Introduction

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 Why I care?
Hey guys - thanks for downloading my ebook. My promise to you is that
in spending time reading this book, I guarantee you’ll become a better musician in
today’s industry. You’ll have a 10x better chance of being booked if you follow my advice.

The Truth:
MARKETING IS THE #1 IMPORTANT
ATTRIBUTE TO SUCCESS IN THE
MUSIC INDUSTRY TODAY.

I’ll talk about it in more depth later, but today musical talent alone doesn’t cut it, you need to be the
extremely good at marketing yourself, your brand and your product. Some people are cynical of this
(see my post for EventBrite) and turn a blind eye to marketing themselves - but I can assure you the
most successful musicians around spend a ton of time on social media - it’s the #1 marketing tool on
the planet. I’m going to show you how to use it, and how to enjoy it!

To many, marketing their music online is scary - so much that a lot people don’t bother with any
social media or marketing activities. I’ve had so many close friends that are extremely musically
talented fail in this industry because they didn’t know how to market their music.

This is why I’m doing this, my goal is to never let a talented DJ or producer fail. I’m going to give you
all the skills needed to boss this industry and have promoters, record labels & publishers knocking on
your door asking to book you at shows and sign your music.

MY MISSION
TO NEVER LET ANOTHER
TALENTED DJ
FAIL IN THIS INDUSTRY
DUE TO LACK OF MARKETING SKILLS

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 About me
My name is Danny Savage . I’m a DJ and Events marketing expert who wants to help you achieve
your full potential as a DJ. I’ve been through the whole journey myself from bedroom DJ all the way
through to International club promoter and Festival event manager… I’ve certainly had to learn the hard
way how to get DJ bookings, but the good news for you is , I’m here to share everything i’ve learnt and
everything i learn in the future

I’ve had the honour of booking some great DJs and acts down the years, such as: Faithless (live),
Calvin Harris, Afrojack, Jamie Jones, Alesso, Solomun, The Martinez Brothers,
Frankie Knuckles (RIP), Laidback Luke to name a few. And for a time, Hot Since 82 was my resident
DJ… back then I was only paying him £250 a gig!

I also run my own music festivals, having hosted over 500 events worldwide. I’ve been lucky enough to be
involved with legendary international festivals such as Burning Man, Glastonbury, Secret Garden
Party and Day Zero. Like many on the scene, I’ve done my stint in Ibiza too. Four years as a resident to
be precise, managing events at various different venues all over the island, and hosting the infamous ‘Filth
Villa’ parties.

My DJing career, meanwhile, took me to some fantastic places. I’ve been lucky enough to play regularly at
some of the world’s leading clubs and festivals including Burning Man, Space Ibiza, Glastonbury,
Ministry Of Sound and Sankeys.

Like many people I left school with no qualifications and no

direction. All I knew was that I wanted to make a career in the
music industry but had no idea how to do it. I’d been DJing
since the age of 12, but I never quite made it as a DJ until I
started throwing parties in Leeds back in 2006. The success of
these events led me to start my own club night called Filth, and
then things snowballed from there.

5
 Fast forward to 2016 and one
of the projects my marketing agency
was involved with required us to car-
ry out extensive interviews with over without ever really getting the recognition
200 bedroom DJs. It was through their skills deserve, so I have made it my
this that I came to realise that most
mission to do what I can to help them.
I am also the owner of a UK based, Na-
DJs didn’t really have any idea how
tionwide, pop-up events company called
to market themselves. With just
Igloo Disco. We host up to 8 parties across
some basic guidance on things like
the country every weekend, with some
Facebook, Soundcloud and Instagram
high-profile clients such as LadBible, Se-
marketing, a DJ could really push them- cret Garden Party, Beatherder, Monarch
selves forward and fulfil their potential. Airlines and Kenwood, to name a few. We
There are so many talented DJs and pro- are soon to be featured on BBC Dragons
ducers out there who simply plod along Den, look out for that in January 2017
working in the bedroom

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Your attitude

2 7
 In reading this book, you’ve identified that you need some help in succeeding in this
industry. This alone shows that you want to better yourself and progress - and for that alone
I salute you.

I’m going to spend a bit of time talking about attitude. It’s really important to have the right attitude and
approach to success before doing ANYTHING else.

Time Management
I get so many DJs who say they ‘don’t have time for social media’.

