Fall 2010

Giving Away
Billions
Milestone Anniversaries Celebrating Banner Years
The Arties! Best Fundraising Galas
Good Times for Good Causes Fall & Winter Fêtes
 We lcom e hom e,
m r. p r esi dent.

PUT YOUR NAME IN HONOR OF HIS

SU P P ORT T H E F R A N k l I N D. RO O SEv E lT F OU R F R E E D OM S PA R k
ON RO O SEv E lT I Sl A N D

he was our president, new York’s own son and citizen, yet no memorial stands on
home soil to honor the greatest president of the 20th century. Until now. Finally,
construction of the Franklin d. roosevelt Four Freedoms park is under way.

As originally described by the new York times, the park “will face the sea he loved,
the Atlantic he bridged, the europe he helped to save, the United nations he inspired.”
etched in granite will be his Four Freedoms: Freedom of speech and expression,
Freedom of Worship, Freedom from Want, Freedom from Fear.

Artist’s rendering of park to be As a donor, your name can be a permanent part of this important last work of the
built on southern tip of Roosevelt Island brilliant architect louis i. Kahn. it will be a world-class monument, an elegant homage
in New York City’s East River.
to our country’s great purposes and new York’s own great president.

FOUR
FR ANK LIN D. RO O SE V E LT Every donation counts! Visit
www.fdrfourfreedomspark.org
FREEDOMS or call Ambassador William vanden Heuvel,
PA R K 212.339.2579

Let’s build it now – and re-build something in us all.

2
Pledge Class
Bill Gates and Warren Buffett ask fellow billionaires to give their fortunes away.
B
ill Gates and Warren Buffett
recently returned from a
trip to China to promote
philanthropy to the country’s
new class of superrich. Gates and
Buffett invited 50 Chinese billionaires
to a dinner party in Beijing, not unlike
the super secret yet widely-reported
billionaire’s dinners the pair has
sporadically thrown in Manhattan over
the past year.
Attended by Oprah Winfrey, George
Soros and Ted Turner, the New York
gatherings (in addition to alarming
conspiracy theorists) offered an
opportunity for America’s wealthiest
people to discuss philanthropy in
an informal, private setting. Their
discussions developed into the creation
of The Giving Pledge. Billionaires who
make the Giving Pledge commit to give
away 50% of their wealth before or at
By Kat Stoeffel
their death. Many have promised to give
much more.
New York’s elite has always been
committed to philanthropy. Their
generosity is written in the museums
and performance halls that are the
cultural and historic face of the city.
That legacy is still visible on The Giving
Pledge’s roster. High-profile New Yorkers
getty images
include Mayor Michael Bloomberg,
former head of Citigroup Sandy Weill,
3
Billionaires who make the
Giving Pledge commit
to donate 50 percent of
their wealth before or at
their death.

and media-fashion power

couple Barry Diller and Diane
von Furstenburg. Joined by the
West Coast’s tech billionaires,
they have the ability to
dramatically broaden the
scope of philanthropy in this
country. If each of Forbes 400
wealthiest Americans makes
the minimum pledge, their
donations will amount to $600
billion. After recruiting efforts
in China, Gates and Buffet
have alluded to plans to host
a dinner in India; it’s clear the
pair have even larger financial
goals in mind.
It’s safe to say none of the
dinners concluded with guests
pulling out their checkbooks-
-The Giving Pledge has no
financial or administrative
structure to handle donations.
The real purpose is to make
a statement, and to provide a
name for the culture of giving
that the Gates’ and Buffett
have sought to foster since
accumulating their wealth.
The only evidence of The
Giving Pledge’s existence
is a website with a list of
individuals who have taken
the pledge (and a collection
of personal statements
about their commitment to
philanthropy). There is not,
as yet, a paper trail for the
billions of dollars trickling into
medical research, education
programs, environmental
initiatives, and the arts thanks
to the initiative.
Many of the pledgers already
have foundations established
for their favorite causes, but
if billionaires are looking for
somewhere to donate, they can
always follow Warren Buffett’s
lead and donate to the Bill and
Melinda Gates Foundation. He
New Yorkers who made the Giving Pledge
Quotations taken from givingpledge.org.
Mayor Michael Bloomberg, worth $18B, Bloomberg LP
“In my third career, as mayor of New York, I’ve seen just how needed—and how
powerful—private donations are. Public-private partnerships are at the heart of
our efforts to improve public health and safety, fight poverty, fix a once-broken
school system, expand economic opportunity, promote the arts, protect our
environment, and so much more.”
Kenneth Langone, $1.1B, Home Depot
“Our family is thankful for the many blessings we have enjoyed. It is because we
live in a special country, where freedom of opportunity is a cherished virtue that
we can reach so high in the first place. But nothing makes our society better than
when we live up to its most caring ideals of service and selflessness.”
Ron Perelman, $11B, leveraged buyouts
“One of the most memorable moments in my life was at a charity dinner I was
attending for a breast cancer cause. A woman approached me and said, ‘I just
wanted to say thank you—because of you my sister is alive.’”
Jim and Marilyn Simons, $8.7B, hedge funds
“We and our children have determined that the great majority of our wealth
will be devoted to philanthropic purposes. We are very fortunate to be in
this position, and we find the execution of our philanthropic work to be both
challenging and deeply satisfying.”
David Rockefeller, $2.4B, Standard Oil
“Effective philanthropy also requires patience—patience to deal with unexpected
obstacles; patience to wait for the first, slight stirrings of change; and patience to
listen to the insights and ideas of others.”
Julian H. Robertson, Jr., $2.2B, hedge funds
“I have found so many great new projects to work with just in the last several
years: the national parks, the families of our military, stem cells and now obesity.
The Milken Institute calculates that if we could get Americans back to their
weight level of 1991, we could save a trillion dollars a year. A trillion dollars, think
of that! Besides making Americans healthier, we could now solve the fiscal crisis
in the US.”
Peter G. Peterson, $2B, Blackstone Group
“I am a very lucky American dreamer, but I want to see that dream alive for
my five children’s and nine grandchildren’s generations. On our current path,
I fear we are imperiling their future by passing on massive, hidden debts and
unthinkable taxes. At bottom, I consider this fiscal child abuse or mortgaging
their future, or whatever one chooses to call it; it is not only an economic issue
but a national security issue and, above all, a moral issue.”
getty images

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money.
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The Center for Hearing and
Communication Turns 100

Milestone Anniversaries
A look at outstanding organizations celebrating banner years

The Center for Hearing and Guests can enjoy wine, hors d’oeuvres fitting and sale of hearing aids as well
Communication Turns 100 and auction items at 583 Park Avenue. as mental health counseling to people

T
Brooklyn-born Edward B. Nitchie, with hearing loss and their families. The
who experienced hearing loss as center in Manhattan also offers speech
he CHC, an organization
a teenager, founded this private, and language therapy to children with
grounded in a history of
nonprofit corporation in 1910. After hearing loss, along with auditory training
service and compassion,
struggling to find work despite and lip reading to adults.
celebrated its 100th
excelling in college, Nitchie decided to “The most important thing is that we
anniversary in 2010.
improve the lot of people with hearing continue to grow with the times,” said
To commemorate this milestone,
loss so that they could get educated Dr. Laurie Hanin, Executive Director.
Mayor Bloomberg declared May
and find work easily. His organization “As technology improves and people’s
25 as the Center for Hearing and
was first called the Nitchie Service needs change, it’s very important that
Communication Day. The organization’s
League, Inc.—then the League for the we stay in tune.”
historic 100th Annual Meeting was
Hard of Hearing—before becoming the Per Dr. Hanin, nearly 38 million
held on May 26 and was open to the
Center for Hearing and Communication people in the United States are
public and special invitees alike. The
in 2009. currently dealing with hearing loss.
night’s roster included a presentation
Having expanded from its primary To counter the increasing need as
of awards, such as the Edward Nitchie
focus on vocational rehabilitation, CHC is noise levels rocket, CHC members
Award in Human Communications to
now on a mission “to improve the quality work to not only raise awareness but
Caitlin Parton, among the first infants to
of life for infants, children and adults with also stave off the social stigma that
receive a cochlear implant.
all degrees of hearing loss” without being accompanies hearing disabilities.
The organization’s centennial gala
stalled by their patients’ age or capacity Along with rehabilitation and clinical
will be held on October 18, 2010,
to pay. It has agencies in Manhattan support, CHC functions as a trailblazer
in honor of Dr. Noel Cohen, a CHC
and Fort Lauderdale, Florida, both of in hearing health care by screening
board member and expert in cochlear
which provide services in the testing, preschoolers in low-income areas,
implant and acoustic neuroma surgery.
6 By Rhea Mahbubani
 Grant Proposals
Global Philanthropy Major Gifts
Community Organizations
Capital Campaigns

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Ethics

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Board Governance
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Fundraising

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Tax Benefits
The George H. Heyman, Jr. Center for Philanthropy and Fundraising

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Graduate Degree Professional Certificates Webinars Noncredit Courses


