MACRO MANAGEMENT

SYSTEMS

Bringing solutions to the

Business Community

Macro Management Systems,

P-52, Block A, 2nd Floor,
Carlton Court, Phase II, Ext.
D.H.A., Karachi.
Tel:00922135802405-7
Fax:00922135802409
 Mission
•  To provide superior quality of service, set
new standards, introduce new techniques
and methods, in the field of Marketing ,
Marketing Research, and Training &
Development.
Who we are…

•  Pioneers in Direct Marketing – Loads of experience

•  HANDS ON EXPERIENCE with respect to the activation industry – no

other marketing or BTL company can match this

•  Cumulative experience of 20 years of the service industry with major

national & multinational FMCGs

•  From Business planning and marketing to distribution and Advertising

So as a company…

•  We understand what Brands are all about be it service or FMCG.

•  We understand the direct marketing mix and have exposure of what works
and what doesn’t in terms of P related strategies.

•  Our marketing research experience makes us understand the Pakistani

consumer behavior.

•  We understand the strategic and business implications including KPIs

 Our Expertise
•  Brand Activation & Sales Promotion
•  Advertising
•  Event Management
•  Marketing Research
•  Training & Development
•  Marketing Consultancy
Our Associate Companies
•  Sundial Advertising (Pvt) Limited, Pakistan
•  TouchPoll Pakistan (Pvt) Limited, Pakistan
•  Mubarak Enterprises Qatar
 Our Philosophy
“Insight drives people and businesses”

Insight

Involvement

Idea
We have networks within and
Beyond Pakistan
•  Pakistan
•  Qatar
•  UAE
•  Afghanistan
1st Activation Agency to register in
the Guinness Book
We have served major National and Multinationals across
different consumer and industrial categories
–  World’s Largest Football (Doha Bank)
–  1st Home vending operation (Dalda)
–  1st Mobile Saloon (Sunsilk)
–  1st Mobile Kitchen (Planta)
–  1st Laundry van (Surf Excel)
–  1st In-Store Doctor’s Consultation (Novartis Pharma)
–  Store Converter Program (Surf Excel)
–  Neighborhood Program / Mohalla Program (LYL)
How are we different
from others
•  Complete business solutions – Conceiving an idea, Planning, Training, & execution.
•  Work experience of Pakistan, GCC countries, USA and Canada markets.
•  Well-versed with BTL subject & experience.
•  Have learned the trade by experience & practice in the field.
•  We focus on quality and not volume.
•  We focus on growth and not size/expansion.
•  Our core values i.e. discipline, responsibility and commitment makes us different from
others in the industry.
•  We are a BTL institution.
•  We think BIG, and have the passion to deliver BIG.
•  Our motivation is not profit but respect, fame and recognition.
•  We provide a 360 degree solution
–  Creative
–  BTL Planning
–  BTL Production / Branding / Fabrication
–  BTL Execution nationwide
–  MIS – Reporting & value added information
 Direct Marketing
•  Achievements
–  Total contact houses 19.4 million
–  Total sale houses 10.24 million
–  Total kiosks 86.7 K
–  Telemarketing 170K
–  Direct Mail Shots 400K

Pioneers in Direct Marketing

 Key Projects
•  Operation Red Storm (LYL / Supreme) 2.0 million HH
•  DDS Brite 1.5 million HH
•  Supreme Chabbi Ki Talash
•  Everyday Jolt Activity
•  A-1 Karak Chai, Jeeto Apney Khawab
•  National Foods rural drive
•  Milo School Activity in over 700 schools
•  Dalda Festival
•  Tapal Danedar launch & nationwide merchandise
•  World Largest Football for Doha Bank
•  Morven Gold Float Operation & Concerts in 70 towns
•  Telenor Road Shows in over 150 towns
•  Dettol Chutti Land
•  A-1 Karak Chai Branding & Activation at Lucky Irani Circus.
•  Mobile Kitchen, Mobile Laundry Van, Mobile Salon.
•  Project Comet – Loose oil dispensing concept
•  Everyday Whitener Army
 What Are BTL KPI’s
•  Sale is NOT a BTL KPI.
•  Cost per contact is NOT a BTL KPI.
•  Product Liquidation is NOT a BTL KPI.