Honestly, this kind of excuse is so common - I’d say around 75% of people who message me claim they
‘don’t have the time to spend on socials’.

My response is always the same. I’m sorry, but the game has changed.

You might be amazing at mixing and producing, but if you can’t market yourself, you have no chance.
My promise to you is that in reading this book, you’ll have the skills to become a better musician in the
industry. But, you need to be the one with the drive and commitment to apply these skills.

You need to be prepared to put in the time. Wake up 30 minutes earlier each day and work on improving
your marketing & musical skills.

Write a list of all the goals you want to achieve each day. Time management & goal setting are two of
the biggest problems that most of my students face.

It’s not how good you are, it’s

how good you want to be.
Paul Arden

The quote above has never been more relevant to anything else. The music industry is rife and a
lot of people think they can blag it and get lucky.

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Get Lucky
Don’t ever fall into the mindset of relying on ‘luck’ alone to help you, it won’t.

I’ve heard DJs say to me before that they’re just waiting on their ‘lucky break’ to happen, but they aren’t
doing anything else in the meantime to make their own luck.

Yes, luck is an important factor in the success of your career, but don’t bank on it. Luck is all in our
perspective:

Luck is what happens when

preparation meets opportunity
Seneca

Work Ethic
Sure, we all love a party - close friends of mine will know that I love to party. But there comes a time
where you’ll need to compromise partying, for hard work.

I like the pipe dream that if a kid in their bedroom who doesn’t
have many opportunities in life works hard and puts their heart
and soul into something, they can achieve it. I don’t come from
money. I took out one loan in my entire life, and that loan was
to get my first laptop to make music, and I made it pay off. I
learned how to make music for like 10 years—if I had another
job, I’d do it on the weekends. I never stopped.
Duke Dumont

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 Ask some of the biggest DJs around about how they got to the top. Everyone will have their own stories
and remember sacrifices they’ve had to make to get to there.

I know of a very successful DJ that made music in their free time whilst working in a sewage treatment
plant (aka a shit factory). Success doesn’t come easy. See the below quote from Duke Dumont:

Comparing yourself to others

Jealousy can kill your career in music. There is space for us all to have our own place in the industry.
Don’t get frustrated when you see other DJs / producers make it bigger than you.

Everyone has their own personal story. If another producer makes it to the top, it will be from nothing
other than hard work. There will be people who succeed off the merit of others, but it won’t last.

If you keep your head down and work hard and long-term (sustainable) success will come.

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Music Marketing

3 11
 Why marketing is #1

I’m sure the majority of you are sold on the fact that
marketing is a crucial part in the success of a DJ, but I think
it’s important to remind yourself why you’re doing this.

Firstly, you need to know why you’re making music? Why is it your passion? What do you love about it?
How does a good song make you feel? All these answers will help in you understand your connection
with music itself.

Once you’ve worked out the above you need to realise if you don’t market to fans, no one will know
about your music...

84% of people don’t know when their

favourite artist has released a new album

When I read this statistic I found it pretty shocking, in reading this book alone you’re doing
something to change this figure (high fives).

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 1,000 true fans theory
In 2008 Kevin Kelly shared his concept of 1,000 true fans, which he
applies to any creative sectors, including the music industry.

A creator, such as an artist, musician, photographer, craftsperson,

performer, animator, designer, videomaker, or author – in other
words, anyone producing works of art – needs to acquire only
1,000 True Fans to make a living.

Kevin Kelly

As you can see, his concept is simple - generate 1k true fans and you’ll have enough money to make it
as a musician. Sounds easy right? Well, he defines a ‘true fan’ as “someone who will buy anything and
everything you produce”. Off the top of your head, how many true fans do you have based on Kevin’s
definition? Your mum doesn’t count btw! Doesn’t seem quite as easy now does it?

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 Why people buy music?
Have you ever thought about why people actually buy music or go to shows / gigs? The answer is
simple, a connection.

As humans we become invested emotionally with things we connect with. A connection is the
difference between a poor and successful musician. If people can continue connect with you and
your music, you’ll have their support for life.

Music fans don’t want to connect with a ‘brand’,

they want to connect with you.
James Taylor, P3 Music Business Institute

Dance music is slightly different to other genres, it’s focussed on nightclubs, making it a very social
experience. This makes it easier for people to connect and support you - as it’s something they can
share with their friends.