helping the city develop the current
noise code and raising funds for a
mobile van that goes into communities
and provides information regarding
healthy hearing practices to people
who live there.
Visit chchearing.org.
Hofstra’s Diamond Anniversary
H
ofstra University is another
institution that despite
being in Long Island actively
contributes and creates
value across New York in the form of
internships, jobs and scholarships.
The university, located on a piece of
land in Hempstead (formerly owned by
Kate Hofstra and developed by Truesdel
Calkins, a supporter of higher education
and the superintendent of public
schools in Hempstead), welcomed its
first students on September 23, 1935.
What started out as a two-year branch
campus of New York University became
Hofstra University.
Due to continuous concerted
efforts made by former and present
presidents, trustees, alumni and
faculty, today Hofstra occupies 240
acres and provides 8,000 enrolled
students with a private, nonprofit
education from across its schools
of Business, Law, Communication,
Education, Liberal Arts and Sciences,
and the recently established Hofstra
North Shore-LIJ School of Medicine,
which is recruiting its first class.
“One of the constants about us as
an institution is that we’re always
evolving and looking for what needs
to be done next,” said Melisa Connolly,
vice president of university relations
and chair of the 75th Anniversary
Committee.
The members of this community
organized a big party to usher in their
75th anniversary on September 23.
8 Twenty Years of Service
Hofstra’s Diamond
Anniversary
The four-day celebration—
called the “Diamond
Weekend”—included the
cutting of a cake shaped like
the university’s Joan and
Donald E. Axinn Library and
Unispan, constructed by
Charm City Cakes.
“There are a lot of pieces to our
75th anniversary,” said Connolly, a
Hofstra University alumna from the
class of 1989. “We are looking at our
academics, alumni and career success
throughout the year.”
Other commemorative events
include an oral history project,
a timeline, a student mosaic, art
exhibits, a series of academic
conferences looking at the history and
future of every school and academic
department, a student-led community
service project called “75 Acts of
Kindness”and the “Homecoming
Series,” which brings back prominent
alums to speak to the students.
“There’s always something going
on at Hofstra, and we try to make a
difference in people’s lives every single
day in a lot of different ways,” said
Connolly.
Visit hofstra.edu.
Agenda for Children Tomorrow
Celebrates Twenty Years of Service
I
n 2008, when Linda Selvin
assumed the role of executive
director of Agenda for Children
Tomorrow (ACT), the organization
was struggling to thrive during the
onset of the global recession. Since
then, ACT’s programs are functioning
at a slightly reduced capacity due to
reserved funding from individuals and
foundations.
Despite these challenges, however,
Selvin is motivated to return to work
every day because she believes in the
importance of the work being done by
her organization.
“People only want the very best for
themselves,” she said. “Sometimes they
just need to be heard in order to do so.”
ACT grew from a task force created
by the Manhattan Borough President’s
Office consisting of public and private
service providers and philanthropists
who convened to discuss the
improvement of health and social
services being provided to children
throughout Manhattan’s five boroughs.
In response to a report issued by the
task force, which affirmed that services
to disadvantaged communities were
fragmented, ACT members, under
the leadership of Eric Brettschneider,
profiled the city’s 10 highest-risk
neighborhoods—Mott Haven, East
Tremont, Bedford-Stuyvesant, Bushwick,
East New York, Central and West
Harlem, Washington Heights/Inwood,
Jamaica/Hollis and North Shore—and
realized that help was urgently needed.
This public-private nonprofit
corporation is focused on strengthening
communities by listening to the needs
of at-risk people and working with
community organizations to help
provide necessary services, Selvin
explained.
These collaborations have now been
institutionalized by New York City’s
Administration of Children’s Services
and aim to empower individuals to
advocate for themselves.
Trained to think outside the box and
focus on the strengths of the individuals
they interact with, ACT members
provides citywide technical support for
these initiatives and work to streamline
the delivery of services such as housing,
food stamps and child care.
On October 26, ACT members will
celebrate their 20th anniversary
and honor Eric Brettschneider and
Anthea McLaughlin, key figures in the
organization’s founding. This fund-
raising event, held at 320 Park Avenue,
will provide necessary donations for
ACT to continue supporting entire
neighborhoods throughout the city.
Visit actnyc.org.
Agenda for Children
Tomorrow Celebrates
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 Introducing:
The Arties!
By Julia Halperin
A
rt worlders never miss
an opportunity to throw
a good party for a
good cause. And artists,
curators, and art lovers didn’t let
the recession stop them from
fund-raising—or celebrating—this
year. First-time events, like the
Art Production Fund’s gala, joined
longtime fixtures like the Met’s
Costume Institute Gala on the
social calendar, and arts lovers
combined forces to offer aid on
both the global and local scale,
from relief efforts in Haiti to
support for the struggling Jersey
City Museum. After a whirlwind
season, The Observer looks back
on some of the best and brightest
arts fund-raisers of the year.
Forget the Oscars or the
Grammys. This year’s
art-world fund-raisers
were so stylish that we
had to give them their
own recognition
10
Best Music:
MoMA’s Party in the Garden
MoMA’s $1,000-a-ticket annual
benefit is always an art-star-
studded event, but this year’s gala
expertly combined uptown glitz
with downtown cool. The party
benefits MoMA’s annual fund and
educational programs, and—fittingly
for the outdoor event—ensures the
maintenance of its sculpture garden.
This year’s honorees, billionaire
couple Ronald and Jo Carole Lauder,
have been Upper East Side fixtures for
years; Mr. Lauder opened the Neue
Galerie across from the Met to display
his collection of German artwork in
2001. The musical guests—Karen
O and Nick Zinner of the Yeah Yeah
Yeahs—offered downtown street cred.
In fact, rumor has it the rocker pair
jammed so loudly at the May 25 fete
that publishing scion Si Newhouse
and his wife skipped the party after
hearing the music blaring from outside
the museum walls.
Best Dressed:
The Met’s 2010 Costume
Institute Gala
The Metropolitan Museum of Art’s
annual Costume Institute Gala is the
original Fashion’s Night Out. The event
is the museum’s main annual source
of funding for acquisitions, special
exhibitions and capital improvements,
and New York and Hollywood’s
heaviest hitters take big fashion
risks on the museum’s front steps.
This year’s event was co-hosted by
Vogue editor in chief Anna Wintour,
media mogul Oprah Winfrey and Gap
creative director Patrick Robinson.
The May 3 gala marked the opening
Lincoln Center
The Lincoln Center Corporate Fund, a unique example of an effective business/arts
partnership, raises vital unrestricted funds from corporations and professional firms
for 11 world-class performing arts organizations resident at Lincoln Center.
The unrestricted nature of these funds is crucial to these organizations’ mission

Corporate Fund
of bringing the best in the performing arts to the broadest audience possible.
For information about the Corporate Fund and the benefits available to participating
companies and their employees, please call 212.875.5430.

GOLDEN CIRCLE
$250,000 AND MORE
Lincoln Center Business Council
Lincoln Center Real Estate
and Construction Council
MetLife Foundation
The New York Times
Company Foundation
The Starr Foundation
The Wall Street Journal
GRAND CIRCLE
$200,000 AND MORE
CB Richard Ellis
The William Randolph
Hearst Foundations
OUTSTANDING LEADERSHIP
$150,000 AND MORE
JPMorgan Chase
Pfizer Inc
LEADERSHIP
$100,000 AND MORE
Bank of America
Citigroup Inc.
Credit Suisse
Sony Corporation of America
The Starr Foundation
OUTSTANDING BENEFACTORS
$75,000 AND MORE
Con Edison
DISTINGUISHED BENEFACTORS
$50,000 AND MORE
American Express
BNY Mellon
Benenson Capital Partners
Fried, Frank, Harris, Shriver
& Jacob LLP
Goldman, Sachs & Co.
Gotham Construction
Company LLC
IBM International Foundation
The Jeffries Companies
King & Spalding LLP
Mr. and Mrs. Peter L. Malkin
Morgan Stanley
Omnicom Group
Paul, Hastings, Janofsky
& Walker LLP
Paul, Weiss, Rifkind, Wharton
& Garrison
UBS
BENEFACTORS
$35,000 AND MORE
Crain’s New York Business
Fidelity National Title Insurance
Company
Fisher Brothers Foundation
Glenwood Management Corp.
Kohlberg Kravis Roberts & Co.
KPMG LLP
LAW Foundation
Newmark Knight Frank
Ogden CAP Properties, LLC
ScheinMedia
Transammonia Inc.
Verizon Communications
Xerox Corporation
DISTINGUISHED PATRON
$25,000 and more
Accenture LLP
AXA Foundation
Blank Rome LLP
Brookfield Properties Corp.
CA Technologies
Curtis, Mallet-Prevost, Colt &
Mosle LLP
Greenberg Traurig
Susan and John Hess
HSBC Bank USA, N.A.
International Flavors &
Fragrances Inc.
Interpublic Group
J.H. Cohn LLP
L. Jay Grossman Foundation Inc.
The Marc Haas Foundation
Mitsui USA Foundation
News Corporation
Restaurant Associates
Rose Associates, Inc.
Title Associates
Toyota
The Travelers Companies, Inc.
PATRONS
$15,000 AND MORE
Arnhold and S. Bleichroeder
Holdings, Inc.
Bristol-Myers Squibb Company
Capital One Bank
Chevron Corporation
Colgate-Palmolive Company
Credit Agricole Corporate and
Investment Bank
Davis & Gilbert LLP
The Durst Organization
Goldfarb & Fleece
Gregory P. Joseph Law
Offices, LLC
The Guardian Life Insurance
Company of America
Humana Inc.
Johnson & Johnson
Florence & Robert Kaufman
Kramer Levin Naftalis
& Frankel LLP
The New York Observer
Phillips-Van Heusen Corporation
Richard H. Holzer Memorial
Foundation
The Segal Company
Mr. & Mrs. Larry A. Silverstein
Sullivan & Cromwell LLP
TIAA-CREF
Tishman Speyer
Wachovia Bank, A Wells Fargo
Company
FRIEND
$10,000 AND MORE
A & E Television Networks
AVX Corporation
Best Buy Company, Inc.
The Blackstone Charitable
Foundation
Bloomberg
The Bloomingdale’s Fund
of the Macy’s Foundation
Brown-Forman Corporation
Charles F. and Anne Meckes
Niemeth Foundation
The Coca-Cola Company
David and Susan Coulter
Eastdil Secured LLC
Ernst & Young LLP
Feinberg Properties, LLC
First Manhattan Co.
Fitch, Inc.
Fulbright & Jaworski L.L.P.
The Herman Goldman Foundation
Linda and Richard Goldstein
IAC/InterActiveCorp
Island Capital Group
ITOCHU International, Inc.
J.C.C. Fund of the Japanese
Chamber of Commerce and
Industry of New York, Inc.
Jack Resnick & Sons, Inc.
Latham & Watkins
Lazard
The Leir Charitable Foundations
Mann Publications
McMullan Family Fund
Merck
Bill and Jan Mitchell
Mitsubishi International
Corporation
Ogilvy & Mather Worldwide
OSI Pharmaceuticals, Inc.
Oxxford Clothes
Paul Stuart
Roche
Rolex Watch U.S.A., Inc.
Samuel I. Newhouse Foundation
Service Directions Inc.
Sidley Austin LLP
Simpson Thatcher & Bartlett LLP
Standard Motor Products, Inc.
Sumitomo Corporation of America
Steve and Tina Swartz
SYMS Corp and The Sy Syms
Foundation
TD Bank N.A.
Thomson Reuters
Viacom
Anonymous
DISTINGUISHED DONORS
$5,000 AND MORE
Abbey Spanier Rodd
& Abrams LLP
Anchin, Block & Anchin LLP
Aon Corporation
Bernstein Global Wealth
Management
Boston Properties
ClearVision Optical
LEADERSHIP
Communications Partners &
Associates, LLC
COMMITTEE
COMMITTEE CHAIR
Corning Incorporated Foundation
William B. Harrison, Jr.
Martha Crowninshield
JPMorgan Chase & Co.
Daiwa Capital Markets America
Inc. COMMITTEE MEMBERS
Deborah van der Heyden, Robert F. Arning
Jones Lang LaSalle, Inc.
KPMG LLP
The Dow Foundation Keith Banks
Elias B. Cohen & Associates Bank of America Private
Wealth Management
Fujisankei Communications
International Inc. Richard A. Cirillo, Esq.
King & Spalding LLP
G-III Apparel Group, Ltd.
David A. Coulter
Gaylord Entertainment Foundation Warburg Pincus LLC
Hertz, Herson & Company, LLP Andrew L. Farkas
Interaudi Bank Island Capital Group
Jones Day Beth E. Ford
International Flavors & Fragrances
Kekst and Company Incorporated Thomas H. Glocer
Loews Corporation Thomson Reuters
McCANN WORLDGROUP Richard A. Goldstein
Maurice R. Greenberg
MilbergFactors
C.V. Starr and Co.
Mitsui Fudosan America, Inc.
David W. Heleniak
N.S. Bienstock, Inc. Morgan Stanley
Net Worth Solutions Robert A. Iger
Walt Disney Company
Peerless Clothing
Charles G. Ludmer
Randa Corporation
J.H. Cohn LLP
SESAC
Peter L. Malkin, Esq.
Spielman Koenigsberg Malkin Holdings, LLC
& Parker, LLP William E. Mitchell
Sugar Foods Corporation Sequel Capital Management, LLC
Swoop, Inc. Bruce E. Mosler
Toshiba America, Inc. Cushman & Wakefield, Inc.
Narendra P. Mulani
The Trump Organization Accenture
UnitedHealthcare Charles F. Niemeth, Esq.
Vandenberg & Feliu, LLP Baker & McKenzie LLP
Michael O’Brien, Esq.
Wilmer Cutler Pickering Hale
and Dorr LLP Wilmer Cutler Pickering Hale
and Dorr LLP
Douglas L. Paul
DONORS Credit Suisse Securities (USA) LLC
Ernesta G. Procope
$3,000 AND MORE
E.G. Bowman Co., Inc.
BATTLEY Performance
Thomas A. Renyi
Consulting, Inc.
BNY Mellon
Covington & Burling LLP
William R. Rhodes
Darkstar Asset Management, LLC Citigroup, Inc.
Dennis Miller Associates Caroline Roan
Exquisite Apparel Corporation Pfizer Inc
French & Company, LLC Janet L. Robinson
The New York Times Company
Great Performances
Michael I. Roth
Grunfeld, Desiderio, Lebowitz, Interpublic Group
Silverman & Klestadt LLP
Sir Howard Stringer
KDDI America, Inc. Sony Corporation of America
Littelfuse, Inc. Steven R. Swartz
Hearst Corporation
Metavante Corporation
Alair A. Townsend
Mitchell & Titus, LLP Crain’s New York Business
Rockefeller Group
Kenneth L. Wyse
International, Inc. Phillips-Van Heusen Corporation
Search Advisory Group James D. Zirin, Esq.
Shydlo Communications, LLC Sidley Austin LLP
WestPoint Home
EX OFFICIO
ZeroXposur
Katherine Farley
Anonymous Chair, Lincoln Center
for the Performing Arts
Reynold Levy
AND 20 SUPPORTERS AND
President, Lincoln Center
CONTRIBUTORS UNDER $3,000 for the Performing Arts
As of September 30, 2010

