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CESANTE, Illona Trina J. Sept.

9, 2018
BSBA – MKTG MGT 4 BA 102-N │ 1:30 – 2:30 │ JW430

CHAPTER 2: Sources of Moral Standards and Criteria for Moral Conduct

This chapter, as what the title dictates, is all about where moral standard comes from and what
is the criteria for moral conduct. This chapter taught me how to justify not only my conduct but also the
conduct of others. With the knowledge I acquired, I know this won’t just be helpful for me once I graduate
and start working, this will help me with my day-to-day activities in life. While reading about the difference
between moral and values, I began to take note of which beliefs I value and what principles are important
to me. These were acquired through different means due to my upbringing and the environment and
people who have ultimately influenced me.

So far, what I can say is that I am still having a hard time trying to defend the principles that are
important to me because of society’s views and my own cowardice. Although my faith is strong, I believe
that I do not need God to be good to do good. I do not need to impress him so that my sins will be forgiven.
All that I’ve truly wanted in life is to help others with all of my heart. And the only thing that I need from
God is his guidance and protection so that I may help others. Moral relativism, in its whole scope, taught
me that there is nothing more human than having different thoughts and ways of thinking. Both of the
forms, for me, taught me one true thing and that is to respect each other. Yes, we may all have different
beliefs, opinions, principles and values but this only means how human we are and how different we are
from one another especially when each of us has different upbringings based on our culture and

After learning about normative ethics, the only conclusion that I came unto is that these are the
usually these are the moral standards that I’ve acquired based on my upbringing and as a member of a
family, a religion, a nation and a society. These are the moral standards that have been embedded unto
me and I usually use my knowledge more than my feelings when it comes to this.

As for applied ethics, this will guide me later on especially when it comes to handling very critical
issues. This needs thorough thinking since this will not only affect me but the whole organization. I will
have to rely on moral reasoning more than how I will usually judge things. If in case I will come across an
issue that will relate to applied ethics, I hope that I will be able to handle it with caution.