How to make people connect with you as an artist? Make them feel part of
something.
This is what the best artists do. Their fans feel like a member of their clan or crew. They feel like they
know the artists personally and if you can make people feel like this, you’ll make a lot of £££ in this
industry. The best artists know people are seeking a sense of belonging, because this is what makes
people feel good. In return these people will buy your records and pay to see you play live for years to
come.

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If you can make people feel good, you can
get anything you want in this business
David Hopper

15
 How to create a tribe?
Like I said above, the best artists don’t just see their fans as fans. The best artists see their fans are
part of something bigger, their tribe.

CASE STUDY - THE KISSY KLUB

Back in the day Kissy Sell Out invited people to be members of his “kissy
klub” by passing around merch at gigs he played. Although this is an
obvious way of letting people into your inner circle (free merch), at the
time it worked for him, it helped get him his residency as a
BBC Radio 1 resident.

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Making people feel part of something bigger is about
consistently portraying a solid message to your crew.
Aside from the music itself, the 3 to think about here are:

personality’
your

image

branding

These 3 elements can make or break your career. I’m going to

show you how to use these 3 elements to your advantage.

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 Your Personality

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Knowing your personality as a DJ can be tricky. My advice to you here is, be yourself. The only way fans
can connect with you is by showing them who you are - a real human being.

Ever heard someone say “Oh my god, I met [famous person] the other
night”? Your natural response to this is “what were they like?”. How many
times is the answer to the question “well, just a normal guy, really.”

Believe it or not, all artists are all human beings - if we don’t let some fans into our personality then how
can they connect with us?

The best chance you have of building a true connection with fans is to be yourself, and be honest.

Guys like A-Trak and Diplo are really good at this. They’re always keen to express their opinion on things
and are never camera shy in interviews.

CASE STUDY - STEVE AOKI, I’LL

SLEEP WHEN I’M DEAD
I’d really recommend watching this.
Personally, I’m not a fan of Steve Aoki’s mu-
sic or his stage antics, but I get why peo-
ple like him. This documentary gives you a
massive insight into Steve’s true personal-
ity, probably more so than any other DJ in
today’s industry. Watch the documentary
and let me know what you think of Steve
as a human-being? After seeing it myself I
definitely felt more connected to his music.

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 Exercise - finding my tone of voice?
Ask friends what your 3 best traits are?

Look back on your personal social timelines and see what people react to?

What personality traits do you have that fans will connect with?

What artists do you think I’d get on with based on their social profiles?

Once you’ve worked out the above, this should help to shape your tone of voice. Again, my
advice here is to be yourself as much as possible - but you can exaggerate certain parts of
your personality - flex certain muscles, so to speak.

If you’re a funny character, use your wit & humour to entertain fans. Maybe comedy isn’t your
thing, but you’re more of the poetic type - then choose the latter. See my case studies on
these below.

CASE STUDY - DJ SNAKE’S TONE OF

VOICE
Not all artists need to have the same tone
of voice. DJ Snake seems more of a word-
smith than many other DJs. He often posts
a photo of himself with some fluffy poetic
wording. It works because it feels honest,
and fans feel like he’s taking time to write
directly to them - rather than his manag-
er or social media manager (if he has one).

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CASE STUDY -
SETH TROXLER’S TONE OF VOICE
Here’s a completely different example for you. Seth uses humour to connect with fans - and I find
it really funny. None of it feels very ‘serious’ which people connect with. I think there’s been too
many dance acts around that are trying to be too cool and in return they come across pretentious.
Seth’s tone of voice is a breath of fresh air!

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 Your Image

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I think ‘image’ is something most DJs overlook, and forget the importance of it. When I say image I’m referring to your
style in press shots, gigs, studio snaps etc. This also includes your attitude on stage and how you come across to fans.

I think the best way to approach image is to think what would a big fan of my music look like? Again it’s all about relat-
ability - i.e. building a connection! As humans, we naturally connect with people that are like us more. Think about your
musical style too - how would your music look if it was a person? Maybe you’re making house music heavily influenced
from the 90s? Then your image could take a small inspiration from the 90s.

You don’t always have to be a ‘stand-out’ DJ...

I’ve heard people say that as a DJ you need to ‘stand out’ as much as possible. I’m not sure this is always the case,
sometimes it can look a bit try-hard and gimicy - but some DJs pull it off. If you go for the ‘stand out’ look, make sure
your image is cohesive with your branding, personality and music (I’ll talk about cohesion later). Examples:

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 These couple of Looney Tunes certainly look like a double act. Their image is really consistent with all
their branding and their music - it’s fun and not taking itself seriously.

