Logan Slater

CIED 1003
8/31/18

Part A
Part B

Class: Ethics & Corporate Responsibility

Professor: Jacqueline Tilton
Part C
Dissertation One:
1. The author is John P. Doleman
2. The name of the theses/dissertation is “Understanding How to Use Mobile Marketing in
Small Businesses”.
3. The these was published in 2017.
4. The author went to Capella University.
5. “This research may help develop an understanding of how strategic mobile marketing
planning and strategy development increase sales, brand awareness, and keep
customers within a small business.”
...
“The goals of this study include defining the reasons for developing successful mobile
marketing strategies and barriers that limit stakeholder use of mobile marketing.”
6. “The findings of the study revealed that small business marketers who want to create
and implement mobile marketing strategies need to think strategically and have a
strategic plan to identify and evaluate mobile channels for customer engagement. Small
business marketers need to understand and establish mobile marketing objectives.
Marketers need to understand how mobile marketing strategies will contribute to
achieving those objectives.”
7. In the constantly changing environment that is now business, it is vital to tap into every
resource in order to keep your business relevant and satisfying. This is especially true of
small businesses, which are the most vulnerable to falling behind the technological
times.
8. I would begin by making the study more broad. While perfectly fine for the author’s area
of California, I am very curious to see how the study would’ve transformed had it been
nationwide and more than just five businesses. While this may be a little dramatic, I
would also include more timely resources, as a majority of the author’s references were
from before 2008. I find that these sources would have provided a more modern input
and also allow the research to look into the future rather than into the past. My final
differentiation would be to make the research a little more focused on social media, as it
has been proven to be one of the biggest forms of free promotion, an especially
necessary tool for small businesses.
Dissertation Two:
1. The professor I have selected is my current Physics and Human Affairs professor, Dr.
Tacy Joffe-Minor.
2. She completed her dissertation in 1997.
3. The name of her dissertation is “A Measurement of the Ratio of Production Cross
Sections for W + 1 Jet to W + 0 Jets AT yfl = 1800 GEV”
4. She went to Northwestern when she published her dissertation.
5. “The final interpretation of these measurements may have to wait. While part of the
discrepancy may be due to poorly measured gluon distributions I do not believe the full
discrepancy can be accommodated by the gluons. Since the quark distributions are well
constrained an increase by a factor of 4 in the gluon dis-tribution in the relevant
momentum fraction regime would be necessary to bring the theory into agreement with
the data. This still does not explain the lack of dependence on as for the NLO predictions
at an ETMin of 25 GeV or at an ETM,n of 50 GeV.”