The Chamber Music Society of Lincoln Center • The Film Society of Lincoln Center • Jazz at Lincoln Center • The Juilliard School
Lincoln Center Theater • The Metropolitan Opera • New York City Ballet • New York City Opera • New York Philharmonic
The School of American Ballet • Lincoln Center for the Performing Arts
Best Crowd: The 2010 Whitney Art Party
This year’s Whitney Art Party—the annual fund-raiser
benefiting the museum’s well-regarded Independent Study
Program—fell on a rainy June evening. But that didn’t
keep guests away from the fête, held for the first time at an
expanded Mercer street location. The crowd was a mix of
fashion insiders like Rachel Zoe and Alek Wek and New York
artists and art scions, like 2010 Whitney Biennale veteran
Dawn Clemens and host committee member Vito Schnabel.
The benefit included a silent auction with donations from
more than 80 artists, including Nate Lowman and Roni Horn,
and a performance by Whitney Independent Study Program
alum Ryan Harvey.
of the exhibition “American Woman: Fashioning a National
Identity,” which traced the development of American
women’s fashion from 1890 to 1940. But the bash wasn’t all
about the past—Katy Perry’s light-up dress and Lady Gaga’s
dinnertime performance kept guests squarely rooted in the
21st century.
Best Debut: Art Production Fund First-Annual Gala
The nonprofit organization that brought you Olafur
Eliasson’s waterfalls and Whitney Biennale special-edition
towels and T-shirts had its first fund-raiser gala on April
13. The party, held at the Standard Hotel’s notorious Boom
Boom Room, boasted scores of first-rate artists: guests
included Marilyn Minter, Terence Koh, Cindy Sherman and
John Currin. And of course, no art party is complete without
an over-the-top performance: Kembra Pfahler performed as
her alter ego, the Voluptuous Horror of Karen Black, spray-
painted red and sporting a larger-than-life black Afro wig.
Best Excuse to Celebrate: Henry Darger’s Birthday at
the American Folk Museum
The American Folk Museum
might be struggling financially,
but you wouldn’t have known it
from attending their inspiring
fund-raiser in April. The museum
celebrated the birthday of Henry
Darger, the reclusive artist
and custodian known for his
paintings of the Vivian Girls,
with a fund-raiser and concert
by rock legend Patti Smith.
Most Creative: The Golden Door
Mini Golf Course for the Jersey
City Museum
The Jersey City Museum has
recently struggled to stay afloat,
reducing its operating hours to
only one day a week in March. In
an effort to raise the profile of the
12
Introducing:
The Arties!
museum and bring in some extra cash, museum staff took
a less-than-typical step: Instead of the traditional evening
gala, they organized an art installation–cum–golf course. The
Golden Door Mini-Golf Course, featuring 10 holes designed
by local artists, is inspired by the immigrants who passed
through Ellis Island and settled in Jersey City. (The project’s
name refers to Jersey City’s moniker “The Golden Door.”) One
round cost $5 per person. All told, the event raised $90,000.
Most Surprising: The 12th Annual Art Auction for Free
Arts NYC
The publicity-shy Olsen twins took center stage on May
14 to host the 12th annual art auction for Free Arts NYC. The
organization provides underserved children and families arts
and mentorship programs. The star-studded auction featured
work by current MoMA atrium artist Yoko Ono and America’s
Next Top Model judge and photographer Nigel Barker. The
Olsens got some backup on the auction block from Work of
Art judge and auction vet Simon de Pury, as well as co-hosts
Angie Harmon, Molly Sims and Brooke Shields.
Most Inspiring: Tools for
Thought—Rebuild Haiti
Art-world denizens joined
forces on March 15 to raise money
for Partners in Health, a relief
organization working in Haiti after
January’s devastating earthquake.
Curators from P.S.1, the Studio
Museum in Harlem, the Warhol
Museum and the Neue Galerie teamed
up with gallerists from Gagosian,
Marlborough, Robert Miller and
James Cohan for the event, which took
place at Sotheby’s. Organizers were
overwhelmed by the response from
art worlders across the country who
jumped at the chance to lend a hand.
The auction’s theme was “ready-
made,” and featured work by Marcel
Duchamp, Jeff Koons, Michael Stipe
and Terence Koh.
 AMIT
Building Israel. One Child At A Time.

My name is Ilan.
I was born in Baku in the former Soviet Union and
came to Israel when I was three years old.
For a long time it’s been my dream to be a doctor.
I am very lucky now because I live in Beersheva
and go to the AMIT High School. It has a great
program in science and mathematics, and helps
me to pursue my dream.
I plan to enter the army after I graduate and
then, because I received such a strong education
at AMIT, I’ll be going on to medical school. Thank
you, AMIT!