TWOGOOD
These couple of Looney Tunes certainly look like a double act. Their image is really consistent with all their branding and
their music - it’s fun and not taking itself seriously.

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Claptone
Claptone wears a very unusual mask during all his sets. I’m not sure who he is or what he actually looks
like. In a recent interview with DJ mag when asked why he wears the mask, his response was: “We all
wear masks. You can’t take these masks off, because there is no real me behind the mask”.

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 Maya jane coles
Claptone wears a very unusual mask during all his sets. I’m not sure who he is or what he actually looks
like. In a recent interview with DJ mag when asked why he wears the mask, his response was: “We all
wear masks. You can’t take these masks off, because there is no real me behind the mask”.

Maya’s got a really distinctive look about her. It’s in tune with her music too.

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Hot since 82
I wanted to put Daley in, because he’s someone who isn’t going for the stand out look. It’s definitely
someone who is going for a more relatable, understated image. He’s dressed like a clubber, rather than a
performer and people connect with this.

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 Marshmallow
An example of when a gimic has gone too far! This guy plays all over, but it’s a bit too cheese for me!
Avoid costumes and silly outfits please.

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Tips for good press shots:
Press shots need to be high on your priority list, without them people can’t see the real you. Just to
clarify a press shot is a photo of yourself, mainly to be used for press (gigs, adverts, interviews, etc).

I see so many DJ pages without any real people on display, how is a fan supposed to connect if they
don’t know there’s someone behind it all? Make sure you follow some of my guidelines in getting some
great press shots.

Work with a photographer who ‘gets’ you. Make sure they’ve listened to your music and
understand the type of look you want.

Location, location, location. Think about what you want your surroundings to be, and
what would suit. If you make dark techno music - press shots of you on a beach aren’t
going to marry up.

Make sure you ask to see the photographer’s previous work - have they worked with
musicians before?

Agree a price and how many shots you’ll get beforehand. Photographers spend time
after a shoot doing post-processing. So if you spend a whole day shooting, but they
only agreed to give you x1 photo, they’ll only need to post-process one, and you could
be missing out on plenty of other photos for future use.

Do a multi-location shoot with different outfits. This way you can build up a library of
press shots to use throughout the year.

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 Images of you
playing gigs always
looks good for your
brand

30
Professional Head shot

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 Your Branding
This one’s arguably the most important of the three. People don’t just connect with other people, they
connect with brands too.

You need to think of your musical project as not only a representation of yourself, but a brand too. Start thinking of
the bigger picture early - and get some good branding done early on too!

DIY Branding

I’ve seen many DJs attempt to do their own branding. The majority fail miserably. My advice here is only do your own branding if you
have excellent graphic design skills. Don’t try and teach yourself graphic design, get someone else to do it. The results will be faster
and better.

LOGO Design

There are plenty of places out there to find logo designers. As I’ve mentioned previously, cohesion is really important here - so make
sure your logo is cohesive with your music, image & personality.

If you’re in need of a top quality logo, I’d recommend using something like 99designs.com.
This site allows you to build a design brief, which is pitched to thousands of designers around the world. You allocate a budget to
your brief and ick a winner for the best logo design you like, this designer then gets the money you allocated and you get all the visual
assets. The best thing is, if you don’t like anyof the designs, you don’t pay a penny.

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 Biographies
Writing a bio is really important. People will want to know more about you as a person. In writing a bio, my advice is start with why? If you can
answer why, then you’ll have a great bio that’ll help people connect. Think about the following:

Why did you start making music in the first place?

Why is music such a big passion for you?

What are you trying to achieve in making music?

How do you want people to feel when they listen to your music?

What is your story?

Let people know about your journey, if you’ve had something interesting happen to you along the way share it. For example:

Darius Syrossian worked in a record store for 14 years in Leeds before making it as a DJ

Eats Everything was 1 year away from quitting his dream as a DJ before releasing “entrance song”.
In interviews he’s spoke of breaking down after slaving away for 10 years as a DJ and still not having a
break. People love the concept of someone going from “zero to hero”.

Calvin Harris produced his first album from his bedroom in Dumfries whilst still at school.
Diplo was a teacher before becoming a DJ.
Duke Dumont used to make ringtones, until he was fired from his job after spending too
much time on his MySpace profile.
Pete Tong was set up as a mobile wedding DJ out of his transit van before making
it big.

