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➢ Channels Shortlisted
➢ Strategies
• Targeting : Custom audience, Lookalike Audience, HNI Audience and Real Estate interest category
• Age : 30+
We can use combinations of behaviors, demographics, and geo location data to reduce our
audience and far more useful for us. (E.g.. We would be targeting people who are CFO,
Interest/ HNI(Senior Manager Level)
CXOs, Senior Managers, Jewelers, Investors, Business professionals and also people who
have liked Real Estate related pages.)
The given strategy is an advanced feature that enables us to connect on Facebook with our
existing contacts. Getting in front of your existing customers on facebook reinforces your
Custom Audience brand, but also gives us the opportunity to increase lifetime customer value, order
frequency, and loyalty. Custom Audiences are created by uploading your customer phone
list, email list in CSV or TXT format, to Facebook.
We would be creating a Remarketing List and target the people who have already visited
Website Audience
our website. This will enable us to retarget them.
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