Support AMIT online at www.amitchildren.org

817 Broadway • New York, NY • 10003 • Tel: 212.477.4720 • 1.800.989.AMIT
13
Good Times For Good Causes
Save the dates for these philanthropic fall and winter fêtes!
OCTOBER
15
New York City Breast Cancer Fundraiser
7:00 P.M. at La Pomme, 37 West 26th Street
Honor breast cancer survivors and fighters
while enjoying cocktails, appetizers, and live
music at this fun philanthropic event. Net
proceeds will benefit the Greater New York
City Affiliate of Susan G. Komen for the Cure.
Visit NYCBreastCancerFundraiser.com for ticket
information.
16-17
Avon Walk For Breast Cancer
Pier 84, next to the USS Intrepid
The two-day Avon
Walk New York
provides a true
walking tour of the
Big Apple, covering
all the sites and
landmarks of the
city in order to
ensure that breast
cancer sufferers
can get the care they need regardless of their
ability to pay. The route (26.2 miles Saturday and
13/1 miles Sunday) winds through Manhattan
and Brooklyn, with an overnight stay in Avon’s
Wellness Village and campsite at Randall’s Island.
Call 1-888-540-WALK or visit avonwalk.org to
register.
17
National Kidney Foundation’s Kidney Walk
Check-in begins at 9:30 A.M.
and walk starts at 10:30 A.M.
at South Street Seaport -
Piers 16 & 17
“Grizz” Chapman of the
hit TV show 30 Rock, and
a recent kidney transplant
recipient, is the honorary
chair of this year’s walk. Sign
up at kidney.org.
18
Centennial Gala: Hear for the Future
6:00 P.M. at 583 Park Avenue
The Center for Hearing and Communication’s
(formerly the League for the Hard of Hearing)
Hear for the Future gala celebrates 100 years
of leadership and innovation in hearing health
care. The evening includes a cocktail reception,
seated dinner, entertainment, and live and online
auctions. Visit CHChearing.org or call 917-305-
7804 for details.
50 & Fabulous: Celebrating 50 Years of
Women’s Advances
6:00 P.M. at the Pierre Hotel
Join emcee Cybill Shepherd and guest Gloria
14
Steinem at this empowering
evening that pays tribute to the
women trailblazers and change
agents who have inspired us
over the past 50 years. In
addition to cocktails and
dinner, there will be a
special appearance by the
Daily Show’s Samantha
Bee. Proceeds will go to
the National Institute for
Reproductive Health, Planned
Parenthood Federation
of America, and Proframil
Haiti. Purchase tickets online at justgive.
org/50andFab, or for more information call 973-
635-6669(x117) or email info@50andfab.org.
Alliance for the Arts Annual Benefit
6:30 P.M. at the David H. Koch Theater, Lincoln
Center
This elegant event features an evening of
cocktails, dinner and the presentation of the 2010
Alliance for the Arts Prize. Honorees this year
are Randall Bourscheidt, Christo and Jeanne-
Claude, Frank J. Sciame, Jr. and the F.J. Sciame
Construction Company, all recognized for their
extraordinary leadership of New York City’s
cultural and civic life.
Contact Elena Matsui at 212-594-5756
or ematsui@allianceforarts.org for more
information.
25
New York City Step Out: Walk to Fight Diabetes
Check-in begins at 8:30 A.M. and walk starts at
10:00 A.M. at South Street Seaport
Want to change the future of diabetes? Join
the American Diabetes Association in a 4.8 mile
walk across the Brooklyn Bridge to raise money
for community-based education programs, to
protect the rights of people with diabetes, and
to fund research to find a cure. The walk will
conclude with a free concert back at South Street
Seaport from 12-3 P.M. To register, visit diabetes.
org/stepout or call 1-888-DIABETES.
26
UJA Federation of New York Women’s
Philanthropy Lion of Judah Fall Luncheon
12:00 PM at The Pierre Hotel
Donors of $6,000 or more to UJA-Federation
of New York’s 2011 Annual Campaign can enjoy
this chic luncheon. For more information or to
register, please contact Molly Goodwin at 212-
836-1118.
28
New York City Opera’s Fall Gala
6:00 P.M. at the David H. Koch Theater
The New York City Opera’s annual gala,
celebrating the start of the 2010-2011 season, is
themed “An Evening With Christine Brewer,” and
sure enough the Grammy-winning soprano will
perform as part of the evening’s festivities. The
gala, chaired by Angela Chao, will also feature
cocktails, dinner, and dancing. Visit nycopera.
com for more information.
Young Patrons of Lincoln Center Fall
Masquerade Gala
8:00 P.M. at Alice Tully Hall
Grab your mask, and put on your dancing shoes
for is glamorous annual gala, which brings
together celebrities and arts enthusiasts from
around the city. Contact Caroline Hamilton at
212-875-5446 for additional details.
NOVEMBER
1
Lincoln Center Fall Gala
8:00 P.M. at Avery Fisher Hall
Enjoy cocktails, dinner, and an all-Beethoven
program by the Dresden
Staatskappelle conducted by Daniel Harding--
including Piano Concerto No.4, Ah! Perfido, and
Symphony No.7. At this year’s event, Lincoln
Center Board Member Philip Milstein will receive
the Distinguished Service Award. For tickets
and further information please contact Lincoln
Center Special Events at 212-875-5460.
4
New York Eye and Ear
Infirmary Gala & Jazz
Concert
6:00 P.M. at 583 Park
Avenue
This event, held by
the New York Eye and
Ear Infirmary, one of
the busiest hospitals
in New York, will raise
funds for the hospital’s
$13 million Surgical Suite Initiative to expand
surgical capabilities in its three specialties:
Ophthalmology, Otolaryngology and Plastic
& Reconstructive Surgery. Guests will enjoy
cocktails, dinner, and a concert by acclaimed jazz
trumpeter and composer, Chris Botti. Contact
Jennifer Pugliese at 212-979-4019 or jpugliese@
nyee.edu for more information.
NYU Langone Medical Center “Adults in
Toyland” Casino Night
8:00 P.M. at The Edison Ballroom (47th between
Broadway and 8th Avenue)
Presented by the Hassenfeld Committee and the
KiDS of NYU Foundation Associates Committee,
this fun-filled evening includes cocktails, casino
games and a premiere silent auction. The
event raises important funds for the Stephen
D. Hassenfeld Children’s Center for Cancer and
Blood Disorders and the NYU Langone Medical
Center Department of Pediatrics. Contact Meryl
Schwartz at meryl.schwartz@nyumc.org or 212-
404-3674 for more information.
 18
Charity for Kids 2nd Annual Bowl for Kids and given back to their
7:30 P.M. at Bowlmor Lanes communities. Co-Chairs
The New York education charity will host its include Bobby Flay, Mariska
American
second annual Bowl for Kids vent to fund Hargatay, and Jessica and
Museum of
educational programming in two of the city’s Jerry Seinfeld. Visit cdfny.org for details.
Natural History Annual Gala
most under-resourced elementary schools.

8
7:00 P.M. at the American Museum of Natural History
100% of proceeds will go to creative writing
Sir Elton John will be performing in the Milstein
workshops, music lessons, visual art, field trips,
Hall of Ocean Life at the black-tie event sponsored
pre-K reading and literacy tutoring. The event Mount Sinai Ob/Gyn Fashion Show and
by Graff USA. The gala is chaired by Jodie and
Luncheon
John Eastman, Kathy and Tom Freston, and Alice
11:30 A.M. at the Waldorf Astoria
and Lorne Michaels. Visit amnh.org for details.
Women of all ages will gather to celebrate
this fashion show and luncheon to benefit the
Metropolitan Museum of
Department of Obstetrics, Gynecology, and
Art Apollo Circle Benefit
Reproductive Science of Mount Sinai School of
9:00 P.M. at 1000 Fifth Avenue
Medicine. Akris will present their 2011 collection
The Apollo Circle—a membership group for
in association with Saks Fifth Avenue, and all
individuals in their twenties and thirties—joins the
proceeds will be used to support renovations to
Apollo Circle Benefit Committee in presenting
the facilities within the Department of Ob/Gyn.
this seventh-annual benefit. This black-tie event
features performances by CFK students, a buffet Contact Daryl Woolsey at 212-824-8250 or daryl.
will include dancing, cocktails, and sweet and
catered by David Burke, an open bar and a silent woolsey@mountsinai.org for more information.
savory treats. Funds raised will support The
auction. Tickets can be purchased online at

9
Metropolitan Museum of Art’s Conservation
http://my.changeforkids.org.
Departments. Purchase tickets online at

9
metmuseum.org/ways_to_give/tickets.  
UJA-Federation of New York’s Lawyers Division
Annual Event
Queen Sofia Spanish Institute Gold Medal Gala
Founders Gala, NYU Langone Medical Center’s 6:00 P.M. at the Waldorf Astoria
7:00 P.M. at 583 Park Avenue
Hospital for Joint Diseases This annual event features cocktails and hors
Enjoy cocktails, dinner,
6:30 P.M. at the American Museum of Natural d’oeuvres, a program featuring the Judge Joseph
and a program chaired
History M. Proskauer Award and the James H. Fogelson
by legendary designer
Each year, the Founders Gala raises important Emerging Leadership Award, and dessert. For
Oscar de la Renta—all
funds that greatly enhance HJD’s ability to more information or to register, please contact
in the presence of Her
improve the lives of people with musculoskeletal Bari Lovi at 212-836-1435 .
Majesty Queen Sofia of
and neurological disorders. Contributions to

11
Spain. Honorees include
Isak Andic and Diane von
Furstenberg. Contact
New York City Ballet Nutcracker
Christine Madden at 212-725-7139 to find out
Family Benefit
more or to purchase tickets.
2:00 P.M. at the David H. Koch
Theater, Lincoln Center
New York Society for the Prevention of Cruelty
The fun afternoon includes a matinee
to Children Annual Gala  
performance of George Balanchine’s
6:30 P.M. at the Plaza Hotel
The Nutcracker, a backstage visit and
This annual event features cocktails, dinner, and
an after-party with characters from
a program honoring Steven J. Golub. Co-chaired
the 2010 Founders Gala will enable HJD to the production. Visit nycballet.com
this year by Amanda Friedman, Neil Friedman,
continue its vital role as an international leader for more details.
Deborah Norville, and Karl G. Wellner, the gala
in 21st century patient care. Cocktails at 6:30  

12
promises to be an unforgettable evening. For
p.m., dinner and program at 7:30 p.m. Black tie.
more information contact the Gala Benefit
Contact Angeline Cheah at specialevents@
Office at 212-843-1714 or nyspcc@hgnyc.com.
nyumc.org or 212-404-4433 to purchase tickets. AFIPO Family Music Day 2010

DECEMBER
9:30AM at Weill Recital Hall, Carnegie Hall This
Beth Israel Second Century Ball fun and educational annual event is open to

3
6:30 P.M. at the Waldorf-Astoria children, parents, grandparents and friends. Kids
Chaired by the Chairman of the Continuum of all ages are given an opportunity to see and
Health Partners Board of Trustees, Lawrence hear a live classical music performance. Following
Indego Africa’s 2010 Ibirori Gala
Huntington and his wife, Caroline, the glamorous the program, guests enjoy a brunch and activities
8:00 P.M. at La Pomme, 37 West 26th Street
event includes cocktails, a seated dinner, and a in the Rohatyn Room. Funds raised go directly to
Indego Africa supports women entrepreneurs
full program. For tickets and information contact support Israel Philharmonic Orchestra’s education
in Africa to lift themselves out of poverty by
Linda Lupica at 914-579-1000. and outreach program, KeyNote. Visit afipo.org
helping them sell their high end fashion and
for more information.

14
home decor products to stores like Ralph Lauren
15:
and Anthropologie. All profits and donations go
towards a training program in business skills and
2010 AMIT Annual Dinner UJA Federation of New York Wall Street Dinner
literacy. Email Sierra Visher at sierra.visher@
5:00 P.M. at the Hilton Hotel, 53rd Street and 6th 5:00 P.M. at the Hilton Hotel, 53rd Street and 6th
indegoafrica.org for more information.
Avenue Avenue

6
The 2010 Annual Dinner for AMIT (Americans for Honoring Peter W. May of Trian Fund
Israel and Torah), is being chaired by Baila and Management with the Gustave L. Levy Award and
Stanley Weiss of New Rochelle, New York. For Michael B. Nierenberg of Bank of America Merrill
Children’s Defense Fund Beat the
further information and reservations, Lynch with the Wall Street Young Leadership
Odds 20th Anniversary
please call AMIT at 212-477-4725 or Award, this memorable evening will include
6:00 P.M. at Guastavino’s, 409 E. 59th Street
e-mail robinr@ cocktails and hors d’oeuvres, a full program,
To celebrate the 20th anniversary of its Beat the
amitchildren.org. and an after-party. For more information or to
Odds project, CDF’s New York Office will award
register, please contact The Wall Street Dinner
five high school seniors who have overcome
Hotline at wallstreetdinner@ujafedny.org or
adversity, demonstrated academic excellence
212-836-1542.