Avoid the cliches, this is what will make people switch off. Try to be original with a bio. Be careful with gimics in your descriptions / bios,
they can come across tacky.

Add some bait to your bio, this is your chance to show-off (a bit, no one likes a big-head). Things to include are:

33
 Quotes from blogs / radio / press
Venues performed at
DJs supported
Any previous tours
Releases

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 Social Banners

You’ll need to make sure your social banners look good. It’s a large amount of space to try and help sell yourself. In this space you can
incorporate your logo or your press shot, depending on what your profile picture is.

If you have all the visual assets you need from designers & photographers you may just need to resize an image to make it fit into a
social banner slot. We use a website called canva.com to do this for us.

35
 Website

A lot of DJs ask me if they need their own websites? It’s not just a simple yes / no answer, it depends what stage you’re at. If you’ve
just started out, don’t bother with a website - it’ll only end up changing once you’ve developed as an artist further. If you’re just starting
out the online tools you need to think about are Facebook, Twitter, Soundcloud, Instagram & Snapchat (with the first 2 being the most
important).

36
If you’re already a well-established act a website is something you might want to think about. Unless you’re an already experienced
webdesigner I’d recommend employing someone else to build a site for you. Use sites like peopleperhour.com and get a site built on
something like Wordpress, it makes future edits a lot easier.

Visual designers
& next steps to
branding success…
Once you’re up and running on socials and building a following, it might be time to start thinking about a visual designer to work on your
project. A visual designer is someone who’s going to develop your brand as a musician over time. They’ll be involved in things such as:

● Branding for gigs / tours

● New press shots
● Logo development
● Brand guidelines for promoters / artworkers
● Social videos / animations

37
 The bigger picture
When you’re further down the line you need your branding to connect with your audience in a way that goes much further than just
online. If your fans connect with your music and your brand (online & offline) they feel much more compelled to buy your merch and
see you at show.

Taking Branding into the club

38
Once you’re playing gigs regularly it’s good to think about how your branding can connect with your audience in a club.
The bigger DJs take an entire rig of stage branding with them to get their message across to people.

When the time comes the things I encourage you to think of are:

What branding elements can be used in the lighting?

Can we our personality come across in the ‘mood’ for the night?

Can you make some visual animations to be played on a screen?

Does the DJ booth have a placement for your logo?

CASE STUDY - THE DISCLOSURE FACE

Disclosure’s face is genius from a branding perspective.
The face was originally added to disclosure’s artwork and
online press shots. They then gave ‘the face’ to any fea-
tured artist that appeared on their songs (such as Sam
Smith,Lorde,GregoryPorter,AlunaGeorge&more).Once
the face was a recognised part of their branding online,
they successfully used it in their live shows and it played
a massive part of their visual display.

39
40
 Cohesion

I’ve mentioned it a lot so far but just wanted to talk about it in a little
more detail to drill home how important cohesion is throughout all
of your branding, personality & image.

The advantage with cohesion is it makes it 10x easier for fans to

recognise your brand. This consistency needs to be throughout
your press shots, logos, artwork, stage design, website, right up to
the fonts that you use on your tour posters.

Consistency and cohesion is also a sign of professionalism. To the

outside world, it looks like you’ve got your shit together. Because of
this, promoters are going to be more likely to book you and record
labels are way more interested in signing your music.

Don’t get tempted to constantly change logos and designs. How

often have the some of the biggest brands around changed their
logos? Nike have used the same logo since 1971.

41
 Social Media Tools

42
So far I’ve discussed the fundamentals of music marketing and how you need to think in order to sell your music online. You’ve been
given the knowledge, now it’s time to learn the tools where you can apply this knowledge.

If you’re not using social media as a DJ, this chapter alone will help you improve your chances of success tenfold.

Networking
I wanted to start this chapter by talking about networking for a minute. It’s part of the fundamentals of using all of the tools I’m later
going to discuss. This mainly applies to your own personal facebook accounts, but can be applied to pages too.

You may need to change the way you think about the likes facebook, twitter, instagram and the rest. The best DJs around see it as
a MARKETING tool. I see these tools as a just as this, some of my friends call me “Danny Spamage” on facebook because of the
amount of stuff I share (cheers guys).

Back in the day I used MySpace to kick start my club promotions company. I saw it as a tool, which is just the way I see the channels
around today.

