltd
 
Purpose of the acquisition
 Acquisition of ngmoco will make DeNA the global leader in social gaming platform on smartphones
For users
Delivery of wide varieties of social games from all over the world on a common gaming platform with strong community functions
Become the most popular entertainment environment on smartphones
For game developers all over the world
One source solution: Provide an environment that enable developers to distribute games simultaneously through iOSand Android devices to global markets (Mobage-town and plus+ Network)
Creation of large-scale communities of heavy game users to effectively support monetization
 
Provides the plus+ social network platform whichincludes games developed by third parties
Cross-gaming community rankings and profiles, etc.
Participation of 119 titles including third party games
Over 12 million registered users
 Android versions to be released during 2010
ngGame engine provides X-device( iOS and  Android) development platform for game developers
 Allows developers to develop games for iOS and Android using common codes
 Allows for efficient game development through incorporation of technologies accumulated through internal development to ngGame
Games developed through ngGame can automatically be played in the Plus+ Network
Platform expected to be opened to third party developers during the first half of 2011
ngmoco’s competitive edge and synergies with DeNA
Industry leader in development and operations of smartphone games
Mainly free-to-play social games with virtual items monetization
17 titles ranked in the Top 10 for iOS App store
Total downloads : Over 50 million
 Android version to be released during 2010 (through ngGame)
Expansion of third party game lineup for Mobage
Combination of monetization know-how from both companies
Expansion of Plus+ Network’s game lineup through introduction of DeNA Group games
Combination of know-how and functions of community operations
By mounting ngGame on the Mobage open platform, game developers worldwide can realize more efficient X-border expansion, in addition to X-device
Substantial expansion of third party game lineups for Mobage-town and plus+ Network
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SynergiesCompetitive edge

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