•  BTL KPIs
–  Trial of product
–  Experience of product
–  Estimated long-term ROI
–  Number of contacts
–  Quality of contacts
–  Reach & Frequency of Contacts
–  Value of money to customers
–  Building brand equity through BTL
 Activation Services
•  Activities
–  Product Launches / Event Management
–  Key venue sampling / Instore Activity
–  Free sampling
–  Converter Activity
–  Door to Door/Personal selling
–  Town storming
–  Float/Mobile Operation
–  Kiosk operation
–  Merchandising
–  Telemarketing
–  Database Marketing
–  Cooking classes
–  School/college activity
–  Mohalla Programs
 Our Strong Areas
•  Karachi – Hyderabad - Sukkur
•  Lahore – Gujranawala – Faisalabad – Sarghoda
•  Rawalpindi – Islamabad – Attock – Abbotabad
Products Handled
•  Surf Excel
•  Superactive Surf
•  Brite Washing Powder
•  Bonus Washing Powder
•  Max Dish Washing Bar
•  Colgate Toothpaste
•  Express Washing Powder
•  Max Paste
•  Palmolive soap
•  Lux soap
•  Close-Up Toothpaste
•  Lovable undergarments
•  Feminex Napkins
•  Milo
•  Nestle Everyday
•  Cadbury
•  Continental Biscuits
•  Wheel washing powder
•  Dalda oil/banaspati
•  Dalda Lajawab
•  Planta cooking oil
•  Finis
•  Spade threads
•  Dettol
•  Veet Hair Removing Cream
•  Activ Air
•  Skimz Milk
•  Drinking Yogurt
•  Lipton Yellow Label
•  Lipton danedar/ Boil-o-bag
•  Supreme Tea
•  Kenya Mixture
•  Lipton Tiger
•  Lifebouy Gold
•  Harpic Bleach
•  Crisp Starch spray
•  Preen stain remover
•  Calgon water softener
•  Robin crisp
•  Mortien odorless
•  Oven cleaner
•  Fair & Lovely
•  Sunsilk shampoo
•  Gillette Sensor
•  Blueband Margarine
•  Tang
 Direct Marketing (clients)

•  Unilever Pakistan •  HOM

•  Colgate Palmolive •  Cadbury Pakistan Ltd
•  Reckitt & Benckiser •  Engro Foods
•  Nestle Pakistan Ltd. •  Medics Laboratories
•  National Foods •  SC Johnson
•  Askari Mobil •  Gillette Pakistan
•  Novartis Pharma •  Continental Biscuits
•  Lakson Tobacco •  Ismail Industries
•  Chaudery Dairies •  Lawrencepur
•  Packages •  Philips
•  Lovables USA •  Doha Bank (Qatar)
•  Rafhan Maize
•  Tapal Tea
•  J.P. Coats
Cadbury Stall at Dawn Lifestyle Islamabad
Lifebuoy School Activity
Cadbury Stall at Dawn Lifestyle Karachi
Cadbury Stall at Park Towers
Veet Bachat Bazaar Stall
Wall’s Moo Activity at Naheed Store
Dettol Converter Activity
Pond’s And Sunsilk College Activity
Milo School Activity
World’s Largest Football Created by Macro Management Systems
Supreme Family Mela at Sindbad
Sunsilk Mobile Saloon
 EVENT MANAGEMENT
A place or venue where people get together for a same purpose is
an event. Our creative departments understand and construct
creative, dynamic and focused events for our customers.
You need to setup a conference, product launch, annual meeting,
employee’s day, monthly sales meeting, travel abroad for a
workshop, or just provide a vacation full of entertainment and
enjoyment.

