Bryson Duffy

Lab: Market Mapping

Questions (50 pts)

1. Screenshot your final map, and include it in your lab report (25 pts).

2. Read in the ArcGIS Desktop Help (or surf the internet search engines) about the difference
between graduated symbols and proportional symbols. When would you use one over the
other? (5 pts)
The main difference between the two is that graduated symbols are a "classed" symbology
while proportional symbols are "unclassed." While most cartographers use the terms
“proportional point symbol map” and “graduated point symbol map” interchangeably, in
ArcMap these two terms have specific meaning. When to Use Proportional symbol maps
scale the size of simple symbols (usually a circle or square) proportionally to the data value
found at that location. They are a simple concept to grasp: The larger the symbol, the
"more" of something exists at a location. The default setting in indie mapper is to scale the
circles directly proportionate to the data (the "unclassed" tab) so that if, for example,
Toronto has twice the population of Vancouver, the population symbol for Toronto will have
twice the area. However, in indie mapper you can also group your observations into
categories or numerical ranges (the "classed" tab) and created graduated symbol maps that
Bryson Duffy

may, for example, only have three symbol sizes corresponding to three categories of city
size (e.g., cities of <1 million, 1-4 million, and over 4 million people).
3. Would changing the number of classes or the display colors modify the attributes of the
datasets? (5 pts)
Yes
4. What is the normalization formula used in the analysis for the concentration of Hispanics? (5
pt)
POP2000
5. If you were to invest in the business, what would be your locating strategies for expanding
Pepe’s Market? Why? (10 pts)
If I were invested in the Pepe’s Market my strategies for expanding would be to locate my
new businesses on major roads where you get the most traffic because most of the more
successful restaurants and on major roads. I would also put a Pepe’s between Buena Vida 12
and 13 to challenge their proven success of business.
(These is no definite answer to this question. You need to justify your answer according to
your map.)