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Sinking of the RMS (Royal Mail

Ship) Titanic.
On April 14, 1912.
“If the Titanic sank somewhere in the
Atlantic Ocean, how do you
think the news reached people in
England and New York at that time?”
“If the Titanic sank today, in what
format would people receive or
read the news?”
THE EVOLUTION OF
TRADITIONAL
TO NEW MEDIA
EVOLUTION OF MEDIA

•PRE-INDUSTRIALAGE
•INDUSTRIALAGE
•ELECTRONIC AGE
•NEW / INFORMATION AGE
PRE-INDUSTRIAL AGE (BEFORE 1700)

•People discovered fire,


developed paper from
plants, and forged weapons
and tools with stone,
bronze, copper and iron
PRE-INDUSTRIAL AGE (BEFORE 1700)

Example Forms of Media:


• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PRE-INDUSTRIAL AGE (BEFORE 1700)

ACTA DIURNA IN ROME 130 BC


PRE-INDUSTRIAL AGE (BEFORE 1700)

CAVE PAINTINGS 35,000 BC


PRE-INDUSTRIAL AGE (BEFORE 1700)

CLAY TABLETS IN MESOPOTAMIA 2400 BC


PRE-INDUSTRIAL AGE (BEFORE 1700)

PAPYRUS IN EGYPT 2500 BC


PRE-INDUSTRIAL AGE (BEFORE 1700)

C ODEX IN MAYAN REGION


PRE-INDUSTRIAL AGE (BEFORE 1700)

PRINTING PRESS USING WOOD BLOCKS


INDUSTRIAL AGE (1700S TO 1930S)

•People used the power of steam,


developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the printing
press)
INDUSTRIAL AGE (1700S TO 1930S)

Example Forms of Media:


• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards
INDUSTRIAL AGE (1700S TO 1930S)

TELEGRAPH
INDUSTRIAL AGE (1700S TO 1930S)

TELEPHONE 1876
INDUSTRIAL AGE (1700S TO 1930S)

TYPEWRITER 1800
INDUSTRIAL AGE (1700S TO 1930S)

PRINTING PRESS FOR MASS


PRODUCTION
INDUSTRIAL AGE (1700S TO 1930S)

MOTION PICTURES 1900S


ELECTRONIC AGE (1930S TO 1980S)

• The invention of the transistor


ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.
ELECTRONIC AGE (1930S TO 1980S)

Example Forms of Media:


•Transistor Radio
• Television (1941)
• Large electronic computers
•Mainframe computers - i.e. IBM
704 (1960)
• OHP, LCD projectors
ELECTRONIC AGE (1930S TO 1980S)

TRANSISTOR RADIO
ELECTRONIC AGE (1930S TO 1980S)

TELEVISION 1941
ELECTRONIC AGE (1930S TO 1980S)

MAINFRAME COMPUTER

LARGE ELECTRONIC
COMPUTER
ELECTRONIC AGE (1930S TO 1980S)

APPLE 1 COMPUTER
ELECTRONIC AGE (1930S TO 1980S)

APPLE 2 COMPUTER
NEW/ INFORMATION AGE
(1900S TO 2000S)

• The Internet paved the way for faster


communication and the creation of the
social network. People advanced the use
of microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized. We
are now living in the information age.
NEW AGE (1900S TO 2000S)

•Web browsers: Mosaic (1993), Internet


Explorer (1995)
•Blogs: Blogspot (1999), Wordpress
(2003)
•Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
•Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
NEW AGE (1900S TO 2000S)

•Augmented Reality / Virtual Reality


• Video chat: Skype (2003
•Search Engines: Google (1996),
Yahoo (1995)
•Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
•Smart phones • Wearable technology •
Cloud and Big Data
NEW AGE (1900S TO 2000S)

PORTABLE LAPTOP
1980
NEW AGE (1900S TO 2000S)

TABLET 1993
NEW AGE (1900S TO 2000S)

FRIENDSTER
2002
NEW AGE (1900S TO 2000S)

MULTIPLY 2003
NEW AGE (1900S TO 2000S)

MOSAIC
1993
NEW AGE (1900S TO 2000S)

INTERNET
EXPLORER
NEW AGE (1900S TO 2000S)

SKYPE 2003
NEW AGE (1900S TO 2000S)

GOOGLE
1997
NEW AGE (1900S TO 2000S)

TWITTER
2007
NEW AGE (1900S TO 2000S)

THEFACEBOOK
2004
NEW AGE (1900S TO 2000S)

SMART
PHONES
NEW AGE (1900S TO 2000S)

WEARABLE
TECHNOLOGIES
NEW AGE (1900S TO 2000S)

CLOUD AND BIG DATA


END
THANK YOU!
Knowing You Media at Different Ages. Have the learners form groups of six (6) members.
Using Manila paper and markers, each group
should provide answers to fill in the table in the next page:
EVALUATION (5 MINUTES)
Answer the following questions:
•Given the available media that we now have in
the world, what are its roles and functions in a
democratic society?
•In what way does media affect your life
(personal, professional, academic, social, others)?