Networking is a huge part of success in the music industry. You need to use social media to network with as many like-minded people
as possible. Society has changed hugely in the past 20 years and a lot of your networking can now be done online.

Use social media to start building your clan. Don’t be afraid to add like-minded musicians and add other DJs / producers you like. Write
to people, tell other people what you like about their music / mixes - you’ll be surprised how well people will respond.

Make other people feel important and they’ll listen for hours.

That by listening to some music, by reading some books, by looking at paintings, and most important by hanging out with one
another - by collaborating with one another and creating your own network - you can achieve something that is much better
than what is out there

43
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44
 Facebook
With over 1.39 billion monthly active users, Facebook is the largest social media site in the world. Facebook went
from 0 to 1 billion users in just 10 years, making social media the fastest growing trend in the history of the world.
The Truth:
If you’re not using facebook for personal use, you need to get it. Today facebook is a huge part of the music industry,
we’re seeing some record labels spending the majority of their marketing budgets on it.

If facebook were a country, it would be the biggest in the world...

45
 Your personal facebook
You’ve probably already got an account, if you haven’t get one now. Use your real name so people can find you

As I said above, I see facebook as a marketing tool. It’s a networking tool. It’s also a place to socialise and make friends,
but you need to see the value in marketing through facebook

Warning - facebook can be a massive waste-of-time if you’re not careful. Don’t spend hours on their looking at other
people’s posts, it helps to keep reminding yourself why you use it - for marketing.

You need to be an active user, try to get in the habit of updating your status and sharing updated with friends - especial-
ly about your music career. Don’t try being too flashy on it, like I said in our first chapter, just be real & honest.

Let people know about your ambitions as a DJ, the friends that you have to begin with will be the start of your fan-base,
so you may as well start engaging with them.

46
 Production Groups & Communities

Try to find ‘production groups’ where DJs chat about tips and techniques. This could be a good place to find like-minded
people.

Go to a like-minded musicians profile and see what pages they like. Start liking music related pages, get your feed full of
content to inspire you.

Facebook Pages
This is a biggie. I get DJs asking me about facebook pages all the time, it’s kind of where I got the idea to start doing
this. I had so many friends that are wicked producers and DJs that didn’t have a facebook page - if you fall into this cate-
gory, get it sorted!

47
For those who don’t know, a facebook ‘page’ is different to a personal account.. It’s essentially your shop-front as a mu-
sician. There’s a ton of analytics / advertising features that allow you to get your message across to more people.

The other benefit is that it’s more secure than sharing all your content from a personal account. You won’t need to worry
about people knowing too much about your personal life, especially when fame comes thick and fast.

A facebook page needs to be top of your priority list. There are so many DJs around who don’t have facebook pages.

How to set up a facebook? page?

1) Start off by going here: https://www.facebook.com/pages/create/

2) Choose “Artist, Band or Public Figure” and add yourself as a “Musician” with your name / alias.

3) Add a description about your music. This is sort of like a bio, (see my section earlier on how to write an amazing
bio) but it’s a lot shorter. You’ll be able to add a longer “bio” later. Add a website - if you have a soundcloud / mixcloud
account, put the link to that in here (mine is my website www.dannysavage.com).

4) You also need to add a URL, this is the web address people use to find you (e.g. https://www.facebook.com/
ThatDannySavage/). Put in your alias / DJ name. If it’s already taken and unavailable, try adding “music” or “sounds” at
the end, e.g. “dannysavagemusic” or “dannysavagesounds”.

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 5) Add a “profile picture”. This is the square image with my face it in above. I’d recommend using a press shot here,
unless your logo can fit in a square design and still be clear to see. Choose “upload from computer” and select an image
file you want to use.

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6) The next step is to add your page to favourites, so it’s easy to access from your facebook homepage.

7) The last step in the page creation screen is to add your audience information. For location, put in the country
where you live. For age, change it to the age range of your expected fan base (e.g. 18-30). For “interests” type in 5 of the
biggest DJs that make similar music to you (the bigger the better). This section is used if you ever do advertising via
facebook, which we’ll be showing you how to boss in future courses.

8) Finally, once your page is set up you need to add a add a “timeline cover photo”. This is the bigger, rectangle
with my logo & more info above (Events, Marketing, Coaching). I have a great tool for you to use to make your own
timeline banners called canva.com. It allows you to really quickly & easily make your own timeline photos. I used it for
mine. To change your timeline cover photo, click on the ‘camera’ icon in the bottom right-hand corner. so you may as
well start engaging with them.