Our Strengths
•  Highly experienced & innovative event management staff.
•  Marketing professionals.
•  Strategic & creative planners.
•  One window solutions.
•  In-house designing & printing collateral.
•  In-house fabrication facility.
 Event Management (clients)

•  Unilever
•  Johnson & Johnson Pvt Ltd.
•  Adamjee Insurance
•  ReckittBenckiser
•  Continental Biscuits Limited
•  Novartis Pharma
•  British Petroleum
•  Colgate Palmolive
•  Microsoft Pakistan
•  SMEDA
•  College of Business
Management
•  Doha Bank
•  Philips Electrical Company
•  Cadburry Pakistan
 Marketing Research
•  Marketing research is a critical part of the marketing
intelligence systems; it helps to improve management
decision making by providing relevant, accurate and
timely (RAT) information.
•  MMS’s responsibility in marketing research function is to
provide information that will help detect problems and
opportunities, and then if necessary, to learn enough to
make decision as to what marketing program would
result in the greatest response.
 OUR STRENGTHS (MR)

•  Customized Customer Service

•  On-Time Delivery of Reports
•  Advance Statistical Analysis
•  Superior Quality of Data
•  Proper Control on Field
•  Cost Effectiveness
Marketing Research/Surveys
•  Pre & Post Tracking •  Focus Groups Discussion
Study. •  In-depth Interviews
•  Pre & Post Launch Study •  Customer Satisfaction
•  Advertisement & Media Survey
Research •  Employee Satisfaction
•  Packaging Research Survey
•  Concept & Product •  Doctor’s/Chemist Survey
Testing •  Mystery Shopper Survey
•  Brand Image Study •  Telephone surveys
•  Usage & Attitude Study •  CATI Projects
•  Trade & Retail Survey •  Brand Image Study
•  Pricing Research •  Benchmarking Study
 Our System
Data Processing
Data analysis
Data interpretation
Data reporting

Quality Check
Back Check
Verification
Data Entry

Field material
Field planning
Field Training
Field work

Research Planning
Research Design
Questionnaire Designing

Research Brief
Research Proposal
 Quality Control
We understand that the actual quality of the product will be based in the roots, in this
case fieldwork, and therefore we have the following field quality assurance
steps.
•  Careful selection , evaluation and grading of team members.
•  Matching of profile of team members with those of respondents.
•  Professional training using manuals and classroom briefing from experienced
trainers.
•  Pre-testing of atleast 5-7 interviews.
•  Practice interviews, and mock interviewing sessions.
•  Evaluate interviewer’s performance through field accompaniment and/or tape
recorded interviews.
•  In-take edit: Checking consistency, quality and meaningfulness of responses
right in front of interviewers.
•  Verification of coding and through re-checking of coded questionnaire.
•  Verification: Re-interviewing 10-15% respondents to verify accuracy of
responses.
•  Double punch of 25% data will be practiced.
•  Proofing and checking of variable/value labels before data processing.
•  Cross examination of analysis program by senior analyst.
•  Thorough review of statistical tables before writing summary of findings.
 Marketing Research
•  IBM
•  Unilever Pakistan Ltd
•  Colgate Palmolive
•  LUMS - Lahore
•  ReckittBenckiser
•  Tapal Tea Company
•  Honda Dealership
•  Microsoft Gulf
•  National Bank
•  Cadburry Pakistan
•  Microsoft
•  J&P Coats Pakistan
•  Lakson Tobacco Company
•  Toyota Pakistan
•  Oracle Pakistan
(Clients)
•  Pakistan State Oil
•  Johnson & Johnson
•  Cyanamid
•  Philips Electrical
•  Merck Marker
•  Glaxo SmithKline
•  Novartis Pharma
•  Herald Magazine
•  Cera-e-Noor
•  Standard Chartered
•  Siemens Pakistan
•  Sony Pakistan
•  Caltex Oil Pakistan
•  Shell Pakistan
•  Nestle
 Training & Development
•  SMEDA
•  College of Business Management
•  Islamic Chamber of Commerce
and Industries
•  UNDP
•  Doha Bank, Qatar
•  ReckitBenckiser
•  Qatar Foundation (Qatar)
•  Memon Foundation
•  Pfizer Laboratories
•  Disney Food International
•  M. Arif Brothers
•  Awan & Company
•  Mehran Melamine
•  Karim Textile
TOPICS
• Salesforce management
• Brand management
• Marketing research
• Positive thinking
• Journey towards greatness
• Leadership Program
• Brand activation
• Entrepreneurship
• How to handle people
• 5 Cs of communication
• 4 Disciplines of Execution
• Customer Services
• Negotiating Skills
• Personality & Trait Development
Training Philosophy
•  Training Methods
–  Interactive program
–  Group discussion
–  Group exercises
–  Playgroups

