TRC MediaStudies YouTube on Music Video Textual Analysis

https://www.youtube.com/watch?v=SVeJOuBI72I
SECTION A [20 MARKS]
1. What are the elements that make up the 3 Way relationship? ………………….
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2. Why is editing particularly important in MVs?
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3. The link between images and lyrics can be literal or ……………..……….. ?

4. If the link is not literal, the effect is often to create a concept or set of visual themes
or m…………….fs

5. Not in the video: What do we mean if we describe the link between visuals and lyrics
as contrapuntal, incongruous or contradictory?
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6. What visual signifiers are associated with ‘live performance’?

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7. Not in the video: What do you think this sentence means (use examples)?
‘The video uses the visual iconography of the hip-hop genre to reinforce the message and mood of the song’.
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8. List the common themes mentioned and see if you can add 2 or 3 more.
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SECTION B Extra follow up questions [10 MARKS ]
9. How would you construct a music video for a song about greed and consumerism?
Ideas: “A location may be a supermarket; the mise en scene may show a contrast
between a busy shopping centre and a homeless person”.
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10. How do music videos represent the theme of celebrity?

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