15
 “
Philanthropy is a
yourself.
Business
Observer Philanthropy: Tell us a little about
Naomi Levine: I was the senior president at NYU
for about 26 years and I was involved in fund-raising
during that time. In the 1970’s, NYU was close to
bankruptcy and was raising maybe $20 to 30 million
a year. It’s now raising $400 million a year. So during
that period I learned a lot. And obviously I didn’t do
that by myself. Larry Tisch was the chairman of our
board. He introduced me to everyone in the city of
New York. I’m a lawyer by profession but spent the last
26 years at the university.
Why is philanthropy important to society?
I don’t think that people realize the importance
of the nonprofit world in this society. There are 1.4 to
1.6 million non-profits, and last year, they raised $303
billion. The other day, I closed my eyes for a minute—if
you take out of the skyline of New York Lincoln Center,
the opera, all the hospitals, Sloan-Kettering, Tisch
Hospital, Columbia Presbyterian, all the universities …
and the thousands of nonprofits, you see that this city
and this country would be very different without the
nonprofit organizations.
How did you end up as the modern voice of
philanthropy?
I was at the American Jewish Congress for 25 years.
Chair and Executive Director of the George
H. Heyman, Jr. Center for Philanthropy and
Fundraising at NYU Naomi Levine sounds off
on modernizing philanthropy, her path to the
top and how giving keeps this country standing
I had been there a long time and I was 55 years old,
and I said to myself, ‘If you don’t do anything different
at this time in your life, you’ll never have a chance
again.’ Just by fortune, someone gave my name to the
president of NYU, John Sawhill. And he called me, we
had an interview, and for whatever reason, he gave me
the job.
When I left being a senior VP [for external affairs
at NYU], I thought it was time to create a center for
philanthropy and fund-raising to teach people what
I had learned, because fund-raising today is not just
selling cookies for the Girl Scouts. It’s a very serious
profession and there are many things you have to
learn. We have now had 10 years with the Heyman
Center.
Has the recession dramatically altered the ability
to raise funds for charity?
The truth is, there has been a decline, obviously.
The total charitable giving in 2009—we don’t have
2010 in yet—was a drop of about 3.6 percent. But
still, the bottom line was more than $300 billion. The
bulk of money that comes in comes from individuals.
The individuals with their bequests and regular gifts
amount to 83 percent of the money that comes in.
Individuals are critical to a campaign. Corporations
give anywhere from 4 to 6 percent and foundations
give between 13 and 15 percent.
The truth is that the people with a lot of money [in
the United States] still have a lot of money. They have
less than they had a year ago and a year before, but
16
they still have money and they want to give and they
do give. Even though there has been a decline in the
last two years, it’s not been earth-shattering.
What’s the difference between American and
global philanthropy?
When I teach my classes, the question that always
comes to my mind is, what’s happening overseas in
global philanthropy? The thing that gets me is that all
the European countries, Asian, Africa, the Middle East,
are all sending people to hear to learn the “American
model” of philanthropy.
What do you think it is about the American model
that makes it better?
To understand why it’s different here—I’m not
sure if it’s better—but it’s certainly different. The
United States [is] probably one of the few countries
in the world that has private universities. [European
universities] are all supported by the government. In
Europe, all these things, including the great museums,
the Louvre, opera houses, are all supported by the
government. The concept of people doing it and not
the government doing it is indigenous to the American
style. Is that better? Do I want to be dependant on
Bill Gates for my museums, my schools? Or would I
rather my tax dollar do it? Right now, I think that our
system is probably better. It’s a combination where
government gives, business gives and the private
sector through the nonprofits give.
Describe the American model of fund-raising?
The American model consists of asking individuals
for money, going and making proposals with ideas
and projects to foundations and corporations,
understanding what they can give, what they can
afford, using technology. And you have to look at this
not as the charity in the negative sense, but when I ask
you to make a gift, I’m asking you to support a very
worthwhile cause. In America, we think there’s nothing
bad about asking to give for a good cause.
Have recent controversies surrounding several
non-profits, like the Red Cross, affected the business?
Today, more than ever before, every day there
is some story in the paper about nonprofits, good
and bad. We live in a post-Enron era. A lot of the
mismanagement, the excess salaries and the bad
behavior that you read about in the corporate sector
have spilled over in the nonprofits. And there are cases
that appear in the paper every day about somebody in
a nonprofit who’s getting an exorbitant salary. While
the nonprofits do wonderful things, they’re also having
their problems.
Do you think that affects giving on a larger scale?
No. Well, I do when you’re an organization that [has
had problems.] For example, United Way suffered very
badly for a year of two after the scandal broke that its
By Rachel Morgan
director had taken so much money and was living the
high life. But within a few years, their fund-raising got
back on track. The Red Cross has had a lot of trouble
and yes, it did suffer a little bit. But in the long haul, it
seemed to iron itself out. I think that people will say,
‘I’m not going to give to an Organization A because it
did those bad things, but I will give to Organization B.’
As I said before, there’s still a great deal of money
in the American community. There are more than 425
billionaires in this country … and those people are
generous. And they give for many reasons. They’re
altruistic, they want to give back to a hospital, they
want to give to take care of other people, and they
want to give back to their university. There are
religious reasons—Judaism as well as Christianity and
Islam, there are strong mandates to give. Charity didn’t
start with Warren Buffet and Bill Gates.
What is the key to successful fund-raising?
To be a really good fund-raiser where major gifts
are concerned, you have to be a smart, intelligent
person interested in what’s happening in the world
around you. I am more interested in my staff reading
novels or reading The Wall Street Journal and reading
and being intelligent than I am about them just being
able to talk about fund-raising. Because you go out
with somebody, and you have a conversation. You
don’t sit down and say, ‘Do you want to give me
$100 million?’ Major-gift fund-raising depends on
developing relationships.
Walk us through a day in your life.
First, I should tell you that I’m a little bit of a
workaholic. I have no children at home, my daughter is
out of the house, married, grandchildren; my husband
died. So I love to work. I was the executive director,
the first woman, of the American Jewish Congress.
At NYU, I have several functions—I have to watch out
and meet regularly at the Bronfman Center [for Jewish
Student Life.] The other day, I had a meeting with
the dean [of NYU], then I went up to have lunch—I’m
not complaining—at the Four Seasons with Edgar
Bronfman. Then I came back and worked with Doug
White and my secretary to work with some ideas [for
our upcoming conference]. Then at 4 p.m., I might sit
down with some of the staff and [look at] the numbers
today, and say, ‘Can we do more? Can we get out some
e-blasts?’ Then in the evening, Howard Rubenstein is
going to be one of the speakers at our conference, so
I had a long talk on the phone with him. So I could be
busy all day. There are things I guess I could do less
[of], but I enjoy working.
What do you think could be done to improve the
business of philanthropy in America?
I realize that [philanthropy] was a critical part of
the American culture scene and that a lot more had
to be done to make it effective. I believe it has to be
viewed as a procession, not something you fall into by
accident. And it isn’t given the kind of status and the
kind of professional seal it deserves. I believed that
bringing it into a university through a center would
give it prestige and help make it a profession. There’s
a line in a [John] Lennon song that says ‘Life is what
happens to you when you’re making other plans.’
Sometimes things come your way, you don’t always
plan them, they occur, and that’s what happens.
Find out more about the George H. Heyman, Jr.
Center at http://www.scps.nyu.edu/areas-of-study/
philanthropy-fundraising.
 ®

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www.theoliverprogram.org www.crenyc.org HOPE Program Neighbors Together for Independent Living
Alexandre Foundation Creative Response to Conflict www.thehopeprogram.org www.neighborstogether.org Staten Island Mental Health Society
www.alexandrefoundation.org www.crc-ny.org Housing Works New York City Audubon Society www.simhs.org
All Stars Project Demos www.housingworks.org www.nycaudubon.org Staten Island Museum
www.allstars.org www.demos.org Human Rights First New York City Coalition Against www.statenislandmuseum.org
Alzheimer's Association Long Island Doe Fund www.humanrightsfirst.org Hunger Suffolk County United Veteran's
Chapter www.doe.org Ifetayo Cultural Arts Academy www.nyccah.org Halfway House Project
www.alz.org/longisland DOME Project www.ifetayo.org New York City Mission Society www.scuv.org
Alzheimer's Association www.domeproject.org Jay Heritage Center www.nycmissionsociety.org Suffolk Y Jewish Community Center
New York City Chapter DOROT www.jaycenter.org New York City Police Foundation www.suffolkyjcc.org
www.alznyc.org www.dorotusa.org Jed Foundation www.nycpolicefoundation.org Teatown Lake Reservation
American Red Cross - Suffolk County Dutchess Land Conservancy www.jedfoundation.org New York Disaster Interfaith Services www.teatown.org
Chapter www.dutchessland.org Jericho Project www.nydis.org The Catalog for Giving
suffolkcounty.redcross.org East Harlem Tutorial Program www.jerichoproject.org New York Historical Society of New York City
American Red Cross in www.ehtp.org Jewish Board of Family and www.nyhistory.org www.catalogforgiving.org
Greater New York Educational Alliance Children's Services New York Law Enforcement The Door
www.nyredcross.org www.edalliance.org www.jbfcs.org Foundation www.door.org
American Red Cross in Nassau County Educational Video Center Jewish Guild for the Blind and www.nylef.org Theater for the New City Foundation
www.nassauredcross.org www.evc.org Affiliates New York Police & Fire Widows' & www.theaterforthenewcity.net
Arab-American Family Support Center Episcopal Charities of the Diocese www.jgb.org Children's Benefit Fund Thursday's Child
www.aafscny.org of New York Junior Achievement of New York www.answerthecall.org www.thursdayschildofli.org
Armory Foundation www.episcopalcharities-newyork.org www.jany.org New York Restoration Project Twenty-First Century Foundation
www.armorytrack.com Erase Racism Kips Bay Boys and Girls Club www.nyrp.org www.21cf.org
Baby Buggy www.eraseracismny.org/html/index.php www.kipsbay.org Palladia Union Settlement Association
www.babybuggy.org Eviction Intervention Services Lawyers for Children www.palladiainc.org www.unionsettlement.org
Bailey House www.eisny.org www.lawyersforchildren.org Partnership for the Homeless Unique People Services
www.baileyhouse.org Family Service League Literacy Partners www.partnershipforthehomeless.org www.uniquepeopleservices.org
Bedford Stuyvesant Restoration www.fsl-li.org www.literacypartners.org Planned Parenthood of New York City United Cerebral Palsy Association of
www.restorationplaza.org Family Services of Westchester Literacy Suffolk www.ppnyc.org Nassau County
Bethany House of Nassau County www.fsw.org www.literacysuffolk.org New York City Police Reserve Association www.ucpn.org
www.bethanyhouselongisland.org Federation of Protestant Little Flower Children and www.nycpra.org United Hospital Fund
Bideawee Welfare Agencies Family Services of New York Port Washington Youth Activities www.uhfnyc.org
www.bideawee.org www.fpwa.org www.littleflowerny.org www.eteamz.com/portyouthactivities United Neighborhood Houses
Big Brothers Big Sisters Fight for Sight Local Development Corporation of Puppies Behind Bars of New York
of Rockland County www.fightforsight.com East New York www.puppiesbehindbars.com www.unhny.org
www.bbbsofrc.com Five Towns Senior Center www.ldceny.org Queens Library Foundation United Way of New York City
Bowery Residents' Committee Food Bank For New York City Loisaida www.queenslibraryfoundation.org www.unitedwaynyc.org
www.brc.org www.foodbanknyc.org www.loisaidainc.org Rainforest Foundation US University Settlement Society
Bronx Council on the Arts Food Bank for Westchester Long Island Alzheimer's Foundation www.rainforestfoundation.org of New York
www.bronxarts.org www.foodbankforwestchester.org www.liaf.org Reach into Cultural Heights www.universitysettlement.org
BronxWorks Food Bank of the Southern Tier Long Island Cares www.richinc.org Urban Pathways
www.bronxworks.org www.foodbankst.org www.licares.org Reach Out and Read of www.urbanpathways.org
Brooklyn Community Services Fountain House Long Island Housing Partnership Greater New York VISIONS
www.bbcs.org www.fountainhouse.org www.lihp.org www.reachoutandreadnyc.org www.visionsvcb.org
Cardinal Hayes Home for Children Freedom From Fear Long Island Housing Services Research to Prevent Blindness Volunteer Referral Center
www.cardinalhayeshome.org www.freedomfromfear.org www.lifairhousing.org www.rpbusa.org www.volunteer-referral.org
Care for the Homeless Friends of Karen Long Island Teen Challenge Resources for Children Westchester Institute for Human
www.careforthehomeless.org www.friendsofkaren.org www.longislandtc.com with Special Needs Development
CAREERS for People with Disabilities Lupus Alliance of America Long www.resourcesnyc.org www.wihd.org
Gay, Lesbian and Straight Education
www.careersforpeoplewithdisabilities.org Network Island/Queens Affiliate Retreat Westchester Land Trust
Casita Maria www.glsen.org www.lupusliqueens.org www.theretreatinc.org www.westchesterlandtrust.org
www.casita.us Gilda's Club New York City Madison Square Boys and Girls Club Riverdale Neighborhood House Wildlife Conservation Society
Catholic Charities, Diocese of www.gildasclubnyc.org www.madisonsquare.org www.riverdaleonline.org www.wcs.org
Rockville Centre Gilda's Club Worldwide Make-A-Wish Foundation of Ronald McDonald House of New York Women in Need
www.catholiccharities.cc www.gildasclub.org Metro New York www.rmdh.org www.women-in-need.org
Catholic Charities of the Archdiocese Girl Scout Council of Greater New York www.metrony.wish.org Room to Grow National Women's City Club of New York
of New York www.girlscoutsnyc.org Make-A-Wish Foundation www.roomtogrow.org www.wccny.org
www.catholiccharitiesny.org of Suffolk County Roundabout Theater Company Women's Housing and Economic
Global Kids
CDS International www.globalkids.org www.makeawish-suffolkny.org www.roundabouttheatre.org Development Corporation
www.cdsintl.org Make-A-Wish Foundation of the Rye Arts Center www.whedco.org
Goddard Riverside Community Center
Center for Children's Initiatives www.goddard.org Hudson Valley www.ryeartscenter.org World Lung Foundation
www.centerforchildrensinitiatives.org www.hudson.wish.org Safe Horizon www.worldlungfoundation.org
God's Love We Deliver
Center for Family Representation www.glwd.org Marty Lyons Foundation www.safehorizon.org World Rehabilitation Fund
www.cfrny.org www.martylyonsfoundation.org Safe Space NYC www.worldrehabfund.org
Good Shepherd Services
Center for Hearing and Communication www.goodshepherds.org Maryknoll Lay Missioners www.safespacenyc.org Wyandanch Homes and Property
www.chchearing.org www.mklm.org Save-A-Pet Animal Rescue Development Corporation
Goodwill Industries of Greater New www.whpdc.com
Center for Independence of the York & Northern New Jersey Mental Health Association www.saveapetli.org
Disabled, New York www.goodwillny.org in Suffolk County Scenic Hudson YES Community Counseling Center
www.cidny.org www.mhasuffolk.org www.scenichudson.org www.yesccc.org
Greenwich House
Central Park Conservancy www.greenwichhouse.org Mental Health Association Sesame Workshop YMCA of Central and Northern
www.centralparknyc.org of Nassau County www.sesameworkshop.org Westchester
Greyston Foundation www.mhanc.org www.ymca-cnw.org
Centurion Foundation www.greyston.org Sexuality Information & Education
Child Abuse Prevention Services Mentoring USA Council of the United States Yorkville Common Pantry
Habitat For Humanity New York City www.mentoringusa.org www.ycp.org
www.capsli.org www.habitatnyc.org www.siecus.org
Mercy Haven Sick Kids Need Involved People Young Audiences New York
www.mercyhaven.org www.skipofny.org www.yany.org

