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Service Marketing Mba Notes

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MARKETING LECTURE NOTES drososd gr
March 14th, 2017 - LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education
Institute of Piraeus Business School

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Introduction to Services Marketing

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Service Marketing Customer Marketing

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Discuss Nature of Services and Service Marketing Mix

2 An Introduction to Services Marketing

March 15th, 2017 - 1 1 An Introduction to Services Marketing Athens University of Economics and Business
Paulina Papastathopoulou Ph D Lecturer in Marketing Department of Marketing
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What do you understand by Marketing of Services Service

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