PATISSERIE & BAKERY JAPAN

2014
M A C H I N E R Y ● M AT E R I A L S ● B A K I N G &
CONFECTIONARY INGREDIENTS

June 18-20, 2014

Tokyo International Exhibition Center
Tokyo Big Sight
East Hall 4
Concurrent show : Tokyo Cafe Expo & Conference

Supported by: The Federation of Japan Confectionary Association & All Japan Federation of Bakers
Association
 JOIN JAPAN’S PREMIER BAKERY AND
CONFECTIONARY EXPO & CONFERENCE

Japan’s multimillion dollar retail bakery and

confectionary market is thriving. Patisserie &
Bakery Japan will be the place where exhibitors
and visitors come together to network, establish
relationships, address new trends, and
exchange information about innovative
products, services, and solutions. Take
advantage of this flourishing market, showcase
your products, and gain access to top industry
suppliers in one place at one time.
 AN EXHIBITION
DEDICATED TO
BAKERY &
CONFECTIONARY
MASTERS!
EXHIBITOR PROFILE
Materials, Ingredients & Additives Machinery & Retail Equipment
• Flour/Breads /Grains • Baking Equipment
• Baking Mixes and Ingredients • Packaging Machines & Materials Find the latest
• Baked Goods • Mixers
• Butter/Margarine/Oil • Baking Ovens ingredients and
• Yeast • Refrigeration, Ventilation &
• Sugar/Salt Conditioning Technologies
innovative
• Milk/Dairy/Creamers • Kitchen Utensils
• Eggs • Measuring Instruments
technology to
• Chocolate • Containers capitalize on
• Confectionary • Trays
• Fruits/Vegetables • Tongs consumer trends and
• Dairy products • Display Fixtures
• Fillings/Spreads/Syrups • Decoration Goods maximize
• Dried fruit/ Nuts/ Millet • Gourmet Specialty Items
• Seasoning/Sauces/Spices/ Cooking • Ingredient Handling Systems efficiencies at the
Enhancers • Retail Solutions
• Condiments retail level.
The Power of Face-to-Face Marketing
The global baked good industry is expected to exceed $310 billion by 2015!

WHY EXHIBIT
• Japan’s only exhibition and conference
dedicated to the Bakery & Confectionary
Industries
• Network and secure sales
• Over 25,000 buyers from across Japan
• Locate distributors
• Promote your products and services to an
international audience
• Gain insight and present yourself to
market leaders
 Visitor Events
Experience the latest trends and innovations first hand. Demonstrations, seminars, and
workshops attract high level attendees interested in new products & services. Topics
include:
• Development of new recipes and business solutions
• Management seminars taught by leading retail baker bakers
• Educational sessions on new trends
• Demonstration by one of world’s top ranking bakery chef and pastry chefs

VISITOR PROFILE
Who Should Attend?

• Retail Bakeries • Confectionary Stores

• Supermarkets • Dairy Manufacturers
• Convenient Stores • Bakery Manufacturers
• Cafes • Foodservice Manufacturers
• Restaurants & Hotels • Confectionary Companies
• Cafeterias • Industry Professionals
• Gourmet and Specialty • Bakery Institutions
Stores • Importers
• Merchandisers/Distributors • Online Retailers
• Wholesalers • Trade Press
 2013 RESULTS 80% OF 2013
May 15 6,734 EXHIBITORS
Exceeded goals 10%
Met some goals 25%
May 16 6,969
May 17 7,239 RECOMMENDED THIS
Reached goals 65% Total numbers of EVENT GENERATES
20,942
visitors
BUSINESS!