The BBB Accredited Charity Seal is a valued trustmark that instantly communicates a charity’s high standards
to potential donors. Only charities that meet all 20 BBB Standards for Charity Accountability
are eligible to join the BBB Accredited Charity Seal Program.
®
For Charity Reports on more than 860 local New York charities, go to newyork.bbb.org
newyork.bbb.org or contact the New York Philanthropic Advisory Service (NYPAS) at nypas@newyork.bbb.org or 212-358-2873.
 Stars Lend Support for
Centennial Celebration
October 18th
2010 marks the 100th birthday for New York’s leader in
hearing health care, the Center for Hearing and Communication
(previously known as League for the Hard of Hearing).
Be part of the festivities as New York celebrates this historic
milestone with a spectacular Centennial Gala October 18th at
the sumptuous 583 PARK AVENUE. Celebrities and special
guests will be on hand for an evening of exquisite cuisine,
world-class entertainment and one-of-a-kind auction prizes.
All proceeds support the programs and services of the Center
for Hearing and Communication (CHC), which for 100 years has
helped infants, children and adults overcome the challenges of
hearing loss.
The Gala’s theme, Hear for the Future, is a declaration of Bids can also be placed online starting October 13th at
this venerable not-for-profit organization’s commitment to CharityBuzz.com. Visit tomotterness.net to see examples of the
the hearing health of future generations. The need for CHC’s artist’s iconic work.
unsurpassed clinical expertise and technical know-how is Other highlights of the Gala include the presentation of the
greater now than ever. 38 million Americans live with the Centennial Award to Dr. Noel Cohen for his pioneering work in
challenges of hearing loss, and this figure will increase sharply cochlear implant surgery and entertainment provided by comic
as Baby Boomers age and the incidence of noise-induced Christian Finnegan, singer Joey McIntyre and American Idol
hearing loss grows. sensation Crystal Bowersox.
On hand for the celebration is preeminent artist Tom For ticket information or to learn how you can lend your
Otterness who has created a special commemorative bronze support, phone (917) 305-7702 or visit CHChearing.org.
sculpture, The Secret, to be featured in the Gala’s live auction.

Expand Your Philanthropic Expertise to the

Global Arena at NYU-SCPS
In today’s interconnected humanitarian assistance,
world, the public sector must ethics, governance, and
respond to issues globally, related issues—from both the
requiring that fundraisers be programming and fundraising
familiar with—and be able perspectives.
to identify—the major issues “This new Certificate in
confronting various countries Global Philanthropy aims to
and their immediate needs. bolster NGOs by ensuring that
Designed for those their personnel understand
interested in working both the programming
in the public sector needs and the fundraising
and governmental requirements of their
and nongovernmental organizations,” says Naomi
organizations (NGOs) as Levine, executive director of
well as professionals already the Heyman Center. “Because
working at foundations and funding is the lifeblood of
philanthropic institutions, the any nonprofit organization,
NEW Certificate in Global all nonprofit professionals—
Philanthropy at the NYU whatever their function in
School of Continuing and the organization—must
Professional Studies (NYU- understand and actually
SCPS) prepares students participate in the fundraising
to assess and address the process to ensure success.”
challenges facing both Register Now
programming officers and fundraisers. Student questions regarding the certificate program can
Offered jointly by the NYU-SCPS George H. Heyman Jr. Center be directed to the Heyman Center at (212) 998-6770 or scps.
for Philanthropy and Fundraising and the Center for Global giving@nyu.edu. For more information about this professional
Affairs, the seven-course program can be completed within certificate as well as many other learning opportunities please
one year of part-time study. Examine current debates about visit www.scps.nyu.edu.

18
 Save a Dog Like Eldora.
Adopt Your New Best Friend!

Rescued from a puppy mill, Eldora is feeling soft grass under her
paws and the touch of kind hands for the first time in her life. Like so
many homeless animals with special needs, she’s come to Best Friends
to heal from her hard life’s journey and get a fresh start.
Together with our members, Best Friends is working towards a time when every pet has a loving
home and there are No More Homeless Pets®. Help make the dream a reality by adopting your next
dog from your local shelter instead of buying a puppy at a pet store or over the Internet.
Thousands of healthy dogs are in shelters waiting to be adopted. Give one a home and what every
dog deserves—the love, care and happiness that come from being part of a family.

Learn more at: www.bestfriends.org

19

AMIT
AMIT nurtures and educates Israeli
children to become productive,
contributing members of
society. Its more than 75 schools,
youth villages, surrogate family
residences, and other programs
are located in 23 cities and
communities throughout Israel,
and provide a continuity of values-
based, academic excellence from
kindergarten through junior college.
AMIT schools help each child reach
his or her fullest potential, while
obtaining the skills and knowledge
to build a successful future.
A majority of AMIT’s more
than 20,000 children come
from economically
disadvantaged and/
or troubled families.
Yet, AMIT students also
reflect all Israel: religious
and secular, Ashkenazi
and Sephardi, Sabra
and new immigrant. All
students are welcome
in AMIT’s educational
environment, and
tolerance, respect and
the unity of the Jewish
people are basic tenets
of AMIT’s philosophy.
We are proud that more
than 95 per cent of our
graduates serve in the
Israel Defense Forces or perform
National Service.
With American headquarters in
New York City and offices in Israel
in Jerusalem and Petach Tikvah,
AMIT is supported by more than
40,000 families in the United States
and hundreds of volunteers in
Israel, working together on behalf
of Israel’s most precious resource,
its children, to have a positive
impact on the future of Israel.
AMIT
817 Broadway, New York, NY 10003
Tel: (212) 477-4720
E-mail: info@amitchildren.org
Web site: www.amitchildren.org
Citymeals-on-Wheels
When you send holiday cards this year, send
along a message of caring for New York’s
homebound elderly. For your donation of $32
– plus a $4 shipping handling fee – you will
receive a package of five holiday cards. The
cost of each card provides a holiday meal for a
frail aged neighbor, a wonderful way to honor
family, friends and business associates.
Holiday cards ordered before Sunday,
December 20th
are guaranteed to
be delivered by
Christmas.
Order your
Citymeals holiday
cards today!
Visit www.citymeals.
org/holidaycards.
Founded in 1981,
Citymeals-on-
Wheels is a not-for-
profit organization
raising private
funds to prepare
and deliver weekend, holiday and emergency
meals to homebound elderly New Yorkers. Last
year, Citymeals underwrote the preparation
and delivery of 2.1 million meals to 16,000 New
Yorkers in need.
One hundred percent of donations to Citymeals
from the public goes toward the preparation
and delivery of meals. For more information, to
see holiday card designs or to place an order,
visit www.citymeals.org.