Twitter
Although Twitter has had a slight decline recently, it’s still being used by over 310 million active users worldwide. I think
it’s still really important for DJs & producers to spend time on there.

I’m sure you know how it works. You basically use the @ mention to interact with others, the benefit is that it encourag-
es more of an open conversation than other social tools. You can open an account today and tweet whoever you like.

You can post on Twitter much more frequently than facebook - some people post over 20 times each day. It’s a good
opportunity for you to tell fans what you’re up to every day.

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 Getting Started on Twitter
Once you’ve got an account set up in Twitter add a profile picture & header photo. These are pretty much the same as
the facebook profile / timeline images.
To find friends to follow go to Settings > Find Friends. This allows you to import your “gmail” or “outlook” email contacts
to see who has twitter.
Start following other DJs you like. “Like” posts tweets they say and try to engage with them.

Try to get into the habit of sharing photos / videos on twitter too - even if it’s you just playing around with some new
sounds in the studio.

Get more plays on your DJ Mixes with Twitter

Have you ever put a new mix on soundcloud / mixcloud and wanted to get more plays? This tip is a good way of getting
other DJs to promote your mixes, and it’s really simple!

So let’s say you’ve just polished off a new mix, the entire thing is bounced, tracklisting curated and uploaded to Sound-
cloud or Mixcloud.

Now, find all the producers / remixers tunes who you added to the mix in the search function, and make note of all their
twitter names (also known as “twitter handles”).

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For examples sake, you have a mix with 20 different producers featured in it and you’ve now got a list of all 20
producers in the mix. Twitter only allows tweets of 140 characters so if all the DJs won’t fit into 1 tweet, schedule some
tweets over a few days. Start the first tweet off with something like:

“New [YOUR DJ NAME] out now, featuring tunes from @DJ1 @DJ2 @DJ3 @DJ4 @DJ5. Check it out here: [LINK TO
MIX]”

DJs will be notified of your tweet and some of them will even check out your mix. If you’ve decided to include their tune -
chances are they might find some other tracks in your mix they also like.

Even if they don’t listen to your mix, there’s a good chance they’ll retweet your post to their followers. After all, you’re
promoting THEIR music - so it’s self-promotion for them! This works especially well with the smaller DJs & producers,
who are building their following, don’t expect the bigger guys to RT (retweet), but at least you’re on their radar as they
will have seen it.

Some of the smaller DJs will follow you from it too - which is a great opportunity to DM (direct message) them and
start a new conversation. Plenty of opportunities can arise from this - so many musical collabs have happened simply
because of twitter!

Jokes
Jokes kill it on twitter! You might have a really funny joke in a 3,000 word blog post you’ve written, but chances are it
might go unseen.

Twitter is limited to 140 characters per tweet, jokes can be easy to digest for people. If your personality & tone of voice
suits it, use jokes in twitter for maximum exposure.

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 Instagram
Instagram has become a really big opportunity for DJs in the past few years. Around the world instagram has over 400
million active users! Over 60% of the user’s login every day, making it the most engaged network after facebook.

My approach to instagram is a little like Twitter in that you can definitely post more content on it. It also provides an
opportunity to show your creative / artistic side a little more.

You can not only post photos on Instagram, but videos too. They used to restrict videos to just 15 seconds, but now
they’ve increased this to 60 seconds - which gives musicians much more time to share their ideas.

Instagram have also introduced a snapchat style ‘story’ feature at the top of the app. We’ll talk about Snapchat a bit
later, but I’d encourage you to use the basics of Snapchat on Instagram now too.

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How DJs can use Instagram:
● Studio photos & videos

● Photos with other DJs / writers / producers

● Photos you take whilst travelling

● Gig or event artwork

● Inspiring photos that you relate to

● Older photos of yourself, with the #tbt (throw-back-thursday)

● Gig / tour photos & videos

● Screenshots of comments from Twitter / Facebook / chats

Examples
Gig/ tour photos

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 Event artwork:

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Screenshots from chats:

Photos with other DJs:

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 Inspirational / artistic posts:

Instagram is a network where I’d totally recommend adding the #hashtag and tagging other users in your initial posts.
People will search for specific hashtags or tags to find photos they’re interested in. This examples also apply to Twitter:

● Cities people live. E.g. “Had a wicked time last night hanging with [@DJNAME1]. Yes #Leeds”
● Venues people go to. E.g. “On route to @mintwarehouse tonight. #mintwarehouse”
● Club nights people to to. E.g. “I’ll be playing at @filth later this month with @DJNAME1 @DJNAME2 & more.
#filth #leeds #mintclub”
● Other DJs people like. E.g “Watching @DJNAME kill it right now live. #DJNAME”

Getting Started
As a starting point, aim to post 2 instagrams per week. This is the minimum you need to be doing to grow your
following.