Industry Sectors *multiple answer allowed

Retail bakery 10.7%
Confectionary store 3.3%
Japanese-style confection store 0.4%
Other retail store 0.4%
Café 5.6%
Café chain 2.1%
Other café 6.9%
Planning opening bakery 3.7%
Food manufacture 20.0%
Other manufacture 9.0%
Restaurant 3.7%
HMR 0.3%
Feeding service 0.5%
Other food service 1.0%
Retail distribution 6.6%
Wholesaler 18.0%
Other 7.8%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
SPEAKING OPPORTUNITIES
Exhibitor’s Presentation / Private Seminar Conference
The best place to improve cognition of your products in Japan! PATISSERIE & BAKERY JAPAN
assists you in meeting your targeted clients! As part of the promotional campaign, we offer you a
great opportunity to introduce your products to Japanese buyers all at once through giving a
seminar. Getting Japanese buyers’ attention to your company’s products is the primary step to
start new business with Japanese companies. PATISSERIE & BAKERY JAPAN assists business to
business match-making!
Exhibitor’s Presentation Private Seminar
15 minutes / 1 slot 3 hours (solid)
Time
* Up to 4 slots in a row (60 minutes) *Including set up and removal
Capacity 60 seats 50 -100 seats
Cost JPY 41,040 / USD $410 JPY 399,600 / USD $3,996
Projector, Screen, Microphone, Pointer,
Included
Projector, Screen, Microphone Hosting, Table, Foldable chairs,
items
Signboard

• Both exhibitor’s presentation and private seminar are admission free.

• Seminar program will be announced on the official website, attendee’s promotional
flyer, and email newsletter before the show.
 OPTIONS FOR PARTICIPATION
Option Price Note Image Fee including
Raw space is the rental of
JPY ¥378,000/9㎡ floor space only and does
include any utilities,
Option 1: walls or furnishings.
Exhibit space
Raw USD $3,780/9㎡ Exhibitors requesting raw
space will need to order
(Available in 9㎡) utilities, services,
and carpet separately.

Exhibit space(W3,000 X
D3,000 X H2,700)Hard wall
JPY ¥475,200 Package booth is available
shell stand, Sign panel,
Option 2: 3m x 3m units , including
Booth carpet, 2 chairs,
basic decoration.
Package 1 information counter
USD $4,752 2 fluorescent lights,1
Booth (1 unit =9㎡) wastepaper basket , 1
electrical outlet (100V;
Booth cleaning

Contact your regional sales executive for the best options:

U.S.A. KOREA CHINA JAPAN
E.J. Krause & Associates, Inc. K. Fairs Ltd. E.J. Krause & Associates, Inc. Beijing E.J. Krause & Associates, Inc. Japan
6430 Rockledge Dr. Suite 200 Bethesda, Rm. 4401, Trade Tower, 159-1, Suite 2005, Capital Mansion 6 Landmark Shibakoen 7F, 1-2-6
MD 20817 USA Samseong-dong, Gangnam-gu, Seoul, Xin Yuan Nan Road, Chaoyang District, Shibakoen Minato-ku Tokyo
TEL: (301) 493-5500 135-729, South Korea Beijing P. R. China 100004 105-0011, Japan
FAX: (301) 493-5705 TEL: (82-2) 555-7153 TEL: (86-10) 8451-1832 Tel: +81-3-6459-0444 Fax: +81-3-6459-0445
Contact: Kara Krause FAX: (82-2) 556-9474 FAX: (86-10) 8451-1829 Contact: Mari KOHAYAKAWA, Hiroki
Email: kl.krause@ejkrause.com Contact: Hadley Hong Contact: Peter Ji TAKAHASHI, Tomohiro MOTODA
Email: hadley@kfairs.com Email: peter@ejkbeijing.com Email: bakery-expo@ejkjapan.co.jp

EUROPE RUSSIA MEXICO

E.J. Krause & Associates, Inc., Germany E.J. Krause & Associates, Inc.,
Morsenbroicher Weg 191 Aviakonstruktora Mikoyana st., 12,
D-40470 Dusseldorf, Germany Building A, 3rd floor
TEL: +49(211)610-730 Moscow 125252, Russia
FAX: +49(211)610-7337 TEL: +7 (495) 649 69 21
Contact: Monika Blume FAX: +7 (495) 649 69 21
Email: blume@ejkgermany.de Contact: Ksenia Veselkova
Email: veselkova@ejkrause.ru
E.J. Krause de Mexico, S.A. de C.V.
Av. Insurgentes Sur 664 - Piso 4є
Col. del Valle
03100 Mexico, D.F.
TEL: (52-55) 1087-1650 ext 1144
FAX: (52-55) 5523-8276
Contact: Claudia Valdés
Email: cvaldes@ejkrause.com