•  Training Materials
–  Multimedia Tools
–  Handouts
–  Audio / video programs

•  Trainers
–  Professional , experienced & foreign qualified team
–  Exposure of local and international markets
Training Programs
•  Winning customer’s through relationship (CRM)
•  Good To Great Leadership
•  Winning ways of marketing
•  Making other’s to say “I Do” (Negotiating Skills)
•  Effective ways of selling (Sales force Management)
•  Activate your Desires (Brand Activation)
•  Dress To Kill (Personal grooming)
•  Proven technique to success (Positive Thinking)
•  Playing with Beliefs (Brand Positioning)
•  Brand Architecture (Brand key Development)
•  Strategic Marketing Development
•  Increase performance (Line managers)
•  Ultimate boss is the Customer (Retail Management)
MMS OFFICES
•  Head Office (Karachi)
–  P-52, Block A, 2nd Floor, Carlton Court, Phase II Ext. DHA.
–  Tel: 021-35802405-07
–  Fax: 021-35802409

•  Regional Office (Lahore)

–  Suite # 8, Lahore Plaza, Block-10/B-1. Tel: 042-5152991

•  Field Office (Sialkot)

–  35/175. Chowk imam sahib, Sialkot. Tel: 0432-591636

•  Field Office (Rawalpindi)

–  Office # 1, 3rd Floor, Grace Plaza, 5th Road, Satellite Town,
Rawalpindi. Tel: 0300-580-0744
 MMS NETWORK
•  Lahore •  Sheikhupura, Kasur, Okara
•  Multan •  Khaniwal, Sahiwal, Vehari, Lodhran
•  D. G. Khan •  layya Muzzafargarh, Rajanpur
•  Bahawalpur •  Bahawalnagar, Rahim Yar Khan
•  Rawalpindi •  Attok, Chakwal, Jehlum
•  Gujranawala •  Gujrat, Sialkot, Narrowal, Daska
•  Sarghoda •  Mianwali, Khoshab, Bhakkar
•  Faisalabad •  Jhang, TT Singh
•  Karachi
•  Hyderabad •  Thatta, Badin, Dadu
•  Sukkur •  Jaccobabad, Shikarpur, Ghotki
•  Peshawar •  Sawabi, Mengora, Noshera, Charsadda
 We offer
•  Innovation & Planning
–  Creative Thinking
–  Introduce new ideas in direct marketing
•  Warehousing
–  Storage of all direct marketing material
–  Storage of POS material
–  Maintenance of fixed assets related to brand activation
–  Cost effective sharing and usage of DM material.
•  Centralized Reporting & Quality Assurance
–  Streamline the reporting procedure
–  Establish and monitor standards for all direct marketing activities
–  Make quarterly direct marketing analysis
–  Back check direct marketing activities
•  Fabrication & Branding
–  Innovate, design and fabricate direct marketing material for various activities.
•  Flawless Execution
–  Execution of direct marketing activities
–  Planning of direct marketing activities
–  Ensuring quality at operational level
 Why MMS ??
•  Twelve Years of Direct Marketing Experience in Pakistan.
•  Five years experience of Direct Marketing in USA.
•  One year Direct Marketing experience in UAE & Qatar.
•  Understanding of Direct Marketing as a subject.
•  National & international coverage.
•  Experience of handling various types of direct marketing activities.
•  MMS is known to be cost effective agency.
•  In-House creative agency support by Sundial Advertising.
•  In-House marketing research support.
•  In-House fabrication and construction support.
•  Three years Experience of working with ReckittBenckiser.