Вы находитесь на странице: 1из 1

CHAPTER 1: WHAT IS STRATEGY & WHY IS IT IMPORTANT?

Action to strengthen the firm's A low-cost provider


bargaining position with suppliers,
distributors & others

A broad
Actions to gain sales & market differentiation
share via more performance strategy
Basic strategic
features, more appealing
approaches for setting a
design, better quality of
company aparts from A focused low-cost
customer service, wider
rivals & winning a strategy
sustainable competitive
advantage
Actions to gain sales & market A focused
sales with lower proces based differentiation
on lower costs strategy

A company’s Actions to enter new products or A best-cost provider


strategy is geographic markets or to exit strategy
the set of existing ones
actions that Patttern of
its managers actions &
take to Actions to capture emerging
business
outperform market opportunities & defend
approaches
the company’s against external threats to
that define
competitors compny's business prospects
company Nature of company's
and achieve strategy stretegy
superior
Actions to strengthen mrket standing &
profitability.
competitiveness by acquiring/merging with
other companies

Actions to strengthen competitiveness


via strategic alliances & collaborative
partnerships Deliverate strategy Emergent strategy
(Proactive/abandoned (Reactive strategy
Actions & approaches used in managing strategy elements): New elements):
R&D, production, sales & marketing, finance, planned initiatives plus New strategy elements
& other key activities ongoing strategy elements that emerge as managers
continued from prior react adaptively to
periods changing circumstances
Actions to upgrade, build, or acquire
competitively important resources &
capabilities

Customer
Value (V)

Customer's share
(Customer value
preposition)

Company's business Value - Price - Cost Product Price


mode;l Framework (P)
Firm's share
(Profit Formula)

Per-Unit
Cost (C)

Вам также может понравиться