Make sure each post tags people in and contains hashtags.

Start following DJs you like and comment on their photos & videos.

Go to “Settings > Follow People > Facebook Friends > Follow all” to follow people you’re friends with on facebook
quickly. Friends will follow you back, so this will be a good starting point for you.

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 Snapchat
Snapchat is the fastest growing social media network in the world. According to their CEO, Evan Speigel, Snapchat has
over 100 million daily users who spend an average of 25 - 30 minutes each day on the app!

Snapchat provides a way for you to CONSTANTLY engage with fans. The ultimate way of giving people an insight to
your life as a DJ, sharing your day-to-day with followers.

The approach to snapchat is to share as much of your journey as possible. People will want to see you being active,
that’s why I’m not going to give you many guidelines to follow - because snapchat is an insight into your life. Some
examples of videos of you:

● Playing with new sounds in your DAW

● Sessions you’re in with other people
● Travel vids to gigs / sessions / meetings
● Performance videos
● Photos of you backstage, before or after you play

All the big DJs in the game have snapchat, I’d recommend following them and seeing what they’re up to.

Custom Geo-Filters
If you’re running your own event or a DJ doing a release party a creating a custom geo-filter can be a great way of
getting snapchat users engaging with you.

A ‘geo-filter’ is a specific snapchat filter (image overlay) that will appear when a user snapchats in a certain area. So
if you’re running a night in a specific venue (or area e.g. festival), you could set up a custom geo-filter so when people
snapchat, your branding appears.

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 Reddit
Reddit has been around since 2005 and although it hasn’t grown at the rate other social medias have, I still think I can
be a great tool to use.

Overall, Reddit has over 200 million unique users. Reddit is focused on being a community, which if you add good con-
tent and follow my networking tips written earlier in this chapter you can get a lot of benefit from using Reddit.

One of the key factors in Reddit’s growth are the AMA (Ask Me Anything) feature. This is where users (and often big
DJs) do a Q & A session with other users. Here’s some examples of big DJs that have done AMA’s (links included):

● Eric Prydz

● Carl Cox

● Diplo

● Laidback Luke

● Dillon Francis

● Wolfgang Gartner

AMAs are a great way of learning from the best out there. DJs will share production techniques & industry advice, plus
Reddit users often ask some pretty ridiculous questions with can often be quite comical.

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 Thank You
I wanted to thank everyone who helped me create this book. I am truly blown away by the response I get from students
after working with them, it’s what really pushes me to continue doing this.

Helping talented people realise their dreams and succeed gives me so much gratitude. I have come from a difficult
background, being expelled from school at a young age. For me, music has always been my outlet and it helped guide
me to not only be a success, but a decent human being too.

DJ Marketing Courses - Coming Soon

I hope you enjoyed reading this book. This is the first of many steps I’m going to take in helping 100k DJs around the
world. Early in 2017, I’m going to be helping you out further and taking your marketing skills to the next level.

I’ll be developing a range of courses to help you achieve your dreams of DJing all over the world. Be sure to keep your
eyes on my Facebook page / blog for some teasers into what the courses are going to offer.

I’ll also be using some of my students as case studies, directly getting hands-on with their social pages - and sharing
the success with other students. So I may be getting in touch about helping you out more.

Final Thoughts
As one of my students, if you ever want some personal advice from me, don’t hesitate in reaching out. Send me a
message on my Facebook page and I’ll try respond and try to help you out.

When success does come thick & fast for you, remember where you came from and always try to help others - our
industry needs more people like this.

Contact Danny
If you would like to contact me direct, with questions or feedback on this Ebook, please email me
at : danny@dannysavage.com . I try to reply to every email within 48 hours.

http://www.dannysavage.com
http://facebook.com/thatdannysavage
http://twitter.com/thatdannysavage

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