Save a Life: Adopt Your

New Best Friend
Help Make No More Homeless Pets a
Reality in Our Lifetime!
Every pet deserves to be part of a family. Best Friends and our
members in New York and communities across the country are
working to bring about a time when every animal has a loving
home and there are No More Homeless Pets®.
Best Friends runs the nation’s largest sanctuary for homeless
animals. But there’s so much more: From delivering pets from
overcrowded shelters and puppy mills to brand new lives to
rescuing animals from disasters and helping community cats,
Best Friends and our members are saving animals every day. that number is 5 million. And we won’t stop working until that
Right now, millions of homeless pets are number is zero.
at risk. Through innovative grassroots Thousands of healthy dogs and cats are waiting to be adopted.
efforts, Best Friends is reaching out Help bring about a time of No More Homeless Pets: Adopt your
to provide lifesaving rescue, adoption, next animal companion from your local shelter, sanctuary or
spay/neuter and advocacy programs rescue group. And give your new best friend what every pet
from coast to coast. When Best deserves—the love, care and happiness that come from being
Friends began, 15 million dogs and cats part of a family!
perished in shelters every year. Today Learn more at www.bestfriends.org.

20
Photo: MORINI & MONTANARI

HuNger Never lets up.

NeitHer do we.
Help citymeals deliver.
For many of New York’s frail homebound elderly, hunger is often their only company.
Since 1981, Citymeals-on-Wheels has delivered nutritious meals to thousands of
elderly New Yorkers who would otherwise be hungry and alone. Give to Citymeals and
100% of your contribution will go to the preparation and delivery of meals.

donate or volunteer today. visit citymeals.org/nyo

or call 212-687-1234.

Nourish your soul. Feed elderly New yorkers.

Time and materials needed to create this ad were donated by Draftfcb New York. Citymeals-on-Wheels meets the Better Business Bureau’s Wise Giving Alliance Standards.
For a copy of our most recent annual report, write to us or the New York State Attorney General’s Charities Bureau, ATTN: FOIL Office, 120 Broadway, New York, NY 10271.
©2010 Citymeals-on-Wheels.

21
 The Hebrew University of
Jerusalem & AFHU
The Hebrew University of Jerusalem was born from an idea
proposed in 1913 by Chaim Weizmann, who later became Israel’s
Prize winners as well as leading jurists, scientists and scholars.
first president.  Weizmann’s vision was shared by other brilliant
In 2010, the Fields Medal in Mathematics was awarded to HU
thinkers, among them Albert Einstein, Martin Buber and Sigmund
Professor Elon Lindenstrauss, marking the first time Israel
Freud. Three years after the cornerstones were laid on Mount
has ever received this exceptional honor. Hebrew University
Scopus in 1918, Weizmann and Einstein traveled throughout the
excels at cutting-edge pursuits such as biotechnology,
U.S. to promote and raise funds for The Hebrew University. On
interdisciplinary brain sciences and sustainable agriculture.
April 1, 1925, The Hebrew University of Jerusalem opened its
This expertise is shared with countries throughout the world.
doors.
Alumni include present and former Israeli Prime Ministers, the
In the United States, American Friends of The Hebrew
nation’s first female Supreme Court President and the majority
University (AFHU), a national nonprofit organization, has
of Supreme Court justices.
devoted close to nine decades raising awareness of, and
The Hebrew University is likewise known for its unwavering
support for, The Hebrew University of Jerusalem. Currently
commitment to multiculturalism, pluralism and the cause of
ranked among the top-100 universities worldwide, Hebrew
peace. Students from throughout Israel and more than 50
University generates more than one-third of Israel’s research
countries engage in a community of dialogue and intellectual
and educates 23,000 students annually on four campuses.
inquiry.
An award-winning faculty of 1,100 includes Nobel and Israel

Franklin D. Roosevelt Redefining

Four Freedoms Park
On March 29, 2010, construction of the Franklin D. Roosevelt
Four Freedoms Park began, 37 years after Governor Rockefeller
and Mayor Lindsay renamed Welfare Island for the 32nd
president. They dedicated four acres on Roosevelt Island to a
park in his memory. Louis I. Kahn designed it, his last project
and the only Kahn design which can still be built. The Park will
be to the East River what the Stature of Liberty is to the New
York Harbor, a world class destination from opening day.
With waterfront promenades, lawns and allees of trees, the
park will be an extraordinary new civic space with spectacular
city views. A colossal portrait bust of FDR marks the entrance
to a plaza where Roosevelt’s Four Freedoms speech will be
engraved. FDR offered
the American people a
vision of a world worth
fighting for in the war
already begun, a world
where everyone would
have Freedom of
speech and expression, Freedom to worship in one’s own way,
Freedom from want and Freedom from Fear.
Chapters of History will turn a walk in the park into a
history lesson, bringing the story of the Roosevelt era to new
generations. Each chapter and the donor who chooses to
sponsor it will be carved into the granite parapets. Through
smart phones visitors will access mini-documentaries turning
the park into a virtual classroom.
We invite you to help us deliver the Four Freedoms Park to
New Yorkers and citizens of the world. Let’s build it now and
rebuild something in us all. For information contact:
Ambassador William vanden Heuvel Chair wvanden@allenco.com
Sally Minard President/ CEO sminard@dti.net
Gina Pollara Executive Director gpollara@rooseveltinstitute.org
147 West 35th Street New York NY 10001
WWW.FDRFOURFREEDOMSPARK.ORG
Wall Street
Located on the world’s most
famous financial boulevard, 120 Wall
Street represents an exceptional
opportunity for non-profit
organizations and corporate tenants
to reside together for more than a
decade.
As New York’s first and only
Association Center, 120 Wall
Street is home to some of the country’s finest non-profit
organizations such as the National Urban League, the
United Way of America and the United Negro College Fund.
The building also boasts a roster of prestigious corporate
tenants, including Leahey & Johnson, which has been a
tenant for over fifty years. Built in 1929, 120 Wall Street is
owned and managed by Silverstein Properties.
On October 16, 1991, Mayor David Dinkins announced the
selection of 120 Wall Street as the site of the Association
Center. “The idea of an Association Center is a simple and
elegant notion that has become reality,” he said. “The
building we have selected at 120 Wall Street is perfectly
suited to become the nation’s first not-for-profit center of
this scope.”
120 Wall Street was selected through a competitive
RFP process by the New York City Economic Development
Corporation. The Association Center assists not-for-profit
organizations to cut operating costs by providing low-cost
office space, shared conference and mail rooms, printing
services, and day care.
With modern interior spaces and spectacular views, 120
Wall Street currently has partial and full floors available
ranging from 5,000 to 26,000 square feet. For more
information, contact Roger Silverstein, Jeremy Moss,
Stuart Christie, Jared Siegel at 212.732.9700 or visit
silversteinproperties.com.

22
 Pick One. Just One.
Save Their Life For $250. You’ll End Up Smiling Too.

Ming, 6 months, China Shiva, 1 year, India Mot, 13 years, Cambodia

Durgap, 5 years, India Funmi, 8 years, Nigeria Salazar, 5 years, Philippines

Free cleft surgery which

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and costs as little as $250,
can give desperate children
not just a new smile – but a N10101E62NFJY65

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“...one of the most productive charities—dollar for deed—in the world.”
— The New York Times
Donate online: www.smiletrain.org or call: 1-800-932-9541

A Healthy Diet During Pregnancy Can Help Prevent Birth Defects And Clefts. According to the U.S. Government, women should take sufficient levels of folic acid
(400 micrograms/day) during pregnancy to help prevent neural tube defects and reduce the risk for cleft lip and palate. When folic acid is taken one month before conception
and throughout the first trimester, it has been proven to reduce the risk for neural tube defects by 50 to 70 per cent. Be sure to receive proper prenatal care, quit smoking
and drinking alcohol and follow your health care provider’s guidelines for foods to avoid during pregnancy. For more information, visit www.SmileTrain.org. The Smile Train
is a 501 (c)(3) nonprofit recognized by the IRS, and all donations to The Smile Train are tax-deductible in accordance with IRS regulations. © 2010 The Smile Train.

A New Way To Give
CATALOG FOR GIVING
Life for a young nonprofit is tough.
Coupled with the perennial issues
of staffing and publicity, the fledging
organization also faces what is likely
the most trying challenge of all:
securing funding. A start-up nonprofit
not only has to inform the world that
it exists, but also convince donors to
commit to its cause. And none of that
is easy.
As executive director of New York
City–based nonprofit the Catalog for
Giving, Mike Capobianco knows these
kinds of things firsthand. Appointed
to the helm of the Catalog in March,
Capobianco oversees an organization
with a particularly unique fusion of
the precepts of philanthropy and the
challenges of the start-up company.
Founded in 1995 by Sally Berg and
Barbara Konman, the Catalog for
Giving seeks to fill the void of what
Capobiano calls a gap in funding
and support for young, youth-
service–oriented organizations. In
a philanthropy world dominated
by large organizations (“the big
boys,” Capobiano calls them) new
organizations often have a hard time
getting started.
“A lot of funders won’t touch young
organizations because they don’t
trust that they will stick around,”
Capobianco said. “They don’t know
enough about them. We help give
them a seal of approval.”
Every three years, after an
exhaustive application process, the
Catalog for Giving selects 10 New
York City organizations that offer
24
services to youth. These select few
are supported for three years, during
which they are offered unrestricted
funding and consultation. So far the
project has been successful: Of the
42 organizations the Catalog has
supported, 100 percent of them are
still operating. “The easiest way to
remember us is ‘Support, Grow, and
Transform,’” Capobiano said. “We
support organizations, enable them to
grow and help them transform more
lives.”
You’ve shopped for shoes,
jackets, and furniture
via catalog—why not a
charity?
This approach, Capobiano said,
is a bit unconventional. Offering
funding within a range, the Catalog
for Giving eschews the more
traditional endowment system, where
foundations are guaranteed a certain
amount each year. This makes the
foundation more flexible, but also
more vulnerable. “Our foundation is
influenced by economies more than
an endowed foundation is,” Capobiano
said. “We are more susceptible to
sways in giving. We really, really feel
it.”
Capobiano cited the last few
years—particularly 2009—as a
troublesome time for the foundation
and its member organizations. Many
By Ricardo Bilton
of the Catalog’s larger donors work in
commercial real estate, an industry
greatly affected by the financial
downturn. Once the economy began
to slide, so did donations from that
sector. Even the Catalog’s board of
directors, who pay the entirety of the
foundation’s operating expenses, hit
hard times.
Its member organizations faced
similar problems. Kids Creative, added
to the Catalog in 2008, hit a rough
patch in late 2009 after a series of
expansions during which it doubled
in size. The program, founded in
2007, partners with New York City
schools to provide art-focused after-
school programs. Their expansion,
seemingly fortuitous at the time, came
right before what executive director
Mark Jacobs calls a “perfect storm” of
funding concerns. Coupled with the
already dire drop in private funding,
funding from New York state also
dipped, and what funding wasn’t cut
was delayed.
“That was a big challenge for us,”
Jacobs said. “Definitely what I would
call a trying time.”
But not all of the Catalog’s member
organizations hit hard times during the
recession. Row New York, a Queens-
based program established in 2002
and added to the catalog in 2008, is a
rare example of an organization that
flourished over the past few years.
“We actually did O.K. throughout all of
this,” said executive director Amanda
Kraus. “We actually doubled the size
of our staff in the last year and a half.
We increased programs, launched new
programs—if anything, we actually
thrived.”
Row New York’s programming
offers New York City girls both the
opportunity to learn competitive
rowing as well as academic support.
Each and every girl who has been
involved in the program has gone to
college—a number that no doubt adds
to Row New York’s allure for donors.
But Kraus attributes Row New York’s
financial success to something much
more simple—diversification.
“We definitely have very diverse
funding sources,” Kraus said. “We
never relied on just one or two big
grants, or one or two individuals.”
This approach gives Row New York
greater flexibility, a major benefit
in harsh economic times. Capobiano
agreed. “Our successful organizations
found new dollars and new ways to
bring money in. That’s what you have
to do as an organization in tough
times. You have to adapt.”
That lesson isn’t lost on Jacobs,
who agrees that diversifying funding
sources is the key to any nonprofit
organization’s success. But fund-raising
is a distinct art, more complicated than
just filling out grant applications. “I
think a tendency for a lot of especially
new nonprofits, but also established
ones as well, is to chase after funds that
don’t make sense,” he said. “And that
can be very dangerous.”
Luckily for the members of the
Catalog for Giving, they never have to
approach questions of funding alone. as well. to a catalog and you can just choose
One of the Catalog’s greatest benefits “The beauty of it is that if I’m a an organization. You can look through
for member organizations are the busy professional and I’m interested them all and say what the money goes
Catalog’s other member organizations. in young organizations but I have no towards.”
“Its kind of nice to know nine other idea where to donate, this is amazing,” And if there was any question what
executive directors in the same boat Capobianco said. exactly that money goes toward,
that you can go to that are in the A part of the Catalog for Giving’s Capobianco answers it: “After 3
same positions,” Jacobs said. “All of us allure is that ease of access to o’clock, when a child leaves a school,
deal with any number of given things information. The search for a charity they can go to the left or they can go to
on a daily basis that there is enough to donate to can be like shopping via the right. To the left is trouble, to the
expertise there. It’s a great resource.” catalog—except in this case, instead of right is something good. We offer that
But that sort of cohesion isn’t buying, readers are giving. “You shop right turn.”
just beneficial to the member our catalog,” Capobianco said. “You can Find out more at
organizations. It’s a boon for donors literally go to our site and it opens up catalogforgiving.org.

Reserve Space Now Reserve Space Now

For the November 10th, 2010, January 12th, For the March 23rd, 2011 and October 12th,
2011 and April 13th, 2011 issues of 2011 issues of

The Educated Observer

Observer Philanthropy
For advertising information contact: For advertising information contact:
Barbara Ginsburg Shapiro
Managing Director Barbara Ginsburg Shapiro
212-407-9383 Managing Director
bshapiro@observer.com 212-407-9383
bshapiro@observer.com
Daniel D’Andrea, Account Executive
212-407-9329 Daniel D’Andrea, Account Executive
ddandrea@observer.com 212-407-9329
ddandrea@observer.com
25
The Next
Generation of Givers
Author and activist Courtney Martin introduces a new breed
of philanthropists in her book, Do It Anyway.
Courtney E. Martin is the author of Do It Anyway, released last
month from Beacon Press. Do It Anyway paints the portraits of
eight young people from a new generation of social change agents.
Tyrone Boucher is a trustafarian turned radical philanthropist.
Nia Martin-Robinson reinterprets her parents’ struggle for racial
equality in environmental activism. Raul Diaz dodged gang
recruitment for all of his Los Angeles childhood only to later help
his neighborhood’s terrorizers re-enter society after incarceration.
Martin examines the motivations, doubts and frustrations of these
new do-gooders, as well as the unreported and profound ways
they improve their worlds. Martin is the author of Perfect Girls,
Starving Daughters, and an editor of Feministing.com and a senior
correspondent for the American Prospect. She also founded the
Secret Society for Creative Philanthropy, a giving project in New
York, San Francisco, and Athens, GA.
Observer Philanthropy: Your book is called Do It Anyway, but it
could have just as easily been called Do It Yourself. You profile
an independent filmmaker, the founder of the Service Women’s
Action Network, and a trans punk turned food co-op organizer,
among others. Why did you choose to profile activists who are
entrepreneurial?
It’s often said, but I think it’s true: As writers, we write the books
we need to read. In 2004, I was feeling disillusioned on a personal
level. I was asking myself, what can I do tomorrow when I wake up
to be a good person? It was a constant feeling. As soon as you pick
what breakfast food you’re going to eat, you’re linked to system of
consumerism that exploits people. I was overwhelmed by making
individual choices.
I tend to see the world through a psychological lens. I’m less
interested or less equipped to do systemic analysis as I am at really
getting in depth with individual people, and the psychology that
informs their choices, and I think that contributed to the decision to
write about individuals as opposed to organizations or movements.
To what extent do you think your generation was born into this
disillusionment, because we saw previous generations’ activism
fail?
My dad facetiously says, “We wanted to save the world but then we
got rich,”--we actually just got middle class in Colorado Springs-
-but he does feels that way. In many of our parents’ generation
their progressive values are very active and very dear to their
hearts. Yet in many ways they sold out. The forces in society make
it such that it’s really hard not to sell out. But I think our generation
is watching that happen, and knows that if we approach social
change with less naive idealism, we could sustain some of the
forces of our activism, instead of buying our Prius and only living
values through consumer choice.
One thing that’s interesting about the activists you profile is
their self-regard. Their work is motivated either by a desire to
protect others from the hardships they endured, or by a need to
understand their own privilege. How do individualist activists
reconcile their self-interest and their altruism?
I used to think self-interest and altruism were contradictory, but
one of the big lessons of writing the book was that self-interest is a
26
really good way to sustain good works. We grew up with this idea
that doing good works means self-sacrifice in the name of others
who are less privileged. And that creates a dangerous, martyred
mentality. Even for Tyrone Boucher, the radical philanthropist
profiled. When he gave away his trust fund it was self-interested,
who don’t even have a roof over their head. What’s my relationship
because it allowed him to bring his daily life and deepest beliefs
to them?
into alignment. When our values and behaviors don’t line up it’s
bad for us on a personal level. To say that all good work isn’t self-
interested is disingenuous and unsustainable. I ended up giving $1,000 to ten friends, $100 each, and asked them
to give it away however they thought would be best. Then I made
them all meet me at a bar to discuss how they made their decisions
After following seven non-traditional paths, did you come to
and how they felt about it. It ended up being a kind of reverse
the conclusion that conventional charities and big nonprofit
pyramid scheme; some of my friends then gave $100 to ten more
foundations aren’t the best way to do good?
friends to give away. We’ve repeated the project for five years and
counting, and there are chapters starting up all over the country,
Certainly the landscape of philanthropy needs a major overhaul. and interest all over the world.
Even folks who are pretty OK with the way things are in traditional
philanthropy feel like it’s hard to have genuine relationships with
In your book you cite September 11th as a collective, formative
people who benefit from their money. Traditional philanthropic
moment for our generation’s activism. Do you think it had to do
arrangements take our already screwed-up social interactions
with shattering the concept of security for us?
around class to freakish levels.
Personally, I was a senior in college when September 11th
I’m not expert enough to suggest how to update philanthropy, but
happened, and I had a real sense of invincibility, a real untested
I know for Tyrone, social justice philanthropy is a solution. Donors
optimism about the US and our values and the opportunities we
are much more humble in their giving and invested in finding
give people. For anyone who was at that coming of age at that
community-based solutions, because they too are rooted in the
moment it made things more complex. It was a really violent and
community. I think it’s connected to another theme of the book,
profound reality-check. It said to me, the world is a very complex
the oldest wisdom in the world: All of life is about relationships.
place, a very dangerous place, and every social and political issue
And young people in activism and philanthropy, we’re all just
and a thousand different issues have to be taken into consideration.
really struggling to figure out how to create genuine relationships
I think for those of us who are pretty thoughtful among our
between people of vastly different classes.
generation, we’ve inherited a world that is a hard place to act and a
hard place to do good, and a new sober complexity.
If philanthropy and activism have become more individualized,
how do we foster it? How do we encourage young people to find
You said you wrote the book you needed to read. Did you need
their own way of doing good?
models of how to do good in the newly complex, sober world?
By closing the gap between what you believe and how you act. It
I needed new models of how to evaluate if one is doing good. It
sounds simple, but we’ve essentially made it socially acceptable
almost is a mental health issue in many ways. I had some outsized
to be a hypocrite. We have this assumed socially correct idea that
expectations about what the kind of labor involved in doing good
you can believe--that everyone on earth deserves basic human
was going to be like. It was by going to these peers and watching
rights--but then you can behave in a way that does nothing to help
them and listening to them that I was able to see the ways in which
the people who don’t have them, or you contribute in this symbolic
we define good. And in many ways, it was humbling. They don’t
way. For me the important question is, how do we socialize kids to
wake up and say, “I’m going to dismantle the prison-industrial
believe that their values--how they live and how they spend their
complex.” They wake up and say, “I’m going to sit down with that
money--matters? We need a nation of kids less capable of acting in
kid and look and him in the eye and figure out how to help him
ways that contradict their values.
make transition out of juvenile hall.” They make the life of each
person they do have the opportunity to encounter a little more
How did the Secret Society for Creative Philanthropy get tolerable a little more just.
started?
I think you really have to operate on two levels. On one you really
For my first book I got a contract and I got this 6-figure advance. I are cognizant of globalization and the disparities of economics and
had basically decided I was going to be like all my artistic friends how that breeds violence. On the other, you’re really rooting your
and I was OK with not having any money as long as I got to write. own self-esteem and decision-making in these small, humble, but
And then suddenly I had all this money, and I tried to initiate no less important ways of doing good. You can keep that really big
conversations about it: “How do you give away money? How do picture in mind but sustain your own commitment by being in your
you decide who to give it to?” I consistently heard, “Don’t get too community and having fun and trying to live your values.
deep into giving it away. You’re young. You need security.”
Find out more about Courtney Martin and her work at
And I wondered, what is security? How important is my security courtneyemartin.com.
relative to the security of those around me? I could say I need to
put this away to buy my own house, but there are people right now
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Celebrating 100 Years . . .
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